{"schema":"ai-blocks-role/1","id":"review-ad-copy","name":"Customer review ad copy writer","summary":"Share customer reviews, product facts and brand guidance. Get a buyer brief, ad angle, fact-based drafts and a voice review.","area":"marketing","family":{"id":"understand-customers","name":"Understand your customers"},"lead":"review-ad-copy","featured":false,"contextKind":"brand","deliverables":["A buyer brief with the moment they started looking and their own words","The ad angle that fits what the buyer already knows","Ad copy where each line rests on one product fact","A voice score with a fix for each line that misses"],"inputs":["Customer reviews, copied as written","Your brand file","Your product facts"],"opening":{"give":["Your brand file","Your product facts"],"get":["A buyer brief with the moment they started looking and their own words","The ad angle that fits what the buyer already knows","Ad copy where each line rests on one product fact","A voice score with a fix for each line that misses"]},"helpfulInputs":[],"fit":["You have reviews or customer emails and no one has turned them into ad copy.","Your ad copy sounds generic or sounds nothing like your site.","You need copy a stranger can trace back to a fact you can prove."],"limits":["You have no customer words yet: collect reviews, emails or survey answers first, or build your brand file with the Brand profile builder.","You only want the argument an ad should make: use the Ad angle planner.","You already have ad copy and only need it to match your voice: use the Brand voice editor."],"tools":["Claude: Every current Claude model reads up to 1 million tokens, so a big pile of reviews and tickets fits in one chat.","Gemini: Also takes long inputs, and works inside Google Sheets if your survey answers live there.","Any good chat AI: Filling a short brief from your buyer notes works well in any strong chat AI with this skill.","Meta Ad Library: Browsing what competitors run, by hand, shows what your market has already heard.","Any good chat AI: Matching one fact to one doubt works well in any strong chat AI with this skill.","Meta Ads Manager: Its preview shows whether the fact lands before the main text is cut at See more.","Any good chat AI: Claude, ChatGPT and Gemini all do this well when the voice notes and customer quotes are pasted in full."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Have your inputs ready. It works step by step and saves each result."],"capabilities":[{"name":"Writes the buyer brief","description":"Uses the buyer brief skill to find the buying moment, sort the pushes and holds, and quote the buyer's words."},{"name":"Picks the ad angle","description":"Uses the ad angle skill to match the argument to how many others make the same promise and how much the buyer knows."},{"name":"Writes fact-based copy","description":"Uses the fact-based copy skill to find the one fact that answers the buyer's doubt and say what it changes for them."},{"name":"Checks your voice","description":"Uses the brand voice editor to flag lines that break your voice rules and fix them with the customer's own word."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","The steps ran in order, and each one used the result of the one before.","Every phrase quoted in the buyer brief appears word for word in the customer reviews you gave. If it does not, remove it.","Every fact in the ad copy appears in the product facts or the claims part of the brand file.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","Every claim traces to the brand brain or supplied evidence."],"sources":{"learned":0,"curated":false,"method":6,"source":0,"area":"marketing"}},"workedExample":{"situation":"You have reviews or customer emails and no one has turned them into ad copy.","task":"Share customer reviews, product facts and brand guidance. Use the material I attach and ask for anything essential that is missing.","given":["Customer reviews, tickets, survey answers or call notes, with source and date","Your brand file (facts, voice, claims, buyers)","Your product facts: price, variants, how it is used","A video ad script (optional)"],"outputs":[{"name":"Buyer brief","contains":"The moment the buyer started looking, what pushes and holds them back, and their own words."},{"name":"Ad angle","contains":"The argument the ad should make, matched to what the buyer already knows, with the reason."},{"name":"Ad copy","contains":"Headlines and text, each built on one product fact with its source."},{"name":"Voice check","contains":"Each line flagged if it breaks your voice rules, with a fix and a voice score."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share customer reviews, product facts and brand guidance. