{ "schema": "aiblocks-page/1", "id": "agency-marketing-xiaohongshu-specialist", "type": "agent", "name": "Xiaohongshu content planner", "summary": "Get a Xiaohongshu (RedNote) plan: brand look and story, content themes, a 30-day note calendar and keyword picks to check. Bring your brand and buyer.", "headline": "Xiaohongshu content planner", "subhead": "Give it your brand, your buyer and how often you can post on Xiaohongshu, also called RedNote. It plans your look and story, your content themes and a 30-day calendar of notes, with keywords to check and a community plan. You get a plan you can shoot and post from.", "job": { "id": "grow-social", "name": "Grow on social" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "business_profile", "required": false, "label": "Business profile", "what": "a sourced business profile with buyer, offer, activation, growth goal, stage and limits; missing private metrics remain unknown" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "copy_draft", "required": true, "label": "Copy draft", "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on" }, { "type": "keyword_list", "required": true, "label": "Keyword list", "what": "a list of search keywords, each with what the searcher wants and, where known, monthly searches and difficulty" } ], "you_give": [ "Your brand, what you sell and who buys it", "Your goal, such as awareness, store visits or sales", "How many notes a week you can make, and who takes the photos", "Your account status and recent note stats (optional)", "Three accounts you want to look like (optional)", "Your brand colours and any rules on how products may look (optional)" ], "you_get": [ "A brand story and look that fits Xiaohongshu buyers", "A photo, colour and text guide", "Four or five content themes", "A 30-day calendar with a topic, format and keywords for each note", "A community plan for replies, small creators and customer posts", "A review plan and a list of checks for you" ], "use_when": [ "You sell something visual, such as skincare, food, fashion, travel or home goods, and want to reach buyers on Xiaohongshu.", "You are opening a brand account and need a look, themes and a first month of notes.", "Your notes get views but few saves, and you want a clearer content mix.", "You want a plan for working with small creators and getting customers to post about you." ], "skip_when": [ "You make short videos for Douyin. Use the Douyin content planner.", "You post on Instagram, not Xiaohongshu. Use the Instagram content planner.", "You are deciding whether and how to enter China at all. Use the China market localization planner.", "You want the photos, filters or posts made. This writes the plan and note drafts. A photographer and a native Chinese reader finish the work." ], "output_sample": { "input": [ "Your brand, what you sell and who buys it", "Your goal and how many notes a week you can make", "Your account status and recent note stats (optional)", "Accounts you want to look like (optional)" ], "prerequisites": [ "A Xiaohongshu account, or a plan to open one", "A native Chinese reader to check text before you publish" ], "output": [ { "name": "Brand look and story", "contains": "The buyer, the brand story in two lines and the personality of the account." }, { "name": "Photo and text guide", "contains": "Photo style, colours and rules for text on the cover." }, { "name": "Content themes", "contains": "Four or five themes with the share of notes each gets." }, { "name": "30-day calendar", "contains": "A topic, format, hook, keywords and call to action for each note." }, { "name": "Community plan", "contains": "Reply rules, how to find small creators and how to invite customer posts." }, { "name": "Review plan", "contains": "Weekly numbers such as saves and comments, and what to change if they are low." }, { "name": "Checks for you", "contains": "Keywords to test in the app, claims to confirm and text for a native reader." } ] }, "output_shape": "BRAND LOOK AND STORY\n Buyer | Story | Personality | Evidence \n\nPHOTO AND TEXT GUIDE\n Photo style | Colours | Text on cover \n\nCONTENT THEMES\n | | \n\n30-DAY CALENDAR\n Day | theme | format | hook | keywords | call to action \n\nCOMMUNITY PLAN\n Replies | Small creators | Customer posts \n\nREVIEW PLAN\n | | \n\nCHECKS FOR YOU\n ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. If you cannot, open a new chat and paste SKILL.md, then references/source-agent.md. Claude, ChatGPT and Gemini all work.", "Paste your brand, your buyer, your goal and how many notes a week you can make. Say if the account is new.", "If it is running, paste the stats for your last notes, such as views, likes, saves and comments.", "Say: \"Make my Xiaohongshu plan. Do not invent trends or stats. Mark every keyword as a check for me.\"", "Check the keywords in the Xiaohongshu search bar before you shoot anything. Drop the ones nobody searches.", "Shoot one week of notes and ask a native Chinese reader to check the words. Bring back the saves and comments for the next round." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Social content calendar maker", "url": "https://useaiblocks.com/skills/standing-social-calendar-maker", "why": "Grow on social" }, { "name": "Social post calendar and draft writer", "url": "https://useaiblocks.com/skills/social-post-planner", "why": "Grow on social" }, { "name": "Multichannel content publishing planner", "url": "https://useaiblocks.com/skills/agency-marketing-multi-platform-publisher", "why": "Grow on social" }, { "name": "Content brief writer", "url": "https://useaiblocks.com/skills/content-brief-writer", "why": "Content brief writer" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-xiaohongshu-specialist.md", "licence": "MIT", "original_name": "Xiaohongshu Specialist", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Xiaohongshu Specialist", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-xiaohongshu-specialist.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-marketing-xiaohongshu-specialist", "markdown": "https://useaiblocks.com/agents/agency-marketing-xiaohongshu-specialist.md", "json": "https://useaiblocks.com/agents/agency-marketing-xiaohongshu-specialist.json", "instructions": "https://useaiblocks.com/skills/agency-marketing-xiaohongshu-specialist/SKILL.md", "download": "https://useaiblocks.com/skills/agency-marketing-xiaohongshu-specialist.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-xiaohongshu-specialist", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-xiaohongshu-specialist", "mcp": "https://useaiblocks.com/mcp" } }