{ "schema": "aiblocks-page/1", "id": "agency-marketing-pr-communications-manager", "type": "agent", "name": "Public relations message planner", "summary": "Plan an announcement for the press. Get three key messages, a press release outline, media pitch angles and spokesperson answers to review.", "headline": "Public relations message planner", "subhead": "Tell it your news, who needs to hear it and what you can prove. It builds a communications plan with three key messages, a press release outline, pitch angles and tough questions with draft answers. Staff are told before the press.", "job": { "id": "speak-and-persuade", "name": "Speak and persuade" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-10-28", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "document", "required": false, "label": "Document", "what": "a finished document, such as a Word file, a PDF or a page of notes" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "copy_draft", "required": true, "label": "Copy draft", "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on" } ], "you_give": [ "Your news in a few lines, and the date it can go public", "Who should care, such as customers, staff, investors or a trade audience", "Facts you can prove, such as numbers, customer stories or outside praise", "Limits, such as what you cannot say yet and who must approve the text", "Your brand voice notes and any past press coverage (optional)" ], "you_get": [ "Three key messages, each with its proof", "A press release outline with the news first and a quote for you to approve", "Pitch angles with short subject lines", "Hard questions with draft answers for your spokesperson", "A timeline that puts staff first and lists each approval" ], "use_when": [ "You are about to launch a product, hire a key person, raise money or win an award, and want press coverage.", "You have news but no clear story, and each version you write sounds like an ad.", "A leader has an interview coming and needs the hard questions with prepared answers.", "You want one plan that covers staff, customers, the press and your own social posts." ], "skip_when": [ "A crisis is happening now, or lawyers are involved. Use the Crisis response planner, and talk to a lawyer before anything goes public.", "You need to tell customers about a setback. Use the Bad news update writer.", "You want to test press outreach in small steps before you commit. Use the Press outreach experiment planner." ], "output_sample": { "input": [ "Your news in a few lines, and the date it can go public", "Who should care about it", "Facts you can prove, and what you cannot say yet", "Your brand voice notes and past coverage (optional)" ], "prerequisites": [ "An AI that can read pasted text or files", "A person to approve the text and send it" ], "output": [ { "name": "Goal and audience", "contains": "The news in one line, the goal, the date and who needs to hear it." }, { "name": "Key messages", "contains": "Up to three messages, each with the proof you gave and what is missing." }, { "name": "Who hears what, in order", "contains": "Each audience, what they hear, the channel and the timing. Staff first." }, { "name": "Press release outline", "contains": "Headline, the news in the first lines, details, and a quote and contact left as placeholders." }, { "name": "Pitch angles", "contains": "Story angles with short subject lines and the type of outlet that fits." }, { "name": "Hard questions", "contains": "The toughest questions with draft answers and the facts to confirm." }, { "name": "Timeline and approvals", "contains": "Each step with an owner, a date and the approval it needs." }, { "name": "How to measure", "contains": "What to track after the news goes out, and how." } ] }, "output_shape": "GOAL AND AUDIENCE\n News | Goal | Date | Audiences \n\nKEY MESSAGES (3 at most)\n | | \n\nWHO HEARS WHAT, IN ORDER\n | | | \n\nPRESS RELEASE OUTLINE\n Headline | First lines | Detail | Quote | Contact \n\nPITCH ANGLES\n | | | \n\nHARD QUESTIONS\n | | \n\nTIMELINE AND APPROVALS\n | | | \n\nHOW TO MEASURE\n | \n\nASSUMPTIONS AND CHECKS MISSED\n | ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md.", "Write your news in a few lines. Add who should care, what you can prove and the date it can go public.", "Say what you cannot share and who must approve. Add your voice notes or past coverage if you have them. No code running or web access is needed.", "Type \"Make the communications plan. Do not invent quotes, names or results. Mark them as placeholders.\"", "Read the three key messages first. If one is not backed by proof, cut it or find the proof, then ask it to run again.", "Send the draft to whoever must approve it. Fill in the real quote and contact details yourself. Pick the reporters and send the pitches yourself." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Pitch objection and answer writer", "url": "https://useaiblocks.com/skills/hardest-objections-answer-writer", "why": "Say it to the room" }, { "name": "Six-page narrative memo writer", "url": "https://useaiblocks.com/skills/six-page-narrative-memo-writer", "why": "Say it to the room" }, { "name": "Pitch deck presentation reviewer", "url": "https://useaiblocks.com/skills/pitch-deck-checker-10-20-30", "why": "Say it to the room" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-pr-communications-manager.md", "licence": "MIT", "original_name": "PR & Communications Manager", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "PR & Communications Manager", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-pr-communications-manager.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-marketing-pr-communications-manager", "markdown": "https://useaiblocks.com/agents/agency-marketing-pr-communications-manager.md", "json": "https://useaiblocks.com/agents/agency-marketing-pr-communications-manager.json", "instructions": "https://useaiblocks.com/skills/agency-marketing-pr-communications-manager/SKILL.md", "download": "https://useaiblocks.com/skills/agency-marketing-pr-communications-manager.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-pr-communications-manager", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-pr-communications-manager", "mcp": "https://useaiblocks.com/mcp" } }