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Customer review ad copy writer","description":"Share customer reviews, product facts and brand guidance. Get a buyer brief, ad angle, fact-based drafts and a voice review.","method":"review-ad-copy","when":["You have reviews or customer emails and no one has turned them into ad copy.","Your ad copy sounds generic or sounds nothing like your site.","You need copy a stranger can trace back to a fact you can prove."],"inputs":["Customer reviews, copied as written","Your brand file","Your product facts"],"deliverables":["A buyer brief with the moment they started looking and their own words","The ad angle that fits what the buyer already knows","Ad copy where each line rests on one product fact","A voice score with a fix for each line that misses"]},{"name":"Buyer brief writer","description":"Share your offer and real buyer words. Get a short copy brief showing their situation, doubts and the main concern to address.","method":"buyer-brief-writer","when":["You're about to write an ad, a page, an email or a script and want to aim it first.","You have a pile of reviews and want to know what they say about why people buy.","Your copy explains the problem well, but people still don't buy."],"inputs":["Your offer in a few lines, what you sell, the price and the terms","Buyer evidence, such as reviews, support messages, survey answers, call notes or cancellation reasons","Where the copy will run (optional)","Your brand file, with voice, offers, approved claims and what competitors promise (optional)"],"deliverables":["A job line that says when they look, what they want, and what stops them","How aware the buyer is, and how much the market has already heard, with the evidence","The four forces in your buyers' own words, and the one your copy must work on","A bank of buyer phrases to borrow, and a list of gaps to ask customers about","Any of its own checks the brief still misses, each named"]},{"name":"Ad angle planner","description":"Plan your ad angle before you write. Give it your buyer and idea. You get a brief under 200 words on how the ad opens, argues and asks.","method":"ad-angle-planner","when":["You are briefing a writer, or an AI, and want the ad to fit the buyer you are aiming at.","You make ads for strangers and for past visitors, and want them to differ.","Your ads pitch too early, or explain a product the buyer already knows.","You are copying the shape of an ad you like: skip this, it is for ads that choose their own shape."],"inputs":["The ad idea, who it's for, the reason they'd buy and the format","How aware the buyer is, from \"Buyer brief writer\" (optional; it judges it if you don't)","What your market has already heard, or what competitors promise (optional)","Your brand file, with the buyer's main doubt, proof and offer terms (optional)"],"deliverables":["A paste-ready brief of under 200 words for one level and one stage","The first words, when the product enters, the ask, the length and how to argue, filled in for your buyer","What usually goes wrong at this level","One line saying why, with anything assumed labelled","Any of its own checks the brief still misses, each named"]},{"name":"Fact-based ad copy writer","description":"Write ad copy from your real product facts. Give it the buyer and the facts. You get an ad built on one fact, with the source of each line.","method":"fact-based-ad-copy-writer","when":["You have a product with real details, but your ads sound like everyone else's.","You're worried an ad overclaims, and want each line backed by something you can show.","You're writing for one specific buyer, for example people who tried a competitor and gave up on it."],"inputs":["Who the ad is for, what they want, and what makes them doubt","Your product facts and the claims you're allowed to make","The ad format and its length limits","Your real offer terms, if you're using one (optional)","A draft line, script or image to improve (attach the image; your AI can see pictures) (optional)"],"deliverables":["The finished ad copy in your format","A note on the image so the picture says the same thing","A list of which fact backs each line, and what's missing","Any of its own checks the ad still misses, one line each"]},{"name":"Brand voice editor","description":"Paste your ad, voice rules and customer quotes. Get small wording fixes that keep claims intact, plus a line-based voice score.","method":"brand-voice-editor","when":["An ad or script is written and checked for facts, and you want one last read for how it sounds.","A freelancer or AI wrote the copy and it sounds like a generic brand in your category.","You run an existing ad and want a list of off-voice words without changing anything yet."],"inputs":["The finished ad copy or script, with numbered lines","Your voice notes and never-say list (voice-and-look.md and the house rules in 00-start-here.md)","Who the ad is for, and a few real customer quotes showing how they talk","Fix or report, to apply changes or only list them (optional)"],"deliverables":["A verdict, on voice or needs fixes, with a one-sentence summary","Each off-voice phrase quoted exactly, with the rule or customer quote it breaks","The full corrected line for each fix, with numbers and claims unchanged","A voice score out of 100 (the share of lines on voice), now and after the fixes"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]},{"name":"Eugene Schwartz","description":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","method":"eugene-schwartz","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]},{"name":"Clayton Christensen","description":"Explore why customers buy using Clayton Christensen’s recorded approach. Start with a real situation, the struggle and what the buyer used before.","method":"clayton-christensen","when":["Check whether a cheap, simple rival is a small nuisance or the start of something that could replace you","Find the job your customers are really hiring your product or service to do","Rewrite a customer survey so it asks about situations and struggles, not ages and incomes","Decide whether a new idea needs its own small team, away from the way the main business runs","Spot where you are adding features faster than most customers can use them","Find people who don't buy anything in your category yet, and what a simple version would need to do for them","Ask which theory sits behind a plan before you act on a single success story","Look at where your time and energy go each week, and whether that matches what matters most to you"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Clayton Christensen would: their questions, their method, their push-back","The answer or the work, in Clayton Christensen's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"review-ad-copy","name":"Customer review ad copy writer","summary":"Share customer reviews, product facts and brand guidance. Get a buyer brief, ad angle, fact-based drafts and a voice review.","task":"understand-customers","kind":"workflow","path":"/workflows/review-ad-copy","revision":"d02389432ee4bb85f0c8b95c5df4c6c40cd685b025d29e347fc5120965fe38e4","skillPath":"/skills/review-ad-copy/SKILL.md","bundled":false,"onboarding":false},{"slug":"buyer-brief-writer","name":"Buyer brief writer","summary":"Share your offer and real buyer words. Get a short copy brief showing their situation, doubts and the main concern to address.","task":"understand-customers","kind":"skill","path":"/skills/buyer-brief-writer","revision":"b2a194c763e3769769f6061a31c6a2955bfb9930a66a5cffb924d8c7fa497448","skillPath":"/skills/buyer-brief-writer/SKILL.md","bundled":true,"onboarding":false},{"slug":"ad-angle-planner","name":"Ad angle planner","summary":"Plan your ad angle before you write. Give it your buyer and idea. You get a brief under 200 words on how the ad opens, argues and asks.","task":"write-ad-copy","kind":"skill","path":"/skills/ad-angle-planner","revision":"c38bffff6bf06c27b0d7d03598b8010e53fce7ab0f34a7817d1164032b8b5183","skillPath":"/skills/ad-angle-planner/SKILL.md","bundled":true,"onboarding":false},{"slug":"fact-based-ad-copy-writer","name":"Fact-based ad copy writer","summary":"Write ad copy from your real product facts. Give it the buyer and the facts. You get an ad built on one fact, with the source of each line.","task":"write-ad-copy","kind":"prompt","path":"/prompts/fact-based-ad-copy-writer","revision":"cc40f53c7adb275b150513e5320008776d4379877f4b60214537b48b91e92d69","skillPath":"/skills/fact-based-ad-copy-writer/SKILL.md","bundled":true,"onboarding":false},{"slug":"brand-voice-editor","name":"Brand voice editor","summary":"Paste your ad, voice rules and customer quotes. Get small wording fixes that keep claims intact, plus a line-based voice score.","task":"check-ads","kind":"skill","path":"/skills/brand-voice-editor","revision":"93e86513fd296199e5ecc38c30009ccb119adfbad1b1ebb47562c4be0e031f95","skillPath":"/skills/brand-voice-editor/SKILL.md","bundled":true,"onboarding":false},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true},{"slug":"eugene-schwartz","name":"Eugene Schwartz","summary":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","task":"think-with-minds","kind":"mind","path":"/minds/eugene-schwartz","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","skillPath":"/skills/eugene-schwartz/SKILL.md","bundled":false,"onboarding":false,"reviewer":true},{"slug":"clayton-christensen","name":"Clayton Christensen","summary":"Explore why customers buy using Clayton Christensen’s recorded approach. Start with a real situation, the struggle and what the buyer used