{
 "schema": "aiblocks-page/1",
 "id": "agency-sales-coach",
 "type": "agent",
 "name": "Sales coach agent",
 "summary": "Coach a sales rep from a call transcript or deal list. Get one skill to fix, the first questions to ask and a practice task.",
 "headline": "Sales coach agent",
 "subhead": "Paste a call transcript, a rep's open deals or a rep's numbers, and say what you want to fix. It finds whether the gap is skill, will or process, picks the one behavior that matters most, and gives you the questions to ask, a practice task and a date to check.",
 "job": {
  "id": "sell-and-negotiate",
  "name": "Sell and negotiate"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-26",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  },
  {
   "type": "transcript",
   "required": false,
   "label": "Transcript",
   "what": "the words from a recording, written out, with who said what"
  },
  {
   "type": "source_text",
   "required": false,
   "label": "Source text",
   "what": "a long source in full: an article, a video or talk transcript, or notes from a book, with its title, author and link"
  }
 ],
 "outputs": [
  {
   "type": "audit_report",
   "required": true,
   "label": "Audit report",
   "what": "findings with evidence, severity, missing inputs and next actions"
  },
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  }
 ],
 "you_give": [
  "The rep's role and how long they have been selling",
  "What you want to work on, such as discovery, price talks or closing",
  "A call transcript or your notes from a call, or the rep's open deals with stage and next step",
  "The rep's numbers, such as win rate and deal size (optional)",
  "What you have already tried with this rep (optional)"
 ],
 "you_get": [
  "A diagnosis of whether the gap is skill, will or process",
  "The one behavior to change, shown as what the rep does now and what good looks like",
  "Specific moments from the call or the deals, each with a better line to try",
  "Questions to ask the rep before you give any advice",
  "A practice task for the next call and a date to check it",
  "A 30, 60 and 90 day ramp plan for a new rep (when you ask for one)"
 ],
 "use_when": [
  "You have a 1:1 coming and want to coach one behavior instead of a list of faults.",
  "You have a call transcript and want the exact moments to go over with the rep.",
  "A rep's pipeline looks full, but the deals do not move.",
  "A new rep starts and you need a 30, 60 and 90 day plan with clear checkpoints."
 ],
 "skip_when": [
  "You want one live deal scored for risk. Use the Sales deal reviewer.",
  "You want to plan your own next discovery call. Use the Sales discovery call coach.",
  "You want a weekly list of which deals to act on today. Use the Sales pipeline deal priority reviewer.",
  "You want a forecast and pipeline numbers checked. Use the Sales pipeline analyst.",
  "You want to decide pay, promotion or firing. This is a coaching aid, so keep those choices with you and HR."
 ],
 "output_sample": {
  "input": [
   "A call transcript or your notes, or the rep's open deals with stage and next step",
   "The rep's role and how long they have been selling",
   "The one skill you want to improve",
   "The rep's numbers and what you have tried so far (optional)"
  ],
  "prerequisites": [
   "An AI chat such as Claude, ChatGPT or Gemini",
   "A call recording turned into text, if you want a call review (optional)"
  ],
  "output": [
   {
    "name": "Diagnosis",
    "contains": "Whether the gap is skill, will or process, with the evidence you gave."
   },
   {
    "name": "Coaching focus",
    "contains": "The one behavior to change, what good looks like and a date to check."
   },
   {
    "name": "Review",
    "contains": "Specific moments or deals, each with what happened and an exact better line or question."
   },
   {
    "name": "Questions to ask the rep first",
    "contains": "Open questions that help the rep find the fix, and what a good answer shows."
   },
   {
    "name": "Practice and follow-up",
    "contains": "A practice task for the next call, a check date and a way to score it."
   },
   {
    "name": "Ramp plan",
    "contains": "Skill checks at 30, 60 and 90 days for a new rep."
   },
   {
    "name": "Still to check",
    "contains": "Facts and numbers you must confirm before using the feedback."
   }
  ]
 },
 "output_shape": "BRIEF AND ASSUMPTIONS\n  <rep role and tenure> | focus <skill to coach> | job <call review, pipeline review, coaching plan or ramp plan> | ASSUMED: <list> | MISSING: <list>\n\nDIAGNOSIS\n  gap <skill, will or process> | evidence <what you saw> | what would change this view <list>\n\nCOACHING FOCUS (one only)\n  now <what the rep does> | target <what good looks like> | milestone <how you will know> | date <when to check>\n\nREVIEW\n  call: <moment or time> | what the buyer said | what the rep did | try instead <exact words> | why it matters\n  pipeline: <deal> | what changed | who we talk to | buyer's case | decision steps | biggest risk | next step with owner and date\n\nQUESTIONS TO ASK THE REP FIRST\n  <question> | what a good answer shows\n\nPRACTICE AND FOLLOW-UP\n  task <what to try on the next call> | check on <date> | how to score it\n\nRAMP PLAN (if asked)\n  30 days <list> | 60 days <list> | 90 days <list> | skill test at each stage\n\nSTILL TO CHECK\n  <item> | where to confirm it",
 "how_to_use": [
  "Download the pack and add it to your AI as a skill. Or paste SKILL.md into a new chat, then paste references/source-agent.md after it.",
  "Say which job you want. Pick a call review, a pipeline review, a coaching plan or a new rep plan.",
  "Paste the transcript or the deal list. Add the rep's role and the one thing you want to improve.",
  "Answer any question once. Anything you skip is marked MISSING. Names and numbers are never made up.",
  "Read the diagnosis first. If it says will or process, do not coach the skill. Fix that cause first.",
  "Ask the rep the listed questions in the 1:1 before you give advice. Check the practice task on the date it sets."
 ],
 "checks": [
  "The result addresses your actual task and cites the evidence used.",
  "Examples, role-play experience and targets are kept separate from verified results.",
  "Claims of tests, memory, tool access or completed actions match what actually happened."
 ],
 "next": [
  {
   "name": "Mutual action plan builder",
   "url": "https://useaiblocks.com/skills/mutual-action-plan-builder",
   "why": "Sell it"
  },
  {
   "name": "Partner profit tester",
   "url": "https://useaiblocks.com/skills/partner-profit-tester",
   "why": "Sell it"
  },
  {
   "name": "Deal payment checker",
   "url": "https://useaiblocks.com/skills/can-they-pay-deal-checker",
   "why": "Sell it"
  }
 ],
 "source": {
  "by": "Michael Sitarzewski and Agency Agents contributors",
  "repo": "msitarzewski/agency-agents",
  "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/sales/sales-coach.md",
  "licence": "MIT",
  "original_name": "Sales Coach",
  "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219"
 },
 "credits": [
  {
   "title": "Sales Coach",
   "by": "Michael Sitarzewski and Agency Agents contributors",
   "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/sales/sales-coach.md",
   "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions."
  }
 ],
 "files": [
  "LICENSE",
  "references/source-agent.md",
  "SETUP.md",
  "source.json"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/agency-sales-coach",
  "markdown": "https://useaiblocks.com/agents/agency-sales-coach.md",
  "json": "https://useaiblocks.com/agents/agency-sales-coach.json",
  "instructions": "https://useaiblocks.com/skills/agency-sales-coach/SKILL.md",
  "download": "https://useaiblocks.com/skills/agency-sales-coach.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/agency-sales-coach",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-sales-coach",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
