{"schema":"ai-blocks-role/1","id":"find-where-your-page-loses-buyers-and-prove-the-fix","name":"Store page experiment reviewer","summary":"Give it heatmap, scroll map and recording notes for the page, or screenshots of them. You get a friction list ranked by page and money at stake, with a friction score out of 100.","area":"marketing","family":{"id":"audit-landing-page","name":"Audit a landing page"},"lead":"find-where-your-page-loses-buyers-and-prove-the-fix","featured":false,"contextKind":"brand","deliverables":["A friction list ranked by page and money at stake, with a friction score out of 100","Every page issue sorted into fix now, investigate or test, with its proof","A ranked list of tests with the one or two to run first and the reasons the rest wait","A test readiness score out of 100, the visitors needed and whether it can finish in about four weeks","A call on the finished test (ship, do not ship, re-test or inconclusive), a result as a money range and a log entry"],"inputs":["Heatmap, scroll map and recording notes for the page, or screenshots of them","Your funnel numbers, from visits, add to cart, checkout and orders, with traffic sources if you have them","Customer reviews or survey comments (optional)","After the pause, the exported results of the test you ran"],"opening":{"give":["Heatmap, scroll map and recording notes for the page, or screenshots of them","Your funnel numbers, from visits, add to cart, checkout and orders, with traffic sources if you have them","After the pause, the exported results of the test you ran"],"get":["A friction list ranked by page and money at stake, with a friction score out of 100","Every page issue sorted into fix now, investigate or test, with its proof","A ranked list of tests with the one or two to run first and the reasons the rest wait","A test readiness score out of 100, the visitors needed and whether it can finish in about four weeks"]},"helpfulInputs":[],"fit":["Your store has steady traffic but few orders, and you want evidence before you change the page.","You ran a test and want to know whether you can trust the result.","Someone on the team wants to redesign a page and you want a ranked reason to change one thing first."],"limits":["Your store gets only a few orders a week, so a test cannot finish. Make the obvious fixes and watch your numbers instead.","You only want to check whether a finished test had enough traffic: use the A/B test traffic checker.","Your sales dropped and you need to know why: use the Ad sales drop analyst."],"tools":["Microsoft Clarity: Free heatmaps, area maps and recordings with the rage and dead click insights this skill reads.","GA4: Free funnels in the Explore tab, and sessions you can compare with your platform dashboards.","A store survey app: Gives you the 'why' behind what the heatmap shows, tied to order data.","Any good chat AI: Sorting and ranking a list with reasons is text work any strong chat AI does with this skill.","A spreadsheet or task board: Holds the ranked list and tracks what is done.","Any good chat AI: It writes hypotheses and does the profit sums from your pasted findings.","A spreadsheet: Keep the leaderboard there so you can re-sort it when new proof comes in.","Any good chat AI: The sums are simple, and the main chat AIs all show their working when asked.","Google Sheets: Keeps each month's numbers in one place, so you can check every sum and compare with your own past.","Evan Miller's sample size calculator: Free, and a quick second check on the visitors per version.","Any good chat AI: It does the checks and the money sums from your pasted numbers.","Your testing tool's export: Users per version, conversions and dates come straight from its results page or a CSV."],"method":["Download the handoff pack. It's a zip with HANDOFF.md plus one skill file for each step.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Give it the heatmaps, recording notes and funnel numbers for one key page.","Make the obvious fixes it lists before you test anything.","Run the top test until the traffic check says it has enough orders, export the results and give them back."],"capabilities":[{"name":"Read the heatmaps","description":"Reads clicks, scroll depth and recordings, weights friction by money and not raw clicks, and writes a friction list with a score out of 100."},{"name":"Sort the page issues","description":"Lists every issue with its proof. It tags tracking faults and obvious fixes, marks unclear causes to investigate and turns the rest into test ideas, ranked by gain and effort."},{"name":"Rank the tests","description":"Counts the evidence for each test idea, picks honest chances of winning and names the top one or two to run. The rest are parked with what would move them up."},{"name":"Run the test","description":"A pause. You run the top test on live traffic until it has enough orders, then export the results."},{"name":"Check the traffic","description":"Works out revenue per visitor by source, sizes a fair test with the standard sample formula, and says whether it could finish in about four weeks. It scores test readiness."