{"schema":"ai-blocks-role/1","id":"turn-your-best-organic-posts-and-creator-videos-into-meta-ads","name":"Meta ad content and test planner","summary":"Share post results, videos and product facts. Get candidate posts, checked ad scripts, creator filming briefs and a comparison-test layout.","area":"marketing","family":{"id":"launch-and-scale-ads","name":"Launch and scale Meta and TikTok ads"},"lead":"turn-your-best-organic-posts-and-creator-videos-into-meta-ads","featured":false,"contextKind":"brand","deliverables":["Posts ranked against your normal views, each marked run as is or reshoot the hook","A promo second half for each reshoot, with a bridge score out of 100","A rules check on each script, with the lines to change","A filming brief for each creator, with a run order and file naming","A test campaign layout with ad packs, minimum spend and rules for adding ads"],"inputs":["A list of your posts with views and dates, from your own account or from creators","Who owns each account that posted","Your product facts and current offer","Your target cost per sale, daily budget and stock position","Your current campaigns and results by ad (optional)"],"opening":{"give":["A list of your posts with views and dates, from your own account or from creators","Who owns each account that posted","Your product facts and current offer"],"get":["Posts ranked against your normal views, each marked run as is or reshoot the hook","A promo second half for each reshoot, with a bridge score out of 100","A rules check on each script, with the lines to change","A filming brief for each creator, with a run order and file naming"]},"helpfulInputs":[],"fit":["A few of your posts beat your normal views and you want to run them as ads.","You work with creators and need briefs they can film from without a call.","You want to test new video ads against your best ad without wasting spend."],"limits":["You do not own the post or have the creator's written yes: ask the creator for permission first, or film a new video from a brief.","You have fewer than about ten posts: give your own typical view number, so it can still rank them.","You only want to check one ad against Meta's rules: use the Meta ad policy checker."],"tools":["Meta Ads Manager: It lets you load an existing Instagram or Facebook post as an ad and keep its comments.","TikTok Ads Manager: It can run an existing post as a Spark Ad with the creator's authorisation code.","Any good chat AI: It ranks the posts and writes the promo half from a pasted list.","Any good chat AI: Any current chat AI can read a script and plot the awareness map.","Meta Ads Manager: Shows the retention graph of a running video, so you can see where viewers drop.","Any good chat AI: Claude, ChatGPT and Gemini all read the rule table well; what matters is pasting the ad exactly as it will run.","Meta Ads Manager: Its rejection notice and Business Support Home give the reason for each rejected ad, so you can test the skill against real decisions.","Any good chat AI: Claude, ChatGPT and Gemini all follow this skill well, so use the one you already have.","Meta Ads Manager: It holds the ad set spending limits, the exclusions and the campaign settings the plan is built around.","Any good chat AI: Any current chat AI can build the plan from your numbers. Check each setting against the live menu."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Paste your posts with views and dates, and say who owns each account.","Get written permission from any creator whose post you run as is. The first step lists who must agree.","Send the briefs to creators, then build the test campaign it lays out."],"capabilities":[{"name":"Organic post to ad promoter","description":"Finds your normal views per post, ranks the posts that beat it, marks each run as is or reshoot, and clears the rights and rules."},{"name":"Video script bridge checker","description":"Checks when the product enters each reshoot script and whether the hook leads to the offer. It rewrites the weak spots."},{"name":"Meta ads compliance checker","description":"Checks the scripts against Meta's ad rules as the AI knows them, and rewrites the lines that would be rejected. A person then checks each script against Meta's current policy before any creator films it."},{"name":"Creator filming brief writer","description":"Turns each approved script into a brief with the idea, a run order for the shoot, must-haves and file names."},{"name":"Meta test campaign planner","description":"Sizes the test to your budget, groups ads into named packs and sets the minimum spend and read rules."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","The steps ran in order, and each one used the result of the one before.