{ "schema": "aiblocks-page/1", "id": "agency-marketing-weibo-strategist", "type": "agent", "name": "Weibo strategist agent", "summary": "Get a Weibo marketing plan: account positioning, a content calendar and hashtag topics, plus a topic campaign or crisis playbook if you need one.", "headline": "Weibo strategist agent", "subhead": "Give it your brand, your goal on Weibo and what you can post each week. It plans your account, your content calendar and your hashtag topics. On request it also builds a trending topic campaign or a crisis response playbook. You get a plan with a compliance check.", "job": { "id": "grow-social", "name": "Grow on social" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "source_text", "required": false, "label": "Source text", "what": "a long source in full: an article, a video or talk transcript, or notes from a book, with its title, author and link" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "document", "required": true, "label": "Document", "what": "a finished document, such as a Word file, a PDF or a page of notes" } ], "you_give": [ "Your brand and what you sell", "Your goal on Weibo, such as awareness, a launch or customer care", "The job you want, such as an account plan, a topic campaign or a crisis playbook", "How many posts a week you can make, and your budget if any", "Your account status and recent post stats (optional)", "For a crisis playbook, the mentions or posts to read (optional)" ], "you_get": [ "Account positioning, with persona, tone and topic area", "A content calendar mixing daily posts, topic posts and trend posts", "A hashtag plan with brand, campaign and trend tags", "A topic campaign plan or a crisis playbook, if you asked for one", "A creator plan with tiers and checks, if you asked for one", "A compliance check and a review plan" ], "use_when": [ "You are starting or resetting a brand account on Weibo and need a three-month plan.", "You have a launch or event and want a hashtag topic and a plan to push it.", "You want rules and draft replies ready before a complaint or rumour spreads.", "You need to choose creators for a campaign and want clear checks for each." ], "skip_when": [ "You want to buy ads or boost posts. This plans how to use them. Use Weibo's own ad tools to buy.", "You need live monitoring of what people say now. It cannot see Weibo. You paste the posts and it reads them.", "You post short videos. Use the Douyin content planner or the Kuaishou Strategist agent.", "You need a full PR or legal response to a real crisis. Use the Public relations message planner, and ask your own legal adviser." ], "output_sample": { "input": [ "Your brand and your goal on Weibo", "The job you want, such as an account plan, a topic campaign or a crisis playbook", "How many posts a week you can make, and any budget", "Recent post stats, or the mentions to read (optional)" ], "prerequisites": [ "A Weibo account, or a plan to open one", "A native Chinese reader to check posts before you publish" ], "output": [ { "name": "Account positioning", "contains": "The persona, tone and topic area, with the evidence from your stats." }, { "name": "Content calendar", "contains": "Posts by week with type, topic, hashtag, format and goal." }, { "name": "Hashtag plan", "contains": "Brand tags, campaign tags and how to pick trend tags." }, { "name": "Topic campaign", "contains": "Phases from warm-up to wrap-up, with timing, owners and a materials checklist." }, { "name": "Crisis playbook", "contains": "Alert levels, who answers, response times to adjust and draft statements." }, { "name": "Creator plan", "contains": "Creator tiers and the checks to run before you pay anyone." }, { "name": "Compliance check", "contains": "Claims or lines that carry risk, with safer wording." }, { "name": "Review plan", "contains": "The numbers to track each week and what to change if they are low." } ] }, "output_shape": "ACCOUNT POSITIONING\n Persona | Tone | Topic area | Evidence \n\nCONTENT CALENDAR\n | | | | | \n\nHASHTAG PLAN\n Brand tags | Campaign tags | Trend tags \n\nTOPIC CAMPAIGN (if asked)\n | | | ; Materials checklist \n\nCRISIS PLAYBOOK (if asked)\n | | | ; Drafts \n\nCREATOR PLAN (if asked)\n | | \n\nCOMPLIANCE CHECK\n | | \n\nREVIEW PLAN\n | | ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. If you cannot, open a new chat and paste SKILL.md, then references/source-agent.md. Claude, ChatGPT and Gemini all work.", "Paste your brand, your goal and how many posts a week you can make. Say which job you want first.", "Add your recent post stats from Weibo, or the mentions you want read for a crisis plan.", "Say: \"Make my Weibo plan. Do not invent trends or stats. Mark anything I must check as a check for me.\"", "Read the compliance check before you post. Change any line it flags.", "A native Chinese reader checks every post. Then post one week and bring back the numbers for the next round." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Social content calendar maker", "url": "https://useaiblocks.com/skills/standing-social-calendar-maker", "why": "Grow on social" }, { "name": "Brand social account checker", "url": "https://useaiblocks.com/skills/brand-social-account-checker", "why": "Grow on social" }, { "name": "Multi-platform post planner", "url": "https://useaiblocks.com/skills/multi-platform-post-planner", "why": "Grow on social" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-weibo-strategist.md", "licence": "MIT", "original_name": "Weibo Strategist", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Weibo Strategist", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-weibo-strategist.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-marketing-weibo-strategist", "markdown": "https://useaiblocks.com/agents/agency-marketing-weibo-strategist.md", "json": "https://useaiblocks.com/agents/agency-marketing-weibo-strategist.json", "instructions": "https://useaiblocks.com/skills/agency-marketing-weibo-strategist/SKILL.md", "download": "https://useaiblocks.com/skills/agency-marketing-weibo-strategist.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-weibo-strategist", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-weibo-strategist", "mcp": "https://useaiblocks.com/mcp" } }