before.","task":"think-with-minds","kind":"mind","path":"/minds/clayton-christensen","revision":"868a4e02bc2b7f6ac448758080eba1dc04674749afb75701b02a0a94316e4505","skillPath":"/skills/clayton-christensen/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":8,"sourceChecks":{"completeMethods":8,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A buyer brief with the moment they started looking and their own words"},{"id":"c2","criterion":"Delivers: The ad angle that fits what the buyer already knows"},{"id":"c3","criterion":"Delivers: Ad copy where each line rests on one product fact"},{"id":"c4","criterion":"Delivers: A voice score with a fix for each line that misses"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Every phrase quoted in the buyer brief appears word for word in the customer reviews you gave. If it does not, remove it."},{"id":"c8","criterion":"Every fact in the ad copy appears in the product facts or the claims part of the brand file."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"You have reviews or customer emails and no one has turned them into ad copy.","expect":["A buyer brief with the moment they started looking and their own words","The ad angle that fits what the buyer already knows","Ad copy where each line rests on one product fact"]},{"id":"g2","kind":"core","situation":"Your ad copy sounds generic or sounds nothing like your site.","expect":["A buyer brief with the moment they started looking and their own words","The ad angle that fits what the buyer already knows","Ad copy where each line rests on one product fact"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Customer reviews, copied as written","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"review-ad-copy","name":"Customer review ad copy writer","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share customer reviews, product facts and brand guidance. Get a buyer brief, ad angle, fact-based drafts and a voice review.","capabilities":[{"name":"Writes the buyer brief","description":"Uses the buyer brief skill to find the buying moment, sort the pushes and holds, and quote the buyer's words."},{"name":"Picks the ad angle","description":"Uses the ad angle skill to match the argument to how many others make the same promise and how much the buyer knows."},{"name":"Writes fact-based copy","description":"Uses the fact-based copy skill to find the one fact that answers the buyer's doubt and say what it changes for them."},{"name":"Checks your voice","description":"Uses the brand voice editor to flag lines that break your voice rules and fix them with the customer's own word."}],"limits":["You have no customer words yet: collect reviews, emails or survey answers first, or build your brand file with the Brand profile builder.","You only want the argument an ad should make: use the Ad angle planner.","You already have ad copy and only need it to match your voice: use the Brand voice editor."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"review-ad-copy","name":"Customer review ad copy writer","kind":"workflow","primary":true,"purpose":"primary","when":["You have reviews or customer emails and no one has turned them into ad copy.","Your ad copy sounds generic or sounds nothing like your site.","You need copy a stranger can trace back to a fact you can prove."],"inputs":["Customer reviews, copied as written","Your brand file","Your product facts"],"deliverables":["A buyer brief with the moment they started looking and their own words","The ad angle that fits what the buyer already knows","Ad copy where each line rests on one product fact","A voice score with a fix for each line that misses"],"instruction":"skills/review-ad-copy/SKILL.md","revision":"d02389432ee4bb85f0c8b95c5df4c6c40cd685b025d29e347fc5120965fe38e4","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"buyer-brief-writer","name":"Buyer brief writer","kind":"skill","primary":false,"purpose":"bundled","when":["You're about to write an ad, a page, an email or a script and want to aim it first.","You have a pile of reviews and want to know what they say about why people buy.","Your copy explains the problem well, but people still don't buy."],"inputs":["Your offer in a few lines, what you sell, the price and the terms","Buyer evidence, such as reviews, support messages, survey answers, call notes or cancellation reasons","Where the copy will run (optional)","Your brand file, with voice, offers, approved claims and what competitors promise (optional)"],"deliverables":["A job line that says when they look, what they want, and what stops them","How aware the buyer is, and how much the market has already heard, with the evidence","The four forces in your buyers' own words, and the one your copy must work on","A bank of buyer phrases to borrow, and a list of gaps