{"schema":"ai-blocks-role/1","id":"one-word-positioning","name":"One-word brand positioning planner","summary":"Share rival messages, buyer words and product proof. Get a proposed brand word, two backups, supporting lines and choices to drop.","area":"product","family":{"id":"plan-strategy","name":"Plan your strategy"},"lead":"one-word-positioning","featured":false,"contextKind":"product","deliverables":["The one word buyers link to each rival, and which words are taken, contested, empty or open","One word to own, two backups and a four-test score for each","Three admit-then-turn lines that set up the word","A cut list, one target apart from the whole market, and a rule against drifting"],"inputs":["Your main rivals, with their taglines or homepage lines","Customer reviews that name you and your rivals (optional)","Your product facts and proof (optional)","Your brand facts and a list of what you sell and to whom (optional)"],"opening":{"give":["Your main rivals, with their taglines or homepage lines","Customer reviews that name you and your rivals (optional)","Your product facts and proof (optional)"],"get":["The one word buyers link to each rival, and which words are taken, contested, empty or open","One word to own, two backups and a four-test score for each","Three admit-then-turn lines that set up the word","A cut list, one target apart from the whole market, and a rule against drifting"]},"helpfulInputs":[],"fit":["You say too many things and buyers can't say what you stand for.","Research says buyers want something and you suspect a rival already owns it.","Your range and customer list keep growing and your message keeps changing."],"limits":["Your brand has one clear product and already owns a word: keep it and skip this, or ask a marketing person to check it still holds.","You want to judge how far your brand reaches today: use the Brand reach reviewer.","You want to test whether your edge over rivals is real: use the Competitive advantage tester.","No rival holds a category and you want to create a new one: use Market category launch planner."],"tools":["Any good chat AI: Reading lines and reviews to find a recurring word is text work any strong chat AI does with this skill.","Any good chat AI: Listing words and scoring them against fixed tests is text work any strong chat AI does with this skill.","Any good chat AI: Testing flaws and writing short lines is text work any strong chat AI does with this skill.","Any good chat AI: Sorting a list against one word and writing rules is text work any strong chat AI does with this skill.","A spreadsheet: Revenue by item lines up best in a sheet before you paste it in."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Ask five people for the first brand and first word that come to mind for your category, and paste their answers in.","Say the winning word to five buyers and ask what they assume about you."],"capabilities":[{"name":"Maps the words rivals own","description":"Finds one word per rival, runs a word-association test and marks each word taken, contested or open, with the empty claims listed."},{"name":"Picks the word to own","description":"Lists candidate words, cuts the taken and the empty, scores the rest on four tests and checks the halo."},{"name":"Writes the honest line that sets it up","description":"Finds a flaw buyers already see and writes three lines that admit it and turn to your word."},{"name":"Decides what to give up","description":"Marks each product, group and message against the word, cuts the line, picks one target and writes a no-change rule."}],"expertise":{"principles":["Start from the user problem and the evidence for it, then the solution.","Write decisions down with the reason and the options you rejected.","Keep scope small enough to ship and learn. Name what is out of scope.","Define how success will be measured before building."],"pitfalls":["Treating opinions or one loud request as proven demand.","Specs that skip edge cases, error states or dependencies.","Roadmaps with dates but no owners or confidence levels."],"quality":["The word is true of your product and passed all four points. Every line in step 3 uses a flaw from real customer words. The cut list in step 4 names the products or groups to drop. If one is missing, the run stopped at that step and says why.","The steps ran in order, and each one used the result of the one before.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","Every requirement can be tested.","Assumptions and risks are listed with how each will be checked.","Dependencies and owners are named."],"sources":{"learned":0,"curated":false,"method":4,"source":0,"area":"product"}},"workedExample":{"situation":"You say too many things and buyers can't say what you stand for.","task":"Share rival messages, buyer words and product proof. Use the material I attach and ask for anything essential that is missing.","given":["Your main rivals, with their taglines or homepage lines","Customer reviews that name you and your rivals (optional)","Your product facts and proof (optional)","Your brand facts and a list of what you sell and to whom (optional)"],"outputs":[{"name":"Step 1: owned-word-mapper","contains":"The word each rival owns, marked taken, contested or open, plus the empty claims everyone makes."