{"schema":"ai-blocks-role/1","id":"offer-from-buyer-problems","name":"Buyer problem and offer planner","summary":"Give it who your buyer is and what they want, or a buyer profile. You get a table of problems by stage, each turned into a promise, with the evidence for it.","area":"marketing","family":{"id":"make-offer","name":"Make an offer people want"},"lead":"offer-from-buyer-problems","featured":false,"contextKind":"brand","deliverables":["A table of problems by stage, each turned into a promise, with the evidence for it","Delivery options for each promise, rated for your cost and the buyer's value","A trimmed offer of named bundles, each with a value, and a total","A score on the four value drivers, the weakest one and the cheapest fix","A price set from what the result is worth, with a gap check and two price tests"],"inputs":["Who your buyer is and what they want, or a buyer profile","Your product facts (optional)","Reviews or call notes in the buyer's words (optional)","Your brand file (optional)","Sales numbers (optional)"],"opening":{"give":["Who your buyer is and what they want, or a buyer profile","Your product facts (optional)","Reviews or call notes in the buyer's words (optional)"],"get":["A table of problems by stage, each turned into a promise, with the evidence for it","Delivery options for each promise, rated for your cost and the buyer's value","A trimmed offer of named bundles, each with a value, and a total","A score on the four value drivers, the weakest one and the cheapest fix"]},"helpfulInputs":[],"fit":["Your product sells like everyone else's and buyers compare you on price.","You have many ideas for what to include and cannot tell which to keep.","You are about to set or raise a price and want it tied to the value."],"limits":["You have no buyer data yet: run the Brand profile builder first, then come back.","You only want a bonus package on an offer you already have: use the Offer bonus package builder.","You only need to price a one-off discount: use the pricing planner step alone, or ask a person who knows your margins."],"tools":["Any good chat AI: This is text and number work that any strong chat AI does well with the skill.","Any good chat AI: Comparing three prices and the arithmetic of total profit is work any strong chat AI handles.","A spreadsheet: Lets you change a sales guess and see total profit move."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Share your buyer and product. It lists the problems. Fix any that are wrong before it moves on.","Tell it the hours and cash you can give. It trims the offer to fit.","Check the worth figure in the price step. It uses your buyer's numbers, so correct any you doubt."],"capabilities":[{"name":"List every problem and its solution","description":"Follows the buyer from today to the result, finds the reasons they might stall or quit at each stage, and turns each into a promise."},{"name":"Find ways to deliver each solution","description":"Writes many ways to deliver each promise, from one-to-one to one-to-many, and rates each for cost and value."},{"name":"Trim and stack the offer","description":"Cuts what costs a lot for little value, keeps an answer for every problem, and groups the rest into named bundles with a value."},{"name":"Score the offer on the four value drivers","description":"Scores the outcome, the likelihood, the delay and the effort as the buyer sees them, and names the cheapest fix."},{"name":"Set the price from the value","description":"Estimates what the result is worth to the buyer and sets a price as a small slice of it, with two tests."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Every promise in step 1 traces to a buyer problem, and quotes are separated from guesses.","After trimming, every problem still has an answer.","Every stated value has a basis, and none is padded.","The price is shown as a share of what the result is worth, not copied from rivals.","Redo the sums in steps 3 and 5. The totals and ratios match.","Estimates (worth, default hours) are marked as estimates, with a MISSING: line.","Every claim traces to the brand brain or supplied evidence."],"sources":{"learned":0,"curated":false,"method":6,"source":0,"area":"marketing"}},"workedExample":{"situation":"Your product sells like everyone else's and buyers compare you on price.","task":"Give it who your buyer is and what they want, or a buyer profile. Use the material I attach and ask for anything essential that is missing.","given":["Who your buyer is and what they want, or a buyer profile","Your product facts (optional)","Reviews or call notes in the buyer's words (optional)","Your brand file (optional)","Hours and cash you can spend delivering (optional)"],"outputs":[{"name":"Step 1: Problems and promises","contains":"A table of problems by stage, each with its driver, a promise and the evidence."},{"name":"Step 2: Delivery options","contains":"Many ways to deliver each promise, rated for your cost and the buyer's value."},{"name":"Step 3: The stack","contains":"What was cut and kept, named bundles with a value each, and the total."},{"name":"Step 4: Value score","contains":"Four scores with evidence, the weakest part and the cheapest fixes."