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","Every claim traces to the brand brain or supplied evidence.","Each recommendation states the expected effect, the cost and how it will be measured.","Copy fits the platform's length limits and the brand voice."],"sources":{"learned":0,"curated":false,"method":4,"source":0,"area":"marketing"}},"workedExample":{"situation":"A few of your posts beat your normal views and you want to run them as ads.","task":"Share post results, videos and product facts. Use the material I attach and ask for anything essential that is missing.","given":["A list of your posts with views and dates","Who owns each account that posted","Your product facts and current offer","Your target cost per sale, daily budget and stock position","Your current campaigns and results by ad (optional)"],"outputs":[{"name":"Organic post to ad promoter","contains":"Posts ranked against your normal views, each marked run as is or reshoot, with who must agree."},{"name":"Video script bridge checker","contains":"A bridge map and a score out of 100 for each reshoot script, with a tighter script."},{"name":"Meta ads compliance checker","contains":"A verdict on each script, findings with fixes, and a rewritten script."},{"name":"Creator filming brief writer","contains":"A brief per creator with the idea, run order, must-haves and file naming."},{"name":"Meta test campaign planner","contains":"Campaign layout, named ad packs with minimum spend, settings checklist and rules for adding ads."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share post results, videos and product facts. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Meta ad content and test planner","description":"Share post results, videos and product facts. Get candidate posts, checked ad scripts, creator filming briefs and a comparison-test layout.","method":"turn-your-best-organic-posts-and-creator-videos-into-meta-ads","when":["A few of your posts beat your normal views and you want to run them as ads.","You work with creators and need briefs they can film from without a call.","You want to test new video ads against your best ad without wasting spend."],"inputs":["A list of your posts with views and dates, from your own account or from creators","Who owns each account that posted","Your product facts and current offer","Your target cost per sale, daily budget and stock position","Your current campaigns and results by ad (optional)"],"deliverables":["Posts ranked against your normal views, each marked run as is or reshoot the hook","A promo second half for each reshoot, with a bridge score out of 100","A rules check on each script, with the lines to change","A filming brief for each creator, with a run order and file naming","A test campaign layout with ad packs, minimum spend and rules for adding ads"]},{"name":"Social post ad reviewer","description":"Find which of your organic posts to turn into ads. Give it your posts and views. You get outliers ranked, each marked run as is or reshoot the hook.","method":"organic-post-to-ad-promoter","when":["One of your posts got several times your usual views and you wonder what to do with it.","You post often but run ads with videos made from scratch.","A team member or creator has a post that took off and you want to use it as an ad."],"inputs":["A list of your posts with their views and dates","Your normal views per post (a baseline), or enough posts to work it out","Who owns each account that posted","Your product and your current offer"],"deliverables":["Posts ranked against your baseline, with the reason each one stands out","A decision for each: run as is, or reshoot the hook","A promo back-half script for each reshoot","A note on who must agree before a post runs as an ad"]},{"name":"Video ad transition reviewer","description":"Check a video ad script before you film it. Find where viewers feel sold to too soon, and get a bridge score out of 100 plus a tighter script.","method":"video-ad-bridge-checker","when":["You wrote a video script with a strong hook, but viewers drop off right after it.","Your script names the product in the first few lines and you wonder if that is too soon.","You are about to film or send a script to a creator and want one more read for flow."],"inputs":["The full script, with timestamps or line order","Who the ad is for and how much they already know at the start (cold, warm, or ready to buy)","The product claim and the offer","A retention graph from a similar video, if you have one (optional)"],"deliverables":["A line-by-line map of how aware the viewer is that they are being sold to","Each bridge (hook to body, body to call to action) marked good or abrupt","A bridge score out of 100, now and after the fixes, with the sum shown","A tighter script, with feature-to-benefit rewrites, pacing notes and a teaching step before the product"]},{"name":"Meta ad policy checker","description":"Share ad copy, images or a script. Get possible policy issues, a custom score and changes to review.","method":"meta-ads-compliance-checker","when":["You're about to launch an ad, above all in a field with extra rules, like health, beauty, food, money, alcohol, gambling, dating, housing, jobs