{ "schema": "aiblocks-page/1", "id": "agency-design-brand-guardian", "type": "agent", "name": "Brand consistency reviewer", "summary": "Get a brand foundation document or a brand consistency check. See your purpose, voice and look in writing, or where your materials drift from them.", "headline": "Brand consistency reviewer", "subhead": "Tell it about your business, or paste the brand rules and materials you already have. It either writes your brand foundation, with purpose, audience, voice, colour and type directions, or checks your materials against it and lists what to fix.", "job": { "id": "brand-file", "name": "Set up your brand file" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "source_text", "required": true, "label": "Source text", "what": "a long source in full: an article, a video or talk transcript, or notes from a book, with its title, author and link" }, { "type": "copy_draft", "required": false, "label": "Copy draft", "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on" } ], "outputs": [ { "type": "brand_guide", "required": true, "label": "Brand guide", "what": "a printable brand guide: voice, look, do and don't, with examples" }, { "type": "audit_report", "required": true, "label": "Audit report", "what": "findings with evidence, severity, missing inputs and next actions" } ], "you_give": [ "What your business does, who it serves and what you sell", "Your goals for the next year and what makes you different", "Your main competitors or alternatives, as names or links", "Your existing brand rules, logo notes or style guide (optional)", "Pieces to check, such as an ad, an email or a page (optional)" ], "you_get": [ "A brand foundation with purpose, vision, mission, values, personality and promise", "Positioning with your audience, difference and three to five brand pillars", "A voice guide with traits, tone for different places, a tagline idea and key messages", "Colour and type directions, marked as starting ideas to test", "A consistency check of each piece you paste, with proof and a fix for each gap", "A brand protection and monitoring plan, with the checks you need from a lawyer" ], "use_when": [ "You are starting a business or a product and need your purpose, audience, voice and look written down.", "Your ads, emails and pages no longer sound or look like one brand.", "A new writer, freelancer or agency joins and needs one set of brand rules.", "You plan a refresh or a new product line and want to know what to keep." ], "skip_when": [ "You already have a brand file and only want to check drafts for voice. Use the Brand voice consistency reviewer.", "You already have a brand file and want a printable guide. Use the Brand guide builder.", "You want your brand pulled from your website link. Use the Brand profile builder.", "You need a logo drawn or a symbol designed. Plan it with the Brand logo planner, then hire a designer.", "You need trademark clearance or legal advice. Ask a trademark lawyer." ], "output_sample": { "input": [ "What your business does, who it serves and what you sell", "Your goals for the next year and what makes you different", "Competitors or alternatives, as names or links", "Existing brand rules or pieces to check (optional)" ], "prerequisites": [ "An AI you can paste a long brief into, such as Claude, ChatGPT or Gemini", "Your brand file if you already have one, for the check job (optional)" ], "output": [ { "name": "Brand foundation", "contains": "Purpose, vision, mission, values, personality and promise, each written in plain words." }, { "name": "Positioning", "contains": "Your audience, what sets you apart, three to five pillars and a one-line position." }, { "name": "Voice guide", "contains": "Voice traits, tone for each place you write, key messages, tagline ideas and words to use or avoid." }, { "name": "Look directions", "contains": "Colour and type ideas with contrast checks, marked as drafts to test." }, { "name": "Consistency check", "contains": "Each piece you pasted, the rule it breaks, proof from the piece and a fix." }, { "name": "Protection and monitoring plan", "contains": "How to watch brand use, plus the trademark and legal checks to take to a lawyer." } ] }, "output_shape": "JOB AND ASSUMPTIONS\n | | ASSUMED: | MISSING: \n\nBRAND FOUNDATION\n purpose | vision | mission \n values <3 with how each shows up> | personality <3 traits> | promise \n\nPOSITIONING\n audience | difference | pillars <3 to 5> | statement \n\nVOICE\n traits <3 to 5> | tone by place | tagline ideas | key messages | words to use and avoid \n\nLOOK (STARTING DIRECTIONS)\n colours | contrast checks | type | logo use notes \n\nCONSISTENCY CHECK (check job only)\n | | | | severity \n\nPROTECTION AND MONITORING\n | | needs a lawyer: \n\nCHECKS STILL NEEDED\n | ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md into a new chat, then paste references/source-agent.md after it.", "Say which job you want. \"Build my brand foundation\" or \"Check these pieces against my brand.\" Then paste your business facts and any rules you have.", "Your AI asks once for anything missing, such as your audience or your goals. Anything still unknown is marked as an assumption.", "Read the positioning and voice first. Fix anything that does not sound like you before it is used anywhere.", "Treat colour, type and tagline ideas as drafts. Test them on your real pages, and take logo and legal steps to a designer or lawyer.", "Save the result as your brand file. Use the Brand voice reviewer agent to check new drafts against it." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Brand health auditor", "url": "https://useaiblocks.com/skills/brand-health-auditor", "why": "Fill the gaps in your brand brain" }, { "name": "Draft brand voice checker", "url": "https://useaiblocks.com/skills/draft-brand-voice-checker", "why": "Fill the gaps in your brand brain" }, { "name": "Brand voice rewriter", "url": "https://useaiblocks.com/skills/brand-voice-rewriter", "why": "Fill the gaps in your brand brain" }, { "name": "AI writing workflow planner", "url": "https://useaiblocks.com/skills/ai-writing-workflow-planner", "why": "Set up AI to work for you" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/design/design-brand-guardian.md", "licence": "MIT", "original_name": "Brand Guardian", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Brand Guardian", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/design/design-brand-guardian.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." }, { "title": "AI Blocks catalogue guidance", "by": "AI Blocks", "url": "https://useaiblocks.com", "used": "We added Before you start and After this sections that link to other AI Blocks steps. We refreshed those generated sections from the catalogue inputs and next-step links." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-design-brand-guardian", "markdown": "https://useaiblocks.com/agents/agency-design-brand-guardian.md", "json": "https://useaiblocks.com/agents/agency-design-brand-guardian.json", "instructions": "https://useaiblocks.com/skills/agency-design-brand-guardian/SKILL.md", "download": "https://useaiblocks.com/skills/agency-design-brand-guardian.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-design-brand-guardian", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-design-brand-guardian", "mcp": "https://useaiblocks.com/mcp" } }