{ "schema": "aiblocks-page/1", "id": "agency-paid-media-creative-strategist", "type": "agent", "name": "Ad creative strategist agent", "summary": "Get Google search ad headlines, Meta ad text and a test plan from your offer and buyer. Draft ads for Google, Meta and Performance Max to review.", "headline": "Ad creative strategist agent", "subhead": "Paste your offer, buyer and any past ad results. It drafts responsive search ad headlines, Meta ad text and Performance Max text, then plans the tests that show which wins. You review every line before it runs.", "job": { "id": "write-ad-copy", "name": "Write ad copy" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "copy_draft", "required": true, "label": "Copy draft", "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on" }, { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" } ], "you_give": [ "Your product or service, the offer and the price or terms", "Who you sell to and what they worry about", "The platforms, such as Google search, Meta or Performance Max", "Past ad copy and results, as an export or pasted rows (optional)", "Claims you can prove, and rules for your field, such as health or finance (optional)", "Competitor ads or your landing page text (optional)" ], "you_get": [ "Three to five ad angles, each tied to a buyer worry", "A Google search headline set in five jobs, with descriptions and character counts", "Meta text, headlines, descriptions and video hooks", "Performance Max text assets (if you chose it)", "A test plan with one idea per test, what wins and how long to run", "A list of claims to prove and rules to check before you publish" ], "use_when": [ "You launch a new Google search campaign and need a full set of responsive search ad headlines and descriptions.", "Your Meta ads are getting tired and you need fresh text and hooks to test against them.", "You are building a Performance Max asset group and need the text assets.", "You have one offer and need it adapted for Google, Meta and Performance Max." ], "skip_when": [ "You only want Facebook and Instagram ad text and video scripts. Use the Meta ad copywriter.", "You want your results checked for waste first. Use the Paid media auditor.", "You want to plan the campaign structure, bids and budget. Use the Paid search campaign planner or the Paid social advertising strategist.", "You want ad lines built only on facts and reviews. Use the Fact-based ad copy writer.", "You want one clean A/B test between two ads. Use the A/B test design planner." ], "output_sample": { "input": [ "Your product or service, offer and terms", "Who you sell to and what worries them", "Your platforms, such as Google, Meta or Performance Max", "Past ads and results (optional)", "Claims you can prove and rules for your field (optional)" ], "prerequisites": [ "Claude, ChatGPT or Gemini", "Your own login to Google Ads or Meta Ads Manager to publish the ads" ], "output": [ { "name": "Ad angles", "contains": "Three to five angles, each matched to a buyer worry and the proof it needs." }, { "name": "Google search set", "contains": "Fifteen headlines across five jobs and descriptions, each with its character count." }, { "name": "Meta set", "contains": "Primary text, headline and description for each angle, plus video hooks." }, { "name": "Performance Max text", "contains": "Text assets for your asset group, if you picked Performance Max." }, { "name": "Test plan", "contains": "One idea per test, the win rule and the run length." }, { "name": "Claims and rules to check", "contains": "Claims to prove and field rules to check before you publish." }, { "name": "Open questions", "contains": "Facts it lacked, such as price or proof, that change the ads." } ] }, "output_shape": "AD ANGLES\n | | \n\nGOOGLE SEARCH SET\n Headlines (30 characters or fewer)\n Brand: ()\n Benefit: ()\n Feature: ()\n Call to action: ()\n Proof: ()\n Descriptions (90 characters or fewer)\n ()\n\nMETA SET\n | Primary text: | Headline: | Description: \n Video: Hook | Body | Call to action \n\nPERFORMANCE MAX TEXT\n | \n\nTEST PLAN\n | | | \n\nCLAIMS AND RULES TO CHECK\n | \n\nOPEN QUESTIONS\n | ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md after it.", "Paste your offer, buyer and platforms. Add past ads and results if you have them.", "Type \"Write a full responsive search ad set and a Meta text set for this offer\".", "Check every headline against the character limit and every claim against your proof. Fix any claim you cannot back up.", "Paste the ads into the platform yourself. Ask it for a test plan before you launch." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Theme-based ad copy set writer", "url": "https://useaiblocks.com/skills/theme-based-ad-copy-set-writer", "why": "Write the ad copy" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/paid-media/paid-media-creative-strategist.md", "licence": "MIT", "original_name": "Ad Creative Strategist", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Ad Creative Strategist", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/paid-media/paid-media-creative-strategist.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-paid-media-creative-strategist", "markdown": "https://useaiblocks.com/agents/agency-paid-media-creative-strategist.md", "json": "https://useaiblocks.com/agents/agency-paid-media-creative-strategist.json", "instructions": "https://useaiblocks.com/skills/agency-paid-media-creative-strategist/SKILL.md", "download": "https://useaiblocks.com/skills/agency-paid-media-creative-strategist.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-paid-media-creative-strategist", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-paid-media-creative-strategist", "mcp": "https://useaiblocks.com/mcp" } }