{"schema":"ai-blocks-role/1","id":"marketing-email-html-builder","name":"Marketing email HTML builder","summary":"Give it your copy and product photos. Get two HTML email designs, previews and a file kit you can edit.","area":"marketing","family":{"id":"write-emails","name":"Write emails that get read"},"lead":"marketing-email-html-builder","featured":false,"contextKind":"brand","deliverables":["One copy deck and module map.","Two HTML designs, a plain-text version and asset list.","Preview/check results and a versioned handoff folder."],"inputs":["Campaign goal, audience, current offer terms and approved product facts.","Brand colours, fonts, logo and real photos of the exact product.","Existing copy or a brief, plus any cleared design references."],"opening":{"give":["Campaign goal, audience, current offer terms and approved product facts","Brand colours, fonts, logo and real photos of the exact product","Existing copy or a brief, plus any cleared design references"],"get":["One copy deck and module map","Two HTML designs, a plain-text version and asset list","Preview/check results and a versioned handoff folder"]},"helpfulInputs":[],"fit":["You have email copy or an angle and want a designed email.","You need two visual directions for the same campaign.","You want an editable HTML handoff for an email platform."],"limits":["You only need the email words: use the Campaign email writer.","You want a layout plan for your own designer, not finished HTML: use the Email build brief writer.","You already have a designed email and want it checked before sending: use the Email layout and delivery reviewer.","You have no real photos of the product: you get a labelled wireframe, not product images."],"tools":[],"method":["Download the complete pack and give its instructions to your AI.","Provide the inputs listed here. Ask the AI to follow the method and return the stated outputs.","The image round needs an image tool, such as ChatGPT or Gemini. Free plans have tight limits, and an image API key bills each picture. Without one, you get a labelled wireframe and the rest still runs.","Check the result against the supplied facts before using it."],"capabilities":[{"name":"Set the message","description":"Confirm facts, audience, offer and one action; write copy and a module map."},{"name":"Compare visual directions","description":"Plan two distinct executions and two or three hero concepts grounded in real product photos."},{"name":"Build and inspect","description":"Compose editable HTML, preview both sizes and prepare an email-safe fallback before handoff."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Every claim traces to the brand brain or supplied evidence.","Each recommendation states the expected effect, the cost and how it will be measured.","Copy fits the platform's length limits and the brand voice."],"sources":{"learned":0,"curated":false,"method":0,"source":0,"area":"marketing"}},"workedExample":{"situation":"You have email copy or an angle and want a designed email.","task":"Give it your copy and product photos. Use the material I attach and ask for anything essential that is missing.","given":["Your campaign goal, audience and offer terms, if there is an offer","Your approved product facts and any email copy you already have","Real photos of the exact product","Your brand colours, fonts and logo","One or two emails you like, only if you have the right to use them as references (optional)"],"outputs":[{"name":"brief.md","contains":"Subject, preview text, the one action, approved copy by module, claim sources and open facts."},{"name":"email-a.html","contains":"An editable HTML email in a house design direction, with real text for headlines, terms and buttons."},{"name":"email-b.html","contains":"A second design from a cleared reference, with the same copy and a table of what was borrowed."},{"name":"Plain-text version","contains":"The same email as plain text."},{"name":"Assets and usage notes","contains":"The images used, where each goes and how, with a check that the product matches your photo."},{"name":"Previews and check log","contains":"Renders at 600, 390 and 320 pixels and the checks that were really run."}]},"example":"Give it your copy and product photos. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Marketing email HTML builder","description":"Give it your copy and product photos. Get two HTML email designs, previews and a file kit you can edit.","method":"marketing-email-html-builder","when":["You have email copy or an angle and want a designed email.","You need two visual directions for the same campaign.","You want an editable HTML handoff for an email platform."],"inputs":["Campaign goal, audience, current offer terms and approved product facts.","Brand colours, fonts, logo and real photos of the exact product.","Existing copy or a brief, plus any cleared design references."],"deliverables":["One copy deck and module map.","Two HTML designs, a plain-text version and asset list.","Preview/check results and a versioned handoff folder."]