{ "schema": "aiblocks-page/1", "id": "agency-marketing-wechat-official-account", "type": "agent", "name": "WeChat account content planner", "summary": "Get a WeChat Official Account content plan: reader profile, content themes, a 12-week calendar and a menu and auto-reply set-up. Bring your goal.", "headline": "WeChat account content planner", "subhead": "Give it your business, your readers and your goal for your WeChat Official Account. It builds a reader profile, content themes, a 12-week publishing calendar and a menu and auto-reply plan. You get a content plan you can work from each week.", "job": { "id": "grow-social", "name": "Grow on social" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "business_profile", "required": false, "label": "Business profile", "what": "a sourced business profile with buyer, offer, activation, growth goal, stage and limits; missing private metrics remain unknown" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "document", "required": true, "label": "Document", "what": "a finished document, such as a Word file, a PDF or a page of notes" } ], "you_give": [ "What your business sells and who your readers are", "Your goal, such as awareness, leads, sales or keeping customers", "Your account type and number of subscribers, or say it is new", "How many posts a week you can write and who writes them", "Article stats from the account dashboard, such as opens, reads and unsubscribes (optional)", "Two or three rival accounts you read (optional)" ], "you_get": [ "A reader profile with needs, pain points and what they like to read", "Four or five content themes tied to your goal", "A 12-week calendar with theme, format, goal and call to action for each post", "A menu, welcome message and keyword reply plan", "A weekly review plan with the numbers to watch", "A list of assumptions and checks for you" ], "use_when": [ "You have just opened a WeChat Official Account and need a plan for the first 12 weeks.", "Your posts get few opens or reads and you do not know which themes to keep.", "You want a welcome message, a menu and keyword replies so subscribers find answers on their own.", "You want your account to bring in leads or sales without sounding like an ad." ], "skip_when": [ "You want WeChat group chats and customer lists across channels. Use the Customer community planner.", "You are entering the China market and need to choose channels first. Use the China market localization planner.", "You post short videos, not articles. Use the Douyin content planner.", "You want paid ads, WeChat Pay set-up or a Mini Program built. This agent plans content only." ], "output_sample": { "input": [ "Your business and who your readers are", "Your goal and how many posts a week you can write", "Your account type and subscriber count", "Article stats from the dashboard (optional)" ], "prerequisites": [ "A WeChat Official Account, or a plan to open one", "A native Chinese reader to check text before you publish" ], "output": [ { "name": "Reader profile", "contains": "Who reads you, what they need and what makes them open a post." }, { "name": "Content themes", "contains": "Four or five themes, with the reason each is there and its usual format." }, { "name": "Calendar", "contains": "12 weeks of posts, each with a theme, format, goal and call to action." }, { "name": "Menu and replies", "contains": "The account menu, the welcome message and keyword replies." }, { "name": "Review plan", "contains": "The weekly numbers to watch and what to change if they fall." }, { "name": "Assumptions and checks", "contains": "What you must check in WeChat or with a native reader." } ] }, "output_shape": "READER PROFILE\n Who | Needs | What makes them open a post | Evidence \n\nCONTENT THEMES\n | why it fits the goal | usual format\n\nCALENDAR (12 weeks)\n Week | post | theme | format | goal | call to action \n\nMENU AND REPLIES\n Menu
| Welcome message | Keyword replies \n\nREVIEW PLAN\n | your starting number or MISSING | what to change if it is low\n\nASSUMPTIONS AND CHECKS\n ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. If you cannot, open a new chat and paste SKILL.md, then references/source-agent.md. Claude, ChatGPT and Gemini all work.", "Paste your business, your readers, your goal and how many posts a week you can write. Say if the account is new.", "If the account is running, paste your recent article stats from the WeChat dashboard.", "Say: \"Make my WeChat plan. Do not invent stats or platform rules. Mark anything I must check as a check for me.\"", "Read the themes first. Cut any theme you cannot write well each week.", "Write the first two posts. Ask a native Chinese reader to check the text, then bring back the open and read numbers for the next round." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Social content calendar maker", "url": "https://useaiblocks.com/skills/standing-social-calendar-maker", "why": "Grow on social" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-wechat-official-account.md", "licence": "MIT", "original_name": "WeChat Official Account Manager", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "WeChat Official Account Manager", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-wechat-official-account.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-marketing-wechat-official-account", "markdown": "https://useaiblocks.com/agents/agency-marketing-wechat-official-account.md", "json": "https://useaiblocks.com/agents/agency-marketing-wechat-official-account.json", "instructions": "https://useaiblocks.com/skills/agency-marketing-wechat-official-account/SKILL.md", "download": "https://useaiblocks.com/skills/agency-marketing-wechat-official-account.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-wechat-official-account", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-wechat-official-account", "mcp": "https://useaiblocks.com/mcp" } }