},{"name":"Step 2: ownable-word-picker","contains":"One word to own, two backups, and each scored on four tests."},{"name":"Step 3: candid-line-writer","contains":"A flaw buyers already see and three lines that admit it and turn to your word."},{"name":"Step 4: give-up-list-planner","contains":"What to cut, the one target to aim at, and a rule against changing the position."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share rival messages, buyer words and product proof. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"One-word brand positioning planner","description":"Share rival messages, buyer words and product proof. Get a proposed brand word, two backups, supporting lines and choices to drop.","method":"one-word-positioning","when":["You say too many things and buyers can't say what you stand for.","Research says buyers want something and you suspect a rival already owns it.","Your range and customer list keep growing and your message keeps changing."],"inputs":["Your main rivals, with their taglines or homepage lines","Customer reviews that name you and your rivals (optional)","Your product facts and proof (optional)","Your brand facts and a list of what you sell and to whom (optional)"],"deliverables":["The one word buyers link to each rival, and which words are taken, contested, empty or open","One word to own, two backups and a four-test score for each","Three admit-then-turn lines that set up the word","A cut list, one target apart from the whole market, and a rule against drifting"]},{"name":"Competitor brand association mapper","description":"Share rival messages and buyer feedback. Get proposed word links, evidence gaps and possible space for your brand.","method":"owned-word-mapper","when":["You can't say in one word what your rivals stand for.","You want to claim a word and need to know if a rival already has it.","Research tells you what buyers want, and you suspect a rival already owns it.","Every brand in your market sounds the same."],"inputs":["Your rivals, with their taglines or homepage lines","Customer words from reviews or surveys (optional)"],"deliverables":["The one word buyers link to each rival, with how sure it is","A word-association result for the category","Each word marked taken, contested or open","Empty claims everyone makes","The opposite attribute to the leader's, and 3 open words to test"]},{"name":"Brand focus word picker","description":"Share your competitor word map and product proof. Get one proposed focus word, two backups and the evidence each needs.","method":"ownable-word-picker","when":["Your message lists four strengths and buyers remember none.","Research says buyers want something, and you suspect a rival already owns it.","You must choose between two good words and cannot decide.","You are about to write a homepage, a name or a slogan."],"inputs":["Your word map: which rival owns which word, and which words are open (from the Owned word mapper)","What you sell, and any proof you hold, such as tests, numbers, awards or customer results (optional)","Words you cannot use because of law or brand rules (optional)","Reviews or survey lines that show what buyers care about (optional)"],"deliverables":["Ten to fifteen candidate words, in four kinds","A score from 0 to 2 on four tests for each word that survives","What buyers would also assume if they believed each of your top words","One word to own and two backups, with the proof you hold and lack","A stop list of messages to drop"]},{"name":"Product weakness line writer","description":"Share a word you want to own and buyer evidence about a flaw. Get three honest lines that connect the flaw to that word.","method":"candid-line-writer","when":["Your message is true but buyers don't believe it.","You are second, new or small and everyone knows it.","Your name, price, size or look is a known weak point.","You have picked a word and need a line that sets it up."],"inputs":["The word you chose to own, such as the pick from \"Ownable word picker\"","Customer words, returns or rival jabs that show flaws (optional)","Your brand facts and tone (optional)"],"deliverables":["A list of flaws buyers already see, with sources","The flaw whose turn leads to your word","Three admit-then-turn lines","Where to use each line, and how to test it","What not to say"]},{"name":"Brand focus trade-off planner","description":"Share your brand positioning and products. Get a focused list of what to cut, prioritize and protect.","method":"give-up-list-planner","when":["You have picked a word and your range still says many things.","You