{ "schema": "aiblocks-page/1", "id": "agency-marketing-instagram-curator", "type": "agent", "name": "Instagram content planner", "summary": "Get a 30-day Instagram plan with a look guide, a 9-post grid, Reels and Stories ideas and hashtags. Bring your brand and goal.", "headline": "Instagram content planner", "subhead": "Tell it about your brand, your buyer and the photos or video you can make each week. It plans a look for your feed, a 9-post grid and a 30-day calendar of posts, Reels and Stories. You get an Instagram content plan you can start this week.", "job": { "id": "grow-social", "name": "Grow on social" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "brand_brain", "required": false, "label": "Brand brain", "what": "the brand's facts, voice, products, offers (with effective dates), claims register, personas and look" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "design_direction", "required": true, "label": "Design direction", "what": "a page's visual direction: type, colour, layout rules and what to avoid" } ], "you_give": [ "What you sell and who buys it", "Your goal on Instagram, such as sales, leads or followers", "What you can photograph or film each week, and how much time you have", "Your handle, or a short note on what your feed looks like now (optional)", "Instagram Insights numbers for your last 10 posts (optional)", "Your brand colours, logo or photos you like (optional)" ], "you_get": [ "A look guide in words, with colours, type, photo style and graphic rules", "A 9-post grid plan so your profile reads as one brand", "A 30-day calendar with the format, topic and call to action for each post", "Ideas for Stories, Reels and carousels that match your goal", "A hashtag mix in three groups, for you to check in Instagram search", "A reply routine, plus ideas for customer photos and creator partners", "A review plan that names the Insights numbers to read each week" ], "use_when": [ "Your Instagram feed looks random and you want one clear look.", "You are starting a business account and need a first month of posts.", "You post often but get few saves, replies or visits to your link.", "You sell products and want posts, Stories and shopping tags planned together." ], "skip_when": [ "You want to run paid Instagram ads. Use the Meta test campaign planner or the Meta account structure planner.", "You only want next week's posts, planned from last week's numbers. Use the Weekly social post writer.", "You want one idea written for several platforms. Use the Social post calendar and draft writer or the Content writer.", "You need a logo or brand colours designed. Plan the brand with the Brand consistency reviewer, then hire a designer." ], "output_sample": { "input": [ "What you sell, who buys it and your goal", "What you can photograph or film each week", "Your handle or a note on your feed now (optional)", "Instagram Insights numbers for your last 10 posts (optional)" ], "prerequisites": [ "An Instagram business or creator account, or a plan to open one", "Instagram Insights, to read your own numbers (optional)" ], "output": [ { "name": "Look guide", "contains": "Colours, type, photo style and graphic rules, written in words." }, { "name": "Grid plan", "contains": "Nine posts in order, with what each picture shows and the job it does." }, { "name": "30-day calendar", "contains": "A format, topic and call to action for each post, with the brand, teach and community split." }, { "name": "Hashtag mix", "contains": "Popular, niche and branded groups, with a way to check each one in Instagram search." }, { "name": "Community and shop plan", "contains": "A reply routine, customer photo ideas, creator partner ideas and shopping tag notes." }, { "name": "Review plan", "contains": "The Insights numbers to read each week and what to change if they are low." } ] }, "output_shape": "ASSUMPTIONS AND MISSING\n ASSUMED: | MISSING: \n\nLOOK GUIDE\n colours | type | photo style | graphic rules \n\nGRID PLAN (9 POSTS)\n | | | \n\n30-DAY CALENDAR\n | | | | | \n\nHASHTAG MIX\n popular | niche | branded | CHECK: \n\nCOMMUNITY AND SHOP\n reply routine | customer photo ideas | creator partner ideas | shopping tags \n\nREVIEW PLAN\n | | ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md, then references/source-agent.md, into a new chat. Claude, ChatGPT and Gemini all work.", "Paste what you sell, who buys it, your goal and how much you can make each week.", "Add your handle or a note on your feed now. Paste your Insights numbers for the last 10 posts if you have them.", "Say: \"Make my 30-day Instagram plan. Don't invent trends or numbers. Mark anything you can't check as a check for me.\"", "Read the look guide and the first nine grid posts. Change anything that doesn't feel like your brand before you make a single post.", "Check each hashtag in Instagram search. Post for two weeks, then bring your Insights numbers back to adjust the plan." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Multi-platform post planner", "url": "https://useaiblocks.com/skills/multi-platform-post-planner", "why": "Grow on social" }, { "name": "Short video hook writer", "url": "https://useaiblocks.com/skills/short-video-hook-writer", "why": "Grow on social" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-instagram-curator.md", "licence": "MIT", "original_name": "Instagram Curator", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Instagram Curator", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-instagram-curator.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-marketing-instagram-curator", "markdown": "https://useaiblocks.com/agents/agency-marketing-instagram-curator.md", "json": "https://useaiblocks.com/agents/agency-marketing-instagram-curator.json", "instructions": "https://useaiblocks.com/skills/agency-marketing-instagram-curator/SKILL.md", "download": "https://useaiblocks.com/skills/agency-marketing-instagram-curator.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-instagram-curator", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-instagram-curator", "mcp": "https://useaiblocks.com/mcp" } }