},{"name":"Step 5: The price","contains":"What the result is worth, a price band and pick, a gap check and two price tests."},{"name":"Hand-back summary","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Give it who your buyer is and what they want, or a buyer profile. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Buyer problem and offer planner","description":"Share buyer evidence, product facts and costs. Get problem-led delivery options, a proposed package, value review and price scenarios.","method":"offer-from-buyer-problems","when":["Your product sells like everyone else's and buyers compare you on price.","You have many ideas for what to include and cannot tell which to keep.","You are about to set or raise a price and want it tied to the value."],"inputs":["Who your buyer is and what they want, or a buyer profile","Your product facts (optional)","Reviews or call notes in the buyer's words (optional)","Your brand file (optional)","Sales numbers (optional)"],"deliverables":["A table of problems by stage, each turned into a promise, with the evidence for it","Delivery options for each promise, rated for your cost and the buyer's value","A trimmed offer of named bundles, each with a value, and a total","A score on the four value drivers, the weakest one and the cheapest fix","A price set from what the result is worth, with a gap check and two price tests"]},{"name":"Buyer problem list builder","description":"Share your buyer, product and feedback. Get journey problems and candidate offer outcomes, with facts, guesses and proof needs kept apart.","method":"buyer-problem-list-builder","when":["You are building a new offer and only know a few of the buyer's problems.","Buyers say \"I need to think about it\" and you cannot say what they are thinking about.","Your offer sells the thing you make, not the result the buyer wants."],"inputs":["Your buyer: a persona, or a plain description","Product facts, actual capabilities, limits and claim evidence if available; missing proof blocks claim approval","Reviews, call notes or survey answers in the buyer's words (optional)","Your brand file (optional)"],"deliverables":["The result written as a place the buyer arrives","Stages from today to that place, in order","Possible problems grouped by outcome, likelihood, effort and time, with the actual count shown","Candidate How-to outcomes, with separate problem evidence and capability/claim status"]},{"name":"Offer delivery options planner","description":"Share the promises in your offer. Compare one-to-one, group and reusable ways to deliver them, with estimated cost and buyer value.","method":"delivery-option-generator","when":["You have a list of buyer problems and only one default way to solve each one.","Delivery takes most of your week, and buyers do not seem to value it that much.","You sell a service, such as coaching or design, and want a version that sells many times from one build.","You are about to trim your offer and want a long list of ways to deliver it before you cut."],"inputs":["Your buyer problems and the promises you make to solve them, from the Buyer problem list builder or your own list","Your product facts (optional)","Your limits, such as hours per week, tools you have and things you will not do (optional)","The two or three promises that matter most (optional)"],"deliverables":["Five to ten delivery options for each promise, in three groups by audience size","Stretch options you may never use, labelled as stretch","A rating for each option: build hours, hours per buyer, cash cost and what it does for the buyer","The best two or three options per promise marked as candidates","One shortlist table of every candidate"]},{"name":"Offer package planner","description":"Cut a long list of delivery options down to named bundles, each with a value and a total, so you can price your offer with confidence.","method":"offer-trim-and-stack-builder","when":["You have far more ideas than you can deliver.","You are not sure which parts of your offer the buyer values.","Your price feels too high next to what the buyer sees you do."],"inputs":["Promises from Buyer problem list builder","Rated delivery options from Offer delivery options planner","Your planned price and cost per buyer (optional)","Product facts (optional)"],"deliverables":["Every option marked cut or keep, with the reason","A check that each problem still has an answer","Named bundles, each with a stated value and the pieces underneath","Total value, price, cost per buyer and the ratio"]},{"name":"Offer value reviewer","description":"Score your offer as a buyer sees it. Get 1 to 10 scores for outcome, likelihood, delay and effort, plus the weakest part and the cheapest fixes.","method":"value-equation-scorer","when":["Your offer is fine but not selling and you cannot say why.","You have three ways to improve an offer and want to know which first.","You are about to raise the price and want to know what to add."],"inputs":["Your offer: what is included, price, terms, how it is sold","Your buyer (optional)","Reviews or call notes in the buyer's words (optional)"],"deliverables":["A 