{"schema":"ai-blocks-role/1","id":"make-a-cutaway-ad-that-shows-how-your-product-works","name":"Product cutaway ad and image planner","summary":"Share product facts, buyer research and photos. Get a supported cutaway concept, ad prompt, claim checks and image work where tools allow.","area":"product","family":{"id":"make-image-ads","name":"Make image ads"},"lead":"make-a-cutaway-ad-that-shows-how-your-product-works","featured":false,"contextKind":"product","deliverables":["A big idea, a root cause and a named way your product works, with a list of claims that need proof","A cutaway image prompt, a headline of seven words or fewer and the feed text","A prompt rewritten so the product matches your photos","A check of each claim and number, with a verdict","Upscale settings and a change check for the image you approve"],"inputs":["Your product facts, such as parts, materials and what each does","Buyer words from reviews, calls or surveys","Photos of the real product","Rival claims (optional)","Your brand file (optional)","The proof you hold, such as test results (optional)"],"opening":{"give":["Your product facts, such as parts, materials and what each does","Buyer words from reviews, calls or surveys","Photos of the real product"],"get":["A big idea, a root cause and a named way your product works, with a list of claims that need proof","A cutaway image prompt, a headline of seven words or fewer and the feed text","A prompt rewritten so the product matches your photos","A check of each claim and number, with a verdict"]},"helpfulInputs":[],"fit":["Your product has a hidden reason it works that buyers cannot see on the shelf.","Your ads say \"better\" and \"advanced\" and buyers shrug.","You want a how-it-works picture without claims you cannot back."],"limits":["Your product's benefit shows on the shelf or in a photo: use the Product image ad prompt writer.","You only want the cutaway prompt and already know how your product works: use the 3D cutaway image ad maker.","You want a story with many panels or slides: use the Carousel ad writer."],"tools":["Any good chat AI: Any current chat AI can run the steps. One that can read many reviews at once helps with the pain ranking.","Nano Banana: Follows a detailed scene description well and keeps the parts' colours steady across retries.","GPT Image: Lets you point at one part to fix it without remaking the rest of the cutaway.","Canva or Figma: Sets the headline, callout labels and your product photo on top, so every word is exact.","GPT Image: Takes several labelled reference images and follows exact quoted words for headlines and labels.","Nano Banana: Mixes many reference images and keeps the pack's shape across new scenes.","FLUX: Gives tight control when the prompt leads with the subject and ties each hex colour to one object.","Claude: Reads full-size images closely, so it can spell-check the words in the picture and spot the safe zones.","Meta Ads Manager: Its safe zone guardrail marks the area the app's buttons and labels won't cover, so you see what might get hidden.","Topaz Gigapixel: Lets you choose a faithful model, including one made for text and logos, and turn face recovery down or off. It is paid software.","Magnific: Offers a Precision upscaler with plain sharpen and grain sliders, apart from its Creative one. It is a paid service.","GIMP: Free editor whose Difference layer mode shows any change between the original and the result."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Attach your product photos and paste your facts and buyer words.","Mark which claims you can prove. It will not draw a link you cannot back.","When it pauses, make the image in your image tool, compare it with your photos and approve one."],"capabilities":[{"name":"Find the idea and how it works","description":"Lists what only your product has, asks why for every part, ranks the buyer pains and names the way it works in a few words."},{"name":"Write the cutaway ad","description":"Writes the process as two to four links, freezes the moment the product acts and lays out a short headline with three labels at most."},{"name":"Keep the real product in the picture","description":"Gives each photo a job, fixes the details models get wrong and rewrites the prompt with the exact words in quotes."},{"name":"Check the ad before you make it","description":"Reads the words and picture together as your buyer would and checks every claim and number against your proof. A claim that fails sends you back to step 2. A product that does not match your photos sends you back to step 3."},{"name":"Pause to make and approve the image","description":"You make the image, compare the product with your photos and approve the one you want to run."},{"name":"Get the pick to full size","description":"Sets a faithful upscale for your use and checks that no word or part has changed."}],"expertise":{"principles":["Start from the user problem and the evidence for it, then the solution.","Write decisions down with the reason and the options you rejected.","Keep scope small enough to ship and learn. Name what is out of scope.","Define how success will be measured before building."],"pitfalls":["Treating opinions or one loud request as proven demand.","Specs that skip edge cases, error states or dependencies.","Roadmaps with dates but no owners or confidence levels."],"quality":["The picture shows one moment, not the whole chain as numbered steps.","Every link in the chain is marked sourced, common knowledge or unsupported, and no unsupported link is drawn.","The headline is seven words or fewer and there are at most three labels.","The product in the picture matches your photos on shape, colour and label.","No number appears without a source.","Nothing was invented to fill a gap. Every gap is a MISSING: line. Nothing was paid for without a clear yes.","Every requirement can be tested."],"sources":{"learned":0,"curated":false,"method":6,"source":0,"area":"product"}},"workedExample":{"situation":"Your product has a hidden reason it works that buyers cannot see on the shelf.","task":"Share product facts, buyer research and photos. Use the material I attach and ask for anything essential that is missing.","given":["Your product facts, such as parts, materials and what each does","Buyer words from reviews, calls or surveys","Photos of your real product","Proof you hold, such as test results (optional)","Your brand brain files (optional)"],"outputs":[{"name":"Step 1: Idea and mechanism","contains":"The big idea, the root cause, the named way your product works, and claims that need proof."