{ "schema": "aiblocks-page/1", "id": "agency-marketing-social-media-strategist", "type": "agent", "name": "Social media strategist", "summary": "Get a B2B social media plan for LinkedIn and X: goals, platform roles, content themes, a 4-week calendar and the numbers to track.", "headline": "Social media strategist", "subhead": "Give it your business, your buyer and your goal. It decides what LinkedIn and X should each do for you, sets a few content themes and plans four weeks of posts. You get a social media strategy plan, with a way to measure it.", "job": { "id": "grow-social", "name": "Grow on social" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "business_profile", "required": false, "label": "Business profile", "what": "a sourced business profile with buyer, offer, activation, growth goal, stage and limits; missing private metrics remain unknown" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "brief", "required": true, "label": "Brief", "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats" } ], "you_give": [ "What your business sells and who buys it, by job title", "Your main goal for social media, such as leads, hiring or authority", "The platforms you use now and who runs each one", "A launch, event or campaign date, if you have one (optional)", "Your last month's numbers from LinkedIn and X (optional). With no numbers yet, say so. The starting number is marked MISSING and the plan still runs.", "Names of two or three competitors or accounts you admire (optional)" ], "you_get": [ "One clear goal and a measure for it", "A job for each platform, and what not to post there", "Three or four content themes, each tied to your buyer", "A content cascade that turns one main piece into posts for each platform", "A four-week calendar, or a launch or event campaign plan", "A plan for staff and executives who post, if you ask for it", "A review plan with the numbers to read each week" ], "use_when": [ "You sell to businesses and want one plan for LinkedIn and X.", "You have a product launch or conference coming and need a campaign plan.", "A founder or sales team wants to post, and you need a simple plan to follow.", "Your social posts take time but nobody can say what they bring in." ], "skip_when": [ "You want ready-to-post text for a week. Use the Social post calendar and draft writer.", "You sell to consumers on Instagram or TikTok. Use the Instagram content planner or the TikTok content planner.", "You want to buy LinkedIn ads. Use the LinkedIn ads account auditor.", "You want to read last month's numbers. Use the Social media results analyst.", "You need a legal or crisis review of a sensitive post. Ask your lawyer or your communications lead." ], "output_sample": { "input": [ "What your business sells, who buys it and your main goal", "The platforms you use and who runs each", "A launch or event date (optional)", "Last month's numbers from LinkedIn and X (optional)" ], "prerequisites": [ "A LinkedIn page or profile and an X account you can post from", "A writer, or the Social post planner, to turn the plan into posts" ], "output": [ { "name": "Goal and buyer", "contains": "One goal, the number that shows progress and the buyer you want to reach." }, { "name": "Platform jobs", "contains": "What each platform does for the goal, which posts fit and who owns it." }, { "name": "Content themes", "contains": "Three or four themes, each with the buyer problem it answers and your proof." }, { "name": "Content cascade", "contains": "How one main piece becomes a post shaped for each platform." }, { "name": "Four-week calendar", "contains": "Posts by week, platform, theme and owner, or a launch or event plan." }, { "name": "Team plan", "contains": "Who posts, what they post and how often, if you ask for it." }, { "name": "Review plan", "contains": "The numbers to read each week and what to change if they are low." } ] }, "output_shape": "ASSUMPTIONS AND MISSING\n ASSUMED: | MISSING: \n\nGOAL AND BUYER\n goal | measure | buyer \n\nPLATFORM JOBS\n <platform> | <job for the goal> | <post types> | <not for this platform> | <owner>\n\nCONTENT THEMES\n <theme> | <buyer problem it answers> | <proof you have>\n\nCONTENT CASCADE\n main piece <type and topic> | LinkedIn version <shape> | X version <shape> | other <shape>\n\nFOUR-WEEK CALENDAR (or CAMPAIGN PLAN)\n <week> | <day> | <platform> | <theme> | <post shape> | <owner>\n\nTEAM PLAN (if asked)\n <who posts> | <what they post> | <how often> | <what they must not post>\n\nREVIEW PLAN\n <metric> | <your starting number or MISSING> | <what to change if it is low>", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md, then references/source-agent.md, into a new chat. Claude, ChatGPT and Gemini all work.", "Paste what you sell, who buys it, your goal and which platforms you run. Add a launch date if you have one.", "Paste your last month's numbers from LinkedIn and X if you have them. Your AI can't see them.", "Say: \"Make my social media plan for the next four weeks. Don't invent numbers. Mark anything you can't check as a check for me.\"", "Read the platform jobs and the themes first. Change any that don't match how you sell.", "Give the calendar to your writer or use the Social post planner to write each post. Bring your numbers back after four weeks." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Social post calendar and draft writer", "url": "https://useaiblocks.com/skills/social-post-planner", "why": "Grow on social" }, { "name": "Social content calendar maker", "url": "https://useaiblocks.com/skills/standing-social-calendar-maker", "why": "Grow on social" }, { "name": "Marketing content drafter", "url": "https://useaiblocks.com/skills/marketing-content-drafter", "why": "Grow on social" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-social-media-strategist.md", "licence": "MIT", "original_name": "Social Media Strategist", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Social Media Strategist", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-social-media-strategist.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-marketing-social-media-strategist", "markdown": "https://useaiblocks.com/agents/agency-marketing-social-media-strategist.md", "json": "https://useaiblocks.com/agents/agency-marketing-social-media-strategist.json", "instructions": "https://useaiblocks.com/skills/agency-marketing-social-media-strategist/SKILL.md", "download": "https://useaiblocks.com/skills/agency-marketing-social-media-strategist.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-social-media-strategist", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-social-media-strategist", "mcp": "https://useaiblocks.com/mcp" } }