},{"name":"Campaign email writer","description":"Write a campaign email that says one thing. Give it your goal and product facts. You get subject lines, copy by block, a plain-text version and two A/B tests.","method":"campaign-email-writer","when":["You have a launch, sale, restock or value email to send this week.","Your emails get opens but few clicks, and you suspect the message is too crowded.","You use AI to draft emails and want them to sound like your store."],"inputs":["The campaign type and goal (promotion, launch, value or restock)","Product or topic facts, including any real deadline or stock limit","Your customers' pains and doubts","Your brand voice, and reviews that answer a doubt (optional)"],"deliverables":["Subject line and preview text options","Headline, subhead, body, call to action, review and benefit blocks","A plain-text version","Two A/B variants that each change one thing"]},{"name":"Logo and brand kit designer","description":"Describe your brand and get logo design directions with colors, fonts, file sizes and usage rules, ready to hand to a designer or image tool.","method":"logo-and-brand-kit-designer","when":["You are launching a brand and need a logo brief before you hire anyone.","You have a logo but no rules for color, spacing or small sizes.","You need a favicon and social avatar that match your main logo.","You want to compare several logo ideas before you pay for artwork."],"inputs":["Your brand name and what you do","Your audience and rivals (optional)","Words that describe the feel you want","Existing colors or fonts to keep (optional)","Where the logo will be used","The first tool you will use to make the files, such as an image tool or a designer (optional)"],"deliverables":["A structured design brief","Two or three logo directions with reasons","A color and font set","Export sizes and file formats","Usage rules"]},{"name":"Email build brief writer","description":"Turn email copy and a goal into a designer’s brief. Get ordered sections, buttons, image needs, live text and a build-and-test plan.","method":"email-layout-brief-writer","when":["You have the copy for a campaign email and need a designer or your own design tool to build it.","Your emails get opens but few clicks, and the first button sits far down the page.","You like a competitor's email layout and want your own version with your own words."],"inputs":["Your email goal and offer, plus the copy if you have it","The hero image or product to feature","Brand colours and fonts (optional)","A screenshot of an email layout you like (optional)","Your proof, such as reviews and ratings (optional)"],"deliverables":["A layout table with one row per block, in order, with what each block holds","The headline, body and button text for each block","A build and export plan: what to design, slice, compress and keep live","Notes you can reuse as a template for the next email"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]}],"resources":[{"slug":"marketing-email-html-builder","name":"Marketing email HTML builder","summary":"Give it your copy and product photos. Get two HTML email designs, previews and a file kit you can edit.","task":"write-emails","kind":"workflow","path":"/workflows/marketing-email-html-builder","revision":"4607eed9a951866d215a0779ac0b1377a7409609c4009de0c9de94b5b6e8b8d1","skillPath":"/skills/marketing-email-html-builder/SKILL.md","bundled":false,"onboarding":false},{"slug":"campaign-email-writer","name":"Campaign email writer","summary":"Write a campaign email that says one thing. Give it your goal and product facts. You get subject lines, copy by block, a plain-text version and two A/B tests.","task":"write-emails","kind":"skill","path":"/skills/campaign-email-writer","revision":"dd260d1913f5c538b2eec4c4d1fa861505b8fb02186d769a10152d2c12ad4656","skillPath":"/skills/campaign-email-writer/SKILL.md","bundled":false,"onboarding":false,"support":true},{"slug":"logo-and-brand-kit-designer","name":"Logo and brand kit designer","summary":"Describe your brand and get logo design directions with colors, fonts, file sizes and usage rules, ready to hand to a designer or image tool.","task":"design-work","kind":"skill","path":"/skills/logo-and-brand-kit-designer","revision":"7aaefd550a0dc46d7033c1665d459c1971ac84a43f812c7abcc5383a78cdbd85","skillPath":"/skills/logo-and-brand-kit-designer/SKILL.md","bundled":false,"onboarding":false,"support":true,"by":"Burhan Sebin"},{"slug":"email-layout-brief-writer","name":"Email build brief writer","summary":"Turn email copy and a goal into a designer’s brief. Get ordered sections, buttons, image needs, live text and a build-and-test plan.","task":"write-emails","kind":"skill","path":"/skills/email-layout-brief-writer","revision":"104ce2e54932b4e6e15fbdbccb4c99415c829d146fc6de66e7a5199c7eae2d25","skillPath":"/skills/email-layout-brief-writer/SKILL.md","bundled":false,"onboarding":false,"support":true},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true}],"resourceCount":5,"sourceChecks":{"completeMethods":5,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: One copy deck and module map."