},{"name":"Step 2: Cutaway ad","contains":"The chain of links, the frozen moment, a headline of seven words or fewer, labels, image prompt and feed copy."},{"name":"Step 3: True-to-product prompt","contains":"A job for each photo, lock lines for details, and the prompt rewritten so the product matches yours."},{"name":"Step 4: Check","contains":"Each claim and number checked against your proof, with findings and a verdict."},{"name":"Step 5: Upscale","contains":"Settings for a faithful full-size image and a check that no word or part changed."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share product facts, buyer research and photos. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Product cutaway ad and image planner","description":"Share product facts, buyer research and photos. Get a supported cutaway concept, ad prompt, claim checks and image work where tools allow.","method":"make-a-cutaway-ad-that-shows-how-your-product-works","when":["Your product has a hidden reason it works that buyers cannot see on the shelf.","Your ads say \"better\" and \"advanced\" and buyers shrug.","You want a how-it-works picture without claims you cannot back."],"inputs":["Your product facts, such as parts, materials and what each does","Buyer words from reviews, calls or surveys","Photos of the real product","Rival claims (optional)","Your brand file (optional)","The proof you hold, such as test results (optional)"],"deliverables":["A big idea, a root cause and a named way your product works, with a list of claims that need proof","A cutaway image prompt, a headline of seven words or fewer and the feed text","A prompt rewritten so the product matches your photos","A check of each claim and number, with a verdict","Upscale settings and a change check for the image you approve"]},{"name":"Product message and explanation planner","description":"Share product facts, buyer words and rival claims. Get a central sales idea, a clear product explanation and claims needing proof.","method":"big-idea-and-mechanism-builder","when":["You are about to write a long product page, an ad campaign or an advertorial and don't yet know what idea it stands on.","Your product looks like every rival's and you need a true reason it is different.","Your page lists features but visitors don't buy, and reviews show they have tried other fixes first."],"inputs":["Product facts (parts or materials, form, how it is used)","Customer words from reviews or tickets","Three to five rival products and the claims they make (optional)","Proof you hold, such as studies, test results and review counts (optional)"],"deliverables":["Ranked pain points, with the one to lead with","A one-line big idea and a root cause as a picture the buyer already holds","A mechanism name, how it works in two lines, and the specs behind it","A why-now line and a list of claims that still need proof"]},{"name":"3D cutaway image ad maker","description":"Share sourced product facts and approved claims. Get a cutaway image prompt, layout and ad copy, with image creation when tools allow.","method":"3d-cutaway-image-ad-maker","when":["Your product's main benefit happens out of sight, and buyers doubt it does anything.","You have a sourced fact about how it works that a product photo can't show.","You made the 3D explainer video and want a still with the same parts and colours."],"inputs":["The doubt you want to answer, or your selling idea","How the product works, step by step, each step with a source","Your approved and banned claims, and what buyers assume","Your colours, typefaces and offer","Product photos with a sharp label, attached (optional at first, needed before you make the image)"],"deliverables":["The three tests, the chain with every link marked, and the one link to freeze","A parts key and honesty notes for your product","The layout, the words on the image checked for size and contrast, and an image prompt","Feed copy with a first line, headline and button","Any of the skill's five checks it couldn't meet, one line each"]},{"name":"Product image ad prompt writer","description":"Share your approved ad, product facts and photos. Get an image prompt, photo roles and a checklist for the first image.","method":"accurate-product-image-ad-maker","when":["Your designer or client has signed off one ad, and you now need the prompt for GPT Image, Nano Banana or FLUX.","Your last three AI images had the wrong green, a hand over the name or a pack that opened in the wrong place, and each redo costs money.","Your brief has grown to a page of notes and rejected versions, and the images keep picking up an idea you dropped.","A product photo shows the pack one way, your words describe it another, and the tool keeps following the words."],"inputs":["The approved scene, layout and image shape, from your ad brief or the designer's sign-off (rejected versions can stay in the paste)","Your product facts, ideally the lock lines from your truth sheet, and how the product opens and is held","Product photos, attached as pictures, each with what it's for (front as sold, out of the pack, in a hand)","The approved words, with where they sit and which is biggest (optional)","Which image tool you use, its image limit and length limit (optional)","Your mistakes list from past image jobs (optional)"],"deliverables":["One prompt in five blocks plus a keep line, with its character count","A subject block that says which hand holds what, which hand tears or pours, and how they move","A one-line role for every attached photo","A six-line pass-or-fail check for the first