},{"name":"Give the verdict","description":"Checks the traffic split, run length and early stopping, reads the result as a range in money, and gives a ship, do not ship, re-test or inconclusive call with a log entry."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","The steps ran in order, and each one used the result of the one before.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","Every claim traces to the brand brain or supplied evidence.","Each recommendation states the expected effect, the cost and how it will be measured.","Copy fits the platform's length limits and the brand voice."],"sources":{"learned":0,"curated":false,"method":4,"source":0,"area":"marketing"}},"workedExample":{"situation":"Your store has steady traffic but few orders, and you want evidence before you change the page.","task":"Give it heatmap, scroll map and recording notes for the page, or screenshots of them. Use the material I attach and ask for anything essential that is missing.","given":["Heatmaps, scroll maps and recording notes for one page, or screenshots of them","Your funnel numbers: visits, add to cart, checkout and orders","Customer reviews or survey comments (optional)","The exported results of the test you ran, after the pause"],"outputs":[{"name":"Friction list","contains":"Friction ranked by page and money at stake, with a test idea for each and a friction score out of 100."},{"name":"Sorted issues","contains":"Every issue with its proof, sorted into tracking faults, obvious fixes, causes to investigate and test ideas."},{"name":"Test ranking","contains":"A ranked list of tests, the one or two to run first, and parked ideas with what would move them up."},{"name":"Traffic check","contains":"Revenue per visitor by source, visitors needed, days at your traffic and a test readiness score out of 100."},{"name":"Test verdict","contains":"A ship, do not ship, re-test or inconclusive call, a trust score, a result as a money range and a log entry."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Give it heatmap, scroll map and recording notes for the page, or screenshots of them. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Store page experiment reviewer","description":"Review page behaviour, rank changes to test and check the real test data before deciding to ship, stop or keep running.","method":"find-where-your-page-loses-buyers-and-prove-the-fix","when":["Your store has steady traffic but few orders, and you want evidence before you change the page.","You ran a test and want to know whether you can trust the result.","Someone on the team wants to redesign a page and you want a ranked reason to change one thing first."],"inputs":["Heatmap, scroll map and recording notes for the page, or screenshots of them","Your funnel numbers, from visits, add to cart, checkout and orders, with traffic sources if you have them","Customer reviews or survey comments (optional)","After the pause, the exported results of the test you ran"],"deliverables":["A friction list ranked by page and money at stake, with a friction score out of 100","Every page issue sorted into fix now, investigate or test, with its proof","A ranked list of tests with the one or two to run first and the reasons the rest wait","A test readiness score out of 100, the visitors needed and whether it can finish in about four weeks","A call on the finished test (ship, do not ship, re-test or inconclusive), a result as a money range and a log entry"]},{"name":"Heatmap and session recording analyst","description":"Share heatmaps, page data and recording notes. Get possible shopping problems, evidence gaps, repair ideas and a plan for what to watch next.","method":"heatmap-and-recording-reader","when":["You installed a free heatmap tool and do not know what to look for.","Your product page gets traffic but few people add to cart.","You want test ideas that come from what shoppers do on your site, not from guesses."],"inputs":["Dashboard numbers for rage clicks, dead clicks, excessive scrolling and quick backs","Click maps and scroll depth for your top 3 pages, on mobile and desktop (screenshots work)","Notes or timestamps from recordings you watched (optional)","Traffic, conversion rate and gross profit per order for each page (optional)"],"deliverables":["A friction list ranked by page and money at stake","A hypothesis and a test idea for each problem, and a fix list for repairs","A watch plan for recordings: which, how many and when to stop","A friction score out of 100, now and after the fixes, with the sum shown"]},{"name":"Page issue sorter","description":"Sort a long list of page problems into fix now, investigate, test or tracking, then rank them. Get a clear plan for your page issue list.","method":"page-issue-sorter","when":["You finished an audit and have a list too long to act on.","Your team keeps debating what to test first.","You want to separate fixes you can make today from ideas that need a test."],"inputs":["Your list of issues, from an audit report or research notes","The proof for each: a number, quote or screenshot","Your goal for the page (optional)","How many people can work on fixes (optional)"],"deliverables":["Each issue in one bucket with its reason","Test ideas written as: change, expected effect, why","A ranked order by likely gain and