{"schema":"ai-blocks-role/1","id":"quote-image-ads","name":"Customer quote image ad maker","summary":"Share real reviews, product facts and image assets. Get quote-ad concepts, a review-card ad, policy findings and briefs for missing ad types.","area":"design","family":{"id":"make-image-ads","name":"Make image ads"},"lead":"quote-image-ads","featured":false,"contextKind":"brand","deliverables":["A ranked list of why people buy, in their exact words","Quote image ads with the layout, feed text and a flag on any quote to check first","A review card ad built from one real review","A check of every ad against Facebook and Instagram ad rules","The ad types your set still lacks, with a brief for the next three"],"inputs":["Your customer reviews, copied as written, with where each came from","Your product facts and photos (optional)","Your target countries, for the ad rules check (optional)"],"opening":{"give":["Your customer reviews, copied as written, with where each came from","Your product facts and photos (optional)","Your target countries, for the ad rules check (optional)"],"get":["A ranked list of why people buy, in their exact words","Quote image ads with the layout, feed text and a flag on any quote to check first","A review card ad built from one real review","The ad types your set still lacks, with a brief for the next three"]},"helpfulInputs":["Reviews from more than one site, so reasons can count as patterns","The review ID or link for each quote","Your own photos of the product, in use"],"fit":["You have good reviews and want the ads to use the customers' own words.","Your image ads sound like brand copy, and you want them to sound like people.","You want to know which kinds of ad your set is missing."],"limits":["You have no real reviews yet: write ads from your product facts with the Fact-based ad copy writer, or collect reviews first.","You only want one quote ad: use the Image ad maker from customer quotes.","You only want to know why people buy: run the buying reasons step alone, or use the Buyer research image ad maker."],"tools":["Claude: Holds all your reviews, every review number and five steps of work in one run.","GPT Image: Keeps short quoted words readable in the picture.","Claude: Long-context chat models can take hundreds of reviews in one chat with their source IDs. Check your plan's limit.","Gemini: Also takes long inputs, and works inside Google Sheets if your reviews live there.","Google Sheets: One row per quote with its source ID lets you count separate people with COUNTUNIQUE, so counts can be checked.","Ideogram: Is made for text in images, and on paid plans you can fix one wrong letter without starting over.","GPT Image: Lets you mark one word on the finished ad and fix it, instead of making the ad again from the brief.","Meta Ads Manager: Its previews show how the headline and main text are cut in each placement, so you can check the 27 characters.","Claude: Sorts a long paste of reviews against the test and quotes the one it picks word for word.","Canva: Sets the card as real text, so the review stays exact and the stars are the ones you place.","Figma: Same job with finer control, and the card can be saved as a component for the next review.","Any good chat AI: Claude, ChatGPT and Gemini all read the rule table well; what matters is pasting the ad exactly as it will run.","Meta Ads Manager: Its rejection notice and Business Support Home give the reason for each rejected ad, so you can test the skill against real decisions.","Meta Ads Manager: Exports impressions, link clicks, purchases and spend per ad for the dates you pick.","Google Sheets: Works out medians and click rates from the export, so you can check its numbers.","Any good chat AI: Coding ads and writing cards works well in any strong chat AI that can read images."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Have your inputs ready. Paste your reviews as written and say where each one came from.","Check the ranked reasons and the quotes it picked before you make any pictures.","Make the images with your image tool, using the prompts and your real photos. Some image tools are paid or need an API key.","Check you may use each reviewer's words in an ad. Run the ad rules check before you publish anything."],"capabilities":[{"name":"Finds why people buy","description":"Uses the buying reasons skill to copy out each phrase, tag its force, count separate people and rank the reasons."},{"name":"Builds the quote ads","description":"Uses the quote ad skill to sort each quote by the job it does, lock the phrase word for word and write the feed text."},{"name":"Adds a review card","description":"Uses the review card skill to find a real review whose grumble only exists because the product works, and copies it with its real stars."},{"name":"Checks the ads against Meta rules","description":"Uses the ad rules checker on the quote ads and the review card to flag review claims and rate each finding."},{"name":"Finds the types still missing","description":"Uses the gap finder to code every ad by type and brief the next three."