image, with failure notes for your mistakes list","A list of what was left out or added, and a MISSING line for any fact it needed"]},{"name":"Pre-launch ad checker","description":"Share your ad, audience and approved facts. Get located issues, fixes, human checks and a custom score before launch.","method":"pre-launch-ad-checker","when":["You're about to approve an ad or a batch from a designer, an editor or an AI tool.","An ad looks fine on your laptop and you haven't seen it on a phone yet.","You have a storyboard, or a few versions of one ad, and want to know they hold up."],"inputs":["The finished ad, attached, as the image at full size, the video's key frames with its script, or a storyboard (your AI can see pictures)","Its main text, headline, button and where it will run","Your live offer, approved claims and proof, from your brand file (recommended)","Your logo, font and real product photos (recommended)","Who the ad is for, and the rest of the batch (optional)"],"deliverables":["A version-bound list of observed problems and the smallest fixes","The buyer argument checked against the supplied facts and proof","A clear list of media, destination, tracking or spec checks still needed","A scoped verdict and observed/eligible coverage","An internal editing score, with any post-fix score marked provisional"]},{"name":"Image enlargement quality checker","description":"Check an image upscale before it goes to print. Give it your approved image and target size. You get safe settings, a change check and a score.","method":"image-upscale-checker","when":["You need a larger version of an approved image for print, a big banner or a high-resolution export.","You want a sharper first frame to start an AI video from.","A past upscale changed a face, a hand or your label, and you want to catch it next time."],"inputs":["The approved image, the original file, attached (your AI can see pictures)","The size you need and what it's for","The upscaler you'll use, and which models and settings it has","How many tries you'll allow (optional; 3 if you don't say)"],"deliverables":["The real target size in pixels, worked out from where the image will go","The kind of upscaler to use and the settings that keep it faithful","A plan for keeping your words and logo exact","A size check, a difference check and a review of words, faces, hands, product and texture","A verdict, either accepted or the original returned with the reason","A fidelity score out of 100 for each try, from the share of checked areas that match the original"]},{"name":"Product context file writer","description":"Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.","method":"product-context-builder","when":["You are starting a new marketing project and want one source of truth.","You keep pasting the same product background into every chat.","Your positioning changed and old notes are out of date.","A new teammate needs to learn the audience and tone fast."],"inputs":["Answers about your product and customers","Your website or existing brand notes (optional)","Competitor names (optional)","Any recent learnings to record (optional)"],"deliverables":["A product marketing context file","A summary of what the file already holds","A change log of updates","Gaps you still need to fill"]},{"name":"Eugene Schwartz","description":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","method":"eugene-schwartz","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"make-a-cutaway-ad-that-shows-how-your-product-works","name":"Product cutaway ad and image planner","summary":"Share product facts, buyer research and photos. Get a supported cutaway concept, ad prompt, claim checks and image work where tools allow.","task":"make-image-ads","kind":"workflow","path":"/workflows/make-a-cutaway-ad-that-shows-how-your-product-works","revision":"c8ee5aa20ab33ce389dbe2019269d63ca35f777f650d2e0c50e6d60a600e0c66","skillPath":"/skills/make-a-cutaway-ad-that-shows-how-your-product-works/SKILL.md","bundled":false,"onboarding":false},{"slug":"big-idea-and-mechanism-builder","name":"Product message and explanation planner","summary":"Share product facts, buyer words and rival claims. Get a central sales idea, a clear product explanation and claims needing proof.","task":"write-ad-copy","kind":"skill","path":"/skills/big-idea-and-mechanism-builder","revision":"88059287118e14d113c660af0727f6763049979c27cb6ce0baf1027d21dbce9b","skillPath":"/skills/big-idea-and-mechanism-builder/SKILL.md","bundled":true,"onboarding":false},{"slug":"3d-cutaway-image-ad-maker","name":"3D cutaway image ad maker","summary":"Share sourced product facts and approved claims. Get a cutaway image prompt, layout and ad copy, with image creation when tools allow.","task":"make-image-ads","kind":"skill","path":"/skills/3d-cutaway-image-ad-maker","revision":"15f407df385945be010ed9bafeea5d364aae3216cb6415dfc98f7c3c0d8b2ba3","skillPath":"/skills/3d-cutaway-image-ad-maker/SKILL.md","bundled":true,"onboarding":false},{"slug":"accurate-product-image-ad-maker","name":"Product image ad prompt writer","summary":"Share your approved ad, product facts and photos. Get an image prompt, photo roles and a checklist for the first image.","task":"make-image-ads","kind":"prompt","path":"/prompts/accurate-product-image-ad-maker","revision":"90a5fe2e198cdfce6fb74bae34c0482f13c92566386a05c3871c729bdf176e61","skillPath":"/skills/accurate-product-image-ad-maker/SKILL.md","bundled":true,"onboarding":false},{"slug":"pre-launch-ad-checker","name":"Pre-launch ad checker","summary":"Share your ad, audience and approved facts. Get located issues, fixes, human checks and a custom score before launch.","task":"check-ads","kind":"skill","path":"/skills/pre-launch-ad-checker","revision":"8b41c20556ff7dd07c7e9d8fc3342682180dc9f1a361ea3373a09ff9f0efaca6","skillPath":"/skills/pre-launch-ad-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"image-upscale-checker","name":"Image enlargement quality checker","summary":"Check an image upscale before it goes to print. Give it your approved image and target size. You get safe settings, a