{ "schema": "aiblocks-page/1", "id": "agency-marketing-content-creator", "type": "agent", "name": "Content writer", "summary": "Get a content plan and channel drafts from one idea: blog, video and social posts, each with its audience goal and facts to check. Bring your topic.", "headline": "Content writer", "subhead": "Give it your business, one idea or announcement, and the channels you use. It plans a few content themes, then writes a draft for each channel. You get a content plan, the drafts, and a list of facts to check before you publish.", "job": { "id": "grow-social", "name": "Grow on social" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "brand_brain", "required": false, "label": "Brand brain", "what": "the brand's facts, voice, products, offers (with effective dates), claims register, personas and look" }, { "type": "source_text", "required": false, "label": "Source text", "what": "a long source in full: an article, a video or talk transcript, or notes from a book, with its title, author and link" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "copy_draft", "required": true, "label": "Copy draft", "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on" } ], "you_give": [ "What your business does and who you write for", "The one idea, announcement or topic list to build on", "The channels you use and the time you have each week", "Two or three of your own posts, so it can match your voice (optional)", "Facts, quotes or numbers it may use" ], "you_get": [ "Three or four content themes, each with the reader it serves", "A short content calendar sized to your time", "A draft for each channel: blog, video script or social post", "The audience goal and next step for every draft", "A list of facts to check before you publish" ], "use_when": [ "You have one idea or announcement and need drafts for several channels.", "You need a month of content built on three or four topics your customers care about.", "You have a long piece and want it turned into posts and a video script.", "You want your brand voice to stay steady from blog to social." ], "skip_when": [ "You want posts for one platform only. Use the LinkedIn content writer or the TikTok content planner.", "You want to write from a search keyword. Use the Keyword to post outline writer.", "You need ad or sales page copy. Use the Fact-based ad copy writer." ], "output_sample": { "input": [ "What your business does and who you write for", "One idea, announcement or topic list", "The channels you use and your weekly time", "Two or three of your own posts (optional)" ], "prerequisites": [ "An AI chat such as Claude, ChatGPT or Gemini", "Your brand brain from the Brand profile builder, if you have one (optional)" ], "output": [ { "name": "Content themes", "contains": "Three or four themes, each with the reader it serves and its goal." }, { "name": "Calendar", "contains": "A short plan by week, with one core piece and the posts that come from it." }, { "name": "Drafts", "contains": "A draft for each channel, with its audience goal and the reader's next step." }, { "name": "Facts to check", "contains": "Every claim in the drafts that you must verify before publishing." }, { "name": "Assumptions and missing", "contains": "What the AI guessed or could not see, so you can fill the gaps." } ] }, "output_shape": "CONTENT THEMES\n | | | \n\nCALENDAR\n | | | |