}],"expertise":{"principles":["Start from the user's task and the content, then the layout. Decoration comes last.","Design every state: empty, loading, error, long text and mobile.","Keep one visual system. Reuse spacing, type and colour tokens instead of one-off values.","Check text contrast (at least 4.5:1 for body text) and keyboard focus as you go."],"pitfalls":["Designing only the happy path at desktop width.","Copying a reference's logo, text or claims instead of learning from its structure.","Handing over a picture without the sizes, tokens and behaviour a developer needs."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","The steps ran in order, and each one used the result of the one before.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","Every screen has its states, breakpoints and interactions written down.","Colour pairs and type sizes pass the stated contrast checks.","The handoff names components, tokens and open questions."],"sources":{"learned":0,"curated":false,"method":4,"source":0,"area":"design"}},"workedExample":{"situation":"You have good reviews and want the ads to use the customers' own words.","task":"Share real reviews, product facts and image assets. Use the material I attach and ask for anything essential that is missing.","given":["Your customer reviews, copied as written, with where each came from","Your product facts and photos (optional)","Your target countries, for the ad rules check (optional)","Your brand brain from the Website brand brain builder (optional)"],"outputs":[{"name":"Step 1 file: buying reasons","contains":"Ranked reasons people buy, with the exact phrases, review numbers and whether each counts as a pattern."},{"name":"Step 2 file: quote image ads","contains":"Quote ads sorted by job, with layout, feed text and a flag on any quote to check first."},{"name":"Step 3 file: review card ad","contains":"One plain review card built from a real review, with its real stars and word for word lines."},{"name":"Step 4 file: ad rules check","contains":"A verdict on each ad against Facebook and Instagram ad rules, with the exact line flagged."},{"name":"Step 5 file: missing ad types","contains":"The ad types your set leaves out, with a short brief for the next three."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share real reviews, product facts and image assets. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Customer quote image ad maker","description":"Share real reviews, product facts and image assets. Get quote-ad concepts, a review-card ad, policy findings and briefs for missing ad types.","method":"quote-image-ads","when":["You have good reviews and want the ads to use the customers' own words.","Your image ads sound like brand copy, and you want them to sound like people.","You want to know which kinds of ad your set is missing."],"inputs":["Your customer reviews, copied as written, with where each came from","Your product facts and photos (optional)","Your target countries, for the ad rules check (optional)"],"deliverables":["A ranked list of why people buy, in their exact words","Quote image ads with the layout, feed text and a flag on any quote to check first","A review card ad built from one real review","A check of every ad against Facebook and Instagram ad rules","The ad types your set still lacks, with a brief for the next three"]},{"name":"Customer buying reasons finder","description":"Paste reviews or support emails to find customer buying reasons in their exact words, ranked by how many people said them, with a score out of 100.","method":"customer-buying-reasons-finder","when":["You're about to write ads or a product page and want the words to come from customers, not from your team.","You have hundreds of reviews and no idea which points come up most.","Your ads all say the same three things and you suspect customers care about something else."],"inputs":["Customer words such as reviews, tickets, call notes, survey answers or forum posts, each with an ID and date","Flags like verified buyer, rating, product, or \"got it free\" (optional)","Your own product page, to see what you already say (optional)","Your brand file with product facts and customer profiles (optional)"],"deliverables":["A ranked map of reasons by force, each with its best exact quote, backups and how many people said it","The reasons customers give that your brand never says","A ranked list of what nearly stopped them, in customers' words","A \"check before use\" list of risky quotes, with the reason each is flagged","A score out of 100 for how many of its own checks the map passes, with each miss named"]},{"name":"Image ad maker from customer quotes","description":"Turn real customer reviews into quote image ads. Paste your best lines and get ad briefs, feed text and flags for quotes to check first.","method":"customer-quote-image-ad","when":["Your reviews have a line that says it better than your own ads do.","You want to test which reason to buy works, using customers' words instead of yours.","You have a review that admits a doubt and then answers it, and want to use it honestly."],"inputs":["One reason to buy, the customer phrases you