change check and a score.","task":"make-image-ads","kind":"skill","path":"/skills/image-upscale-checker","revision":"49e8f2df5ee0d109d9ebd365d94d015ffbfebe0e3aec7b60334185538412c0f3","skillPath":"/skills/image-upscale-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"product-context-builder","name":"Product context file writer","summary":"Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.","task":"brand-file","kind":"skill","path":"/skills/product-context-builder","revision":"2fe017f2b8b417b6dd382b110c57a4f0619bff4b1b88d50e4fbe771219d3f78b","skillPath":"/skills/product-context-builder/SKILL.md","bundled":false,"onboarding":true,"by":"Corey Haines"},{"slug":"eugene-schwartz","name":"Eugene Schwartz","summary":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","task":"think-with-minds","kind":"mind","path":"/minds/eugene-schwartz","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","skillPath":"/skills/eugene-schwartz/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":8,"sourceChecks":{"completeMethods":8,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A big idea, a root cause and a named way your product works, with a list of claims that need proof"},{"id":"c2","criterion":"Delivers: A cutaway image prompt, a headline of seven words or fewer and the feed text"},{"id":"c3","criterion":"Delivers: A prompt rewritten so the product matches your photos"},{"id":"c4","criterion":"Delivers: A check of each claim and number, with a verdict"},{"id":"c5","criterion":"The picture shows one moment, not the whole chain as numbered steps."},{"id":"c6","criterion":"Every link in the chain is marked sourced, common knowledge or unsupported, and no unsupported link is drawn."},{"id":"c7","criterion":"The headline is seven words or fewer and there are at most three labels."},{"id":"c8","criterion":"The product in the picture matches your photos on shape, colour and label."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"Your product has a hidden reason it works that buyers cannot see on the shelf.","expect":["A big idea, a root cause and a named way your product works, with a list of claims that need proof","A cutaway image prompt, a headline of seven words or fewer and the feed text","A prompt rewritten so the product matches your photos"]},{"id":"g2","kind":"core","situation":"Your ads say \"better\" and \"advanced\" and buyers shrug.","expect":["A big idea, a root cause and a named way your product works, with a list of claims that need proof","A cutaway image prompt, a headline of seven words or fewer and the feed text","A prompt rewritten so the product matches your photos"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Your product facts, such as parts, materials and what each does","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"make-a-cutaway-ad-that-shows-how-your-product-works","name":"Product cutaway ad and image planner","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share product facts, buyer research and photos. Get a supported cutaway concept, ad prompt, claim checks and image work where tools allow.","capabilities":[{"name":"Find the idea and how it works","description":"Lists what only your product has, asks why for every part, ranks the buyer pains and names the way it works in a few words."},{"name":"Write the cutaway ad","description":"Writes the process as two to four links, freezes the moment the product acts and lays out a short headline with three labels at most."},{"name":"Keep the real product in the picture","description":"Gives each photo a job, fixes the details models get wrong and rewrites the prompt with the exact words in quotes."},{"name":"Check the ad before you make it","description":"Reads the words and picture together as your buyer would and checks every claim and number against your proof. A claim that fails sends you back to step 2. A product that does not match your photos sends you back to step 3."},{"name":"Pause to make and approve the image","description":"You make the image, compare the product with your photos and approve the one you want to run."},{"name":"Get the pick to full size","description":"Sets a faithful upscale for your use and checks that no word or part has changed."}],"limits":["Your product's benefit shows on the shelf or in a photo: use the Product image ad prompt writer.","You only want the cutaway prompt and already know how your product works: use the 3D cutaway image ad maker.","You want a story with many panels or slides: use the Carousel ad writer."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"product","requirement":"Inspect relevant context before strategy or production. This role's work depends on its product context, not on brand research.","method":"product-context-builder","files":["product-context.md","work/evidence.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: what the product does, who it is for, current goals and constraints, and the user evidence available (research, tickets, analytics). Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"make-a-cutaway-ad-that-shows-how-your-product-works","name":"Product cutaway ad and image planner","kind":"workflow","primary":true,"purpose":"primary","when":["Your product has a hidden reason it works that buyers cannot see on the shelf.","Your ads say \"better\" and \"advanced\" and buyers shrug.","You want a how-it-works picture without claims you cannot back."],"inputs":["Your product facts, such as parts, materials and what each does","Buyer words from reviews, calls or surveys","Photos of the real product","Rival claims (optional)","Your brand file (optional)","The proof you hold, such as test results (optional)"],"deliverables":["A big idea, a root cause and a named way your product works, with a list of claims that need proof","A cutaway image prompt, a headline of seven words or fewer and the feed text","A prompt rewritten so the product matches your photos","A check of each claim and number, with a verdict","Upscale settings and a change check for the image you