or politics.","An ad was rejected and you want to know which line caused it.","You've written a strong claim and want to know if it crosses a line before you spend money on images.","Your ad shows a big discount and you're not sure the landing page backs it up.","Someone on the team says \"just run it\" and you want a written list of risks first."],"inputs":["The ad's words (main text, headline, description and button), or a video script, or both","The image itself, or screenshots of the video's key moments (attach them; your AI can see pictures)","The landing page text and offer (optional, but some checks need it)","What you sell, the countries and the age range you target (optional)"],"deliverables":["A verdict (ready to run, fix first, or likely rejected) and the main reason","A compliance score out of 100, now and after the fixes, with the sum shown","A table of findings with the rule group, the exact spot, the problem and the fix","Settings to change outside the ad, such as age targeting","Your ad rewritten with every fix in, changed lines marked","What passed, and what it couldn't check without more information"]},{"name":"Creator filming brief writer","description":"Turn your approved script into a creator filming brief with talking points, a shoot order and one file-naming pattern. Ready to send.","method":"creator-filming-brief-writer","when":["A customer or creator is about to film a video from a script you have approved.","A founder will film in their own words and needs talking points, not lines.","Past creator videos came back with the wrong length, bad light or no product close-ups.","You want to be sure nobody is asked to claim a result they did not have."],"inputs":["The approved script (the openings chosen, talking points, the proof moment, facts allowed, the hand-off line)","What you need delivered (length, shape, raw files, deadline, how it will be used)","How the product is opened, held and used","Words and claims they must never say","Your brand voice (optional)"],"deliverables":["A \"before you start\" box with deliverables, deadline, usage and anything to confirm","The idea in two or three sentences","A run order for the shoot, from test clip to room sound","Must and maybe rules, and one file-naming pattern","Any of its own checks the brief still misses, one line each"]},{"name":"Meta test campaign planner","description":"Share ad concepts, target cost per sale and budget. Get test groups, naming rules, settings checks and bounded spend plans.","method":"meta-test-campaign-planner","when":["You are about to launch your first batch of tests and don't want to set it up wrong.","Your new ads never get spend because old winners take the whole budget.","Your account has grown messy and you can't tell which concept or hook earned a sale."],"inputs":["Your concepts, and for each ad the avatar, angle and whether it is top or bottom of the funnel","Your target cost per sale","Your daily budget for this campaign","Your monthly spend, stock position and cash cycle (optional)","Your current campaigns and results by ad (optional)"],"deliverables":["A campaign and ad set layout sized to your store","A pack plan with ad names, minimum spend and removal date","A CBO or ABO call with the trade-off written out","A settings checklist, naming guide and rules for adding ads and scaling"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]},{"name":"Eugene Schwartz","description":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","method":"eugene-schwartz","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"turn-your-best-organic-posts-and-creator-videos-into-meta-ads","name":"Meta ad content and test planner","summary":"Share post results, videos and product facts. Get candidate posts, checked ad scripts, creator filming briefs and a comparison-test layout.","task":"launch-and-scale-ads","kind":"workflow","path":"/workflows/turn-your-best-organic-posts-and-creator-videos-into-meta-ads","revision":"cee229df34af8ab69134cb5d81c8701f4f59d9d1214ce04f2f2c89c39601f0c9","skillPath":"/skills/turn-your-best-organic-posts-and-creator-videos-into-meta-ads/SKILL.md","bundled":false,"onboarding":false},{"slug":"organic-post-to-ad-promoter","name":"Social post ad reviewer","summary":"Find which of your organic posts to turn into ads. Give it your posts and views. You get outliers ranked, each marked run as is or reshoot the hook.","task":"grow-social","kind":"skill","path":"/skills/organic-post-to-ad-promoter","revision":"16f1aa43921d0cf8aad16f729b2adff785a600e8ed85a0d67eae67277ec64d24","skillPath":"/skills/organic-post-to-ad-promoter/SKILL.md","bundled":true,"onboarding":false},{"slug":"video-ad-bridge-checker","name":"Video ad transition reviewer","summary":"Check a video ad script before you film it. Find where viewers feel sold to too soon, and get a bridge score out of 100 plus a tighter