{
 "schema": "aiblocks-page/1",
 "id": "agency-sales-proposal-strategist",
 "type": "agent",
 "name": "Sales proposal narrative writer",
 "summary": "Turn an RFP or buyer brief into a sales proposal plan with win themes, a one-page summary draft and an outline you can write from.",
 "headline": "Sales proposal narrative writer",
 "subhead": "Paste the buyer's RFP or your call notes. Add what you offer and the proof you really have. You get win themes, a one-page summary draft, an outline of each section and a check that every buyer request is answered.",
 "job": {
  "id": "sell-and-negotiate",
  "name": "Sell and negotiate"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-26",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  },
  {
   "type": "document",
   "required": false,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  },
  {
   "type": "offer",
   "required": false,
   "label": "Offer",
   "what": "a live offer with price, terms, effective_from/to and a current flag"
  }
 ],
 "outputs": [
  {
   "type": "document",
   "required": true,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  },
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  }
 ],
 "you_give": [
  "The RFP, or your notes from calls with the buyer, pasted as text. A long RFP can go in as an uploaded file.",
  "What you offer and how you would do the work, in a few lines.",
  "Proof you can really show, such as past projects and results you can back with numbers or a named reference.",
  "Who else may bid and what you know about them (optional)",
  "The deadline, page limits and how the buyer will score answers (optional)",
  "Your price range or the buyer's budget (optional)"
 ],
 "you_get": [
  "3 to 5 win themes, each with the buyer's need, your answer and the proof",
  "A one-page executive summary draft in five parts",
  "A section-by-section outline showing which theme each section carries",
  "A table of every buyer requirement, where it is answered and what to add",
  "A list of weak spots, such as generic lines, empty adjectives and claims with no proof",
  "A short note on how you stand out from likely rival bids, without naming them"
 ],
 "use_when": [
  "An RFP has landed and you have a short deadline to respond.",
  "A buyer asked for a proposal after a good call and you need to turn your notes into an argument.",
  "Your last proposals lost and the feedback said they felt generic.",
  "Several people will write the sections and need one set of themes to follow."
 ],
 "skip_when": [
  "You need contract terms, a scope of work or NDA wording. Use the Contract and proposal drafter, and have a lawyer check it.",
  "You need the price set or your tiers worked out. Use the Pricing analyst.",
  "You want to judge whether a deal is worth chasing. Use the Sales deal reviewer.",
  "You want short outreach emails, not a proposal. Use the Sales outreach writer.",
  "You have no buyer requirements or call notes. Get them first. The plan is only as specific as what you give it."
 ],
 "output_sample": {
  "input": [
   "The RFP, or your notes from calls with the buyer",
   "What you offer and how you would do the work",
   "Proof you can really show, such as past projects and results",
   "Rival bidders and the buyer's scoring rules (optional)"
  ],
  "prerequisites": [
   "An AI that can read a long pasted document or an uploaded file"
  ],
  "output": [
   {
    "name": "Win themes",
    "contains": "Three to five themes, each with the buyer's need, your answer and the proof."
   },
   {
    "name": "Executive summary draft",
    "contains": "A one-page argument in five parts, written in the buyer's own words."
   },
   {
    "name": "Proposal outline",
    "contains": "The story in three parts, with a theme and a proof point for each section."
   },
   {
    "name": "Requirement map",
    "contains": "Every buyer requirement, where you answer it and the point to add."
   },
   {
    "name": "Weak spots",
    "contains": "Generic lines, empty adjectives and unproven claims, each with a fix."
   },
   {
    "name": "Assumptions and checks",
    "contains": "What the AI assumed and what you must confirm before you submit."
   }
  ]
 },
 "output_shape": "WIN THEMES\n  Theme <n>: <statement in the buyer's words>\n    Buyer need <need> | Your answer <strength> | Proof <proof or MISSING> | Appears in <sections>\n\nEXECUTIVE SUMMARY DRAFT\n  <their situation> / <the cost of doing nothing> / <your approach> / <one proof point> / <their life after>\n\nPROPOSAL OUTLINE\n  Part 1 Understanding: <sections>\n  Part 2 Approach: <sections>\n  Part 3 Outcomes: <sections>\n  <section> | <main theme> | <second theme> | <evidence>\n\nREQUIREMENT MAP\n  <requirement> | <answered in> | <point to add>\n\nWEAK SPOTS\n  <line or section> | <problem> | <fix>\n\nASSUMPTIONS AND CHECKS\n  <assumption> | <source: you, document or estimate>\n  Checks still needed: <list>",
 "how_to_use": [
  "Download the pack from this page and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md.",
  "Paste the RFP or call notes first. Then add what you offer and the proof you can really show. Add any page limits or scoring rules.",
  "Type \"Plan the proposal. Use only the proof I gave. Put brackets where proof is missing.\"",
  "Check the win themes first. Each one must name this buyer's problem and be something you can prove. Cut any theme that would fit any buyer.",
  "Read the executive summary. Would a busy executive see in the first 100 words that you understand the problem? If not, ask for a rewrite.",
  "Fill each bracket with real proof, then write the sections one at a time from the outline. Ask someone outside your team to read it before you submit."
 ],
 "checks": [
  "The result addresses your actual task and cites the evidence used.",
  "Examples, role-play experience and targets are kept separate from verified results.",
  "Claims of tests, memory, tool access or completed actions match what actually happened."
 ],
 "next": [
  {
   "name": "Quote and proposal builder",
   "url": "https://useaiblocks.com/skills/quote-and-proposal-builder",
   "why": "Sell it"
  },
  {
   "name": "RFP response builder",
   "url": "https://useaiblocks.com/skills/rfp-response-builder",
   "why": "Sell it"
  },
  {
   "name": "Deal payment checker",
   "url": "https://useaiblocks.com/skills/can-they-pay-deal-checker",
   "why": "Sell it"
  }
 ],
 "source": {
  "by": "Michael Sitarzewski and Agency Agents contributors",
  "repo": "msitarzewski/agency-agents",
  "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/sales/sales-proposal-strategist.md",
  "licence": "MIT",
  "original_name": "Proposal Strategist",
  "commit": "b37b5bb33b78f2c1d6567d98e25ca818e3259219"
 },
 "credits": [
  {
   "title": "Proposal Strategist",
   "by": "Michael Sitarzewski and Agency Agents contributors",
   "url": "https://github.com/msitarzewski/agency-agents/blob/b37b5bb33b78f2c1d6567d98e25ca818e3259219/sales/sales-proposal-strategist.md",
   "used": "Original agent profile, preserved in references/source-agent.md; AI Blocks adds setup and review instructions."
  }
 ],
 "files": [
  "LICENSE",
  "references/source-agent.md",
  "SETUP.md",
  "source.json"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/agency-sales-proposal-strategist",
  "markdown": "https://useaiblocks.com/agents/agency-sales-proposal-strategist.md",
  "json": "https://useaiblocks.com/agents/agency-sales-proposal-strategist.json",
  "instructions": "https://useaiblocks.com/skills/agency-sales-proposal-strategist/SKILL.md",
  "download": "https://useaiblocks.com/skills/agency-sales-proposal-strategist.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/agency-sales-proposal-strategist",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/agency-sales-proposal-strategist",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