approve"],"instruction":"skills/make-a-cutaway-ad-that-shows-how-your-product-works/SKILL.md","revision":"c8ee5aa20ab33ce389dbe2019269d63ca35f777f650d2e0c50e6d60a600e0c66","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"big-idea-and-mechanism-builder","name":"Product message and explanation planner","kind":"skill","primary":false,"purpose":"bundled","when":["You are about to write a long product page, an ad campaign or an advertorial and don't yet know what idea it stands on.","Your product looks like every rival's and you need a true reason it is different.","Your page lists features but visitors don't buy, and reviews show they have tried other fixes first."],"inputs":["Product facts (parts or materials, form, how it is used)","Customer words from reviews or tickets","Three to five rival products and the claims they make (optional)","Proof you hold, such as studies, test results and review counts (optional)"],"deliverables":["Ranked pain points, with the one to lead with","A one-line big idea and a root cause as a picture the buyer already holds","A mechanism name, how it works in two lines, and the specs behind it","A why-now line and a list of claims that still need proof"],"instruction":"skills/big-idea-and-mechanism-builder/SKILL.md","revision":"88059287118e14d113c660af0727f6763049979c27cb6ce0baf1027d21dbce9b","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"3d-cutaway-image-ad-maker","name":"3D cutaway image ad maker","kind":"skill","primary":false,"purpose":"bundled","when":["Your product's main benefit happens out of sight, and buyers doubt it does anything.","You have a sourced fact about how it works that a product photo can't show.","You made the 3D explainer video and want a still with the same parts and colours."],"inputs":["The doubt you want to answer, or your selling idea","How the product works, step by step, each step with a source","Your approved and banned claims, and what buyers assume","Your colours, typefaces and offer","Product photos with a sharp label, attached (optional at first, needed before you make the image)"],"deliverables":["The three tests, the chain with every link marked, and the one link to freeze","A parts key and honesty notes for your product","The layout, the words on the image checked for size and contrast, and an image prompt","Feed copy with a first line, headline and button","Any of the skill's five checks it couldn't meet, one line each"],"instruction":"skills/3d-cutaway-image-ad-maker/SKILL.md","revision":"15f407df385945be010ed9bafeea5d364aae3216cb6415dfc98f7c3c0d8b2ba3","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"accurate-product-image-ad-maker","name":"Product image ad prompt writer","kind":"prompt","primary":false,"purpose":"bundled","when":["Your designer or client has signed off one ad, and you now need the prompt for GPT Image, Nano Banana or FLUX.","Your last three AI images had the wrong green, a hand over the name or a pack that opened in the wrong place, and each redo costs money.","Your brief has grown to a page of notes and rejected versions, and the images keep picking up an idea you dropped.","A product photo shows the pack one way, your words describe it another, and the tool keeps following the words."],"inputs":["The approved scene, layout and image shape, from your ad brief or the designer's sign-off (rejected versions can stay in the paste)","Your product facts, ideally the lock lines from your truth sheet, and how the product opens and is held","Product photos, attached as pictures, each with what it's for (front as sold, out of the pack, in a hand)","The approved words, with where they sit and which is biggest (optional)","Which image tool you use, its image limit and length limit (optional)","Your mistakes list from past image jobs (optional)"],"deliverables":["One prompt in five blocks plus a keep line, with its character count","A subject block that says which hand holds what, which hand tears or pours, and how they move","A one-line role for every attached photo","A six-line pass-or-fail check for the first image, with failure notes for your mistakes list","A list of what was left out or added, and a MISSING line for any fact it needed"],"instruction":"skills/accurate-product-image-ad-maker/SKILL.md","revision":"90a5fe2e198cdfce6fb74bae34c0482f13c92566386a05c3871c729bdf176e61","invocation":"Fill the prompt with checked task facts. Verify its output before it becomes another method's input."},{"method":"pre-launch-ad-checker","name":"Pre-launch ad checker","kind":"skill","primary":false,"purpose":"bundled","when":["You're about to approve an ad or a batch from a designer, an editor or an AI tool.","An ad looks fine on your laptop and you haven't seen it on a phone yet.","You have a storyboard, or a few versions of one ad, and want to know they hold up."],"inputs":["The finished ad, attached, as the image at full size, the video's key frames with its script, or a storyboard (your AI can see pictures)","Its main text, headline, button and where it will run","Your live offer, approved claims and proof, from your brand file (recommended)","Your logo, font and real product photos (recommended)","Who the ad is for, and the rest of the batch (optional)"],"deliverables":["A version-bound list of observed problems and the smallest fixes","The buyer argument checked against the supplied facts and proof","A clear list of media, destination, tracking or spec checks still needed","A scoped verdict and observed/eligible coverage","An internal editing score, with any post-fix score marked provisional"],"instruction":"skills/pre-launch-ad-checker/SKILL.md","revision":"8b41c20556ff7dd07c7e9d8fc3342682180dc9f1a361ea3373a09ff9f0efaca6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"image-upscale-checker","name":"Image enlargement quality checker","kind":"skill","primary":false,"purpose":"bundled","when":["You need a larger version of an approved image for print, a big banner or a high-resolution export.","You want a sharper first frame to start an AI video from.","A past upscale changed a face, a hand or your label, and you want to catch it next