script.","task":"check-ads","kind":"skill","path":"/skills/video-ad-bridge-checker","revision":"34357739277c09aac87d411998a8429028165ea718569b94c180b885fc45bd42","skillPath":"/skills/video-ad-bridge-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"meta-ads-compliance-checker","name":"Meta ad policy checker","summary":"Share ad copy, images or a script. Get possible policy issues, a custom score and changes to review.","task":"check-ads","kind":"skill","path":"/skills/meta-ads-compliance-checker","revision":"706cde197c9a7ce371ddb54d96aee22b030be7d74b61a9b06fb25e26b08d83ec","skillPath":"/skills/meta-ads-compliance-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"creator-filming-brief-writer","name":"Creator filming brief writer","summary":"Turn your approved script into a creator filming brief with talking points, a shoot order and one file-naming pattern. Ready to send.","task":"make-video-ads","kind":"skill","path":"/skills/creator-filming-brief-writer","revision":"c828aafb03a4db8dfeecaf5e3a45d92924e17ebee22414f67a316af9ce165c8e","skillPath":"/skills/creator-filming-brief-writer/SKILL.md","bundled":true,"onboarding":false},{"slug":"meta-test-campaign-planner","name":"Meta test campaign planner","summary":"Share ad concepts, target cost per sale and budget. Get test groups, naming rules, settings checks and bounded spend plans.","task":"plan-ad-tests","kind":"skill","path":"/skills/meta-test-campaign-planner","revision":"78d768b093c0fe403411a5dcf2ef85b9527183d42411eac1cbbc2fde34bc3127","skillPath":"/skills/meta-test-campaign-planner/SKILL.md","bundled":true,"onboarding":false},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true},{"slug":"eugene-schwartz","name":"Eugene Schwartz","summary":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","task":"think-with-minds","kind":"mind","path":"/minds/eugene-schwartz","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","skillPath":"/skills/eugene-schwartz/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":8,"sourceChecks":{"completeMethods":8,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: Posts ranked against your normal views, each marked run as is or reshoot the hook"},{"id":"c2","criterion":"Delivers: A promo second half for each reshoot, with a bridge score out of 100"},{"id":"c3","criterion":"Delivers: A rules check on each script, with the lines to change"},{"id":"c4","criterion":"Delivers: A filming brief for each creator, with a run order and file naming"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Nothing was invented to fill a gap. Every gap is a MISSING: line."},{"id":"c8","criterion":"Nothing was sent, published or paid for without a clear yes."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"A few of your posts beat your normal views and you want to run them as ads.","expect":["Posts ranked against your normal views, each marked run as is or reshoot the hook","A promo second half for each reshoot, with a bridge score out of 100","A rules check on each script, with the lines to change"]},{"id":"g2","kind":"core","situation":"You work with creators and need briefs they can film from without a call.","expect":["Posts ranked against your normal views, each marked run as is or reshoot the hook","A promo second half for each reshoot, with a bridge score out of 100","A rules check on each script, with the lines to change"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: A list of your posts with views and dates, from your own account or from creators","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"turn-your-best-organic-posts-and-creator-videos-into-meta-ads","name":"Meta ad content and test planner","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share post results, videos and product facts. Get candidate posts, checked ad scripts, creator filming briefs and a comparison-test layout.","capabilities":[{"name":"Organic post to ad promoter","description":"Finds your normal views per post, ranks the posts that beat it, marks each run as is or reshoot, and clears the rights and rules."},{"name":"Video script bridge checker","description":"Checks when the product enters each reshoot script and whether the hook leads to the offer. It rewrites the weak spots."},{"name":"Meta ads compliance checker","description":"Checks the scripts against Meta's ad rules as the AI knows them, and rewrites the lines that would be rejected. A person then checks each script against Meta's current policy before any creator films it."},{"name":"Creator filming brief writer","description":"Turns each approved script into a brief with the idea, a run order for the shoot, must-haves and file names."},{"name":"Meta test campaign planner","description":"Sizes the test to your budget, groups ads into named packs and sets the minimum spend and read rules."}],"limits":["You do not own the post or have the creator's written yes: ask the creator for permission first, or film a new video from a brief.","You have fewer than about ten posts: give your own typical view number, so it can still rank them.","You only want to check one ad against Meta's rules: use the Meta ad policy checker."