{ "schema": "aiblocks-page/1", "id": "agency-sales-outreach", "type": "agent", "name": "Sales outreach writer", "summary": "Write B2B cold outreach for one prospect: a personalized email, a 7-touch follow-up plan, replies to likely objections and the next step.", "headline": "Sales outreach writer", "subhead": "Name a prospect, say what you sell and add what you know about them. You get a short cold email, a 7-touch follow-up plan, replies to the objections you are likely to hear and a next step with a date. Nothing is sent for you.", "job": { "id": "sell-and-negotiate", "name": "Sell and negotiate" }, "level": "intermediate", "thinking": "high", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-26", "inputs": [ { "type": "question", "required": true, "label": "Question", "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like" }, { "type": "persona", "required": false, "label": "Persona", "what": "a buyer grounded in real review language: problem, trigger, wants, doubts, words they use" }, { "type": "offer", "required": false, "label": "Offer", "what": "a live offer with price, terms, effective_from/to and a current flag" } ], "outputs": [ { "type": "copy_draft", "required": true, "label": "Copy draft", "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on" }, { "type": "plan", "required": true, "label": "Plan", "what": "a dated plan: what to do, in what order, with a decision rule for each step" } ], "you_give": [ "What you sell, roughly what it costs and one result you can really point to.", "The prospect's name, job title and company.", "One fact about them, such as company news, a job post or something they posted (optional)", "Their reply, pasted word for word, if they wrote back (optional)", "What you already sent them and when (optional)" ], "you_get": [ "A cold email under 150 words with one clear ask", "A 7-touch plan over about three weeks, where each touch adds something new", "A short breakup email that is polite and leaves the door open", "Replies to the objections you are likely to hear, each starting with a question", "The deal stage, the next action and a date", "A list of claims in the drafts that you must be able to prove" ], "use_when": [ "You have a named prospect and need a first email that does not read like a template.", "A prospect went quiet after your first email and you need follow-ups that each add something new.", "A buyer said \"send me some info\", \"not now\" or \"we use someone else\" and you need a reply.", "You have open deals and want each one to have a stage, a next action and a date." ], "skip_when": [ "You want a plan for a whole list of accounts, with buying signals and tiers. Use the Outbound sales planner.", "You only want to check one email's claims before you send it. Use the Cold email pre-send checker.", "You want a full proposal written for a buyer. Use the Sales proposal narrative writer.", "You want to plan a first call with questions to ask. Use the Sales discovery call coach.", "You know nothing about the prospect. Research them first. Without a fact to work from, this agent can only give you placeholders." ], "output_sample": { "input": [ "What you sell and one result you can really point to", "The prospect's name, job title and company", "One fact about them, such as news or a job post (optional)", "Their reply or your earlier messages (optional)" ], "prerequisites": [ "An AI that can read pasted text. Web search is optional and helps with prospect research." ], "output": [ { "name": "Prospect snapshot", "contains": "What you know about the person and company, and what is missing." }, { "name": "Why now", "contains": "The one trigger that gives you a reason to write today." }, { "name": "Cold email", "contains": "A subject line and a message under 150 words with one clear ask." }, { "name": "Follow-up plan", "contains": "Seven touches over about three weeks, each with something new to say." }, { "name": "Breakup email", "contains": "A short, polite last message that leaves the door open." }, { "name": "Objection replies", "contains": "Replies to common pushback, each opening with a question." }, { "name": "Next action", "contains": "The deal stage, the next step, a date and what could stall it." }, { "name": "Claims to prove", "contains": "Every claim in the drafts and the proof you need before you send." } ] }, "output_shape": "PROSPECT SNAPSHOT\n | | | Known | MISSING \n\nWHY NOW\n | \n\nCOLD EMAIL\n Subject \n (under 150 words)\n\nFOLLOW-UP PLAN\n Touch | Day | | \n\nBREAKUP EMAIL\n \n\nOBJECTION REPLIES\n | | \n\nNEXT ACTION\n Stage | Next step | Date | Could stall if \n\nCLAIMS TO PROVE\n | ", "how_to_use": [ "Download the pack from this page and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md.", "Say which job you want: first outreach, a reply to something they said, or a deal check.", "Paste what you sell, the prospect's details and any reply or past messages. Mark what you know and what you are guessing. No code or web access is needed.", "Type \"Draft this. Use only the facts I gave. Put brackets where a fact is missing.\"", "Read the email out loud. If it sounds like a template or runs over a minute, ask for it shorter and more specific to this person.", "Fill each bracket with a real fact and send it yourself. When they reply, run the agent again with their words." ], "checks": [ "The result addresses your actual task and cites the evidence used.", "Examples, role-play experience and targets are kept separate from verified results.", "Claims of tests, memory, tool access or completed actions match what actually happened." ], "next": [ { "name": "First outreach message writer", "url": "https://useaiblocks.com/skills/stranger-first-message-writer", "why": "Sell it" }, { "name": "Sales prospecting schedule planner", "url": "https://useaiblocks.com/skills/prospecting-block-planner", "why": "Sell it" }, { "name": "Cold call script writer", "url": "https://useaiblocks.com/skills/cold-call-script-writer", "why": "Sell it" } ], "source": { "by": "Michael Sitarzewski and Agency Agents contributors", "repo": "msitarzewski/agency-agents", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/specialized/sales-outreach.md", "licence": "MIT", "original_name": "Sales Outreach", "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219" }, "credits": [ { "title": "Sales Outreach", "by": "Michael Sitarzewski and Agency Agents contributors", "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/specialized/sales-outreach.md", "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions." } ], "files": [ "LICENSE", "references/source-agent.md", "SETUP.md", "source.json" ], "links": { "page": "https://useaiblocks.com/agents/agency-sales-outreach", "markdown": "https://useaiblocks.com/agents/agency-sales-outreach.md", "json": "https://useaiblocks.com/agents/agency-sales-outreach.json", "instructions": "https://useaiblocks.com/skills/agency-sales-outreach/SKILL.md", "download": "https://useaiblocks.com/skills/agency-sales-outreach.zip", "api_item": "https://useaiblocks.com/api/v1/items/agency-sales-outreach", "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-sales-outreach", "mcp": "https://useaiblocks.com/mcp" } }