{
 "schema": "aiblocks-page/1",
 "id": "agency-marketing-podcast-strategist",
 "type": "agent",
 "name": "Podcast strategist",
 "summary": "Plan a Chinese-language podcast for Xiaoyuzhou, Ximalaya and other China platforms, with show positioning, a first-season plan and ways to grow.",
 "headline": "Podcast strategist",
 "subhead": "Describe your show idea or your current podcast and who you want to reach in China. The agent plans the show's focus, a 12-episode first season, guest outreach, publishing on Chinese audio platforms and growth steps. You get a show plan you can follow.",
 "job": {
  "id": "work-with-audio",
  "name": "Turn speech into text and back"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-26",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  },
  {
   "type": "document",
   "required": true,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  }
 ],
 "you_give": [
  "Your show idea or current show, with its topic and format, such as solo, interview or story",
  "Who you want to reach, and when and where they listen",
  "Your platforms now and the ones you want, such as Xiaoyuzhou or Ximalaya",
  "Any platforms you have already tried and what happened, so the open checks target real gaps (optional)",
  "What you have, such as time per week, equipment and a guest list (optional)",
  "Your goal, such as first 1,000 listeners, guests or sponsors (optional)",
  "Current play and subscriber numbers (optional)"
 ],
 "you_get": [
  "A show plan with name ideas, a one-line promise, format, length and publishing rhythm",
  "A first-season plan of about 12 episodes with topic, type and guest idea for each",
  "A recording outline for one episode, with timed parts and the questions to ask",
  "A publishing plan: what to send through one feed and what to upload by hand",
  "Growth steps through groups, short clips and guest sharing, and ways to earn money"
 ],
 "use_when": [
  "You want to start a podcast for Mandarin-speaking listeners and need a focus, a name and a first season.",
  "Your Chinese-language show has few listeners and you need to know whether the problem is the topic, the title or the platform.",
  "You are booking guests and need a screening list, a pitch and a recording outline.",
  "A brand wants to sponsor your show and you need a plan for ads that listeners will not skip."
 ],
 "skip_when": [
  "You want to grow a show for English-language listeners on Spotify, Apple Podcasts or YouTube: use the Global Podcast Strategist agent.",
  "You want to publish the same show in several languages and markets: use the Global Podcast Strategist agent, then adapt for China with this one.",
  "You want an audio file edited or mastered: use the Video audio finishing planner or a sound editor.",
  "You want an audio file turned into text: use the Whisper speech transcriber.",
  "You need legal advice on Chinese broadcast or content rules: ask a qualified professional."
 ],
 "output_sample": {
  "input": [
   "Your show idea or current show, and your listener",
   "The platforms you use or want",
   "Your goal, time and any numbers you have (optional)"
  ],
  "prerequisites": [
   "An AI that reads pasted text, such as Claude, ChatGPT or Gemini",
   "A recording setup, if you will record now"
  ],
  "output": [
   {
    "name": "Show focus",
    "contains": "Name ideas, one-line promise, listener, format, length and how it differs from similar shows."
   },
   {
    "name": "Season one",
    "contains": "About 12 episodes, each with topic, type and guest idea."
   },
   {
    "name": "Episode outline",
    "contains": "A timed outline with opening, parts, questions and wrap-up for one episode."
   },
   {
    "name": "Publishing",
    "contains": "What goes through one feed, what is uploaded by hand, and a show notes template."
   },
   {
    "name": "Growth",
    "contains": "Listener group, short clip, guest sharing and partner show ideas."
   },
   {
    "name": "Money",
    "contains": "Ways to earn from the show, what each needs, and the ad labels to use."
   },
   {
    "name": "What to track",
    "contains": "The numbers to watch, where to find them and what a change means."
   },
   {
    "name": "Open checks",
    "contains": "Platform facts and assumptions to confirm before you act."
   }
  ]
 },
 "output_shape": "SHOW FOCUS\n  Name ideas <list> | Promise <one line> | Listener <who, where, when>\n  Format <solo, interview, story or chat> | Length <minutes> | Rhythm <weekly or other>\n  Different from <shows you named>\n\nSEASON ONE\n  <episode> | <topic> | <type> | <guest idea> | <why it is there>\n\nEPISODE OUTLINE\n  <time> | <part> | <question or beat> | <prepared example>\n\nPUBLISHING\n  One feed to <platforms> | By hand to <platforms> | Show notes <template>\n  Check <platform rules to confirm>\n\nGROWTH\n  Groups <plan> | Clips <plan> | Guests share <ask> | Partner shows <ideas>\n\nMONEY (if asked)\n  <route> | <what it needs> | <label required>\n\nWHAT TO TRACK\n  <metric> | <where to find it> | <what a change means>\n\nOPEN CHECKS\n  <platform fact or assumption> | <how to confirm>",
 "how_to_use": [
  "Add the pack to your AI as a skill. Or open a new chat and paste SKILL.md, then references/source-agent.md.",
  "Say whether you are launching or fixing a show. Paste your idea or your current description, your listener and your platforms.",
  "Say \"Plan only. Do not invent play counts or platform rules.\" Your AI asks once for anything missing.",
  "Read the show focus first. If it sounds like any other show, ask for three sharper angles before you go on.",
  "Check every platform claim on that platform's own help pages before you rely on it. Rules change.",
  "Record one episode with the outline. Ask the AI to adjust the season plan after you hear it.",
  "Once episodes are published, look at plays, completion rate and subscriber growth after four weeks. Paste the numbers back and ask what to change."
 ],
 "checks": [
  "The result addresses your actual task and cites the evidence used.",
  "Examples, role-play experience and targets are kept separate from verified results.",
  "Claims of tests, memory, tool access or completed actions match what actually happened."
 ],
 "next": [
  {
   "name": "Video dubbing editor",
   "url": "https://useaiblocks.com/skills/video-dubbing-editor",
   "why": "Video dubbing editor"
  }
 ],
 "source": {
  "by": "Michael Sitarzewski and Agency Agents contributors",
  "repo": "msitarzewski/agency-agents",
  "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-podcast-strategist.md",
  "licence": "MIT",
  "original_name": "Podcast Strategist",
  "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219"
 },
 "credits": [
  {
   "title": "Podcast Strategist",
   "by": "Michael Sitarzewski and Agency Agents contributors",
   "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-podcast-strategist.md",
   "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions."
  }
 ],
 "files": [
  "LICENSE",
  "references/source-agent.md",
  "SETUP.md",
  "source.json"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/agency-marketing-podcast-strategist",
  "markdown": "https://useaiblocks.com/agents/agency-marketing-podcast-strategist.md",
  "json": "https://useaiblocks.com/agents/agency-marketing-podcast-strategist.json",
  "instructions": "https://useaiblocks.com/skills/agency-marketing-podcast-strategist/SKILL.md",
  "download": "https://useaiblocks.com/skills/agency-marketing-podcast-strategist.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-podcast-strategist",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-podcast-strategist",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