picked, and the reviews they came from","A backup quote or two from other customers, and the doubts buyers raise","A real photo of your product, attached","Whether each reviewer is a verified buyer or got the product free (optional)","How many ads you want, from 1 to 4 (optional)"],"deliverables":["A brief for each ad, with its job, layout, locked phrase and scene","A headline, a short and a long main text, and an optional description for each ad","A record of any quote that was shortened, and why","Flags for quotes that need checking before they run as paid ads"]},{"name":"Complaint review image ad maker","description":"Turn your real customer reviews into a plain review card for a story ad. It picks one grumble that proves the product works, or tells you to stop.","method":"complaint-review-image-ad-maker","when":["You have real reviews where customers grumble about something that only happens because the product works.","You have the customer's permission to use their review in an ad.","Your story ad has a sceptical or grumpy tone and needs a picture to match."],"inputs":["Your real reviews, word for word, with stars, date and where they were posted","How each customer may be named, and whether they agreed to ad use","Your approved story ad","Real side effects of your product, so they're never read as praise (optional)"],"deliverables":["A pass or fail for every review, with a one-line reason","The winning review's words, stars, name and date, exactly as allowed","A blank card and a short line to run under the image","How to build the card with exact words, or a clear MISSING and what to use instead","Any of the skill's five checks the card still missed, one line each, or none"]},{"name":"Meta ad policy checker","description":"Share ad copy, images or a script. Get possible policy issues, a custom score and changes to review.","method":"meta-ads-compliance-checker","when":["You're about to launch an ad, above all in a field with extra rules, like health, beauty, food, money, alcohol, gambling, dating, housing, jobs or politics.","An ad was rejected and you want to know which line caused it.","You've written a strong claim and want to know if it crosses a line before you spend money on images.","Your ad shows a big discount and you're not sure the landing page backs it up.","Someone on the team says \"just run it\" and you want a written list of risks first."],"inputs":["The ad's words (main text, headline, description and button), or a video script, or both","The image itself, or screenshots of the video's key moments (attach them; your AI can see pictures)","The landing page text and offer (optional, but some checks need it)","What you sell, the countries and the age range you target (optional)"],"deliverables":["A verdict (ready to run, fix first, or likely rejected) and the main reason","A compliance score out of 100, now and after the fixes, with the sum shown","A table of findings with the rule group, the exact spot, the problem and the fix","Settings to change outside the ad, such as age targeting","Your ad rewritten with every fix in, changed lines marked","What passed, and what it couldn't check without more information"]},{"name":"Image ad variety reviewer","description":"Find the image ad types you're missing. Attach your ads and results to get an ad gap grid, up to three test briefs and a score out of 100.","method":"image-ad-gap-finder","when":["Your image ads all look like product shots or discount cards and you want something different to test.","You have results but can't tell what they say about the next ad to make.","You're about to launch lots of new formats at once and want to narrow it to the few your budget can read."],"inputs":["A screenshot of each image ad you run now, with its headline (attach them; your AI can see pictures)","Results per ad, with dates, if you have them","The claims you're allowed to make and the offers you run","Customer reviews or support tickets showing what buyers doubt (optional)"],"deliverables":["A grid of your ads by type and look, with the empty spots shown","The signals in your numbers, each with the figures behind it","Up to three ad cards, each a different type, traced to a signal","A log of claims that were cut, so they don't creep back in","A score out of 100 for the plan, with one line for each check it missed"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]},{"name":"Clayton Christensen","description":"Explore why customers buy using Clayton Christensen’s recorded approach. Start with a real situation, the struggle and what the buyer used before.","method":"clayton-christensen","when":["Check whether a cheap, simple rival is a small nuisance or the start of something that could replace you","Find the job your customers are really hiring your product or service to do","Rewrite a customer survey so it asks about situations and struggles, not ages and incomes","Decide whether a new idea needs its own small team, away from the way the main business runs","Spot where you are adding features faster than most customers can use them","Find people who don't buy anything in your category yet, and