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"turn-your-best-organic-posts-and-creator-videos-into-meta-ads","name":"Meta ad content and test planner","kind":"workflow","primary":true,"purpose":"primary","when":["A few of your posts beat your normal views and you want to run them as ads.","You work with creators and need briefs they can film from without a call.","You want to test new video ads against your best ad without wasting spend."],"inputs":["A list of your posts with views and dates, from your own account or from creators","Who owns each account that posted","Your product facts and current offer","Your target cost per sale, daily budget and stock position","Your current campaigns and results by ad (optional)"],"deliverables":["Posts ranked against your normal views, each marked run as is or reshoot the hook","A promo second half for each reshoot, with a bridge score out of 100","A rules check on each script, with the lines to change","A filming brief for each creator, with a run order and file naming","A test campaign layout with ad packs, minimum spend and rules for adding ads"],"instruction":"skills/turn-your-best-organic-posts-and-creator-videos-into-meta-ads/SKILL.md","revision":"cee229df34af8ab69134cb5d81c8701f4f59d9d1214ce04f2f2c89c39601f0c9","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"organic-post-to-ad-promoter","name":"Social post ad reviewer","kind":"skill","primary":false,"purpose":"bundled","when":["One of your posts got several times your usual views and you wonder what to do with it.","You post often but run ads with videos made from scratch.","A team member or creator has a post that took off and you want to use it as an ad."],"inputs":["A list of your posts with their views and dates","Your normal views per post (a baseline), or enough posts to work it out","Who owns each account that posted","Your product and your current offer"],"deliverables":["Posts ranked against your baseline, with the reason each one stands out","A decision for each: run as is, or reshoot the hook","A promo back-half script for each reshoot","A note on who must agree before a post runs as an ad"],"instruction":"skills/organic-post-to-ad-promoter/SKILL.md","revision":"16f1aa43921d0cf8aad16f729b2adff785a600e8ed85a0d67eae67277ec64d24","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"video-ad-bridge-checker","name":"Video ad transition reviewer","kind":"skill","primary":false,"purpose":"bundled","when":["You wrote a video script with a strong hook, but viewers drop off right after it.","Your script names the product in the first few lines and you wonder if that is too soon.","You are about to film or send a script to a creator and want one more read for flow."],"inputs":["The full script, with timestamps or line order","Who the ad is for and how much they already know at the start (cold, warm, or ready to buy)","The product claim and the offer","A retention graph from a similar video, if you have one (optional)"],"deliverables":["A line-by-line map of how aware the viewer is that they are being sold to","Each bridge (hook to body, body to call to action) marked good or abrupt","A bridge score out of 100, now and after the fixes, with the sum shown","A tighter script, with feature-to-benefit rewrites, pacing notes and a teaching step before the product"],"instruction":"skills/video-ad-bridge-checker/SKILL.md","revision":"34357739277c09aac87d411998a8429028165ea718569b94c180b885fc45bd42","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"meta-ads-compliance-checker","name":"Meta ad policy checker","kind":"skill","primary":false,"purpose":"bundled","when":["You're about to launch an ad, above all in a field with extra rules, like health, beauty, food, money, alcohol, gambling, dating, housing, jobs or politics.","An ad was rejected and you want to know which line caused it.","You've written a strong claim and want to know if it crosses a line before you spend money on images.","Your ad shows a big discount and you're not sure the landing page backs it up.","Someone on the team says \"just run it\" and you want a written list of risks first."],"inputs":["The ad's words (main text, headline, description and button), or a video script, or both","The image itself, or screenshots of the video's key moments (attach them; your AI can see pictures)","The landing page text and offer (optional, but some checks need it)","What you sell, the countries and the age range you target (optional)"],"deliverables":["A verdict (ready to run, fix first, or likely rejected) and the main reason","A compliance score out of 100, now and after the fixes, with the sum shown","A table of findings with the rule group, the exact spot, the problem and the fix","Settings to change outside the ad, such as age targeting","Your ad rewritten with every fix in, changed lines marked","What passed, and what it couldn't check without