1 to 10 score on each of the four parts, with the reason and the evidence","A relative index for the offer today","The weakest part and the three cheapest fixes, with cost","The index after the best fix, and where to say it so the buyer sees it"]},{"name":"Pricing decision planner","description":"Set a price from what your product is worth to the buyer. Get three test prices, total profit at each, the best pick and a plan to raise it.","method":"pricing-decision-planner","when":["You are launching something and have no idea what to charge.","Your price came from cost plus a margin, or from a rival, and you are unsure it is right.","You are thinking of a price rise or cut.","You discount to close and want a better way."],"inputs":["Your product, your costs per unit and your fixed costs","What rivals charge (optional, used only as a floor check)","What buyers say about value, price and alternatives (optional)","Your sales so far at today's price (optional)"],"deliverables":["What the result is worth to the buyer, with the sums","Three prices that could each work, with sales and total profit estimated at each","The price with the highest total profit, the gap to the worth and a buyer check","A plan to raise a price that is already live","A named owner and a review date"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]},{"name":"Alex Hormozi","description":"Improve an offer, price or lead plan using Alex Hormozi’s recorded frameworks. Check buyer needs, costs and honest promises before adding more leads.","method":"alex-hormozi","when":["Turn a plain product or service into an offer people find hard to refuse","Check an offer against the four parts of the value equation and fix the weakest one","Decide whether to raise your prices, and what to add so the new price feels fair","Write a guarantee that lowers the buyer's risk without sinking you","Plan where your next 100 leads will come from, with or without an ad budget","Write a referral ask your happy customers will actually act on","Plan the offer that comes after the first sale, so each customer is worth more","Pick which market to serve when you could sell to anyone"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Alex Hormozi would: their questions, their method, their push-back","The answer or the work, in Alex Hormozi's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]},{"name":"Jeffrey Gitomer","description":"Improve a sales pitch through Jeffrey Gitomer’s recorded approach. Show what the buyer gains, replace vague claims with proof and plan useful follow-up.","method":"jeffrey-gitomer","when":["List your own last ten purchases and learn from them how your customers buy","Write a value proposition that shows what the customer gains, not what you add","Turn a price fight into a value conversation before you send a quote","Prepare stories of similar customers to use in a sales meeting","Decide what your business could be known for, and focus on owning it","Plan what you'll give customers after the sale to keep them loyal","Rework a sales pitch that leans on 'integrity' and 'added value' into real proof","Set daily actions for a goal instead of waiting for a perfect plan"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Jeffrey Gitomer would: their questions, their method, their push-back","The answer or the work, in Jeffrey Gitomer's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"offer-from-buyer-problems","name":"Buyer problem and offer planner","summary":"Share buyer evidence, product facts and costs. Get problem-led delivery options, a proposed package, value review and price scenarios.","task":"make-offer","kind":"workflow","path":"/workflows/offer-from-buyer-problems","revision":"b79dd439faf35fe6591bfb0e9d1d68c3bb1402db1d53bbad0bf2977fe81067fa","skillPath":"/skills/offer-from-buyer-problems/SKILL.md","bundled":false,"onboarding":false},{"slug":"buyer-problem-list-builder","name":"Buyer problem list builder","summary":"Share your buyer, product and feedback. Get journey problems and candidate offer outcomes, with facts, guesses and proof needs kept apart.","task":"make-offer","kind":"skill","path":"/skills/buyer-problem-list-builder","revision":"b9586edca49489cecd820d7dc46fcb2a69d2c204c25a13578719861b41c07ab4","skillPath":"/skills/buyer-problem-list-builder/SKILL.md","bundled":true,"onboarding":false},{"slug":"delivery-option-generator","name":"Offer delivery options planner","summary":"Share the promises in your offer. Compare one-to-one, group and reusable ways to deliver them, with estimated cost and buyer value.","task":"make-offer","kind":"skill","path":"/skills/delivery-option-generator","revision":"39989309dcf00fc3f818d0516eaabe1d22fdcba083ac4435808d28c53326e90c","skillPath":"/skills/delivery-option-generator/SKILL.md","bundled":true,"onboarding":false},{"slug":"offer-trim-and-stack-builder","name":"Offer package planner","summary":"Cut a long list of delivery options down to named bundles, each with a value and a total, so you can price your offer with