effort","A list of issues dropped for lack of proof"]},{"name":"Test idea ranker","description":"Paste your research findings. Get each test written as a hypothesis and ranked by evidence and profit.","method":"test-idea-ranker","when":["You finished your research and have more ideas than traffic to test them.","Your team argues about what to test next and nobody has numbers.","You want your test list to rest on proof, not on opinions."],"inputs":["Your ideas or problems, each with the evidence behind it (recording, heatmap, survey line, funnel drop)","Traffic, conversion rate and gross profit per order for the page each idea touches","Build effort for each idea, in hours or as low, medium or high","Your monthly orders (optional)"],"deliverables":["Each idea written as a hypothesis with a main metric and a smallest lift worth shipping","A ranked leaderboard with evidence points and a profit estimate","The one or two tests to run first, and the rest parked with a reason","A fix list for anything broken"]},{"name":"A/B test traffic checker","description":"Check if your site has enough visitors for an A/B test. Paste visits, orders and revenue to get the weeks needed and a readiness score out of 100.","method":"ab-test-traffic-checker","when":["Someone says \"our conversion rate dropped\" and wants a redesign.","You changed a page and want to know if it worked.","You're thinking about A/B testing and want to know if you have the traffic for it."],"inputs":["Visits, orders or sign-ups, and revenue, with the start and end dates","The same split by traffic source and by phone or desktop (optional, but it explains a lot)","The change you'd test and the smallest lift worth acting on (optional)","Your margin per order (optional)"],"deliverables":["A numbers table with conversion rate, average order value and revenue per visitor, each sum shown","A short read of what moved and what the traffic mix explains","The test sizing written out, with visitors and weeks needed","A verdict (can test, test a bolder change, or ship and watch) and three next actions","A test readiness score out of 100, showing how much of the needed sample your traffic reaches in four weeks"]},{"name":"Store test evidence reviewer","description":"Check if your store test result can be trusted. Get a ship call, the lift as a range in money, and a trust score out of 100.","method":"store-test-verdict-maker","when":["Your testing tool shows a winner and you are about to roll it out.","A test ended with no clear result and you want to know what that means.","A lift looks too good to be true and you want to check it before you plan around it."],"inputs":["Visitors and conversions for each version, the planned split, and the planned sample and dates","The main metric and your guardrails, such as order value, margin and returns","Any sale, email send, outage, price change or tracking change during the run","Gross profit per order and the smallest gain worth shipping (optional)","Monthly visitors to the page (optional)"],"deliverables":["Pass or fail on the split, run length, early stopping and tracking checks","The lift as a range, and what it is worth per month in gross profit","One call: ship, do not ship, re-test or inconclusive","A trust score out of 100 with the sum shown, and a test log entry"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]},{"name":"Peep Laja","description":"Review page messaging or an A/B test using Peep Laja’s recorded approach. Start with buyer evidence, clarity and a sound comparison plan.","method":"peep-laja","when":["Find out why visitors leave a page before you change anything","Score your homepage message on clarity, relevance, value and difference","Plan a small message test with a handful of real buyers","Check an A/B test result for sample size and false winners","Decide between a full redesign and fixing one page at a time","Rewrite a page around the visitor's problem instead of your history","Find a position your bigger rivals ignore","Turn interviews, chats and demos into themes you can act on"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Peep Laja would: their questions, their method, their push-back","The answer or the work, in Peep Laja's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"find-where-your-page-loses-buyers-and-prove-the-fix","name":"Store page experiment reviewer","summary":"Review page behaviour, rank changes to test and check the real test data before deciding to ship, stop or keep running.","task":"audit-landing-page","kind":"workflow","path":"/workflows/find-where-your-page-loses-buyers-and-prove-the-fix","revision":"f071dd6825911120a6e5f27afd70cac150f3b0d91c6e726787bab928cf1dd76a","skillPath":"/skills/find-where-your-page-loses-buyers-and-prove-the-fix/SKILL.md","bundled":false,"onboarding":false},{"slug":"heatmap-and-recording-reader","name":"Heatmap and session recording analyst","summary":"Share heatmaps, page data and recording notes. Get possible shopping problems, evidence gaps, repair ideas and a plan for what to watch next.","task":"test-store-changes","kind":"skill","path":"/skills/heatmap-and-recording-reader","revision":"3720b17f958cb5edcdf3e6b809fb5b9b933827ac693807adfa415f7485714d57","skillPath":"/skills/heatmap-and-recording-reader/SKILL.md","bundled":true,"onboarding":false},{"slug":"page-issue-sorter","name":"Page