more information"],"instruction":"skills/meta-ads-compliance-checker/SKILL.md","revision":"706cde197c9a7ce371ddb54d96aee22b030be7d74b61a9b06fb25e26b08d83ec","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"creator-filming-brief-writer","name":"Creator filming brief writer","kind":"skill","primary":false,"purpose":"bundled","when":["A customer or creator is about to film a video from a script you have approved.","A founder will film in their own words and needs talking points, not lines.","Past creator videos came back with the wrong length, bad light or no product close-ups.","You want to be sure nobody is asked to claim a result they did not have."],"inputs":["The approved script (the openings chosen, talking points, the proof moment, facts allowed, the hand-off line)","What you need delivered (length, shape, raw files, deadline, how it will be used)","How the product is opened, held and used","Words and claims they must never say","Your brand voice (optional)"],"deliverables":["A \"before you start\" box with deliverables, deadline, usage and anything to confirm","The idea in two or three sentences","A run order for the shoot, from test clip to room sound","Must and maybe rules, and one file-naming pattern","Any of its own checks the brief still misses, one line each"],"instruction":"skills/creator-filming-brief-writer/SKILL.md","revision":"c828aafb03a4db8dfeecaf5e3a45d92924e17ebee22414f67a316af9ce165c8e","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"meta-test-campaign-planner","name":"Meta test campaign planner","kind":"skill","primary":false,"purpose":"bundled","when":["You are about to launch your first batch of tests and don't want to set it up wrong.","Your new ads never get spend because old winners take the whole budget.","Your account has grown messy and you can't tell which concept or hook earned a sale."],"inputs":["Your concepts, and for each ad the avatar, angle and whether it is top or bottom of the funnel","Your target cost per sale","Your daily budget for this campaign","Your monthly spend, stock position and cash cycle (optional)","Your current campaigns and results by ad (optional)"],"deliverables":["A campaign and ad set layout sized to your store","A pack plan with ad names, minimum spend and removal date","A CBO or ABO call with the trade-off written out","A settings checklist, naming guide and rules for adding ads and scaling"],"instruction":"skills/meta-test-campaign-planner/SKILL.md","revision":"78d768b093c0fe403411a5dcf2ef85b9527183d42411eac1cbbc2fde34bc3127","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"eugene-schwartz","name":"Eugene Schwartz","kind":"mind","primary":false,"purpose":"review","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/eugene-schwartz/SKILL.md","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Meta Ads Manager: It lets you load an existing Instagram or Facebook post as an ad and keep its comments.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"TikTok Ads Manager: It can run an existing post as a Spark Ad with the creator's authorisation code.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: It ranks the posts and writes the promo half from a pasted list.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Any current chat AI can read a script and plot the awareness map.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Shows the retention graph of a running video, so you can see where viewers drop.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Claude, ChatGPT and Gemini all read the rule table well; what matters is pasting the ad exactly as it will run.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Its rejection notice and Business Support Home give the reason for each rejected ad, so you can test the skill against real decisions.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Claude, ChatGPT and Gemini all follow this skill well, so use the one you already have.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: It holds the ad set spending limits, the exclusions and the campaign settings the plan is built around.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Any current chat AI can build the plan from your numbers. Check each setting against the live menu.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-turn-your-best-organic-posts-and-creator-videos-into-meta-ads\ndescription: \"Carry out a scoped meta ad content and test planner task with the selected library methods and checked deliverables.\"\n---\n\n# Meta ad content and test planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/turn-your-best-organic-posts-and-creator-videos-into-meta-ads · version 2\n\n## Remit\nShare post results, videos and product facts. Get candidate posts, checked ad scripts, creator filming briefs and a comparison-test layout.