sell to several groups and your message tries to please all.","A new product, boss or target pulls you off your position.","Your position changes every budget cycle."],"inputs":["The word you chose, such as the pick from \"Ownable word picker\"","A list of your products, offers, groups and channels","Revenue or sales by item (optional)","Your current plan (optional)"],"deliverables":["Each item marked feeding, neutral or diluting","A cut list in order, with dates","One target, separate from the whole market","A rule against changing the position","Three questions to ask of every new idea"]},{"name":"Product context file writer","description":"Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.","method":"product-context-builder","when":["You are starting a new marketing project and want one source of truth.","You keep pasting the same product background into every chat.","Your positioning changed and old notes are out of date.","A new teammate needs to learn the audience and tone fast."],"inputs":["Answers about your product and customers","Your website or existing brand notes (optional)","Competitor names (optional)","Any recent learnings to record (optional)"],"deliverables":["A product marketing context file","A summary of what the file already holds","A change log of updates","Gaps you still need to fill"]},{"name":"Jack Trout","description":"Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.","method":"jack-trout","when":["Write a one-line position for your product that sets it apart from the leader","Map your rivals' strengths and weaknesses before you plan your own move","Find an angle a small business can use against much bigger competitors","Decide whether a new product needs its own name instead of your main brand","Pick the one word you want customers to link with your brand","Reposition a rival by pointing out a weakness they can't fix","Check a slogan or ad for whether it says something different, or just sounds nice","Name a new category you can be first in"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Jack Trout would: their questions, their method, their push-back","The answer or the work, in Jack Trout's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]},{"name":"Al Ries","description":"Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.","method":"al-ries","when":["Find the one word your brand could own in a customer's mind","Decide if a new product should carry your current name or get a new one","Name a new category you could be first in, instead of fighting a leader head-on","Position a small business against the market leader, the way Avis did with Hertz","Cut a sprawling product list down to the focus that makes you known for something","Plan a launch that starts with press coverage before you spend on ads","Spot when your brand is tied to a fading category, and what to do about it","Choose the customers you want before launch, so the brand takes on their character"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Al Ries would: their questions, their method, their push-back","The answer or the work, in Al Ries's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"one-word-positioning","name":"One-word brand positioning planner","summary":"Share rival messages, buyer words and product proof. Get a proposed brand word, two backups, supporting lines and choices to drop.","task":"plan-strategy","kind":"workflow","path":"/workflows/one-word-positioning","revision":"98279bb7d50d209b6dc4e003a400a0bb1f09d6269b8cf4bfca7ec38d76916976","skillPath":"/skills/one-word-positioning/SKILL.md","bundled":false,"onboarding":false},{"slug":"owned-word-mapper","name":"Competitor brand association mapper","summary":"Share rival messages and buyer feedback. Get proposed word links, evidence gaps and possible space for your brand.","task":"study-competitors","kind":"skill","path":"/skills/owned-word-mapper","revision":"211505a50e837ff82dec4014be1d2e339b27b654e5936e71ef0fd97e11325fcb","skillPath":"/skills/owned-word-mapper/SKILL.md","bundled":true,"onboarding":false},{"slug":"ownable-word-picker","name":"Brand focus word picker","summary":"Share your competitor word map and product proof. Get one proposed focus word, two backups and the evidence each needs.","task":"plan-strategy","kind":"skill","path":"/skills/ownable-word-picker","revision":"7504e8073789f8fc4059ca53ecacc68c2c5a278ac2fc8f6355ea9036c935d7bf","skillPath":"/skills/ownable-word-picker/SKILL.md","bundled":true,"onboarding":false},{"slug":"candid-line-writer","name":"Product weakness line writer","summary":"Share a word you want to own and buyer evidence about a flaw. Get three honest lines that connect the flaw to that word.","task":"write-ad-copy","kind":"skill","path":"/skills/candid-line-writer","revision":"bf587f5bf18cc328ba55aa686e3443ffab682e0a80d3fae07022c5a8f424a2c8","skillPath":"/skills/candid-line-writer/SKILL.md","bundled":true,"onboarding":false},{"slug":"give-up-list-planner","name":"Brand