time."],"inputs":["The approved image, the original file, attached (your AI can see pictures)","The size you need and what it's for","The upscaler you'll use, and which models and settings it has","How many tries you'll allow (optional; 3 if you don't say)"],"deliverables":["The real target size in pixels, worked out from where the image will go","The kind of upscaler to use and the settings that keep it faithful","A plan for keeping your words and logo exact","A size check, a difference check and a review of words, faces, hands, product and texture","A verdict, either accepted or the original returned with the reason","A fidelity score out of 100 for each try, from the share of checked areas that match the original"],"instruction":"skills/image-upscale-checker/SKILL.md","revision":"49e8f2df5ee0d109d9ebd365d94d015ffbfebe0e3aec7b60334185538412c0f3","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"product-context-builder","name":"Product context file writer","kind":"skill","primary":false,"purpose":"context","when":["You are starting a new marketing project and want one source of truth.","You keep pasting the same product background into every chat.","Your positioning changed and old notes are out of date.","A new teammate needs to learn the audience and tone fast."],"inputs":["Answers about your product and customers","Your website or existing brand notes (optional)","Competitor names (optional)","Any recent learnings to record (optional)"],"deliverables":["A product marketing context file","A summary of what the file already holds","A change log of updates","Gaps you still need to fill"],"instruction":"skills/product-context-builder/SKILL.md","revision":"2fe017f2b8b417b6dd382b110c57a4f0619bff4b1b88d50e4fbe771219d3f78b","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"eugene-schwartz","name":"Eugene Schwartz","kind":"mind","primary":false,"purpose":"review","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/eugene-schwartz/SKILL.md","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Any good chat AI: Any current chat AI can run the steps. One that can read many reviews at once helps with the pain ranking.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Nano Banana: Follows a detailed scene description well and keeps the parts' colours steady across retries.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"GPT Image: Lets you point at one part to fix it without remaking the rest of the cutaway.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Canva or Figma: Sets the headline, callout labels and your product photo on top, so every word is exact.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"GPT Image: Takes several labelled reference images and follows exact quoted words for headlines and labels.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Nano Banana: Mixes many reference images and keeps the pack's shape across new scenes.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"FLUX: Gives tight control when the prompt leads with the subject and ties each hex colour to one object.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Claude: Reads full-size images closely, so it can spell-check the words in the picture and spot the safe zones.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Its safe zone guardrail marks the area the app's buttons and labels won't cover, so you see what might get hidden.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Topaz Gigapixel: Lets you choose a faithful model, including one made for text and logos, and turn face recovery down or off. It is paid software.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Magnific: Offers a Precision upscaler with plain sharpen and grain sliders, apart from its Creative one. It is a paid service.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"GIMP: Free editor whose Difference layer mode shows any change between the original and the result.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-make-a-cutaway-ad-that-shows-how-your-product-works\ndescription: \"Carry out a scoped product cutaway ad and image planner task with the selected library methods and checked deliverables.\"\n---\n\n# Product cutaway ad and image planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/make-a-cutaway-ad-that-shows-how-your-product-works · version 2\n\n## Remit\nShare product facts, buyer research and photos. Get a supported cutaway concept, ad prompt, claim checks and image work where tools allow.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A big idea, a root cause and a named way your product works, with a list of claims that need proof\n- A cutaway image prompt, a headline of seven words or fewer and the feed text\n- A prompt rewritten so the product matches your photos\n- A check of each claim and number, with a verdict\n- Upscale settings and a change check for the image you approve\n\n## How an expert works\n1. Find the idea and how it works: Lists what only your product has, asks why for every part, ranks the buyer pains and names the way it works in a few words.\n2. Write the cutaway ad: Writes the process as two to four links, freezes the moment the product acts and lays out a short headline with three labels at most.\n3. Keep the real product in the picture: Gives each photo a job, fixes the details models get wrong and rewrites the prompt with the exact words in quotes.\n4. Check the ad before you make it: Reads the words and picture together as your buyer would and checks every claim and number against your proof. A claim that fails sends you back to step 2. A product that does not match your photos sends you back to step 3.\n5. Pause to make and approve the image: You make the image, compare the product with your photos and approve the one you want to run.\n6. Get the pick to full size: Sets a faithful upscale for your use and checks that no word or part has changed.\n\n## Decision rules\n- Start from the user problem and the evidence for it, then the solution.\n- Write decisions down with the reason and the options you rejected.