{
 "schema": "aiblocks-page/1",
 "id": "meta-results-review-agent",
 "type": "agent",
 "name": "Meta Ads results reviewer",
 "summary": "Review your Meta Ads results against your targets. Get ranked findings, tracking gaps, proposed fixes and a checkpoint for the next review.",
 "headline": "Meta Ads results reviewer",
 "subhead": "Give it your Meta Ads Manager exports and your targets. It checks that the numbers line up, then reviews campaigns, ad sets and ads. You get six files, from ranked findings to a checkpoint for next time.",
 "job": {
  "id": "set-up-ai",
  "name": "Set up AI to work for you"
 },
 "level": "intermediate",
 "thinking": "high",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "question",
   "required": true,
   "label": "Question",
   "what": "the problem, decision or piece of work you want help with, and what a good outcome looks like"
  },
  {
   "type": "spreadsheet",
   "required": false,
   "label": "Spreadsheet",
   "what": "a spreadsheet with its data, formulas and charts"
  },
  {
   "type": "document",
   "required": false,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  }
 ],
 "outputs": [
  {
   "type": "audit_report",
   "required": true,
   "label": "Audit report",
   "what": "findings with evidence, severity, missing inputs and next actions"
  },
  {
   "type": "document",
   "required": true,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  }
 ],
 "you_give": [
  "Ads Manager exports for one date range, at campaign, ad set and ad level, with spend, results, conversion value and frequency",
  "Your account time zone, currency and attribution setting, for example 7-day click",
  "Your targets, such as the cost per sale or return on ad spend you need",
  "Proof that tracking works, such as Events Manager screenshots of your events and match quality (optional)",
  "Your last checkpoint file (optional)",
  "Change history for the same dates (optional)"
 ],
 "you_get": [
  "A setup check that says if your dates, currency, attribution and metrics line up",
  "A ranked findings table with the evidence, the sum and how sure the AI is for each row",
  "A tracking check that lists what is confirmed and what is not",
  "A list of evidence gaps and the checks that did not run",
  "A proposed actions list, with nothing changed in your account",
  "A checkpoint file for your next review"
 ],
 "use_when": [
  "Your Meta results moved and you need to know if the cause is the ads, the tracking or too little data.",
  "A client or boss asks for a Meta Ads review that shows its evidence.",
  "You want to check results against a target cost per sale or return on ad spend.",
  "You review every month and want each review to start from the last one."
 ],
 "skip_when": [
  "You want a score across 30 account checks. Use the Meta Ads 30-check account auditor.",
  "You want the same checks every Monday and a scale-or-hold call. Use the Meta Ads weekly account reviewer.",
  "You have one odd symptom, such as ads that will not spend. Use the Meta delivery troubleshooter."
 ],
 "output_sample": {
  "input": [
   "Your Meta Ads Manager exports for one date range",
   "Your time zone, currency, attribution setting and targets",
   "Tracking evidence from Events Manager (optional)",
   "Your last checkpoint file (optional)"
  ],
  "prerequisites": [
   "An AI that can read files, such as Claude, ChatGPT or Gemini",
   "Permission to export results from your Meta Ads Manager"
  ],
  "output": [
   {
    "name": "setup-check.md",
    "contains": "Whether dates, time zone, currency, attribution and metric definitions match, with every mismatch listed."
   },
   {
    "name": "findings.md",
    "contains": "Ranked findings, each with evidence ID, the sum behind it, confidence and a proposed action."
   },
   {
    "name": "tracking-check.md",
    "contains": "Each tracking part marked Confirmed, Not confirmed or Not supplied, with the evidence for it."
   },
   {
    "name": "evidence-gaps.md",
    "contains": "What is missing, which finding it limits and how to get it."
   },
   {
    "name": "proposed-actions.md",
    "contains": "Each change you could make, with where, why, risk and a note that nothing was done."
   },
   {
    "name": "checkpoint.md",
    "contains": "Scope, evidence dates, open questions, approvals and the trigger for the next review."
   }
  ]
 },
 "output_shape": "SETUP CHECK\n  Account <name> | <start date> to <end date> | <time zone> | <currency> | <attribution setting>\n  Metrics that match: <list> | Metrics that do not: <list and the gap>\n\nFINDINGS (ranked by money at stake, then confidence)\n  <rank> | <finding> | <evidence IDs> | <the sum, with the numbers> | <high, medium or low> | <proposed action>\n\nTRACKING CHECK\n  <event or part> | <Confirmed, Not confirmed or Not supplied> | <evidence ID>\n\nEVIDENCE GAPS\n  <what is missing> | <which finding it limits> | <how to get it>\n\nPROPOSED ACTIONS (none done)\n  <action> | <where in Ads Manager> | <why> | <risk> | <needs your approval>\n\nCHECKPOINT\n  Scope, evidence IDs and dates, open questions, approvals, next review trigger",
 "how_to_use": [
  "Download the pack from this page and add it to your AI. If you cannot add it, paste SKILL.md into a new chat. Claude, ChatGPT and Gemini all work if they can read files.",
  "Export your results from Ads Manager for one clear date range and attach the files. No Meta login is needed.",
  "Type your time zone, currency, attribution setting and targets. Attach your tracking screenshots and last checkpoint if you have them.",
  "Say \"Run the review. Propose changes, do not make any.\" Your AI asks once for anything missing.",
  "Open setup-check.md first. If the numbers do not line up, fix the exports before you trust the findings.",
  "Check each finding against its evidence ID. Make the changes you agree with in Ads Manager yourself, then keep checkpoint.md for next time."
 ],
 "checks": [],
 "next": [],
 "source": null,
 "credits": [],
 "files": [
  "references/editable-role-template.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/agents/meta-results-review-agent",
  "markdown": "https://useaiblocks.com/agents/meta-results-review-agent.md",
  "json": "https://useaiblocks.com/agents/meta-results-review-agent.json",
  "instructions": "https://useaiblocks.com/skills/meta-results-review-agent/SKILL.md",
  "download": "https://useaiblocks.com/skills/meta-results-review-agent.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/meta-results-review-agent",
  "api_document": "https://useaiblocks.com/api/v1/documents/agent/meta-results-review-agent",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