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- Posts ranked against your normal views, each marked run as is or reshoot the hook\n- A promo second half for each reshoot, with a bridge score out of 100\n- A rules check on each script, with the lines to change\n- A filming brief for each creator, with a run order and file naming\n- A test campaign layout with ad packs, minimum spend and rules for adding ads\n\n## How an expert works\n1. Organic post to ad promoter: Finds your normal views per post, ranks the posts that beat it, marks each run as is or reshoot, and clears the rights and rules.\n2. Video script bridge checker: Checks when the product enters each reshoot script and whether the hook leads to the offer. It rewrites the weak spots.\n3. Meta ads compliance checker: Checks the scripts against Meta's ad rules as the AI knows them, and rewrites the lines that would be rejected. A person then checks each script against Meta's current policy before any creator films it.\n4. Creator filming brief writer: Turns each approved script into a brief with the idea, a run order for the shoot, must-haves and file names.\n5. Meta test campaign planner: Sizes the test to your budget, groups ads into named packs and sets the minimum spend and read rules.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: A few of your posts beat your normal views and you want to run them as ads.\nGiven: A list of your posts with views and dates; Who owns each account that posted; Your product facts and current offer; Your target cost per sale, daily budget and stock position; Your current campaigns and results by ad (optional)\nA strong result contains:\n- Organic post to ad promoter: Posts ranked against your normal views, each marked run as is or reshoot, with who must agree.\n- Video script bridge checker: A bridge map and a score out of 100 for each reshoot script, with a tighter script.\n- Meta ads compliance checker: A verdict on each script, findings with fixes, and a rewritten script.\n- Creator filming brief writer: A brief per creator with the idea, run order, must-haves and file naming.\n- Meta test campaign planner: Campaign layout, named ad packs with minimum spend, settings checklist and rules for adding ads.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Eugene Schwartz (skills/eugene-schwartz/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You do not own the post or have the creator's written yes: ask the creator for permission first, or film a new video from a brief.\n- You have fewer than about ten posts: give your own typical view number, so it can still rank them.\n- You only want to check one ad against Meta's rules: use the Meta ad policy checker.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/turn-your-best-organic-posts-and-creator-videos-into-meta-ads/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Meta ad content and test planner (primary): [complete method](../turn-your-best-organic-posts-and-creator-videos-into-meta-ads/SKILL.md), revision cee229df34af\n- Social post ad reviewer: [complete method](../organic-post-to-ad-promoter/SKILL.md), revision 16f1aa43921d\n- Video ad transition reviewer: [complete method](../video-ad-bridge-checker/SKILL.md), revision 34357739277c\n- Meta ad policy checker: [complete method](../meta-ads-compliance-checker/SKILL.md), revision 706cde197c9a\n- Creator filming brief writer: [complete method](../creator-filming-brief-writer/SKILL.md), revision c828aafb03a4\n- Meta test campaign planner: [complete method](../meta-test-campaign-planner/SKILL.md), revision 78d768b093c0\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Eugene Schwartz (review lens): [complete method](../eugene-schwartz/SKILL.md), revision 475274519a6e\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"launch-tiktok-ads-and-read-your-first-test","name":"TikTok ad launch reviewer"},{"id":"clean-up-your-meta-account-and-rebuild-it-to-scale","name":"Meta campaign review and account restructure plan"},{"id":"win-back-visitors-who-did-not-buy-on-meta","name":"Meta retargeting ad sequence planner"},{"id":"meta-ads-weekly-account-keeper","name":"Meta Ads weekly account reviewer"}],"sourceHash":"7f044f7812533f728353c79dc7faf0097ec45eae555b817cc5ce158bb35d3ac2","execution_status":"NOT_STARTED","custom_skill":{"slug":"custom-role-turn-your-best-organic-posts-and-creator-videos-into-meta-ads","name":"Meta ad content and test planner","instructions":"---\nname: custom-role-turn-your-best-organic-posts-and-creator-videos-into-meta-ads\ndescription: \"Carry out a scoped meta ad content and test planner task with the selected library methods and checked deliverables.\"\n---\n\n# Meta ad content and test planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/turn-your-best-organic-posts-and-creator-videos-into-meta-ads · version 2\n\n## Remit\nShare post results, videos and product facts. Get candidate posts, checked ad scripts, creator filming briefs and a comparison-test layout.