confidence.","task":"make-offer","kind":"skill","path":"/skills/offer-trim-and-stack-builder","revision":"c8c2725e7e8b6f1f6beba0b3b7b2c072687d18a9f1ff00eba2ba8a7353801d5b","skillPath":"/skills/offer-trim-and-stack-builder/SKILL.md","bundled":true,"onboarding":false},{"slug":"value-equation-scorer","name":"Offer value reviewer","summary":"Score your offer as a buyer sees it. Get 1 to 10 scores for outcome, likelihood, delay and effort, plus the weakest part and the cheapest fixes.","task":"make-offer","kind":"skill","path":"/skills/value-equation-scorer","revision":"c30a4022a551ebaeafe07531705baf0087eda123b6a608be6c05d1889477e9c4","skillPath":"/skills/value-equation-scorer/SKILL.md","bundled":true,"onboarding":false},{"slug":"pricing-decision-planner","name":"Pricing decision planner","summary":"Set a price from what your product is worth to the buyer. Get three test prices, total profit at each, the best pick and a plan to raise it.","task":"make-offer","kind":"skill","path":"/skills/pricing-decision-planner","revision":"59ca1e5353db483a799264d239641edcaa893e19bbde60cc71a989bd6c00cbc9","skillPath":"/skills/pricing-decision-planner/SKILL.md","bundled":true,"onboarding":false},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true},{"slug":"alex-hormozi","name":"Alex Hormozi","summary":"Improve an offer, price or lead plan using Alex Hormozi’s recorded frameworks. Check buyer needs, costs and honest promises before adding more leads.","task":"think-with-minds","kind":"mind","path":"/minds/alex-hormozi","revision":"9d31faaa3aa776911f493eedad087183016b3c21ce3df00d6fc0ea2b160028b1","skillPath":"/skills/alex-hormozi/SKILL.md","bundled":false,"onboarding":false,"reviewer":true},{"slug":"jeffrey-gitomer","name":"Jeffrey Gitomer","summary":"Improve a sales pitch through Jeffrey Gitomer’s recorded approach. Show what the buyer gains, replace vague claims with proof and plan useful follow-up.","task":"think-with-minds","kind":"mind","path":"/minds/jeffrey-gitomer","revision":"2d86915aa362012f876213538a85e67c42b0852a09235294f493ad1da249727b","skillPath":"/skills/jeffrey-gitomer/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":9,"sourceChecks":{"completeMethods":9,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A table of problems by stage, each turned into a promise, with the evidence for it"},{"id":"c2","criterion":"Delivers: Delivery options for each promise, rated for your cost and the buyer's value"},{"id":"c3","criterion":"Delivers: A trimmed offer of named bundles, each with a value, and a total"},{"id":"c4","criterion":"Delivers: A score on the four value drivers, the weakest one and the cheapest fix"},{"id":"c5","criterion":"Every promise in step 1 traces to a buyer problem, and quotes are separated from guesses."},{"id":"c6","criterion":"After trimming, every problem still has an answer."},{"id":"c7","criterion":"Every stated value has a basis, and none is padded."},{"id":"c8","criterion":"The price is shown as a share of what the result is worth, not copied from rivals."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"Your product sells like everyone else's and buyers compare you on price.","expect":["A table of problems by stage, each turned into a promise, with the evidence for it","Delivery options for each promise, rated for your cost and the buyer's value","A trimmed offer of named bundles, each with a value, and a total"]},{"id":"g2","kind":"core","situation":"You have many ideas for what to include and cannot tell which to keep.","expect":["A table of problems by stage, each turned into a promise, with the evidence for it","Delivery options for each promise, rated for your cost and the buyer's value","A trimmed offer of named bundles, each with a value, and a total"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Who your buyer is and what they want, or a buyer profile","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":3,"since":"2026-11-03","changes":[{"version":3,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Source methods updated to new revisions."},{"version":2,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Updated worked example."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"offer-from-buyer-problems","name":"Buyer problem and offer planner","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Give it who your buyer is and what they want, or a buyer profile. You get a table of problems by stage, each turned into a promise, with the evidence for it.","capabilities":[{"name":"List every problem and its solution","description":"Follows the buyer from today to the result, finds the reasons they might stall or quit at each stage, and turns each into a promise."},{"name":"Find ways to deliver each solution","description":"Writes many ways to deliver each promise, from one-to-one to one-to-many, and rates each for cost and value."},{"name":"Trim and stack the offer","description":"Cuts what costs a lot for little value, keeps an answer for every problem, and groups the rest into named bundles with a value."},{"name":"Score the offer on the four value drivers","description":"Scores the outcome, the likelihood, the delay and the effort as the buyer sees them, and names the cheapest fix."