what a simple version would need to do for them","Ask which theory sits behind a plan before you act on a single success story","Look at where your time and energy go each week, and whether that matches what matters most to you"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Clayton Christensen would: their questions, their method, their push-back","The answer or the work, in Clayton Christensen's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]},{"name":"Robert Cialdini","description":"Review a pitch, page or request using Robert Cialdini’s recorded principles. Use real proof, honest expertise and genuine limits without pressure or tricks.","method":"robert-cialdini","when":["Check a sales page or email against the seven principles of persuasion","Rewrite a request so the other person is more likely to say yes, without tricks","Turn real customer numbers into honest social proof","Show your expertise before you ask for trust, without bragging","Get a small, written, public commitment that makes follow-through more likely","Find something truly unique to offer, so scarcity is real, not made up","Spot when someone is using persuasion tricks on you","Find shared ground with a stranger before a negotiation"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Robert Cialdini would: their questions, their method, their push-back","The answer or the work, in Robert Cialdini's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"quote-image-ads","name":"Customer quote image ad maker","summary":"Share real reviews, product facts and image assets. Get quote-ad concepts, a review-card ad, policy findings and briefs for missing ad types.","task":"make-image-ads","kind":"workflow","path":"/workflows/quote-image-ads","revision":"922f5135f2e413499af112dfb017f8d4bf48d0c19e8b47addd5b985e4337dc81","skillPath":"/skills/quote-image-ads/SKILL.md","bundled":false,"onboarding":false},{"slug":"customer-buying-reasons-finder","name":"Customer buying reasons finder","summary":"Paste reviews or support emails to find customer buying reasons in their exact words, ranked by how many people said them, with a score out of 100.","task":"understand-customers","kind":"skill","path":"/skills/customer-buying-reasons-finder","revision":"99e9937fe784805b7b60354639f946d2a1448e40eeaab4a9cde05a0486da6825","skillPath":"/skills/customer-buying-reasons-finder/SKILL.md","bundled":true,"onboarding":false},{"slug":"customer-quote-image-ad","name":"Image ad maker from customer quotes","summary":"Turn real customer reviews into quote image ads. Paste your best lines and get ad briefs, feed text and flags for quotes to check first.","task":"make-image-ads","kind":"skill","path":"/skills/customer-quote-image-ad","revision":"a5bac793ffb1f8ec20eab48d68c0990a4b89d9c00550776cd42b1a510a70f816","skillPath":"/skills/customer-quote-image-ad/SKILL.md","bundled":true,"onboarding":false},{"slug":"complaint-review-image-ad-maker","name":"Complaint review image ad maker","summary":"Turn your real customer reviews into a plain review card for a story ad. It picks one grumble that proves the product works, or tells you to stop.","task":"make-image-ads","kind":"skill","path":"/skills/complaint-review-image-ad-maker","revision":"c29c9fe4c49978be869f68ca61877112ee392056c66f887d2e4d25bbc0a14b09","skillPath":"/skills/complaint-review-image-ad-maker/SKILL.md","bundled":true,"onboarding":false},{"slug":"meta-ads-compliance-checker","name":"Meta ad policy checker","summary":"Share ad copy, images or a script. Get possible policy issues, a custom score and changes to review.","task":"check-ads","kind":"skill","path":"/skills/meta-ads-compliance-checker","revision":"706cde197c9a7ce371ddb54d96aee22b030be7d74b61a9b06fb25e26b08d83ec","skillPath":"/skills/meta-ads-compliance-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"image-ad-gap-finder","name":"Image ad variety reviewer","summary":"Find the image ad types you're missing. Attach your ads and results to get an ad gap grid, up to three test briefs and a score out of 100.","task":"plan-ad-tests","kind":"skill","path":"/skills/image-ad-gap-finder","revision":"c7ce9f300324848525514e23a7f7f46c0e2e0f8311abb6a711c5688da9eb2056","skillPath":"/skills/image-ad-gap-finder/SKILL.md","bundled":true,"onboarding":false},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true},{"slug":"clayton-christensen","name":"Clayton Christensen","summary":"Explore why customers buy using Clayton Christensen’s recorded approach. Start with a real situation, the struggle and what the buyer used before.","task":"think-with-minds","kind":"mind","path":"/minds/clayton-christensen","revision":"868a4e02bc2b7f6ac448758080eba1dc04674749afb75701b02a0a94316e4505","skillPath":"/skills/clayton-christensen/SKILL.md","bundled":false,"onboarding":false,"reviewer":true},{"slug":"robert-cialdini","name":"Robert Cialdini","summary":"Review a pitch, page or request using Robert Cialdini’s recorded principles. Use real proof, honest expertise and genuine limits without pressure or tricks.","task":"think-with-minds","kind":"mind","path":"/minds/robert-cialdini","revision":"973d643c15f8899af287953d5600f97a18e83e70b97ef47c1a0be4c1484c2f99","skillPath":"/skills/robert-cialdini/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":9,"sourceChecks":{"completeMethods":9,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A ranked list of why people buy, in their exact words"},{"id":"c2","criterion":"Delivers: Quote image ads with the layout, feed text and a flag on any quote to check first"},{"id":"c3","criterion":"Delivers: A review card ad built from one real review"},{"id":"c4","criterion":"Delivers: A check of every ad against Facebook and Instagram ad rules"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Nothing was invented to fill a gap. Every gap is a MISSING: line."