focus trade-off planner","summary":"Share your brand positioning and products. Get a focused list of what to cut, prioritize and protect.","task":"plan-strategy","kind":"skill","path":"/skills/give-up-list-planner","revision":"3726470a5971473e57b11dc13e8f1c0b92873353a0b84da60f5b72d5b4d5f0c6","skillPath":"/skills/give-up-list-planner/SKILL.md","bundled":true,"onboarding":false},{"slug":"product-context-builder","name":"Product context file writer","summary":"Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.","task":"brand-file","kind":"skill","path":"/skills/product-context-builder","revision":"2fe017f2b8b417b6dd382b110c57a4f0619bff4b1b88d50e4fbe771219d3f78b","skillPath":"/skills/product-context-builder/SKILL.md","bundled":false,"onboarding":true,"by":"Corey Haines"},{"slug":"jack-trout","name":"Jack Trout","summary":"Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.","task":"think-with-minds","kind":"mind","path":"/minds/jack-trout","revision":"fdd5400669a43e3a29042ebb66acf7b02735f9d61b97392f5d8c6d2c524fa5ad","skillPath":"/skills/jack-trout/SKILL.md","bundled":false,"onboarding":false,"reviewer":true},{"slug":"al-ries","name":"Al Ries","summary":"Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.","task":"think-with-minds","kind":"mind","path":"/minds/al-ries","revision":"0a58850b33b5777d8715880784c8b58edcac20f9e994c5fedd0c090a7eb68d54","skillPath":"/skills/al-ries/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":8,"sourceChecks":{"completeMethods":8,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: The one word buyers link to each rival, and which words are taken, contested, empty or open"},{"id":"c2","criterion":"Delivers: One word to own, two backups and a four-test score for each"},{"id":"c3","criterion":"Delivers: Three admit-then-turn lines that set up the word"},{"id":"c4","criterion":"Delivers: A cut list, one target apart from the whole market, and a rule against drifting"},{"id":"c5","criterion":"The word is true of your product and passed all four points. Every line in step 3 uses a flaw from real customer words. The cut list in step 4 names the products or groups to drop. If one is missing, the run stopped at that step and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Nothing was invented to fill a gap. Every gap is a MISSING: line."},{"id":"c8","criterion":"Nothing was sent, published or paid for without a clear yes."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"You say too many things and buyers can't say what you stand for.","expect":["The one word buyers link to each rival, and which words are taken, contested, empty or open","One word to own, two backups and a four-test score for each","Three admit-then-turn lines that set up the word"]},{"id":"g2","kind":"core","situation":"Research says buyers want something and you suspect a rival already owns it.","expect":["The one word buyers link to each rival, and which words are taken, contested, empty or open","One word to own, two backups and a four-test score for each","Three admit-then-turn lines that set up the word"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Your main rivals, with their taglines or homepage lines","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"one-word-positioning","name":"One-word brand positioning planner","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share rival messages, buyer words and product proof. Get a proposed brand word, two backups, supporting lines and choices to drop.","capabilities":[{"name":"Maps the words rivals own","description":"Finds one word per rival, runs a word-association test and marks each word taken, contested or open, with the empty claims listed."},{"name":"Picks the word to own","description":"Lists candidate words, cuts the taken and the empty, scores the rest on four tests and checks the halo."},{"name":"Writes the honest line that sets it up","description":"Finds a flaw buyers already see and writes three lines that admit it and turn to your word."},{"name":"Decides what to give up","description":"Marks each product, group and message against the word, cuts the line, picks one target and writes a no-change rule."}],"limits":["Your brand has one clear product and already owns a word: keep it and skip this, or ask a marketing person to check it still holds.","You want to judge how far your brand reaches today: use the Brand reach reviewer.","You want to test whether your edge over rivals is real: use the Competitive advantage tester.","No rival holds a category and you want to create a new one: use Market category launch planner."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"product","requirement":"Inspect relevant context before strategy or production. This role's work depends on its product context, not on brand research.","method":"product-context-builder","files":["product-context.md","work/evidence.