{
 "schema": "aiblocks-page/1",
 "id": "agency-sales-offer-lead-gen-strategist",
 "type": "agent",
 "name": "Sales offer and lead planner",
 "summary": "Share your offer and buyer. Get a check of the offer's four levers, a stronger offer, a lead magnet and one channel to test first for more leads.",
 "headline": "Sales offer and lead planner",
 "subhead": "Describe what you sell, who buys it and what you offer today. It rates your offer on four levers, rebuilds the weakest one, designs a lead magnet that helps buyers before they pay, and picks one channel to test first with a plan for it.",
 "job": {
  "id": "make-offer",
  "name": "Make an offer people want"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-26",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  },
  {
   "type": "voc_reviews",
   "required": false,
   "label": "Voc reviews",
   "what": "customer words from reviews, tickets, surveys or calls, with source and date"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  },
  {
   "type": "offer",
   "required": true,
   "label": "Offer",
   "what": "a live offer with price, terms, effective_from/to and a current flag"
  }
 ],
 "you_give": [
  "What you sell, its price and who buys it.",
  "Your current offer and what a buyer gets today, as a link or a short description.",
  "What stops buyers, from reviews, sales calls or emails (optional, but it makes the rebuild sharper).",
  "Your numbers if you have them, such as cost to deliver, leads per week and sales per week (optional).",
  "How much time and money you can spend, and what you have already tried."
 ],
 "you_get": [
  "A rating of your offer on four levers, with the weakest one named and why.",
  "A rebuilt offer with the buyer's result, proof, guarantee options, time to first result and effort removed.",
  "One lead magnet spec, with what must be ready before you launch it.",
  "One lead channel to start with, a first test and a stop rule.",
  "A short plan for referrals, partners or agencies, once the offer is proven."
 ],
 "use_when": [
  "People visit your page but few buy, and you cannot tell if the offer or the traffic is the problem.",
  "You want a free guide, tool or sample that brings in real buyers, not just email addresses.",
  "You have time or money for one lead channel and need to choose where to start.",
  "You are about to hire an agency or sign up affiliates and want to know if the offer is ready."
 ],
 "skip_when": [
  "You want to answer one buyer doubt using real review wording. Use the Customer offer builder.",
  "You only need a guarantee drafted. Use the Guarantee and refund plan writer.",
  "Your reply-based lead offer is live and not working. Use the Lead magnet reviewer.",
  "You only need to choose between a premium, free or discount first step using your numbers. Use the First purchase offer planner.",
  "You need sign-off on price, refunds or legal terms. Ask your finance lead or a lawyer."
 ],
 "output_sample": {
  "input": [
   "What you sell, its price and who buys it",
   "Your current offer, as a link or short description",
   "Buyer doubts from reviews or calls (optional)",
   "Your numbers and what you can spend (optional)"
  ],
  "prerequisites": [
   "An AI you can paste a long brief into, such as Claude, ChatGPT or Gemini",
   "Real review or call wording, if you have it, to ground the rebuild (optional)"
  ],
  "output": [
   {
    "name": "Offer check",
    "contains": "Four lever ratings from the buyer's side, with a reason for each and the weakest one named."
   },
   {
    "name": "Rebuilt offer",
    "contains": "The result in buyer words, proof, guarantee options, time to first result and steps you remove."
   },
   {
    "name": "Lead magnet",
    "contains": "The type, format, standalone promise and fields to ask for."
   },
   {
    "name": "Must exist before launch",
    "contains": "The welcome emails, the next offer and how a lead leaves the list."
   },
   {
    "name": "First channel test",
    "contains": "One channel, a daily action you can sustain, the numbers to watch and a stop rule."
   },
   {
    "name": "Reach boosters",
    "contains": "Referrals, partners and agencies in order, with the condition to start each."
