{ "schema": "aiblocks-page/1", "id": "agency-paid-media-tracking-specialist", "type": "agent", "name": "Conversion tracking planner", "summary": "Plan or fix your ad conversion tracking across GA4, Google Ads and Meta. Get an event list, a double-count check and a step-by-step test plan.", "headline": "Conversion tracking planner", "subhead": "Describe your site, your ad platforms and what counts as a sale or lead. If counts disagree, add the numbers. The agent writes a conversion tracking plan with each event, where it fires, what it must carry and how to test it. You also get a ranked list of likely causes for any mismatch.", "job": { "id": "track-numbers", "name": "Track your numbers" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "source_text", "required": false, "label": "Source text", "what": "a long source in full: an article, a video or talk transcript, or notes from a book, with its title, author and link" }, { "type": "performance_sheet", "required": false, "label": "Performance sheet", "what": "ad or store performance export for a closed date window, with definitions" } ], "outputs": [ { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" }, { "type": "audit_report", "required": true, "label": "Audit report", "what": "findings with evidence, severity, missing inputs and next actions" } ], "you_give": [ "What counts as a conversion for you, such as a purchase, a lead form or a booked call, and what each is worth", "The ad platforms you run, such as Google Ads, Meta, LinkedIn or TikTok", "Your site type and platform, such as a Shopify store or a lead site on WordPress", "Your current setup, as a list of tags or a Tag Manager export (optional)", "The numbers that disagree, such as GA4 shows 120 and Google Ads shows 150 (optional)", "Whether you use a cookie banner, and which tool (optional)" ], "you_get": [ "A list of conversion events, each with its trigger, details to send and platforms that receive it", "A plan for which conversion counts toward bidding and which are only for reporting", "A plan to stop the same sale being counted twice", "A consent and privacy section for your regions", "A test plan for each event, with the tool to use and the result to expect", "A ranked list of likely causes when your counts disagree" ], "use_when": [ "You are launching or redesigning a website, and need a tracking plan before the first ad runs.", "Google Ads, GA4 and your CRM show different conversion counts, and you need to know why.", "You are moving from browser-only tracking to a server setup, or adding enhanced conversions.", "You must check your tag setup against consent and privacy rules before a big campaign." ], "skip_when": [ "You only need to fix Meta pixel and server events: use the Meta pixel and server events fixer.", "You run a Shopify store and need GA4 set up: use the GA4 store setup checker or the Shopify Google tracking builder.", "You want to explain why Meta and Google report different numbers: use the Cross-platform conversion reconciler.", "You want a monthly health check on tracking you already trust: use the Analytics events and tracking gap review.", "You need someone to change live tags on your site. Hand the plan to a tracking engineer or your developer." ], "output_sample": { "input": [ "What counts as a conversion for you and what it is worth", "The ad platforms you run and your site type", "Your current tags or a Tag Manager export (optional)", "The conversion counts that disagree, with dates (optional)" ], "prerequisites": [ "Access to Tag Manager, GA4 and your ad accounts, so you can make the changes and run the tests", "A developer, if you need data layer or server changes" ], "output": [ { "name": "Conversion definitions", "contains": "Each conversion, its value and whether it teaches bidding or only reports." }, { "name": "Event plan", "contains": "Each event with its trigger, the details it carries and where it goes." }, { "name": "Deduplication", "contains": "A shared ID for each event, so browser and server events count once." }, { "name": "Consent and privacy", "contains": "What changes in tracking when a visitor refuses cookies." }, { "name": "Test plan", "contains": "A test for each event with the tool, the steps and the expected result." }, { "name": "Likely causes of mismatch", "contains": "A ranked list of why your counts differ, each with the test that settles it." }, { "name": "Open checks", "contains": "Facts you must confirm in your accounts before you act." } ] }, "output_shape": "CONVERSION DEFINITIONS\n | | \n\nEVENT PLAN\n | |
| | \n\nDEDUPLICATION\n | | | \n\nCONSENT AND PRIVACY\n | | \n\nTEST PLAN\n | | | \n\nLIKELY CAUSES OF MISMATCH\n | | \n\nOPEN CHECKS\n | ", "how_to_use": [ "Add the pack to your AI as a skill. Or open a new chat and paste SKILL.md, then references/source-agent.md.", "Write down what counts as a conversion, and the platforms and site type you use. Paste your tag list or a Tag Manager export if you have one.", "If your counts disagree, paste the numbers for the same dates from each platform.", "Say what you want, such as \"Plan tracking for a launch\" or \"Find why GA4 and Google Ads disagree\".", "Make the changes in Tag Manager or with your developer. Then run each test in the plan and note the result.", "Take your test results back to the agent. Ask it to check what still does not match." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "Meta server tracking checker", "url": "https://useaiblocks.com/skills/meta-server-tracking-checker", "why": "Meta server tracking checker" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/paid-media/paid-media-tracking-specialist.md", "licence": "MIT", "original_name": "Tracking & Measurement Specialist", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Tracking & Measurement Specialist", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/paid-media/paid-media-tracking-specialist.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-paid-media-tracking-specialist", "markdown": "https://useaiblocks.com/agents/agency-paid-media-tracking-specialist.md", "json": "https://useaiblocks.com/agents/agency-paid-media-tracking-specialist.json", "instructions": "https://useaiblocks.com/skills/agency-paid-media-tracking-specialist/SKILL.md", "download": "https://useaiblocks.com/skills/agency-paid-media-tracking-specialist.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-paid-media-tracking-specialist", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-paid-media-tracking-specialist", "mcp": "https://useaiblocks.com/mcp" } }