{
 "schema": "aiblocks-page/1",
 "id": "agency-marketing-douyin-strategist",
 "type": "agent",
 "name": "Douyin content planner",
 "summary": "Get a Douyin marketing plan for China: video hooks, scripts, a weekly calendar and a livestream lineup. Bring your product, region and budget.",
 "headline": "Douyin content planner",
 "subhead": "Give it your product, your account and your goal on Douyin, China's version of TikTok. It plans video hooks, a content calendar and scripts, and a livestream lineup if you sell live. You get a Douyin plan with a compliance check.",
 "job": {
  "id": "grow-social",
  "name": "Grow on social"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-26",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  },
  {
   "type": "business_profile",
   "required": false,
   "label": "Business profile",
   "what": "a sourced business profile with buyer, offer, activation, growth goal, stage and limits; missing private metrics remain unknown"
  },
  {
   "type": "performance_sheet",
   "required": false,
   "label": "Performance sheet",
   "what": "ad or store performance export for a closed date window, with definitions"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  },
  {
   "type": "script",
   "required": true,
   "label": "Script",
   "what": "a video ad script, beat by beat, with on-screen text and shots"
  }
 ],
 "you_give": [
  "Your product and who buys it",
  "Your Douyin account status, such as new or running, and the account type",
  "Your goal, such as sales, followers or brand awareness",
  "Your target region and your monthly budget for boosts and ads",
  "Stats for your last videos: completion rate, views and follows (optional)",
  "Your product list with prices and margins, if you plan a livestream (optional)"
 ],
 "you_get": [
  "Account positioning: who you are, what you post and how you earn",
  "A weekly content calendar with video types",
  "Video scripts with hook options, a core and a close",
  "A traffic plan: posting times, comment steps and boost tests",
  "A livestream lineup and pacing, if you sell live",
  "A compliance check on your claims"
 ],
 "use_when": [
  "You are starting a Douyin account to sell or build a brand in China.",
  "Your Douyin videos get views but people leave in the first few seconds.",
  "You plan to sell live on Douyin and need a product lineup and run order.",
  "You want a weekly posting plan with scripts you can film."
 ],
 "skip_when": [
  "You sell on TikTok outside China. Use the TikTok content planner.",
  "You want a coach for a livestream you already run. Use the Livestream sales planner.",
  "You are on Kuaishou, not Douyin. Use the Kuaishou Strategist agent."
 ],
 "output_sample": {
  "input": [
   "Your product, buyer and goal",
   "Your Douyin account status and account type",
   "Your target region and monthly budget",
   "Stats for your last videos, and your product list if you sell live (optional)"
  ],
  "prerequisites": [
   "A Douyin account, or a plan to open one",
   "A native Chinese reader to check subtitles and claims before you publish"
  ],
  "output": [
   {
    "name": "Account positioning",
    "contains": "Who the account is, what it posts and how it earns."
   },
   {
    "name": "Weekly calendar",
    "contains": "Video types, topics, hook styles and lengths for each day."
   },
   {
    "name": "Scripts",
    "contains": "Hook options, a core and a close for each video, with shooting notes."
   },
   {
    "name": "Traffic plan",
    "contains": "Posting times to test, comment steps and boost tests, with what to measure."
   },
   {
    "name": "Livestream lineup",
    "contains": "Product roles, time slots and script focus for each part of a live sale."
   },
   {
    "name": "Compliance check",
    "contains": "Claims that carry risk, with safer wording."
   },
   {
    "name": "Review plan",
    "contains": "The numbers to track after each video and what to change if they are low."
   }
  ]
 },
 "output_shape": "ACCOUNT POSITIONING\n  Persona <who> | Direction <what you post> | Earning path <how it pays>\n\nWEEKLY CALENDAR\n  <day> | <video type> | <topic> | <hook style> | <target length>\n\nSCRIPTS\n  <title> | <hook options, seconds 1 to 3> | <core, seconds 4 to 20> | <close and prompt> | <shooting notes>\n\nTRAFFIC PLAN\n  <posting times to test> | <comment steps> | <boost test> | <what to measure>\n\nLIVESTREAM LINEUP (if you sell live)\n  <product role: traffic driver, profit, prestige, flash deal> | <share of lineup> | <time slot> | <script focus>\n\nCOMPLIANCE CHECK\n  <claim> | <risk> | <safer wording>\n\nREVIEW PLAN\n  <metric> | <your starting number or MISSING> | <what to change if it is low>",
 "how_to_use": [
  "Download the pack from this page and add it to your AI as a skill. If you can't, paste SKILL.md, then references/source-agent.md, into a new chat. Claude, ChatGPT and Gemini all work.",
  "Paste your product, buyer, goal, region and budget. Say if the account is new or running.",
  "Add your last video stats from the Douyin creator dashboard, and your product list if you plan a livestream.",
  "Say: \"Make my Douyin plan. Don't invent trends or stats. Mark anything you can't check as a check for me.\"",
  "Read the compliance check before you film. Change any claim it flags.",
  "Film one script, post it, then bring back the completion rate for a fresh round. A native Chinese reader should check subtitles and claims first."
 ],
 "checks": [
  "The result addresses your actual task and cites the evidence used.",
  "Examples, role-play experience and targets are kept separate from verified results.",
  "Claims of tests, memory, tool access or completed actions match what actually happened."
 ],
 "next": [
  {
   "name": "Social content calendar maker",
   "url": "https://useaiblocks.com/skills/standing-social-calendar-maker",
   "why": "Grow on social"
  },
  {
   "name": "Short video hook writer",
   "url": "https://useaiblocks.com/skills/short-video-hook-writer",
   "why": "Grow on social"
  }
 ],
 "source": {
  "by": "Michael Sitarzewski and Agency Agents contributors",
  "repo": "msitarzewski/agency-agents",
  "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-douyin-strategist.md",
  "licence": "MIT",
  "original_name": "Douyin Strategist",
  "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219"
 },
 "credits": [
  {
   "title": "Douyin Strategist",
   "by": "Michael Sitarzewski and Agency Agents contributors",
   "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-douyin-strategist.md",
   "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions."
  }
 ],
 "files": [
  "LICENSE",
  "references/source-agent.md",
  "SETUP.md",
  "source.json"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/agency-marketing-douyin-strategist",
  "markdown": "https://useaiblocks.com/agents/agency-marketing-douyin-strategist.md",
  "json": "https://useaiblocks.com/agents/agency-marketing-douyin-strategist.json",
  "instructions": "https://useaiblocks.com/skills/agency-marketing-douyin-strategist/SKILL.md",
  "download": "https://useaiblocks.com/skills/agency-marketing-douyin-strategist.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-douyin-strategist",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-douyin-strategist",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