},{"id":"c2","criterion":"Delivers: Two HTML designs, a plain-text version and asset list."},{"id":"c3","criterion":"Delivers: Preview/check results and a versioned handoff folder."},{"id":"c4","criterion":"Every claim traces to the brand brain or supplied evidence."},{"id":"c5","criterion":"Each recommendation states the expected effect, the cost and how it will be measured."},{"id":"c6","criterion":"Copy fits the platform's length limits and the brand voice."},{"id":"c7","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"You have email copy or an angle and want a designed email.","expect":["One copy deck and module map.","Two HTML designs, a plain-text version and asset list.","Preview/check results and a versioned handoff folder."]},{"id":"g2","kind":"core","situation":"You need two visual directions for the same campaign.","expect":["One copy deck and module map.","Two HTML designs, a plain-text version and asset list.","Preview/check results and a versioned handoff folder."]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Campaign goal, audience, current offer terms and approved product facts.","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"marketing-email-html-builder","name":"Marketing email HTML builder","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Give it your copy and product photos. Get two HTML email designs, previews and a file kit you can edit.","capabilities":[{"name":"Set the message","description":"Confirm facts, audience, offer and one action; write copy and a module map."},{"name":"Compare visual directions","description":"Plan two distinct executions and two or three hero concepts grounded in real product photos."},{"name":"Build and inspect","description":"Compose editable HTML, preview both sizes and prepare an email-safe fallback before handoff."}],"limits":["You only need the email words: use the Campaign email writer.","You want a layout plan for your own designer, not finished HTML: use the Email build brief writer.","You already have a designed email and want it checked before sending: use the Email layout and delivery reviewer.","You have no real photos of the product: you get a labelled wireframe, not product images."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"marketing-email-html-builder","name":"Marketing email HTML builder","kind":"workflow","primary":true,"purpose":"primary","when":["You have email copy or an angle and want a designed email.","You need two visual directions for the same campaign.","You want an editable HTML handoff for an email platform."],"inputs":["Campaign goal, audience, current offer terms and approved product facts.","Brand colours, fonts, logo and real photos of the exact product.","Existing copy or a brief, plus any cleared design references."],"deliverables":["One copy deck and module map.","Two HTML designs, a plain-text version and asset list.","Preview/check results and a versioned handoff folder."],"instruction":"skills/marketing-email-html-builder/SKILL.md","revision":"4607eed9a951866d215a0779ac0b1377a7409609c4009de0c9de94b5b6e8b8d1","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"campaign-email-writer","name":"Campaign email writer","kind":"skill","primary":false,"purpose":"support","when":["You have a launch, sale, restock or value email to send this week.","Your emails get opens but few clicks, and you suspect the message is too crowded.","You use AI to draft emails and want them to sound like your store."],"inputs":["The campaign type and goal (promotion, launch, value or restock)","Product or topic facts, including any real deadline or stock limit","Your customers' pains and doubts","Your brand voice, and reviews that answer a doubt (optional)"],"deliverables":["Subject line and preview text options","Headline, subhead, body, call to action, review and benefit blocks","A plain-text version","Two A/B variants that each change one thing"],"instruction":"skills/campaign-email-writer/SKILL.md","revision":"dd260d1913f5c538b2eec4c4d1fa861505b8fb02186d769a10152d2c12ad4656","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"logo-and-brand-kit-designer","name":"Logo and brand kit designer","kind":"skill","primary":false,"purpose":"support","when":["You are launching a brand and need a logo brief before you hire anyone.","You have a logo but no rules for color, spacing or small sizes.","You need a favicon and social avatar that match your main logo.","You want to compare several logo ideas before you pay for artwork."],"inputs":["Your brand name and what you do","Your audience and rivals (optional)","Words that describe the feel you want","Existing colors or fonts to keep (optional)","Where the logo will be used","The first tool you will use to make the files, such as an image tool or a designer (optional)"],"deliverables":["A structured design brief","Two or three logo directions with reasons","A color and font set","Export sizes and file formats","Usage rules"],"instruction":"skills/logo-and-brand-kit-designer/SKILL.md","revision":"7aaefd550a0dc46d7033c1665d459c1971ac84a43f812c7abcc5383a78cdbd85","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"email-layout-brief-writer","name":"Email