},{"name":"Set the price from the value","description":"Estimates what the result is worth to the buyer and sets a price as a small slice of it, with two tests."}],"limits":["You have no buyer data yet: run the Brand profile builder first, then come back.","You only want a bonus package on an offer you already have: use the Offer bonus package builder.","You only need to price a one-off discount: use the pricing planner step alone, or ask a person who knows your margins."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"offer-from-buyer-problems","name":"Buyer problem and offer planner","kind":"workflow","primary":true,"purpose":"primary","when":["Your product sells like everyone else's and buyers compare you on price.","You have many ideas for what to include and cannot tell which to keep.","You are about to set or raise a price and want it tied to the value."],"inputs":["Who your buyer is and what they want, or a buyer profile","Your product facts (optional)","Reviews or call notes in the buyer's words (optional)","Your brand file (optional)","Sales numbers (optional)"],"deliverables":["A table of problems by stage, each turned into a promise, with the evidence for it","Delivery options for each promise, rated for your cost and the buyer's value","A trimmed offer of named bundles, each with a value, and a total","A score on the four value drivers, the weakest one and the cheapest fix","A price set from what the result is worth, with a gap check and two price tests"],"instruction":"skills/offer-from-buyer-problems/SKILL.md","revision":"b79dd439faf35fe6591bfb0e9d1d68c3bb1402db1d53bbad0bf2977fe81067fa","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"buyer-problem-list-builder","name":"Buyer problem list builder","kind":"skill","primary":false,"purpose":"bundled","when":["You are building a new offer and only know a few of the buyer's problems.","Buyers say \"I need to think about it\" and you cannot say what they are thinking about.","Your offer sells the thing you make, not the result the buyer wants."],"inputs":["Your buyer: a persona, or a plain description","Product facts, actual capabilities, limits and claim evidence if available; missing proof blocks claim approval","Reviews, call notes or survey answers in the buyer's words (optional)","Your brand file (optional)"],"deliverables":["The result written as a place the buyer arrives","Stages from today to that place, in order","Possible problems grouped by outcome, likelihood, effort and time, with the actual count shown","Candidate How-to outcomes, with separate problem evidence and capability/claim status"],"instruction":"skills/buyer-problem-list-builder/SKILL.md","revision":"b9586edca49489cecd820d7dc46fcb2a69d2c204c25a13578719861b41c07ab4","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"delivery-option-generator","name":"Offer delivery options planner","kind":"skill","primary":false,"purpose":"bundled","when":["You have a list of buyer problems and only one default way to solve each one.","Delivery takes most of your week, and buyers do not seem to value it that much.","You sell a service, such as coaching or design, and want a version that sells many times from one build.","You are about to trim your offer and want a long list of ways to deliver it before you cut."],"inputs":["Your buyer problems and the promises you make to solve them, from the Buyer problem list builder or your own list","Your product facts (optional)","Your limits, such as hours per week, tools you have and things you will not do (optional)","The two or three promises that matter most (optional)"],"deliverables":["Five to ten delivery options for each promise, in three groups by audience size","Stretch options you may never use, labelled as stretch","A rating for each option: build hours, hours per buyer, cash cost and what it does for the buyer","The best two or three options per promise marked as candidates","One shortlist table of every candidate"],"instruction":"skills/delivery-option-generator/SKILL.md","revision":"39989309dcf00fc3f818d0516eaabe1d22fdcba083ac4435808d28c53326e90c","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"offer-trim-and-stack-builder","name":"Offer package planner","kind":"skill","primary":false,"purpose":"bundled","when":["You have far more ideas than you can deliver.","You are not sure which parts of your offer the buyer values.","Your price feels too high next to what the buyer sees you do."],"inputs":["Promises from Buyer problem list builder","Rated delivery options from Offer delivery options planner","Your planned price and cost per buyer (optional)","Product facts (optional)"],"deliverables":["Every option marked cut or keep, with the reason","A check that each problem still has an answer","Named bundles, each with a stated value and the pieces underneath","Total value, price, cost per buyer and the ratio"],"instruction":"skills/offer-trim-and-stack-builder/SKILL.md","revision":"c8c2725e7e8b6f1f6beba0b3b7b2c072687d18a9f1ff00eba2ba8a7353801d5b","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"value-equation-scorer","name":"Offer value reviewer","kind":"skill","primary":false,"purpose":"bundled","when":["Your offer is fine but not selling and you cannot say