{
 "schema": "aiblocks-page/1",
 "id": "agency-marketing-zhihu-strategist",
 "type": "agent",
 "name": "Zhihu strategist agent",
 "summary": "Get a Zhihu plan: topics you can speak on, how to pick questions, answer outlines and a column plan. Bring your field and your proof.",
 "headline": "Zhihu strategist agent",
 "subhead": "Give it your field, what you really know and who you want to reach on Zhihu, China's question and answer site. It maps the topics you can speak on, how to pick questions, outlines for your best answers and a column plan. You get a Zhihu plan built on real expertise, not sales talk.",
 "job": {
  "id": "grow-social",
  "name": "Grow on social"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-26",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  },
  {
   "type": "source_text",
   "required": false,
   "label": "Source text",
   "what": "a long source in full: an article, a video or talk transcript, or notes from a book, with its title, author and link"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  },
  {
   "type": "copy_draft",
   "required": true,
   "label": "Copy draft",
   "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on"
  }
 ],
 "you_give": [
  "Your field, what you sell and who you want to reach",
  "The topics you really know, with proof such as years of work, results you can show or published work",
  "Your goal, such as trust, leads or hiring",
  "Questions you already found on Zhihu, if any (optional)",
  "Facts, data or case studies you may use in answers (optional)",
  "How many hours a week you can spend (optional)"
 ],
 "you_get": [
  "A map of three to five topics where you can speak with authority",
  "A way to pick questions, with the checks to run on each",
  "An answer outline for each question you chose, with where to put your proof",
  "A column plan with themes and a posting rhythm",
  "A plan for meeting other experts and a path from answer to lead",
  "A review plan and a list of gaps and checks"
 ],
 "use_when": [
  "You sell expert work, such as software, consulting or training, and want trusted visibility in China.",
  "You can speak with authority on a few topics and need to choose which questions to answer.",
  "You want a column that builds a following over six months.",
  "You want answers that bring in qualified leads without sounding like an ad."
 ],
 "skip_when": [
  "You have no real expertise or proof to share. Zhihu readers notice. Build the proof first, or use the Social media strategist for a lighter channel.",
  "You want search ranking on Baidu. Use the Baidu SEO specialist.",
  "You want quick short posts. Use the Weibo Strategist agent or the Xiaohongshu content planner.",
  "You want English posts for LinkedIn. Use the LinkedIn content writer."
 ],
 "output_sample": {
  "input": [
   "Your field, what you sell and who you want to reach",
   "The topics you really know, with your proof",
   "Your goal",
   "Questions you found on Zhihu, and facts or case studies you may use (optional)"
  ],
  "prerequisites": [
   "A Zhihu account, or a plan to open one",
   "A native Chinese reader to check answers before you publish"
  ],
  "output": [
   {
    "name": "Topic map",
    "contains": "Three to five topics, with your proof for each and the angle that sets you apart."
   },
   {
    "name": "Question picks",
    "contains": "Each question you pasted, rated for fit with your goal, with the reason to answer or skip."
   },
   {
    "name": "Answer outlines",
    "contains": "Direct answer, evidence, example, credential line and soft call to action for each pick."
   },
   {
    "name": "Column plan",
    "contains": "A theme, a posting rhythm and a six-month list of topics."
   },
   {
    "name": "Experts and leads",
    "contains": "The types of experts to meet and the steps from answer to sales talk."
   },
   {
    "name": "Review plan",
    "contains": "Monthly numbers to track and what to change if they are low."
   },
   {
    "name": "Gaps and checks",
    "contains": "Proof you still need, data to verify and text for a native reader."
   }
  ]
 },
 "output_shape": "TOPIC MAP\n  <topic> | your proof <what you gave, or MISSING> | angle <what sets you apart>\n\nQUESTION PICKS\n  <question you pasted> | fit with goal <high, medium, low> | why answer or skip | evidence needed\n\nANSWER OUTLINES\n  <question> | direct answer <one line> | evidence <only what you gave> | example <your case or MISSING> | credential line <text> | soft call to action <one line>\n\nCOLUMN PLAN\n  Theme <line> | Rhythm <posts per week> | <month> | <topics>\n\nEXPERTS AND LEADS\n  Who to look for <types, never named> | Path from answer to lead <steps>\n\nREVIEW PLAN\n  <metric> | <your starting number or MISSING> | <what to change if it is low>\n\nGAPS AND CHECKS\n  <proof you still need, data to verify, text for a native reader>",
 "how_to_use": [
  "Download the pack from this page and add it to your AI as a skill. If you cannot, open a new chat and paste SKILL.md, then references/source-agent.md. Claude, ChatGPT and Gemini all work.",
  "Paste your field, your goal and the topics you really know, with your proof for each.",
  "Search Zhihu for those topics. Paste three to ten questions you found, with their view and answer counts.",
  "Say: \"Make my Zhihu plan. Do not invent data, case studies or credentials. Mark every gap as a check for me.\"",
  "Read the topic map first. Cut any topic where your proof is thin.",
  "Write your first answer from an outline. Have a native Chinese reader check it, then bring back the upvotes and comments for the next round."
 ],
 "checks": [
  "The result addresses your actual task and cites the evidence used.",
  "Examples, role-play experience and targets are kept separate from verified results.",
  "Claims of tests, memory, tool access or completed actions match what actually happened."
 ],
 "next": [
  {
   "name": "Brand social account checker",
   "url": "https://useaiblocks.com/skills/brand-social-account-checker",
   "why": "Grow on social"
  },
  {
   "name": "Multichannel content publishing planner",
   "url": "https://useaiblocks.com/skills/agency-marketing-multi-platform-publisher",
   "why": "Grow on social"
  }
 ],
 "source": {
  "by": "Michael Sitarzewski and Agency Agents contributors",
  "repo": "msitarzewski/agency-agents",
  "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-zhihu-strategist.md",
  "licence": "MIT",
  "original_name": "Zhihu Strategist",
  "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219"
 },
 "credits": [
  {
   "title": "Zhihu Strategist",
   "by": "Michael Sitarzewski and Agency Agents contributors",
   "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/marketing/marketing-zhihu-strategist.md",
   "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions."
  }
 ],
 "files": [
  "LICENSE",
  "references/source-agent.md",
  "SETUP.md",
  "source.json"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/agency-marketing-zhihu-strategist",
  "markdown": "https://useaiblocks.com/agents/agency-marketing-zhihu-strategist.md",
  "json": "https://useaiblocks.com/agents/agency-marketing-zhihu-strategist.json",
  "instructions": "https://useaiblocks.com/skills/agency-marketing-zhihu-strategist/SKILL.md",
  "download": "https://useaiblocks.com/skills/agency-marketing-zhihu-strategist.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/agency-marketing-zhihu-strategist",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-marketing-zhihu-strategist",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