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: what the product does, who it is for, current goals and constraints, and the user evidence available (research, tickets, analytics). Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"one-word-positioning","name":"One-word brand positioning planner","kind":"workflow","primary":true,"purpose":"primary","when":["You say too many things and buyers can't say what you stand for.","Research says buyers want something and you suspect a rival already owns it.","Your range and customer list keep growing and your message keeps changing."],"inputs":["Your main rivals, with their taglines or homepage lines","Customer reviews that name you and your rivals (optional)","Your product facts and proof (optional)","Your brand facts and a list of what you sell and to whom (optional)"],"deliverables":["The one word buyers link to each rival, and which words are taken, contested, empty or open","One word to own, two backups and a four-test score for each","Three admit-then-turn lines that set up the word","A cut list, one target apart from the whole market, and a rule against drifting"],"instruction":"skills/one-word-positioning/SKILL.md","revision":"98279bb7d50d209b6dc4e003a400a0bb1f09d6269b8cf4bfca7ec38d76916976","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"owned-word-mapper","name":"Competitor brand association mapper","kind":"skill","primary":false,"purpose":"bundled","when":["You can't say in one word what your rivals stand for.","You want to claim a word and need to know if a rival already has it.","Research tells you what buyers want, and you suspect a rival already owns it.","Every brand in your market sounds the same."],"inputs":["Your rivals, with their taglines or homepage lines","Customer words from reviews or surveys (optional)"],"deliverables":["The one word buyers link to each rival, with how sure it is","A word-association result for the category","Each word marked taken, contested or open","Empty claims everyone makes","The opposite attribute to the leader's, and 3 open words to test"],"instruction":"skills/owned-word-mapper/SKILL.md","revision":"211505a50e837ff82dec4014be1d2e339b27b654e5936e71ef0fd97e11325fcb","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"ownable-word-picker","name":"Brand focus word picker","kind":"skill","primary":false,"purpose":"bundled","when":["Your message lists four strengths and buyers remember none.","Research says buyers want something, and you suspect a rival already owns it.","You must choose between two good words and cannot decide.","You are about to write a homepage, a name or a slogan."],"inputs":["Your word map: which rival owns which word, and which words are open (from the Owned word mapper)","What you sell, and any proof you hold, such as tests, numbers, awards or customer results (optional)","Words you cannot use because of law or brand rules (optional)","Reviews or survey lines that show what buyers care about (optional)"],"deliverables":["Ten to fifteen candidate words, in four kinds","A score from 0 to 2 on four tests for each word that survives","What buyers would also assume if they believed each of your top words","One word to own and two backups, with the proof you hold and lack","A stop list of messages to drop"],"instruction":"skills/ownable-word-picker/SKILL.md","revision":"7504e8073789f8fc4059ca53ecacc68c2c5a278ac2fc8f6355ea9036c935d7bf","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"candid-line-writer","name":"Product weakness line writer","kind":"skill","primary":false,"purpose":"bundled","when":["Your message is true but buyers don't believe it.","You are second, new or small and everyone knows it.","Your name, price, size or look is a known weak point.","You have picked a word and need a line that sets it up."],"inputs":["The word you chose to own, such as the pick from \"Ownable word picker\"","Customer words, returns or rival jabs that show flaws (optional)","Your brand facts and tone (optional)"],"deliverables":["A list of flaws buyers already see, with sources","The flaw whose turn leads to your word","Three admit-then-turn lines","Where to use each line, and how to test it","What not to say"],"instruction":"skills/candid-line-writer/SKILL.md","revision":"bf587f5bf18cc328ba55aa686e3443ffab682e0a80d3fae07022c5a8f424a2c8","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"give-up-list-planner","name":"Brand focus trade-off planner","kind":"skill","primary":false,"purpose":"bundled","when":["You have picked a word and your range still says many things.","You sell to several groups and your message tries to please all.","A new product, boss or target pulls you off your position.","Your position changes every budget cycle."],"inputs":["The word you chose, such as the pick from \"Ownable word picker\"","A list of your products, offers, groups and channels","Revenue or sales by item (optional)","Your current plan (optional)"],"deliverables":["Each item marked feeding, neutral or