why.","You have three ways to improve an offer and want to know which first.","You are about to raise the price and want to know what to add."],"inputs":["Your offer: what is included, price, terms, how it is sold","Your buyer (optional)","Reviews or call notes in the buyer's words (optional)"],"deliverables":["A 1 to 10 score on each of the four parts, with the reason and the evidence","A relative index for the offer today","The weakest part and the three cheapest fixes, with cost","The index after the best fix, and where to say it so the buyer sees it"],"instruction":"skills/value-equation-scorer/SKILL.md","revision":"c30a4022a551ebaeafe07531705baf0087eda123b6a608be6c05d1889477e9c4","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"pricing-decision-planner","name":"Pricing decision planner","kind":"skill","primary":false,"purpose":"bundled","when":["You are launching something and have no idea what to charge.","Your price came from cost plus a margin, or from a rival, and you are unsure it is right.","You are thinking of a price rise or cut.","You discount to close and want a better way."],"inputs":["Your product, your costs per unit and your fixed costs","What rivals charge (optional, used only as a floor check)","What buyers say about value, price and alternatives (optional)","Your sales so far at today's price (optional)"],"deliverables":["What the result is worth to the buyer, with the sums","Three prices that could each work, with sales and total profit estimated at each","The price with the highest total profit, the gap to the worth and a buyer check","A plan to raise a price that is already live","A named owner and a review date"],"instruction":"skills/pricing-decision-planner/SKILL.md","revision":"59ca1e5353db483a799264d239641edcaa893e19bbde60cc71a989bd6c00cbc9","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"alex-hormozi","name":"Alex Hormozi","kind":"mind","primary":false,"purpose":"review","when":["Turn a plain product or service into an offer people find hard to refuse","Check an offer against the four parts of the value equation and fix the weakest one","Decide whether to raise your prices, and what to add so the new price feels fair","Write a guarantee that lowers the buyer's risk without sinking you","Plan where your next 100 leads will come from, with or without an ad budget","Write a referral ask your happy customers will actually act on","Plan the offer that comes after the first sale, so each customer is worth more","Pick which market to serve when you could sell to anyone"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Alex Hormozi would: their questions, their method, their push-back","The answer or the work, in Alex Hormozi's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/alex-hormozi/SKILL.md","revision":"9d31faaa3aa776911f493eedad087183016b3c21ce3df00d6fc0ea2b160028b1","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."},{"method":"jeffrey-gitomer","name":"Jeffrey Gitomer","kind":"mind","primary":false,"purpose":"review","when":["List your own last ten purchases and learn from them how your customers buy","Write a value proposition that shows what the customer gains, not what you add","Turn a price fight into a value conversation before you send a quote","Prepare stories of similar customers to use in a sales meeting","Decide what your business could be known for, and focus on owning it","Plan what you'll give customers after the sale to keep them loyal","Rework a sales pitch that leans on 'integrity' and 'added value' into real proof","Set daily actions for a goal instead of waiting for a perfect plan"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Jeffrey Gitomer would: their questions, their method, their push-back","The answer or the work, in Jeffrey Gitomer's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/jeffrey-gitomer/SKILL.md","revision":"2d86915aa362012f876213538a85e67c42b0852a09235294f493ad1da249727b","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Any good chat AI: This is text and number work that any strong chat AI does well with the skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Comparing three prices and the arithmetic of total profit is work any strong chat AI handles.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"A spreadsheet: Lets you change a sales guess and see total profit move.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-offer-from-buyer-problems\ndescription: \"Carry out a scoped buyer problem and offer planner task with the selected library methods and checked deliverables.\"\n---\n\n# Buyer problem and offer planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/offer-from-buyer-problems · version 3\n\n## Remit\nGive it who your buyer is and what they want, or a buyer profile. You get a table of problems by stage, each turned into a promise, with the evidence for it.