   }
  ]
 },
 "output_shape": "BRIEF AND ASSUMPTIONS\n  offer <what you sell and for how much> | buyer <who> | ASSUMED: <list> | MISSING: <list>\n\nOFFER CHECK (estimates from what you shared)\n  result <1 to 10, why> | likelihood <1 to 10, why> | wait <1 to 10, why> | effort <1 to 10, why> | weakest lever <name>\n\nREBUILT OFFER\n  result in the buyer's words <text> | proof <what you have, what is missing> | guarantee options <list> | first result in <time> | steps removed <list> | price and value anchor <text, if you gave numbers>\n\nLEAD MAGNET\n  buyer and stage <text> | type <solve, teach or sample> | format <text> | standalone promise <text> | fields to ask for <list>\n  MUST EXIST BEFORE LAUNCH: <welcome emails> | <next offer> | <how a lead leaves the list>\n\nFIRST CHANNEL TEST\n  channel <warm, content, cold or paid> | daily action <number you can sustain> | owner <role> | weekly numbers to watch <list> | stop rule <text>\n\nREACH BOOSTERS (after the offer is proven)\n  <referrals, partners, agency> | when to start <condition>\n\nCHECKS STILL NEEDED\n  <item> | <how to settle it>",
 "how_to_use": [
  "Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md into a new chat, then paste references/source-agent.md after it.",
  "Describe what you sell, the buyer and your current offer. Paste any reviews or call notes.",
  "Answer the questions it asks once. Missing numbers are marked MISSING, never guessed.",
  "It runs in a plain chat. You need no scheduler, API key or ad account to get the plan.",
  "Read the lever ratings first. These are your AI's estimates from what you shared, so change any you disagree with.",
  "Build the welcome emails and the next offer before you launch the lead magnet.",
  "Before you run paid ads or send cold outreach, check each platform's ad rules and the anti-spam and privacy rules where your buyers live.",
  "Run the first channel test for two weeks, then paste back the real numbers for a second pass."
 ],
 "checks": [
  "The result addresses your actual task and cites the evidence used.",
  "Examples, role-play experience and targets are kept separate from verified results.",
  "Claims of tests, memory, tool access or completed actions match what actually happened."
 ],
 "next": [
  {
   "name": "Funnel flow planner",
   "url": "https://useaiblocks.com/skills/funnel-flow-planner",
   "why": "Make an offer people want"
  },
  {
   "name": "Offer test planner",
   "url": "https://useaiblocks.com/skills/offer-test-planner",
   "why": "Make an offer people want"
  },
  {
   "name": "Offer checklist reviewer",
   "url": "https://useaiblocks.com/skills/offer-checklist-reviewer",
   "why": "Make an offer people want"
  },
  {
   "name": "Sales follow-up email writer",
   "url": "https://useaiblocks.com/skills/almost-buyer-follow-up-writer",
   "why": "Write the ad copy"
  }
 ],
 "source": {
  "by": "Michael Sitarzewski and Agency Agents contributors",
  "repo": "msitarzewski/agency-agents",
  "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/sales/sales-offer-lead-gen-strategist.md",
  "licence": "MIT",
  "original_name": "Offer & Lead Gen Strategist",
  "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219"
 },
 "credits": [
  {
   "title": "Offer & Lead Gen Strategist",
   "by": "Michael Sitarzewski and Agency Agents contributors",
   "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/sales/sales-offer-lead-gen-strategist.md",
   "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions."
  }
 ],
 "files": [
  "LICENSE",
  "references/source-agent.md",
  "SETUP.md",
  "source.json"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/agency-sales-offer-lead-gen-strategist",
  "markdown": "https://useaiblocks.com/agents/agency-sales-offer-lead-gen-strategist.md",
  "json": "https://useaiblocks.com/agents/agency-sales-offer-lead-gen-strategist.json",
  "instructions": "https://useaiblocks.com/skills/agency-sales-offer-lead-gen-strategist/SKILL.md",
  "download": "https://useaiblocks.com/skills/agency-sales-offer-lead-gen-strategist.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/agency-sales-offer-lead-gen-strategist",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-sales-offer-lead-gen-strategist",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