\n- Keep scope small enough to ship and learn. Name what is out of scope.\n- Define how success will be measured before building.\n\n## Mistakes to avoid\n- Treating opinions or one loud request as proven demand.\n- Specs that skip edge cases, error states or dependencies.\n- Roadmaps with dates but no owners or confidence levels.\n\n## Worked example (not the user's task)\nSituation: Your product has a hidden reason it works that buyers cannot see on the shelf.\nGiven: Your product facts, such as parts, materials and what each does; Buyer words from reviews, calls or surveys; Photos of your real product; Proof you hold, such as test results (optional); Your brand brain files (optional)\nA strong result contains:\n- Step 1: Idea and mechanism: The big idea, the root cause, the named way your product works, and claims that need proof.\n- Step 2: Cutaway ad: The chain of links, the frozen moment, a headline of seven words or fewer, labels, image prompt and feed copy.\n- Step 3: True-to-product prompt: A job for each photo, lock lines for details, and the prompt rewritten so the product matches yours.\n- Step 4: Check: Each claim and number checked against your proof, with findings and a verdict.\n- Step 5: Upscale: Settings for a faithful full-size image and a check that no word or part changed.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- The picture shows one moment, not the whole chain as numbered steps.\n- Every link in the chain is marked sourced, common knowledge or unsupported, and no unsupported link is drawn.\n- The headline is seven words or fewer and there are at most three labels.\n- The product in the picture matches your photos on shape, colour and label.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Eugene Schwartz (skills/eugene-schwartz/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- Your product's benefit shows on the shelf or in a photo: use the Product image ad prompt writer.\n- You only want the cutaway prompt and already know how your product works: use the 3D cutaway image ad maker.\n- You want a story with many panels or slides: use the Carousel ad writer.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. This role's work depends on its product context, not on brand research.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: what the product does, who it is for, current goals and constraints, and the user evidence available (research, tickets, analytics). Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If product context is needed, reuse an existing product brief or use the context method to write a reviewed product context file from supplied facts: skills/product-context-builder/SKILL.md. Files: product-context.md, work/evidence.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nSeparate user evidence from opinions and requests. Record goals, constraints, owners and decisions already made so they are not reopened by accident. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/make-a-cutaway-ad-that-shows-how-your-product-works/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Product cutaway ad and image planner (primary): [complete method](../make-a-cutaway-ad-that-shows-how-your-product-works/SKILL.md), revision c8ee5aa20ab3\n- Product message and explanation planner: [complete method](../big-idea-and-mechanism-builder/SKILL.md), revision 88059287118e\n- 3D cutaway image ad maker: [complete method](../3d-cutaway-image-ad-maker/SKILL.md), revision 15f407df3859\n- Product image ad prompt writer: [complete method](../accurate-product-image-ad-maker/SKILL.md), revision 90a5fe2e198c\n- Pre-launch ad checker: [complete method](../pre-launch-ad-checker/SKILL.md), revision 8b41c20556ff\n- Image enlargement quality checker: [complete method](../image-upscale-checker/SKILL.md), revision 49e8f2df5ee0\n- Product context file writer (context setup): [complete method](../product-context-builder/SKILL.md), revision 2fe017f2b8b4\n- Eugene Schwartz (review lens): [complete method](../eugene-schwartz/SKILL.md), revision 475274519a6e\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"weekly-image-ad-batch-maker","name":"Image ad batch brief writer"},{"id":"repeat-one-product-photo-in-new-colours-as-ads","name":"Product photo ad variation planner"},{"id":"review-image-ads","name":"Customer review image ad planner"},{"id":"winning-style-image-ads","name":"Image ad style and concept planner"}],"sourceHash":"cd9b882bad3132eceebaabed23196071a90eeec1fc1e2b68d80ffde0cc1df7ed","execution_status":"NOT_STARTED","custom_skill":{"slug":"custom-role-make-a-cutaway-ad-that-shows-how-your-product-works","name":"Product cutaway ad and image planner","instructions":"---\nname: custom-role-make-a-cutaway-ad-that-shows-how-your-product-works\ndescription: \"Carry out a scoped product cutaway ad and image planner task with the selected library methods and checked deliverables.\"\n---\n\n# Product cutaway ad and image planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/make-a-cutaway-ad-that-shows-how-your-product-works · version 2\n\n## Remit\nShare product facts, buyer research and photos. Get a supported cutaway concept, ad prompt, claim checks and image work where tools allow.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A big idea, a root cause and a named way your product works, with a list of claims that need proof\n- A cutaway image prompt, a headline of seven words or fewer and the feed text\n- A prompt rewritten so the product matches your photos\n- A check of each claim and number, with a verdict\n- Upscale settings and a change check for the image you approve\n\n## How an expert works\n1. Find the idea and how it works: Lists what only your product has, asks why for every part, ranks the buyer pains and names the way it works in a few words.\n2. Write the cutaway ad: Writes the process as two to four links, freezes the moment the product acts and lays out a short headline with three labels at most.\n3. Keep the real product in the picture: Gives each photo a job, fixes the details models get wrong and rewrites the prompt with the exact words in quotes.