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A table of problems by stage, each turned into a promise, with the evidence for it\n- Delivery options for each promise, rated for your cost and the buyer's value\n- A trimmed offer of named bundles, each with a value, and a total\n- A score on the four value drivers, the weakest one and the cheapest fix\n- A price set from what the result is worth, with a gap check and two price tests\n\n## How an expert works\n1. List every problem and its solution: Follows the buyer from today to the result, finds the reasons they might stall or quit at each stage, and turns each into a promise.\n2. Find ways to deliver each solution: Writes many ways to deliver each promise, from one-to-one to one-to-many, and rates each for cost and value.\n3. Trim and stack the offer: Cuts what costs a lot for little value, keeps an answer for every problem, and groups the rest into named bundles with a value.\n4. Score the offer on the four value drivers: Scores the outcome, the likelihood, the delay and the effort as the buyer sees them, and names the cheapest fix.\n5. Set the price from the value: Estimates what the result is worth to the buyer and sets a price as a small slice of it, with two tests.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: Your product sells like everyone else's and buyers compare you on price.\nGiven: Who your buyer is and what they want, or a buyer profile; Your product facts (optional); Reviews or call notes in the buyer's words (optional); Your brand file (optional); Hours and cash you can spend delivering (optional)\nA strong result contains:\n- Step 1: Problems and promises: A table of problems by stage, each with its driver, a promise and the evidence.\n- Step 2: Delivery options: Many ways to deliver each promise, rated for your cost and the buyer's value.\n- Step 3: The stack: What was cut and kept, named bundles with a value each, and the total.\n- Step 4: Value score: Four scores with evidence, the weakest part and the cheapest fixes.\n- Step 5: The price: What the result is worth, a price band and pick, a gap check and two price tests.\n- Hand-back summary: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Every promise in step 1 traces to a buyer problem, and quotes are separated from guesses.\n- After trimming, every problem still has an answer.\n- Every stated value has a basis, and none is padded.\n- The price is shown as a share of what the result is worth, not copied from rivals.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Alex Hormozi (skills/alex-hormozi/SKILL.md) and Jeffrey Gitomer (skills/jeffrey-gitomer/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You have no buyer data yet: run the Brand profile builder first, then come back.\n- You only want a bonus package on an offer you already have: use the Offer bonus package builder.\n- You only need to price a one-off discount: use the pricing planner step alone, or ask a person who knows your margins.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/offer-from-buyer-problems/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Buyer problem and offer planner (primary): [complete method](../offer-from-buyer-problems/SKILL.md), revision b79dd439faf3\n- Buyer problem list builder: [complete method](../buyer-problem-list-builder/SKILL.md), revision b9586edca494\n- Offer delivery options planner: [complete method](../delivery-option-generator/SKILL.md), revision 39989309dcf0\n- Offer package planner: [complete method](../offer-trim-and-stack-builder/SKILL.md), revision c8c2725e7e8b\n- Offer value reviewer: [complete method](../value-equation-scorer/SKILL.md), revision c30a4022a551\n- Pricing decision planner: [complete method](../pricing-decision-planner/SKILL.md), revision 59ca1e5353db\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Alex Hormozi (review lens): [complete method](../alex-hormozi/SKILL.md), revision 9d31faaa3aa7\n- Jeffrey Gitomer (review lens): [complete method](../jeffrey-gitomer/SKILL.md), revision 2d86915aa362\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"market-and-price-picker","name":"Target market and pricing reviewer"},{"id":"make-visitors-who-hesitate-at-the-price-say-yes","name":"Price objection copy planner"},{"id":"write-offers-for-each-buyer-type-and-pick-the-best","name":"Buyer-specific offer test planner"},{"id":"offer-refresh-keeper","name":"Offer profitability test reviewer"}],"sourceHash":"86480591cf397d46e3a2e3c20b7dca4a3d1f6e211eae3cef1365742c2d8f933b","execution_status":"NOT_STARTED","custom_skill":{"slug":"custom-role-offer-from-buyer-problems","name":"Buyer problem and offer planner","instructions":"---\nname: custom-role-offer-from-buyer-problems\ndescription: \"Carry out a scoped buyer problem and offer planner task with the selected library methods and checked deliverables.\"\n---\n\n# Buyer problem and offer planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/offer-from-buyer-problems · version 3\n\n## Remit\nGive it who your buyer is and what they want, or a buyer profile. You get a table of problems by stage, each turned into a promise, with the evidence for it.