diluting","A cut list in order, with dates","One target, separate from the whole market","A rule against changing the position","Three questions to ask of every new idea"],"instruction":"skills/give-up-list-planner/SKILL.md","revision":"3726470a5971473e57b11dc13e8f1c0b92873353a0b84da60f5b72d5b4d5f0c6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"product-context-builder","name":"Product context file writer","kind":"skill","primary":false,"purpose":"context","when":["You are starting a new marketing project and want one source of truth.","You keep pasting the same product background into every chat.","Your positioning changed and old notes are out of date.","A new teammate needs to learn the audience and tone fast."],"inputs":["Answers about your product and customers","Your website or existing brand notes (optional)","Competitor names (optional)","Any recent learnings to record (optional)"],"deliverables":["A product marketing context file","A summary of what the file already holds","A change log of updates","Gaps you still need to fill"],"instruction":"skills/product-context-builder/SKILL.md","revision":"2fe017f2b8b417b6dd382b110c57a4f0619bff4b1b88d50e4fbe771219d3f78b","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"jack-trout","name":"Jack Trout","kind":"mind","primary":false,"purpose":"review","when":["Write a one-line position for your product that sets it apart from the leader","Map your rivals' strengths and weaknesses before you plan your own move","Find an angle a small business can use against much bigger competitors","Decide whether a new product needs its own name instead of your main brand","Pick the one word you want customers to link with your brand","Reposition a rival by pointing out a weakness they can't fix","Check a slogan or ad for whether it says something different, or just sounds nice","Name a new category you can be first in"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Jack Trout would: their questions, their method, their push-back","The answer or the work, in Jack Trout's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/jack-trout/SKILL.md","revision":"fdd5400669a43e3a29042ebb66acf7b02735f9d61b97392f5d8c6d2c524fa5ad","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."},{"method":"al-ries","name":"Al Ries","kind":"mind","primary":false,"purpose":"review","when":["Find the one word your brand could own in a customer's mind","Decide if a new product should carry your current name or get a new one","Name a new category you could be first in, instead of fighting a leader head-on","Position a small business against the market leader, the way Avis did with Hertz","Cut a sprawling product list down to the focus that makes you known for something","Plan a launch that starts with press coverage before you spend on ads","Spot when your brand is tied to a fading category, and what to do about it","Choose the customers you want before launch, so the brand takes on their character"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Al Ries would: their questions, their method, their push-back","The answer or the work, in Al Ries's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/al-ries/SKILL.md","revision":"0a58850b33b5777d8715880784c8b58edcac20f9e994c5fedd0c090a7eb68d54","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Any good chat AI: Reading lines and reviews to find a recurring word is text work any strong chat AI does with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Listing words and scoring them against fixed tests is text work any strong chat AI does with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Testing flaws and writing short lines is text work any strong chat AI does with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Sorting a list against one word and writing rules is text work any strong chat AI does with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"A spreadsheet: Revenue by item lines up best in a sheet before you paste it in.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-one-word-positioning\ndescription: \"Carry out a scoped one-word brand positioning planner task with the selected library methods and checked deliverables.\"\n---\n\n# One-word brand positioning planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/one-word-positioning · version 2\n\n## Remit\nShare rival messages, buyer words and product proof. Get a proposed brand word, two backups, supporting lines and choices to drop.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- The one word buyers link to each rival, and which words are taken, contested, empty or open\n- One word to own, two backups and a four-test score for each\n- Three admit-then-turn lines that set up the word\n- A cut list, one target apart from the whole market, and a rule against drifting\n\n## How an expert works\n1. Maps the words rivals own: Finds one word per rival, runs a word-association test and marks each word taken, contested or open, with the empty claims listed.