issue sorter","summary":"Sort a long list of page problems into fix now, investigate, test or tracking, then rank them. Get a clear plan for your page issue list.","task":"audit-landing-page","kind":"skill","path":"/skills/page-issue-sorter","revision":"8daf5fbc3deda4a53b42dbec38a217cb2681a06d72ef2272420824dd06731012","skillPath":"/skills/page-issue-sorter/SKILL.md","bundled":true,"onboarding":false},{"slug":"test-idea-ranker","name":"Test idea ranker","summary":"Paste your research findings. Get each test written as a hypothesis and ranked by evidence and profit.","task":"test-store-changes","kind":"skill","path":"/skills/test-idea-ranker","revision":"10986825def445b3b0703802627e091e5ee86b6966a195cced733f342e92cebe","skillPath":"/skills/test-idea-ranker/SKILL.md","bundled":true,"onboarding":false},{"slug":"ab-test-traffic-checker","name":"A/B test traffic checker","summary":"Check if your site has enough visitors for an A/B test. Paste visits, orders and revenue to get the weeks needed and a readiness score out of 100.","task":"audit-landing-page","kind":"skill","path":"/skills/ab-test-traffic-checker","revision":"29cd32ca4f4fdc21468e73b4bbec70a33f0bed07b1295f0c0e145af87e59c62f","skillPath":"/skills/ab-test-traffic-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"store-test-verdict-maker","name":"Store test evidence reviewer","summary":"Check if your store test result can be trusted. Get a ship call, the lift as a range in money, and a trust score out of 100.","task":"test-store-changes","kind":"skill","path":"/skills/store-test-verdict-maker","revision":"1f7796be92c924606d847a81b8816fa23f51bd07897d6df380b2ee1251cee6c1","skillPath":"/skills/store-test-verdict-maker/SKILL.md","bundled":true,"onboarding":false},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true},{"slug":"peep-laja","name":"Peep Laja","summary":"Review page messaging or an A/B test using Peep Laja’s recorded approach. Start with buyer evidence, clarity and a sound comparison plan.","task":"think-with-minds","kind":"mind","path":"/minds/peep-laja","revision":"a1916a1bc14874f380e56978f2d6ddf32b073b551687e8ebf5361530fe1c0f12","skillPath":"/skills/peep-laja/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":8,"sourceChecks":{"completeMethods":8,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A friction list ranked by page and money at stake, with a friction score out of 100"},{"id":"c2","criterion":"Delivers: Every page issue sorted into fix now, investigate or test, with its proof"},{"id":"c3","criterion":"Delivers: A ranked list of tests with the one or two to run first and the reasons the rest wait"},{"id":"c4","criterion":"Delivers: A test readiness score out of 100, the visitors needed and whether it can finish in about four weeks"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Nothing was invented to fill a gap. Every gap is a MISSING: line."},{"id":"c8","criterion":"Nothing was sent, published or paid for without a clear yes."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"Your store has steady traffic but few orders, and you want evidence before you change the page.","expect":["A friction list ranked by page and money at stake, with a friction score out of 100","Every page issue sorted into fix now, investigate or test, with its proof","A ranked list of tests with the one or two to run first and the reasons the rest wait"]},{"id":"g2","kind":"core","situation":"You ran a test and want to know whether you can trust the result.","expect":["A friction list ranked by page and money at stake, with a friction score out of 100","Every page issue sorted into fix now, investigate or test, with its proof","A ranked list of tests with the one or two to run first and the reasons the rest wait"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Heatmap, scroll map and recording notes for the page, or screenshots of them","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":3,"since":"2026-11-03","changes":[{"version":3,"date":"2026-11-03","what":"Source methods updated to new revisions."},{"version":2,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Updated worked example."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"find-where-your-page-loses-buyers-and-prove-the-fix","name":"Store page experiment reviewer","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Give it heatmap, scroll map and recording notes for the page, or screenshots of them. You get a friction list ranked by page and money at stake, with a friction score out of 100.","capabilities":[{"name":"Read the heatmaps","description":"Reads clicks, scroll depth and recordings, weights friction by money and not raw clicks, and writes a friction list with a score out of 100."},{"name":"Sort the page issues","description":"Lists every issue with its proof. It tags tracking faults and obvious fixes, marks unclear causes to investigate and turns the rest into test ideas, ranked by gain and effort."},{"name":"Rank the tests","description":"Counts the evidence for each test idea, picks honest chances of winning and names the top one or two to run. The rest are parked with what would move them up."