to ask customers about","Any of its own checks the brief still misses, each named"],"instruction":"skills/buyer-brief-writer/SKILL.md","revision":"b2a194c763e3769769f6061a31c6a2955bfb9930a66a5cffb924d8c7fa497448","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"ad-angle-planner","name":"Ad angle planner","kind":"skill","primary":false,"purpose":"bundled","when":["You are briefing a writer, or an AI, and want the ad to fit the buyer you are aiming at.","You make ads for strangers and for past visitors, and want them to differ.","Your ads pitch too early, or explain a product the buyer already knows.","You are copying the shape of an ad you like: skip this, it is for ads that choose their own shape."],"inputs":["The ad idea, who it's for, the reason they'd buy and the format","How aware the buyer is, from \"Buyer brief writer\" (optional; it judges it if you don't)","What your market has already heard, or what competitors promise (optional)","Your brand file, with the buyer's main doubt, proof and offer terms (optional)"],"deliverables":["A paste-ready brief of under 200 words for one level and one stage","The first words, when the product enters, the ask, the length and how to argue, filled in for your buyer","What usually goes wrong at this level","One line saying why, with anything assumed labelled","Any of its own checks the brief still misses, each named"],"instruction":"skills/ad-angle-planner/SKILL.md","revision":"c38bffff6bf06c27b0d7d03598b8010e53fce7ab0f34a7817d1164032b8b5183","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"fact-based-ad-copy-writer","name":"Fact-based ad copy writer","kind":"prompt","primary":false,"purpose":"bundled","when":["You have a product with real details, but your ads sound like everyone else's.","You're worried an ad overclaims, and want each line backed by something you can show.","You're writing for one specific buyer, for example people who tried a competitor and gave up on it."],"inputs":["Who the ad is for, what they want, and what makes them doubt","Your product facts and the claims you're allowed to make","The ad format and its length limits","Your real offer terms, if you're using one (optional)","A draft line, script or image to improve (attach the image; your AI can see pictures) (optional)"],"deliverables":["The finished ad copy in your format","A note on the image so the picture says the same thing","A list of which fact backs each line, and what's missing","Any of its own checks the ad still misses, one line each"],"instruction":"skills/fact-based-ad-copy-writer/SKILL.md","revision":"cc40f53c7adb275b150513e5320008776d4379877f4b60214537b48b91e92d69","invocation":"Fill the prompt with checked task facts. Verify its output before it becomes another method's input."},{"method":"brand-voice-editor","name":"Brand voice editor","kind":"skill","primary":false,"purpose":"bundled","when":["An ad or script is written and checked for facts, and you want one last read for how it sounds.","A freelancer or AI wrote the copy and it sounds like a generic brand in your category.","You run an existing ad and want a list of off-voice words without changing anything yet."],"inputs":["The finished ad copy or script, with numbered lines","Your voice notes and never-say list (voice-and-look.md and the house rules in 00-start-here.md)","Who the ad is for, and a few real customer quotes showing how they talk","Fix or report, to apply changes or only list them (optional)"],"deliverables":["A verdict, on voice or needs fixes, with a one-sentence summary","Each off-voice phrase quoted exactly, with the rule or customer quote it breaks","The full corrected line for each fix, with numbers and claims unchanged","A voice score out of 100 (the share of lines on voice), now and after the fixes"],"instruction":"skills/brand-voice-editor/SKILL.md","revision":"93e86513fd296199e5ecc38c30009ccb119adfbad1b1ebb47562c4be0e031f95","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"eugene-schwartz","name":"Eugene Schwartz","kind":"mind","primary":false,"purpose":"review","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/eugene-schwartz/SKILL.md","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."