{ "schema": "aiblocks-page/1", "id": "agency-marketing-tiktok-strategist", "type": "agent", "name": "TikTok content planner", "summary": "Get a TikTok plan: content pillars, 10 video ideas with 3-second hooks, one test for each and the numbers to read. Bring your product and buyer.", "headline": "TikTok content planner", "subhead": "Give it your product, your buyer and what you can film. It sets content pillars and plans 10 video ideas, each with a hook for the first three seconds. You get a TikTok content plan with one thing to test per video and the numbers to check.", "job": { "id": "grow-social", "name": "Grow on social" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "brand_brain", "required": false, "label": "Brand brain", "what": "the brand's facts, voice, products, offers (with effective dates), claims register, personas and look" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "hooks", "required": true, "label": "Hooks", "what": "opening lines, each with the angle and persona it targets" } ], "you_give": [ "What you sell and who buys it, in your own words", "Your goal on TikTok, such as sales, leads or followers", "What you can film each week, with your phone, helpers and props", "Your account status, new or running, and your last few videos' numbers (optional)", "Two or three accounts you want to match (optional)", "Whether you plan to work with creators (optional)" ], "you_get": [ "Three or four content pillars, with a starting split for each", "10 video ideas, each with a 3-second hook, a format, a length and a call to action", "One test for each video, such as a new first line, with the number that shows if it worked", "A hashtag mix and sound notes for you to confirm in the app", "Ideas for creator partners and customer videos, if you ask for them", "Notes on reusing each video on Instagram Reels and YouTube Shorts", "A review plan with the numbers to read after each video" ], "use_when": [ "You are starting a TikTok account for a product or a business.", "Your videos get views but few people watch to the end.", "You have one product and need a month of video ideas you can film with a phone.", "You want to test creators and need a plan for who to ask and what to test." ], "skip_when": [ "You sell through TikTok Shop. Use the TikTok Shop content planner or the TikTok Shop launch planner.", "You want to run TikTok ads. Use the TikTok starter campaign builder or the TikTok ads account auditor.", "You only want opening lines for videos. Use the Short video hook writer.", "You want to write to creators. Use the TikTok creator outreach planner.", "You post in China. Use the Douyin content planner." ], "output_sample": { "input": [ "What you sell, who buys it and your goal", "What you can film each week", "Your account status and last few videos' numbers (optional)", "Two or three accounts you want to match (optional)" ], "prerequisites": [ "A TikTok account, or a plan to open one", "TikTok analytics, to read your own numbers (optional)" ], "output": [ { "name": "Pillars", "contains": "Three or four content pillars with a starting share and the job each does for your buyer." }, { "name": "10 video ideas", "contains": "A 3-second hook, format, length, call to action and one test for each video." }, { "name": "Hashtags and sounds", "contains": "Hashtag groups and how to choose sounds in the app, with what to confirm there." }, { "name": "Creators and customer videos", "contains": "Who to ask, what to ask for and what to give, with a note to disclose paid posts." }, { "name": "Reuse plan", "contains": "How to cut each video for Instagram Reels and YouTube Shorts." }, { "name": "Review plan", "contains": "The numbers to read after each video and what to change if they are low." } ] }, "output_shape": "ASSUMPTIONS AND MISSING\n ASSUMED: | MISSING: \n\nPILLARS\n | | \n\n10 VIDEO IDEAS\n | | | | | | | \n\nHASHTAGS AND SOUNDS\n hashtags <3 groups> | sounds | CHECK: \n\nCREATORS AND CUSTOMER VIDEOS (if asked)\n | | | \n\nREUSE\n