},{"name":"Run the test","description":"A pause. You run the top test on live traffic until it has enough orders, then export the results."},{"name":"Check the traffic","description":"Works out revenue per visitor by source, sizes a fair test with the standard sample formula, and says whether it could finish in about four weeks. It scores test readiness."},{"name":"Give the verdict","description":"Checks the traffic split, run length and early stopping, reads the result as a range in money, and gives a ship, do not ship, re-test or inconclusive call with a log entry."}],"limits":["Your store gets only a few orders a week, so a test cannot finish. Make the obvious fixes and watch your numbers instead.","You only want to check whether a finished test had enough traffic: use the A/B test traffic checker.","Your sales dropped and you need to know why: use the Ad sales drop analyst."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"find-where-your-page-loses-buyers-and-prove-the-fix","name":"Store page experiment reviewer","kind":"workflow","primary":true,"purpose":"primary","when":["Your store has steady traffic but few orders, and you want evidence before you change the page.","You ran a test and want to know whether you can trust the result.","Someone on the team wants to redesign a page and you want a ranked reason to change one thing first."],"inputs":["Heatmap, scroll map and recording notes for the page, or screenshots of them","Your funnel numbers, from visits, add to cart, checkout and orders, with traffic sources if you have them","Customer reviews or survey comments (optional)","After the pause, the exported results of the test you ran"],"deliverables":["A friction list ranked by page and money at stake, with a friction score out of 100","Every page issue sorted into fix now, investigate or test, with its proof","A ranked list of tests with the one or two to run first and the reasons the rest wait","A test readiness score out of 100, the visitors needed and whether it can finish in about four weeks","A call on the finished test (ship, do not ship, re-test or inconclusive), a result as a money range and a log entry"],"instruction":"skills/find-where-your-page-loses-buyers-and-prove-the-fix/SKILL.md","revision":"f071dd6825911120a6e5f27afd70cac150f3b0d91c6e726787bab928cf1dd76a","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"heatmap-and-recording-reader","name":"Heatmap and session recording analyst","kind":"skill","primary":false,"purpose":"bundled","when":["You installed a free heatmap tool and do not know what to look for.","Your product page gets traffic but few people add to cart.","You want test ideas that come from what shoppers do on your site, not from guesses."],"inputs":["Dashboard numbers for rage clicks, dead clicks, excessive scrolling and quick backs","Click maps and scroll depth for your top 3 pages, on mobile and desktop (screenshots work)","Notes or timestamps from recordings you watched (optional)","Traffic, conversion rate and gross profit per order for each page (optional)"],"deliverables":["A friction list ranked by page and money at stake","A hypothesis and a test idea for each problem, and a fix list for repairs","A watch plan for recordings: which, how many and when to stop","A friction score out of 100, now and after the fixes, with the sum shown"],"instruction":"skills/heatmap-and-recording-reader/SKILL.md","revision":"3720b17f958cb5edcdf3e6b809fb5b9b933827ac693807adfa415f7485714d57","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"page-issue-sorter","name":"Page issue sorter","kind":"skill","primary":false,"purpose":"bundled","when":["You finished an audit and have a list too long to act on.","Your team keeps debating what to test first.","You want to separate fixes you can make today from ideas that need a test."],"inputs":["Your list of issues, from an audit report or research notes","The proof for each: a number, quote or screenshot","Your goal for the page (optional)","How many people can work on fixes (optional)"],"deliverables":["Each issue in one bucket with its reason","Test ideas written as: change, expected effect, why","A ranked order by likely gain and effort","A list of issues dropped for lack of proof"],"instruction":"skills/page-issue-sorter/SKILL.md","revision":"8daf5fbc3deda4a53b42dbec38a217cb2681a06d72ef2272420824dd06731012","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"test-idea-ranker","name":"Test idea ranker","kind":"skill","primary":false,"purpose":"bundled","when":["You finished your research and have more ideas than traffic to test them.","Your team argues about what to test next and nobody has numbers.","You want your test list to rest on proof, not on opinions."],"inputs":["Your ideas or problems, each with the evidence behind it (recording, heatmap, survey line, funnel drop)","Traffic, conversion rate and gross profit per order for the page each idea touches","Build effort for each idea, in hours or as low, medium or high","Your monthly orders (optional)"],"deliverables":["Each idea written as a hypothesis with a main metric and a smallest lift worth shipping","A ranked leaderboard with evidence