{
 "schema": "aiblocks-page/1",
 "id": "creative-evidence-review-agent",
 "type": "agent",
 "name": "Creative evidence reviewer",
 "summary": "Check ad creative against your brief and product facts. Get ranked issues, a pass or fix call per check and a checkpoint.",
 "headline": "Creative evidence reviewer",
 "subhead": "Give it your brief, your ad images, videos or copy, and the facts about your product. It checks each piece against the brief and the facts, and quotes what it saw. You get a ranked issue list, a pass or fix call for each gate and a checkpoint for your next round.",
 "job": {
  "id": "set-up-ai",
  "name": "Set up AI to work for you"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "brief",
   "required": true,
   "label": "Brief",
   "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats"
  },
  {
   "type": "document",
   "required": false,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  },
  {
   "type": "image",
   "required": false,
   "label": "Image",
   "what": "a finished picture"
  }
 ],
 "outputs": [
  {
   "type": "audit_report",
   "required": true,
   "label": "Audit report",
   "what": "findings with evidence, severity, missing inputs and next actions"
  },
  {
   "type": "document",
   "required": true,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  }
 ],
 "you_give": [
  "Your brief, with the message, who it is for, the format and the placement, such as a Meta feed or a Google display ad",
  "The ads to check, as image files, video frames or a link, or the copy as text",
  "Your product facts, with the date you wrote them (shape, colors, label text, size, price, allowed claims, from your spec sheet or product page)",
  "Your brand rules, such as logo use, voice and words to avoid",
  "Your last checkpoint (optional)",
  "Photos of the real product (optional, they make the product check stronger)"
 ],
 "you_get": [
  "A ranked issue list, with the exact thing seen, the fix and a test to know it is fixed",
  "A gate table that marks each check PASS, FIX or NOT CHECKED",
  "A list of evidence gaps and checks that could not run",
  "A note on what you already approved and left unchanged",
  "A checkpoint file for your next round"
 ],
 "use_when": [
  "A designer or an AI image tool just made a batch of ads and you need a check before they go live.",
  "You change a product, a label or a price and need to know which ads are now wrong.",
  "An ad was rejected or a customer complained that the picture did not match the product.",
  "You review creative each week and want each review to start from the last one."
 ],
 "skip_when": [
  "You want final approval for paid ads or claims that need legal review. A person with that authority must approve. This agent only checks against the facts you give it.",
  "You want to check one ad's claims against proof. Use the Ad claims checker.",
  "You want to know if two ads look too alike for Meta to show both. Use the Meta creative similarity risk reviewer.",
  "You want to read test results and see which creative won. Use the Ad creative test analyst.",
  "You want new creative made, not checked. Use the Creative brief writer to plan it first."
 ],
 "output_sample": {
  "input": [
   "Your brief, with message, viewer, format and placement",
   "The ads to check, as images, frames, a link or copy",
   "Your product facts, with their date",
   "Your brand rules (optional)",
   "Your last checkpoint (optional)"
  ],
  "prerequisites": [
   "An AI that can open images, such as Claude, ChatGPT or Gemini",
   "Product facts that someone on your team has confirmed"
  ],
  "output": [
   {
    "name": "issue-report.md",
    "contains": "Issues ranked by severity, each with the exact thing seen or missing, a fix and a test to know it is fixed."
   },
   {
    "name": "gate-table.md",
    "contains": "PASS, FIX or NOT CHECKED for brief fit, first look, readability, product accuracy, claim support, voice and placement."
   },
   {
    "name": "evidence-gaps.md",
    "contains": "What proof or file is missing, which gate it limits, how to get it, and checks that did not run."
   },
   {
    "name": "checkpoint.md",
    "contains": "Scope, evidence IDs and dates, open issues, approvals needed and the trigger for the next review."
   }
  ]
 },
 "output_shape": "SCOPE  <brief> | <n> ads checked | <placements> | <date of facts> | <visual files read or copy only>\nCHANGED SINCE LAST CHECKPOINT  <what changed, or \"first run\">\n\nISSUES (ranked)\n  <rank> | <ad> | <Blocker, Should fix or Optional> | <the exact thing seen or missing> | <fix> | <acceptance test>\n\nGATES\n  <brief fit | first look | readability | product accuracy | claim support | voice | placement> | <PASS, FIX or NOT CHECKED> | <issue rank or reason>\n\nLEFT AS APPROVED  <parts you already approved>\nEVIDENCE GAPS  <what is missing> | <which gate it limits> | <how to get it>\nCHECKPOINT  <scope, evidence IDs and dates, open issues, approvals, next review trigger>\nCHECKS MISSED  <one line each, or none>",
 "how_to_use": [
  "Download the pack and add it to your AI, or paste SKILL.md into a new chat. Claude, ChatGPT and Gemini can look at images. For video, give a few frames or the script if your AI cannot open the file.",
  "Attach the brief, the ads and your product facts. Add your brand rules and the last checkpoint if you have them.",
  "Say \"Review these ads against the brief and facts. Quote what you see.\" Your AI asks once for anything missing.",
  "Open gate-table.md first. Any FIX on a product or claim gate goes back to the designer before anything else.",
  "Read issue-report.md from the top. Work down the list, and use each acceptance test to confirm the fix.",
  "Fix the evidence gaps, then run it on the new version with your checkpoint attached."
 ],
 "checks": [],
 "next": [],
 "source": null,
 "credits": [],
 "files": [
  "references/editable-role-template.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/creative-evidence-review-agent",
  "markdown": "https://useaiblocks.com/agents/creative-evidence-review-agent.md",
  "json": "https://useaiblocks.com/agents/creative-evidence-review-agent.json",
  "instructions": "https://useaiblocks.com/skills/creative-evidence-review-agent/SKILL.md",
  "download": "https://useaiblocks.com/skills/creative-evidence-review-agent.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/creative-evidence-review-agent",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/creative-evidence-review-agent",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