\n4. Check the ad before you make it: Reads the words and picture together as your buyer would and checks every claim and number against your proof. A claim that fails sends you back to step 2. A product that does not match your photos sends you back to step 3.\n5. Pause to make and approve the image: You make the image, compare the product with your photos and approve the one you want to run.\n6. Get the pick to full size: Sets a faithful upscale for your use and checks that no word or part has changed.\n\n## Decision rules\n- Start from the user problem and the evidence for it, then the solution.\n- Write decisions down with the reason and the options you rejected.\n- Keep scope small enough to ship and learn. Name what is out of scope.\n- Define how success will be measured before building.\n\n## Mistakes to avoid\n- Treating opinions or one loud request as proven demand.\n- Specs that skip edge cases, error states or dependencies.\n- Roadmaps with dates but no owners or confidence levels.\n\n## Worked example (not the user's task)\nSituation: Your product has a hidden reason it works that buyers cannot see on the shelf.\nGiven: Your product facts, such as parts, materials and what each does; Buyer words from reviews, calls or surveys; Photos of your real product; Proof you hold, such as test results (optional); Your brand brain files (optional)\nA strong result contains:\n- Step 1: Idea and mechanism: The big idea, the root cause, the named way your product works, and claims that need proof.\n- Step 2: Cutaway ad: The chain of links, the frozen moment, a headline of seven words or fewer, labels, image prompt and feed copy.\n- Step 3: True-to-product prompt: A job for each photo, lock lines for details, and the prompt rewritten so the product matches yours.\n- Step 4: Check: Each claim and number checked against your proof, with findings and a verdict.\n- Step 5: Upscale: Settings for a faithful full-size image and a check that no word or part changed.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- The picture shows one moment, not the whole chain as numbered steps.\n- Every link in the chain is marked sourced, common knowledge or unsupported, and no unsupported link is drawn.\n- The headline is seven words or fewer and there are at most three labels.\n- The product in the picture matches your photos on shape, colour and label.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Eugene Schwartz (skills/eugene-schwartz/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- Your product's benefit shows on the shelf or in a photo: use the Product image ad prompt writer.\n- You only want the cutaway prompt and already know how your product works: use the 3D cutaway image ad maker.\n- You want a story with many panels or slides: use the Carousel ad writer.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. This role's work depends on its product context, not on brand research.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: what the product does, who it is for, current goals and constraints, and the user evidence available (research, tickets, analytics). Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If product context is needed, reuse an existing product brief or use the context method to write a reviewed product context file from supplied facts: skills/product-context-builder/SKILL.md. Files: product-context.md, work/evidence.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nSeparate user evidence from opinions and requests. Record goals, constraints, owners and decisions already made so they are not reopened by accident. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/make-a-cutaway-ad-that-shows-how-your-product-works/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Product cutaway ad and image planner (primary): [complete method](../make-a-cutaway-ad-that-shows-how-your-product-works/SKILL.md), revision c8ee5aa20ab3\n- Product message and explanation planner: [complete method](../big-idea-and-mechanism-builder/SKILL.md), revision 88059287118e\n- 3D cutaway image ad maker: [complete method](../3d-cutaway-image-ad-maker/SKILL.md), revision 15f407df3859\n- Product image ad prompt writer: [complete method](../accurate-product-image-ad-maker/SKILL.md), revision 90a5fe2e198c\n- Pre-launch ad checker: [complete method](../pre-launch-ad-checker/SKILL.md), revision 8b41c20556ff\n- Image enlargement quality checker: [complete method](../image-upscale-checker/SKILL.md), revision 49e8f2df5ee0\n- Product context file writer (context setup): [complete method](../product-context-builder/SKILL.md), revision 2fe017f2b8b4\n- Eugene Schwartz (review lens): [complete method](../eugene-schwartz/SKILL.md), revision 475274519a6e\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"resources":[{"slug":"make-a-cutaway-ad-that-shows-how-your-product-works","revision_sha256":"c8ee5aa20ab33ce389dbe2019269d63ca35f777f650d2e0c50e6d60a600e0c66"},{"slug":"big-idea-and-mechanism-builder","revision_sha256":"88059287118e14d113c660af0727f6763049979c27cb6ce0baf1027d21dbce9b"},{"slug":"3d-cutaway-image-ad-maker","revision_sha256":"15f407df385945be010ed9bafeea5d364aae3216cb6415dfc98f7c3c0d8b2ba3"},{"slug":"accurate-product-image-ad-maker","revision_sha256":"90a5fe2e198cdfce6fb74bae34c0482f13c92566386a05c3871c729bdf176e61"},{"slug":"pre-launch-ad-checker","revision_sha256":"8b41c20556ff7dd07c7e9d8fc3342682180dc9f1a361ea3373a09ff9f0efaca6"},{"slug":"image-upscale-checker","revision_sha256":"49e8f2df5ee0d109d9ebd365d94d015ffbfebe0e3aec7b60334185538412c0f3"},{"slug":"product-context-builder","revision_sha256":"2fe017f2b8b417b6dd382b110c57a4f0619bff4b1b88d50e4fbe771219d3f78b"},{"slug":"eugene-schwartz","revision_sha256":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119"}]},"next_action":"Read the role instructions and selected full methods. Resolve task-relevant user context and tool access. Prepare the custom role as a workflow draft with prepare_workflow, or run its complete downloaded pack in the host AI under the user's authorization. No model was called and no task has run."}