},{"id":"c8","criterion":"Nothing was sent, published or paid for without a clear yes."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"You have good reviews and want the ads to use the customers' own words.","expect":["A ranked list of why people buy, in their exact words","Quote image ads with the layout, feed text and a flag on any quote to check first","A review card ad built from one real review"]},{"id":"g2","kind":"core","situation":"Your image ads sound like brand copy, and you want them to sound like people.","expect":["A ranked list of why people buy, in their exact words","Quote image ads with the layout, feed text and a flag on any quote to check first","A review card ad built from one real review"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Your customer reviews, copied as written, with where each came from","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"quote-image-ads","name":"Customer quote image ad maker","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share real reviews, product facts and image assets. Get quote-ad concepts, a review-card ad, policy findings and briefs for missing ad types.","capabilities":[{"name":"Finds why people buy","description":"Uses the buying reasons skill to copy out each phrase, tag its force, count separate people and rank the reasons."},{"name":"Builds the quote ads","description":"Uses the quote ad skill to sort each quote by the job it does, lock the phrase word for word and write the feed text."},{"name":"Adds a review card","description":"Uses the review card skill to find a real review whose grumble only exists because the product works, and copies it with its real stars."},{"name":"Checks the ads against Meta rules","description":"Uses the ad rules checker on the quote ads and the review card to flag review claims and rate each finding."},{"name":"Finds the types still missing","description":"Uses the gap finder to code every ad by type and brief the next three."}],"limits":["You have no real reviews yet: write ads from your product facts with the Fact-based ad copy writer, or collect reviews first.","You only want one quote ad: use the Image ad maker from customer quotes.","You only want to know why people buy: run the buying reasons step alone, or use the Buyer research image ad maker."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"quote-image-ads","name":"Customer quote image ad maker","kind":"workflow","primary":true,"purpose":"primary","when":["You have good reviews and want the ads to use the customers' own words.","Your image ads sound like brand copy, and you want them to sound like people.","You want to know which kinds of ad your set is missing."],"inputs":["Your customer reviews, copied as written, with where each came from","Your product facts and photos (optional)","Your target countries, for the ad rules check (optional)"],"deliverables":["A ranked list of why people buy, in their exact words","Quote image ads with the layout, feed text and a flag on any quote to check first","A review card ad built from one real review","A check of every ad against Facebook and Instagram ad rules","The ad types your set still lacks, with a brief for the next three"],"instruction":"skills/quote-image-ads/SKILL.md","revision":"922f5135f2e413499af112dfb017f8d4bf48d0c19e8b47addd5b985e4337dc81","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"customer-buying-reasons-finder","name":"Customer buying reasons finder","kind":"skill","primary":false,"purpose":"bundled","when":["You're about to write ads or a product page and want the words to come from customers, not from your team.","You have hundreds of reviews and no idea which points come up most.","Your ads all say the same three things and you suspect customers care about something else."],"inputs":["Customer words such as reviews, tickets, call notes, survey answers or forum posts, each with an ID and date","Flags like verified buyer, rating, product, or \"got it free\" (optional)","Your own product page, to see what you already say (optional)","Your brand file with product facts and customer profiles (optional)"],"deliverables":["A ranked map of reasons by force, each with its best exact quote, backups and how many people said it","The reasons customers give that your brand never says","A ranked list of what nearly stopped them, in customers' words","A \"check before use\" list of risky quotes, with the reason each is flagged","A score