build brief writer","kind":"skill","primary":false,"purpose":"support","when":["You have the copy for a campaign email and need a designer or your own design tool to build it.","Your emails get opens but few clicks, and the first button sits far down the page.","You like a competitor's email layout and want your own version with your own words."],"inputs":["Your email goal and offer, plus the copy if you have it","The hero image or product to feature","Brand colours and fonts (optional)","A screenshot of an email layout you like (optional)","Your proof, such as reviews and ratings (optional)"],"deliverables":["A layout table with one row per block, in order, with what each block holds","The headline, body and button text for each block","A build and export plan: what to design, slice, compress and keep live","Notes you can reuse as a template for the next email"],"instruction":"skills/email-layout-brief-writer/SKILL.md","revision":"104ce2e54932b4e6e15fbdbccb4c99415c829d146fc6de66e7a5199c7eae2d25","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."}],"connections":[],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-marketing-email-html-builder\ndescription: \"Carry out a scoped marketing email html builder task with the selected library methods and checked deliverables.\"\n---\n\n# Marketing email HTML builder\n\nAI Blocks role setup: https://useaiblocks.com/roles/marketing-email-html-builder · version 2\n\n## Remit\nGive it your copy and product photos. Get two HTML email designs, previews and a file kit you can edit.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- One copy deck and module map.\n- Two HTML designs, a plain-text version and asset list.\n- Preview/check results and a versioned handoff folder.\n\n## How an expert works\n1. Set the message: Confirm facts, audience, offer and one action; write copy and a module map.\n2. Compare visual directions: Plan two distinct executions and two or three hero concepts grounded in real product photos.\n3. Build and inspect: Compose editable HTML, preview both sizes and prepare an email-safe fallback before handoff.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: You have email copy or an angle and want a designed email.\nGiven: Your campaign goal, audience and offer terms, if there is an offer; Your approved product facts and any email copy you already have; Real photos of the exact product; Your brand colours, fonts and logo; One or two emails you like, only if you have the right to use them as references (optional)\nA strong result contains:\n- brief.md: Subject, preview text, the one action, approved copy by module, claim sources and open facts.\n- email-a.html: An editable HTML email in a house design direction, with real text for headlines, terms and buttons.\n- email-b.html: A second design from a cleared reference, with the same copy and a table of what was borrowed.\n- Plain-text version: The same email as plain text.\n- Assets and usage notes: The images used, where each goes and how, with a check that the product matches your photo.\n- Previews and check log: Renders at 600, 390 and 320 pixels and the checks that were really run.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Every claim traces to the brand brain or supplied evidence.\n- Each recommendation states the expected effect, the cost and how it will be measured.\n- Copy fits the platform's length limits and the brand voice.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Limits\n- You only need the email words: use the Campaign email writer.\n- You want a layout plan for your own designer, not finished HTML: use the Email build brief writer.\n- You already have a designed email and want it checked before sending: use the Email layout and delivery reviewer.\n- You have no real photos of the product: you get a labelled wireframe, not product images.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/marketing-email-html-builder/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Marketing email HTML builder (primary): [complete method](../marketing-email-html-builder/SKILL.md), revision 4607eed9a951\n- Campaign email writer (support method): [complete method](../campaign-email-writer/SKILL.md), revision dd260d1913f5\n- Logo and brand kit designer (support method): [complete method](../logo-and-brand-kit-designer/SKILL.md), revision 7aaefd550a0d\n- Email build brief writer (support method): [complete method](../email-layout-brief-writer/SKILL.md), revision 104ce2e54932\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"plan-a-month-of-campaign-emails-that-sell-without-discounts","name":"Monthly campaign email and layout planner"},{"id":"plan-a-sale-across-email-and-sms","name":"Sale email and text campaign planner"},{"id":"prepare-a-useful-customer-newsletter-issue","name":"Customer newsletter writer"},{"id":"prepare-a-partner-launch-announcement-pack","name":"Partner launch announcement and approval planner"}],"sourceHash":"3868e0b2e262714ef3f55ef71eef6c944383e50f88b6337c5fef0621560ea46e"}