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- Posts ranked against your normal views, each marked run as is or reshoot the hook\n- A promo second half for each reshoot, with a bridge score out of 100\n- A rules check on each script, with the lines to change\n- A filming brief for each creator, with a run order and file naming\n- A test campaign layout with ad packs, minimum spend and rules for adding ads\n\n## How an expert works\n1. Organic post to ad promoter: Finds your normal views per post, ranks the posts that beat it, marks each run as is or reshoot, and clears the rights and rules.\n2. Video script bridge checker: Checks when the product enters each reshoot script and whether the hook leads to the offer. It rewrites the weak spots.\n3. Meta ads compliance checker: Checks the scripts against Meta's ad rules as the AI knows them, and rewrites the lines that would be rejected. A person then checks each script against Meta's current policy before any creator films it.\n4. Creator filming brief writer: Turns each approved script into a brief with the idea, a run order for the shoot, must-haves and file names.\n5. Meta test campaign planner: Sizes the test to your budget, groups ads into named packs and sets the minimum spend and read rules.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: A few of your posts beat your normal views and you want to run them as ads.\nGiven: A list of your posts with views and dates; Who owns each account that posted; Your product facts and current offer; Your target cost per sale, daily budget and stock position; Your current campaigns and results by ad (optional)\nA strong result contains:\n- Organic post to ad promoter: Posts ranked against your normal views, each marked run as is or reshoot, with who must agree.\n- Video script bridge checker: A bridge map and a score out of 100 for each reshoot script, with a tighter script.\n- Meta ads compliance checker: A verdict on each script, findings with fixes, and a rewritten script.\n- Creator filming brief writer: A brief per creator with the idea, run order, must-haves and file naming.\n- Meta test campaign planner: Campaign layout, named ad packs with minimum spend, settings checklist and rules for adding ads.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Eugene Schwartz (skills/eugene-schwartz/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You do not own the post or have the creator's written yes: ask the creator for permission first, or film a new video from a brief.\n- You have fewer than about ten posts: give your own typical view number, so it can still rank them.\n- You only want to check one ad against Meta's rules: use the Meta ad policy checker.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/turn-your-best-organic-posts-and-creator-videos-into-meta-ads/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Meta ad content and test planner (primary): [complete method](../turn-your-best-organic-posts-and-creator-videos-into-meta-ads/SKILL.md), revision cee229df34af\n- Social post ad reviewer: [complete method](../organic-post-to-ad-promoter/SKILL.md), revision 16f1aa43921d\n- Video ad transition reviewer: [complete method](../video-ad-bridge-checker/SKILL.md), revision 34357739277c\n- Meta ad policy checker: [complete method](../meta-ads-compliance-checker/SKILL.md), revision 706cde197c9a\n- Creator filming brief writer: [complete method](../creator-filming-brief-writer/SKILL.md), revision c828aafb03a4\n- Meta test campaign planner: [complete method](../meta-test-campaign-planner/SKILL.md), revision 78d768b093c0\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Eugene Schwartz (review lens): [complete method](../eugene-schwartz/SKILL.md), revision 475274519a6e\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"resources":[{"slug":"turn-your-best-organic-posts-and-creator-videos-into-meta-ads","revision_sha256":"cee229df34af8ab69134cb5d81c8701f4f59d9d1214ce04f2f2c89c39601f0c9"},{"slug":"organic-post-to-ad-promoter","revision_sha256":"16f1aa43921d0cf8aad16f729b2adff785a600e8ed85a0d67eae67277ec64d24"},{"slug":"video-ad-bridge-checker","revision_sha256":"34357739277c09aac87d411998a8429028165ea718569b94c180b885fc45bd42"},{"slug":"meta-ads-compliance-checker","revision_sha256":"706cde197c9a7ce371ddb54d96aee22b030be7d74b61a9b06fb25e26b08d83ec"},{"slug":"creator-filming-brief-writer","revision_sha256":"c828aafb03a4db8dfeecaf5e3a45d92924e17ebee22414f67a316af9ce165c8e"},{"slug":"meta-test-campaign-planner","revision_sha256":"78d768b093c0fe403411a5dcf2ef85b9527183d42411eac1cbbc2fde34bc3127"},{"slug":"website-brand-brain-builder","revision_sha256":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6"},{"slug":"eugene-schwartz","revision_sha256":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119"}]},"next_action":"Read the role instructions and selected full methods. Resolve task-relevant user context and tool access. Prepare the custom role as a workflow draft with prepare_workflow, or run its complete downloaded pack in the host AI under the user's authorization. No model was called and no task has run."}