out of 100 for how many of its own checks the map passes, with each miss named"],"instruction":"skills/customer-buying-reasons-finder/SKILL.md","revision":"99e9937fe784805b7b60354639f946d2a1448e40eeaab4a9cde05a0486da6825","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"customer-quote-image-ad","name":"Image ad maker from customer quotes","kind":"skill","primary":false,"purpose":"bundled","when":["Your reviews have a line that says it better than your own ads do.","You want to test which reason to buy works, using customers' words instead of yours.","You have a review that admits a doubt and then answers it, and want to use it honestly."],"inputs":["One reason to buy, the customer phrases you picked, and the reviews they came from","A backup quote or two from other customers, and the doubts buyers raise","A real photo of your product, attached","Whether each reviewer is a verified buyer or got the product free (optional)","How many ads you want, from 1 to 4 (optional)"],"deliverables":["A brief for each ad, with its job, layout, locked phrase and scene","A headline, a short and a long main text, and an optional description for each ad","A record of any quote that was shortened, and why","Flags for quotes that need checking before they run as paid ads"],"instruction":"skills/customer-quote-image-ad/SKILL.md","revision":"a5bac793ffb1f8ec20eab48d68c0990a4b89d9c00550776cd42b1a510a70f816","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"complaint-review-image-ad-maker","name":"Complaint review image ad maker","kind":"skill","primary":false,"purpose":"bundled","when":["You have real reviews where customers grumble about something that only happens because the product works.","You have the customer's permission to use their review in an ad.","Your story ad has a sceptical or grumpy tone and needs a picture to match."],"inputs":["Your real reviews, word for word, with stars, date and where they were posted","How each customer may be named, and whether they agreed to ad use","Your approved story ad","Real side effects of your product, so they're never read as praise (optional)"],"deliverables":["A pass or fail for every review, with a one-line reason","The winning review's words, stars, name and date, exactly as allowed","A blank card and a short line to run under the image","How to build the card with exact words, or a clear MISSING and what to use instead","Any of the skill's five checks the card still missed, one line each, or none"],"instruction":"skills/complaint-review-image-ad-maker/SKILL.md","revision":"c29c9fe4c49978be869f68ca61877112ee392056c66f887d2e4d25bbc0a14b09","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"meta-ads-compliance-checker","name":"Meta ad policy checker","kind":"skill","primary":false,"purpose":"bundled","when":["You're about to launch an ad, above all in a field with extra rules, like health, beauty, food, money, alcohol, gambling, dating, housing, jobs or politics.","An ad was rejected and you want to know which line caused it.","You've written a strong claim and want to know if it crosses a line before you spend money on images.","Your ad shows a big discount and you're not sure the landing page backs it up.","Someone on the team says \"just run it\" and you want a written list of risks first."],"inputs":["The ad's words (main text, headline, description and button), or a video script, or both","The image itself, or screenshots of the video's key moments (attach them; your AI can see pictures)","The landing page text and offer (optional, but some checks need it)","What you sell, the countries and the age range you target (optional)"],"deliverables":["A verdict (ready to run, fix first, or likely rejected) and the main reason","A compliance score out of 100, now and after the fixes, with the sum shown","A table of findings with the rule group, the exact spot, the problem and the fix","Settings to change outside the ad, such as age targeting","Your ad rewritten with every fix in, changed lines marked","What passed, and what it couldn't check without more information"],"instruction":"skills/meta-ads-compliance-checker/SKILL.md","revision":"706cde197c9a7ce371ddb54d96aee22b030be7d74b61a9b06fb25e26b08d83ec","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"image-ad-gap-finder","name":"Image ad variety reviewer","kind":"skill","primary":false,"purpose":"bundled","when":["Your image ads all look like product shots or discount cards and you want something different to test.","You have results but can't tell what they say about the next ad to make.","You're about to launch lots of new formats at once and want to narrow it to the few your budget can read."],"inputs":["A screenshot of each image ad you run now, with its headline (attach them; your AI can see pictures)","Results per ad, with dates, if you have them","The claims you're allowed to make and the offers you run","Customer reviews or support tickets showing what buyers doubt (optional)"],"deliverables":["A grid of your ads by type and look, with the empty spots shown","The signals in your numbers, each with the figures behind it","Up to three ad cards, each