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A table of problems by stage, each turned into a promise, with the evidence for it\n- Delivery options for each promise, rated for your cost and the buyer's value\n- A trimmed offer of named bundles, each with a value, and a total\n- A score on the four value drivers, the weakest one and the cheapest fix\n- A price set from what the result is worth, with a gap check and two price tests\n\n## How an expert works\n1. List every problem and its solution: Follows the buyer from today to the result, finds the reasons they might stall or quit at each stage, and turns each into a promise.\n2. Find ways to deliver each solution: Writes many ways to deliver each promise, from one-to-one to one-to-many, and rates each for cost and value.\n3. Trim and stack the offer: Cuts what costs a lot for little value, keeps an answer for every problem, and groups the rest into named bundles with a value.\n4. Score the offer on the four value drivers: Scores the outcome, the likelihood, the delay and the effort as the buyer sees them, and names the cheapest fix.\n5. Set the price from the value: Estimates what the result is worth to the buyer and sets a price as a small slice of it, with two tests.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: Your product sells like everyone else's and buyers compare you on price.\nGiven: Who your buyer is and what they want, or a buyer profile; Your product facts (optional); Reviews or call notes in the buyer's words (optional); Your brand file (optional); Hours and cash you can spend delivering (optional)\nA strong result contains:\n- Step 1: Problems and promises: A table of problems by stage, each with its driver, a promise and the evidence.\n- Step 2: Delivery options: Many ways to deliver each promise, rated for your cost and the buyer's value.\n- Step 3: The stack: What was cut and kept, named bundles with a value each, and the total.\n- Step 4: Value score: Four scores with evidence, the weakest part and the cheapest fixes.\n- Step 5: The price: What the result is worth, a price band and pick, a gap check and two price tests.\n- Hand-back summary: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Every promise in step 1 traces to a buyer problem, and quotes are separated from guesses.\n- After trimming, every problem still has an answer.\n- Every stated value has a basis, and none is padded.\n- The price is shown as a share of what the result is worth, not copied from rivals.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Alex Hormozi (skills/alex-hormozi/SKILL.md) and Jeffrey Gitomer (skills/jeffrey-gitomer/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You have no buyer data yet: run the Brand profile builder first, then come back.\n- You only want a bonus package on an offer you already have: use the Offer bonus package builder.\n- You only need to price a one-off discount: use the pricing planner step alone, or ask a person who knows your margins.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/offer-from-buyer-problems/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Buyer problem and offer planner (primary): [complete method](../offer-from-buyer-problems/SKILL.md), revision b79dd439faf3\n- Buyer problem list builder: [complete method](../buyer-problem-list-builder/SKILL.md), revision b9586edca494\n- Offer delivery options planner: [complete method](../delivery-option-generator/SKILL.md), revision 39989309dcf0\n- Offer package planner: [complete method](../offer-trim-and-stack-builder/SKILL.md), revision c8c2725e7e8b\n- Offer value reviewer: [complete method](../value-equation-scorer/SKILL.md), revision c30a4022a551\n- Pricing decision planner: [complete method](../pricing-decision-planner/SKILL.md), revision 59ca1e5353db\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Alex Hormozi (review lens): [complete method](../alex-hormozi/SKILL.md), revision 9d31faaa3aa7\n- Jeffrey Gitomer (review lens): [complete method](../jeffrey-gitomer/SKILL.md), revision 2d86915aa362\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"resources":[{"slug":"offer-from-buyer-problems","revision_sha256":"b79dd439faf35fe6591bfb0e9d1d68c3bb1402db1d53bbad0bf2977fe81067fa"},{"slug":"buyer-problem-list-builder","revision_sha256":"b9586edca49489cecd820d7dc46fcb2a69d2c204c25a13578719861b41c07ab4"},{"slug":"delivery-option-generator","revision_sha256":"39989309dcf00fc3f818d0516eaabe1d22fdcba083ac4435808d28c53326e90c"},{"slug":"offer-trim-and-stack-builder","revision_sha256":"c8c2725e7e8b6f1f6beba0b3b7b2c072687d18a9f1ff00eba2ba8a7353801d5b"},{"slug":"value-equation-scorer","revision_sha256":"c30a4022a551ebaeafe07531705baf0087eda123b6a608be6c05d1889477e9c4"},{"slug":"pricing-decision-planner","revision_sha256":"59ca1e5353db483a799264d239641edcaa893e19bbde60cc71a989bd6c00cbc9"},{"slug":"website-brand-brain-builder","revision_sha256":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6"},{"slug":"alex-hormozi","revision_sha256":"9d31faaa3aa776911f493eedad087183016b3c21ce3df00d6fc0ea2b160028b1"},{"slug":"jeffrey-gitomer","revision_sha256":"2d86915aa362012f876213538a85e67c42b0852a09235294f493ad1da249727b"}]},"next_action":"Read the role instructions and selected full methods. Resolve task-relevant user context and tool access. Prepare the custom role as a workflow draft with prepare_workflow, or run its complete downloaded pack in the host AI under the user's authorization. No model was called and no task has run."}