points and a profit estimate","The one or two tests to run first, and the rest parked with a reason","A fix list for anything broken"],"instruction":"skills/test-idea-ranker/SKILL.md","revision":"10986825def445b3b0703802627e091e5ee86b6966a195cced733f342e92cebe","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"ab-test-traffic-checker","name":"A/B test traffic checker","kind":"skill","primary":false,"purpose":"bundled","when":["Someone says \"our conversion rate dropped\" and wants a redesign.","You changed a page and want to know if it worked.","You're thinking about A/B testing and want to know if you have the traffic for it."],"inputs":["Visits, orders or sign-ups, and revenue, with the start and end dates","The same split by traffic source and by phone or desktop (optional, but it explains a lot)","The change you'd test and the smallest lift worth acting on (optional)","Your margin per order (optional)"],"deliverables":["A numbers table with conversion rate, average order value and revenue per visitor, each sum shown","A short read of what moved and what the traffic mix explains","The test sizing written out, with visitors and weeks needed","A verdict (can test, test a bolder change, or ship and watch) and three next actions","A test readiness score out of 100, showing how much of the needed sample your traffic reaches in four weeks"],"instruction":"skills/ab-test-traffic-checker/SKILL.md","revision":"29cd32ca4f4fdc21468e73b4bbec70a33f0bed07b1295f0c0e145af87e59c62f","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"store-test-verdict-maker","name":"Store test evidence reviewer","kind":"skill","primary":false,"purpose":"bundled","when":["Your testing tool shows a winner and you are about to roll it out.","A test ended with no clear result and you want to know what that means.","A lift looks too good to be true and you want to check it before you plan around it."],"inputs":["Visitors and conversions for each version, the planned split, and the planned sample and dates","The main metric and your guardrails, such as order value, margin and returns","Any sale, email send, outage, price change or tracking change during the run","Gross profit per order and the smallest gain worth shipping (optional)","Monthly visitors to the page (optional)"],"deliverables":["Pass or fail on the split, run length, early stopping and tracking checks","The lift as a range, and what it is worth per month in gross profit","One call: ship, do not ship, re-test or inconclusive","A trust score out of 100 with the sum shown, and a test log entry"],"instruction":"skills/store-test-verdict-maker/SKILL.md","revision":"1f7796be92c924606d847a81b8816fa23f51bd07897d6df380b2ee1251cee6c1","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"peep-laja","name":"Peep Laja","kind":"mind","primary":false,"purpose":"review","when":["Find out why visitors leave a page before you change anything","Score your homepage message on clarity, relevance, value and difference","Plan a small message test with a handful of real buyers","Check an A/B test result for sample size and false winners","Decide between a full redesign and fixing one page at a time","Rewrite a page around the visitor's problem instead of your history","Find a position your bigger rivals ignore","Turn interviews, chats and demos into themes you can act on"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Peep Laja would: their questions, their method, their push-back","The answer or the work, in Peep Laja's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/peep-laja/SKILL.md","revision":"a1916a1bc14874f380e56978f2d6ddf32b073b551687e8ebf5361530fe1c0f12","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Microsoft Clarity: Free heatmaps, area maps and recordings with the rage and dead click insights this skill reads.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"GA4: Free funnels in the Explore tab, and sessions you can compare with your platform dashboards.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"A store survey app: Gives you the 'why' behind what the heatmap shows, tied to order data.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Sorting and ranking a list with reasons is text work any strong chat AI does with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"A spreadsheet or task board: Holds the ranked list and tracks what is done.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: It writes hypotheses and does the profit sums from your pasted findings.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"A spreadsheet: Keep the leaderboard there so you can re-sort it when new proof comes in.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: The sums are simple, and the main chat AIs all show their working when asked.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Google Sheets: Keeps each month's numbers in one place, so you can check every sum and compare with your own past.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Evan Miller's sample size calculator: Free, and a quick second check on the visitors per version.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: It does the checks and the money sums from your pasted numbers.