a different type, traced to a signal","A log of claims that were cut, so they don't creep back in","A score out of 100 for the plan, with one line for each check it missed"],"instruction":"skills/image-ad-gap-finder/SKILL.md","revision":"c7ce9f300324848525514e23a7f7f46c0e2e0f8311abb6a711c5688da9eb2056","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"clayton-christensen","name":"Clayton Christensen","kind":"mind","primary":false,"purpose":"review","when":["Check whether a cheap, simple rival is a small nuisance or the start of something that could replace you","Find the job your customers are really hiring your product or service to do","Rewrite a customer survey so it asks about situations and struggles, not ages and incomes","Decide whether a new idea needs its own small team, away from the way the main business runs","Spot where you are adding features faster than most customers can use them","Find people who don't buy anything in your category yet, and what a simple version would need to do for them","Ask which theory sits behind a plan before you act on a single success story","Look at where your time and energy go each week, and whether that matches what matters most to you"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Clayton Christensen would: their questions, their method, their push-back","The answer or the work, in Clayton Christensen's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/clayton-christensen/SKILL.md","revision":"868a4e02bc2b7f6ac448758080eba1dc04674749afb75701b02a0a94316e4505","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."},{"method":"robert-cialdini","name":"Robert Cialdini","kind":"mind","primary":false,"purpose":"review","when":["Check a sales page or email against the seven principles of persuasion","Rewrite a request so the other person is more likely to say yes, without tricks","Turn real customer numbers into honest social proof","Show your expertise before you ask for trust, without bragging","Get a small, written, public commitment that makes follow-through more likely","Find something truly unique to offer, so scarcity is real, not made up","Spot when someone is using persuasion tricks on you","Find shared ground with a stranger before a negotiation"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Robert Cialdini would: their questions, their method, their push-back","The answer or the work, in Robert Cialdini's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/robert-cialdini/SKILL.md","revision":"973d643c15f8899af287953d5600f97a18e83e70b97ef47c1a0be4c1484c2f99","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Claude: Holds all your reviews, every review number and five steps of work in one run.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"GPT Image: Keeps short quoted words readable in the picture.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Claude: Long-context chat models can take hundreds of reviews in one chat with their source IDs. Check your plan's limit.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Gemini: Also takes long inputs, and works inside Google Sheets if your reviews live there.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Google Sheets: One row per quote with its source ID lets you count separate people with COUNTUNIQUE, so counts can be checked.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Ideogram: Is made for text in images, and on paid plans you can fix one wrong letter without starting over.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"GPT Image: Lets you mark one word on the finished ad and fix it, instead of making the ad again from the brief.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Its previews show how the headline and main text are cut in each placement, so you can check the 27 characters.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Claude: Sorts a long paste of reviews against the test and quotes the one it picks word for word.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Canva: Sets the card as real text, so the review stays exact and the stars are the ones you place.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Figma: Same job with finer control, and the card can be saved as a component for the next review.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Claude, ChatGPT and Gemini all read the rule table well; what matters is pasting the ad exactly as it will run.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Its rejection notice and Business Support Home give the reason for each rejected ad, so you can test the skill against real decisions.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Exports impressions, link clicks, purchases and spend per ad for the dates you pick.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Google Sheets: Works out medians and click rates from the export, so you can check its numbers.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Coding ads and writing cards works well in any strong chat AI that can read images.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-quote-image-ads\ndescription: \"Carry out a scoped customer quote image ad maker task with the selected library methods and checked deliverables.