{
 "schema": "aiblocks-page/1",
 "id": "agency-paid-media-paid-social-strategist",
 "type": "agent",
 "name": "Paid social advertising strategist",
 "summary": "Plan paid ads on Meta, LinkedIn and TikTok. Get platform picks, a funnel, audiences, creative briefs, a budget split and a test plan.",
 "headline": "Paid social advertising strategist",
 "subhead": "Give it your goal, monthly budget, customer and the ads you run now. It picks the social platforms worth your money, plans prospecting through retargeting, and writes a creative brief for each. You get a paid social media plan with a first month of tests.",
 "job": {
  "id": "plan-ad-tests",
  "name": "Plan what ads to test"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-26",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  },
  {
   "type": "source_text",
   "required": false,
   "label": "Source text",
   "what": "a long source in full: an article, a video or talk transcript, or notes from a book, with its title, author and link"
  },
  {
   "type": "spreadsheet",
   "required": false,
   "label": "Spreadsheet",
   "what": "a spreadsheet with its data, formulas and charts"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  }
 ],
 "you_give": [
  "Your goal, such as sales, leads or app installs, and the product or offer",
  "Your monthly ad budget, and your target cost per sale or lead if you know it",
  "Your customer, in plain words, and where they spend time online",
  "The ad platforms you use now, with recent results or an export (optional)",
  "Your ad creative so far, such as videos, images or your best posts (optional)",
  "A customer email list or website visitor data you could use for audiences (optional)"
 ],
 "you_get": [
  "A short list of platforms to use, with a reason and a share of budget for each",
  "A funnel from first view to retargeting, with audiences and exclusions per stage",
  "A creative brief per platform, with formats and what to show",
  "A way to measure results, and where your tracking may be weak",
  "A 30-day test plan with one change per test and what a good result looks like",
  "Facts still missing and what to check in your own ad accounts"
 ],
 "use_when": [
  "You are about to run ads on social media for a new product, offer or launch.",
  "You spend on one platform and want to know if LinkedIn or TikTok should get part of the budget.",
  "You sell to businesses and want to pair LinkedIn with Meta retargeting.",
  "Your results have flattened and you need a clear funnel and test plan, not more of the same ads."
 ],
 "skip_when": [
  "You want an audit of an ad account you already run. Use the Paid media auditor, or the Meta Ads 30-check account auditor for Meta.",
  "You only need the Meta campaign layout. Use the Meta account structure planner.",
  "You need paid search plans. Use the Paid search campaign planner. For display and programmatic, use the Programmatic display media planner.",
  "You want unpaid posts and a content calendar. Use the Social media strategist."
 ],
 "output_sample": {
  "input": [
   "Your goal, product and monthly budget",
   "Your customer and where they spend time online",
   "Platforms you use now, with recent results (optional)",
   "Your existing ad creative (optional)"
  ],
  "output": [
   {
    "name": "Paid social plan",
    "contains": "Your goal, budget and customer, with the platforms in and out and why."
   },
   {
    "name": "Platform picks",
    "contains": "Each platform with why it fits, its share of budget and its main objective."
   },
   {
    "name": "Funnel and audiences",
    "contains": "Each stage from first view to retargeting, with the audience, exclusions and ad format."
   },
   {
    "name": "Creative briefs",
    "contains": "One brief per platform with format, hook idea, what to show and what to avoid."
   },
   {
    "name": "Measurement",
    "contains": "What to track, where it is counted and where the numbers may not match."
   },
   {
    "name": "30-day test plan",
    "contains": "Tests with one change each, a budget and what a good result looks like for you."
   },
   {
    "name": "Facts still missing",
    "contains": "Gaps that limit the plan and how to close them in your ad accounts."
   }
  ]
 },
 "output_shape": "PAID SOCIAL PLAN\n  Goal <goal> | Budget <per month> | Customer <who> | Platforms in <list> | Platforms out <list and why>\n\nPLATFORM PICKS\n  <platform> | <why it fits> | <share of budget> | <main objective>\n\nFUNNEL AND AUDIENCES\n  <stage> | <audience> | <exclusions> | <ad format> | <platform>\n\nCREATIVE BRIEFS\n  <platform> | <format> | <hook idea> | <what to show> | <what to avoid>\n\nMEASUREMENT\n  <result to track> | <where it is counted> | <weak spot to check>\n\n30-DAY TEST PLAN\n  <test> | <one change> | <budget> | <what a good result looks like for you>\n\nFACTS STILL MISSING\n  <fact> | <what it limits> | <how to get it>",
 "how_to_use": [
  "Download the pack and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md.",
  "State your goal, monthly budget, customer and product. Paste recent results from each ad platform if you have them. No code is needed.",
  "Say which platforms you already use and what creative you have. Add your customer list size if you could use it for audiences.",
  "Read the platform picks and the \"Facts still missing\" list first. Add what you know and ask it to re-run the plan.",
  "Before you spend, check each setting and format in the ad platform itself. Ad tools change often, so confirm any limit or spec on its help page.",
  "Launch one test at a time. Record the result against your own numbers, not the plan's targets."
 ],
 "checks": [
  "The result addresses your actual task and cites the evidence used.",
  "Examples, role-play experience and targets are kept separate from verified results.",
  "Claims of tests, memory, tool access or completed actions match what actually happened."
 ],
 "next": [
  {
   "name": "Meta test campaign planner",
   "url": "https://useaiblocks.com/skills/meta-test-campaign-planner",
   "why": "Plan what to test"
  }
 ],
 "source": {
  "by": "Michael Sitarzewski and Agency Agents contributors",
  "repo": "msitarzewski/agency-agents",
  "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/paid-media/paid-media-paid-social-strategist.md",
  "licence": "MIT",
  "original_name": "Paid Social Strategist",
  "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219"
 },
 "credits": [
  {
   "title": "Paid Social Strategist",
   "by": "Michael Sitarzewski and Agency Agents contributors",
   "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/paid-media/paid-media-paid-social-strategist.md",
   "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions."
  }
 ],
 "files": [
  "LICENSE",
  "references/source-agent.md",
  "SETUP.md",
  "source.json"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/agency-paid-media-paid-social-strategist",
  "markdown": "https://useaiblocks.com/agents/agency-paid-media-paid-social-strategist.md",
  "json": "https://useaiblocks.com/agents/agency-paid-media-paid-social-strategist.json",
  "instructions": "https://useaiblocks.com/skills/agency-paid-media-paid-social-strategist/SKILL.md",
  "download": "https://useaiblocks.com/skills/agency-paid-media-paid-social-strategist.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/agency-paid-media-paid-social-strategist",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-paid-media-paid-social-strategist",
  "mcp": "https://useaiblocks.com/mcp"
 }
}