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Your testing tool's export: Users per version, conversions and dates come straight from its results page or a CSV.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-find-where-your-page-loses-buyers-and-prove-the-fix\ndescription: \"Carry out a scoped store page experiment reviewer task with the selected library methods and checked deliverables.\"\n---\n\n# Store page experiment reviewer\n\nAI Blocks role setup: https://useaiblocks.com/roles/find-where-your-page-loses-buyers-and-prove-the-fix · version 3\n\n## Remit\nGive it heatmap, scroll map and recording notes for the page, or screenshots of them. You get a friction list ranked by page and money at stake, with a friction score out of 100.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A friction list ranked by page and money at stake, with a friction score out of 100\n- Every page issue sorted into fix now, investigate or test, with its proof\n- A ranked list of tests with the one or two to run first and the reasons the rest wait\n- A test readiness score out of 100, the visitors needed and whether it can finish in about four weeks\n- A call on the finished test (ship, do not ship, re-test or inconclusive), a result as a money range and a log entry\n\n## How an expert works\n1. Read the heatmaps: Reads clicks, scroll depth and recordings, weights friction by money and not raw clicks, and writes a friction list with a score out of 100.\n2. Sort the page issues: Lists every issue with its proof. It tags tracking faults and obvious fixes, marks unclear causes to investigate and turns the rest into test ideas, ranked by gain and effort.\n3. Rank the tests: Counts the evidence for each test idea, picks honest chances of winning and names the top one or two to run. The rest are parked with what would move them up.\n4. Run the test: A pause. You run the top test on live traffic until it has enough orders, then export the results.\n5. Check the traffic: Works out revenue per visitor by source, sizes a fair test with the standard sample formula, and says whether it could finish in about four weeks. It scores test readiness.\n6. Give the verdict: Checks the traffic split, run length and early stopping, reads the result as a range in money, and gives a ship, do not ship, re-test or inconclusive call with a log entry.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: Your store has steady traffic but few orders, and you want evidence before you change the page.\nGiven: Heatmaps, scroll maps and recording notes for one page, or screenshots of them; Your funnel numbers: visits, add to cart, checkout and orders; Customer reviews or survey comments (optional); The exported results of the test you ran, after the pause\nA strong result contains:\n- Friction list: Friction ranked by page and money at stake, with a test idea for each and a friction score out of 100.\n- Sorted issues: Every issue with its proof, sorted into tracking faults, obvious fixes, causes to investigate and test ideas.\n- Test ranking: A ranked list of tests, the one or two to run first, and parked ideas with what would move them up.\n- Traffic check: Revenue per visitor by source, visitors needed, days at your traffic and a test readiness score out of 100.\n- Test verdict: A ship, do not ship, re-test or inconclusive call, a trust score, a result as a money range and a log entry.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Peep Laja (skills/peep-laja/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- Your store gets only a few orders a week, so a test cannot finish. Make the obvious fixes and watch your numbers instead.\n- You only want to check whether a finished test had enough traffic: use the A/B test traffic checker.\n- Your sales dropped and you need to know why: use the Ad sales drop analyst.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/find-where-your-page-loses-buyers-and-prove-the-fix/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Store page experiment reviewer (primary): [complete method](../find-where-your-page-loses-buyers-and-prove-the-fix/SKILL.md), revision f071dd682591\n- Heatmap and session recording analyst: [complete method](../heatmap-and-recording-reader/SKILL.md), revision 3720b17f958c\n- Page issue sorter: [complete method](../page-issue-sorter/SKILL.md), revision 8daf5fbc3ded\n- Test idea ranker: [complete method](../test-idea-ranker/SKILL.md), revision 10986825def4\n- A/B test traffic checker: [complete method](../ab-test-traffic-checker/SKILL.md), revision 29cd32ca4f4f\n- Store test evidence reviewer: [complete method](../store-test-verdict-maker/SKILL.md), revision 1f7796be92c9\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Peep Laja (review lens): [complete method](../peep-laja/SKILL.md), revision a1916a1bc148\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"page-problems-test-picks","name":"Website issue and test readiness reviewer"},{"id":"cro-specialist","name":"CRO specialist"},{"id":"page-drop-off-fix","name":"Page drop-off test planner"},{"id":"design-persona-walkthrough","name":"Simulated user walkthrough reviewer"}],"sourceHash":"7321d3f312dfefb7128180e85c19674378ebdf61f500ad01f9db179ee05be5b8"}