\"\n---\n\n# Customer quote image ad maker\n\nAI Blocks role setup: https://useaiblocks.com/roles/quote-image-ads · version 2\n\n## Remit\nShare real reviews, product facts and image assets. Get quote-ad concepts, a review-card ad, policy findings and briefs for missing ad types.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A ranked list of why people buy, in their exact words\n- Quote image ads with the layout, feed text and a flag on any quote to check first\n- A review card ad built from one real review\n- A check of every ad against Facebook and Instagram ad rules\n- The ad types your set still lacks, with a brief for the next three\n\n## How an expert works\n1. Finds why people buy: Uses the buying reasons skill to copy out each phrase, tag its force, count separate people and rank the reasons.\n2. Builds the quote ads: Uses the quote ad skill to sort each quote by the job it does, lock the phrase word for word and write the feed text.\n3. Adds a review card: Uses the review card skill to find a real review whose grumble only exists because the product works, and copies it with its real stars.\n4. Checks the ads against Meta rules: Uses the ad rules checker on the quote ads and the review card to flag review claims and rate each finding.\n5. Finds the types still missing: Uses the gap finder to code every ad by type and brief the next three.\n\n## Decision rules\n- Start from the user's task and the content, then the layout. Decoration comes last.\n- Design every state: empty, loading, error, long text and mobile.\n- Keep one visual system. Reuse spacing, type and colour tokens instead of one-off values.\n- Check text contrast (at least 4.5:1 for body text) and keyboard focus as you go.\n\n## Mistakes to avoid\n- Designing only the happy path at desktop width.\n- Copying a reference's logo, text or claims instead of learning from its structure.\n- Handing over a picture without the sizes, tokens and behaviour a developer needs.\n\n## Worked example (not the user's task)\nSituation: You have good reviews and want the ads to use the customers' own words.\nGiven: Your customer reviews, copied as written, with where each came from; Your product facts and photos (optional); Your target countries, for the ad rules check (optional); Your brand brain from the Website brand brain builder (optional)\nA strong result contains:\n- Step 1 file: buying reasons: Ranked reasons people buy, with the exact phrases, review numbers and whether each counts as a pattern.\n- Step 2 file: quote image ads: Quote ads sorted by job, with layout, feed text and a flag on any quote to check first.\n- Step 3 file: review card ad: One plain review card built from a real review, with its real stars and word for word lines.\n- Step 4 file: ad rules check: A verdict on each ad against Facebook and Instagram ad rules, with the exact line flagged.\n- Step 5 file: missing ad types: The ad types your set leaves out, with a short brief for the next three.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Clayton Christensen (skills/clayton-christensen/SKILL.md) and Robert Cialdini (skills/robert-cialdini/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You have no real reviews yet: write ads from your product facts with the Fact-based ad copy writer, or collect reviews first.\n- You only want one quote ad: use the Image ad maker from customer quotes.\n- You only want to know why people buy: run the buying reasons step alone, or use the Buyer research image ad maker.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/quote-image-ads/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Customer quote image ad maker (primary): [complete method](../quote-image-ads/SKILL.md), revision 922f5135f2e4\n- Customer buying reasons finder: [complete method](../customer-buying-reasons-finder/SKILL.md), revision 99e9937fe784\n- Image ad maker from customer quotes: [complete method](../customer-quote-image-ad/SKILL.md), revision a5bac793ffb1\n- Complaint review image ad maker: [complete method](../complaint-review-image-ad-maker/SKILL.md), revision c29c9fe4c499\n- Meta ad policy checker: [complete method](../meta-ads-compliance-checker/SKILL.md), revision 706cde197c9a\n- Image ad variety reviewer: [complete method](../image-ad-gap-finder/SKILL.md), revision c7ce9f300324\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Clayton Christensen (review lens): [complete method](../clayton-christensen/SKILL.md), revision 868a4e02bc2b\n- Robert Cialdini (review lens): [complete method](../robert-cialdini/SKILL.md), revision 973d643c15f8\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"review-image-ads","name":"Customer review image ad planner"},{"id":"turn-a-static-ad-into-a-sale-with-a-matching-page","name":"Ad-to-page match and policy reviewer"},{"id":"offer-image-ads","name":"Meta offer image ad planner"},{"id":"make-a-cutaway-ad-that-shows-how-your-product-works","name":"Product cutaway ad and image planner"}],"sourceHash":"cbb6de60a15802b1390b1a4b4c58c6a245967a0e594914b6e95879f23264ea8b"}