\n2. Picks the word to own: Lists candidate words, cuts the taken and the empty, scores the rest on four tests and checks the halo.\n3. Writes the honest line that sets it up: Finds a flaw buyers already see and writes three lines that admit it and turn to your word.\n4. Decides what to give up: Marks each product, group and message against the word, cuts the line, picks one target and writes a no-change rule.\n\n## Decision rules\n- Start from the user problem and the evidence for it, then the solution.\n- Write decisions down with the reason and the options you rejected.\n- Keep scope small enough to ship and learn. Name what is out of scope.\n- Define how success will be measured before building.\n\n## Mistakes to avoid\n- Treating opinions or one loud request as proven demand.\n- Specs that skip edge cases, error states or dependencies.\n- Roadmaps with dates but no owners or confidence levels.\n\n## Worked example (not the user's task)\nSituation: You say too many things and buyers can't say what you stand for.\nGiven: Your main rivals, with their taglines or homepage lines; Customer reviews that name you and your rivals (optional); Your product facts and proof (optional); Your brand facts and a list of what you sell and to whom (optional)\nA strong result contains:\n- Step 1: owned-word-mapper: The word each rival owns, marked taken, contested or open, plus the empty claims everyone makes.\n- Step 2: ownable-word-picker: One word to own, two backups, and each scored on four tests.\n- Step 3: candid-line-writer: A flaw buyers already see and three lines that admit it and turn to your word.\n- Step 4: give-up-list-planner: What to cut, the one target to aim at, and a rule against changing the position.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- The word is true of your product and passed all four points. Every line in step 3 uses a flaw from real customer words. The cut list in step 4 names the products or groups to drop. If one is missing, the run stopped at that step and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Jack Trout (skills/jack-trout/SKILL.md) and Al Ries (skills/al-ries/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- Your brand has one clear product and already owns a word: keep it and skip this, or ask a marketing person to check it still holds.\n- You want to judge how far your brand reaches today: use the Brand reach reviewer.\n- You want to test whether your edge over rivals is real: use the Competitive advantage tester.\n- No rival holds a category and you want to create a new one: use Market category launch planner.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. This role's work depends on its product context, not on brand research.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: what the product does, who it is for, current goals and constraints, and the user evidence available (research, tickets, analytics). Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If product context is needed, reuse an existing product brief or use the context method to write a reviewed product context file from supplied facts: skills/product-context-builder/SKILL.md. Files: product-context.md, work/evidence.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nSeparate user evidence from opinions and requests. Record goals, constraints, owners and decisions already made so they are not reopened by accident. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/one-word-positioning/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- One-word brand positioning planner (primary): [complete method](../one-word-positioning/SKILL.md), revision 98279bb7d50d\n- Competitor brand association mapper: [complete method](../owned-word-mapper/SKILL.md), revision 211505a50e83\n- Brand focus word picker: [complete method](../ownable-word-picker/SKILL.md), revision 7504e8073789\n- Product weakness line writer: [complete method](../candid-line-writer/SKILL.md), revision bf587f5bf18c\n- Brand focus trade-off planner: [complete method](../give-up-list-planner/SKILL.md), revision 3726470a5971\n- Product context file writer (context setup): [complete method](../product-context-builder/SKILL.md), revision 2fe017f2b8b4\n- Jack Trout (review lens): [complete method](../jack-trout/SKILL.md), revision fdd5400669a4\n- Al Ries (review lens): [complete method](../al-ries/SKILL.md), revision 0a58850b33b5\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"cut-your-product-line-to-the-few-that-pay-and-commit-the-team","name":"Product and team priority planner"},{"id":"find-your-business-growth-channel","name":"Business growth channel test planner"},{"id":"position-name-launch","name":"Brand positioning and launch planner"},{"id":"healthcare-sovereign-health-systems-agent","name":"Health systems strategy planner"}],"sourceHash":"8e369ddfeb4e3f413b3a5931948d1826b460d05cd7ebeec1ae639f7e14a9ea50"}