},{"method":"clayton-christensen","name":"Clayton Christensen","kind":"mind","primary":false,"purpose":"review","when":["Check whether a cheap, simple rival is a small nuisance or the start of something that could replace you","Find the job your customers are really hiring your product or service to do","Rewrite a customer survey so it asks about situations and struggles, not ages and incomes","Decide whether a new idea needs its own small team, away from the way the main business runs","Spot where you are adding features faster than most customers can use them","Find people who don't buy anything in your category yet, and what a simple version would need to do for them","Ask which theory sits behind a plan before you act on a single success story","Look at where your time and energy go each week, and whether that matches what matters most to you"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Clayton Christensen would: their questions, their method, their push-back","The answer or the work, in Clayton Christensen's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/clayton-christensen/SKILL.md","revision":"868a4e02bc2b7f6ac448758080eba1dc04674749afb75701b02a0a94316e4505","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Claude: Every current Claude model reads up to 1 million tokens, so a big pile of reviews and tickets fits in one chat.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Gemini: Also takes long inputs, and works inside Google Sheets if your survey answers live there.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Filling a short brief from your buyer notes works well in any strong chat AI with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ad Library: Browsing what competitors run, by hand, shows what your market has already heard.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Matching one fact to one doubt works well in any strong chat AI with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Its preview shows whether the fact lands before the main text is cut at See more.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Claude, ChatGPT and Gemini all do this well when the voice notes and customer quotes are pasted in full.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-review-ad-copy\ndescription: \"Carry out a scoped customer review ad copy writer task with the selected library methods and checked deliverables.\"\n---\n\n# Customer review ad copy writer\n\nAI Blocks role setup: https://useaiblocks.com/roles/review-ad-copy · version 2\n\n## Remit\nShare customer reviews, product facts and brand guidance. Get a buyer brief, ad angle, fact-based drafts and a voice review.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A buyer brief with the moment they started looking and their own words\n- The ad angle that fits what the buyer already knows\n- Ad copy where each line rests on one product fact\n- A voice score with a fix for each line that misses\n\n## How an expert works\n1. Writes the buyer brief: Uses the buyer brief skill to find the buying moment, sort the pushes and holds, and quote the buyer's words.\n2. Picks the ad angle: Uses the ad angle skill to match the argument to how many others make the same promise and how much the buyer knows.\n3. Writes fact-based copy: Uses the fact-based copy skill to find the one fact that answers the buyer's doubt and say what it changes for them.\n4. Checks your voice: Uses the brand voice editor to flag lines that break your voice rules and fix them with the customer's own word.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: You have reviews or customer emails and no one has turned them into ad copy.\nGiven: Customer reviews, tickets, survey answers or call notes, with source and date; Your brand file (facts, voice, claims, buyers); Your product facts: price, variants, how it is used; A video ad script (optional)\nA strong result contains:\n- Buyer brief: The moment the buyer started looking, what pushes and holds them back, and their own words.\n- Ad angle: The argument the ad should make, matched to what the buyer already knows, with the reason.\n- Ad copy: Headlines and text, each built on one product fact with its source.\n- Voice check: Each line flagged if it breaks your voice rules, with a fix and a voice score.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Every phrase quoted in the buyer brief appears word for word in the customer reviews you gave. If it does not, remove it.\n- Every fact in the ad copy appears in the product facts or the claims part of the brand file.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Eugene Schwartz (skills/eugene-schwartz/SKILL.md) and Clayton Christensen (skills/clayton-christensen/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You have no customer words yet: collect reviews, emails or survey answers first, or build your brand file with the Brand profile builder.\n- You only want the argument an ad should make: use the Ad angle planner.\n- You already have ad copy and only need it to match your voice: use the Brand voice editor.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/review-ad-copy/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Customer review ad copy writer (primary): [complete method](../review-ad-copy/SKILL.md), revision d02389432ee4\n- Buyer brief writer: [complete method](../buyer-brief-writer/SKILL.md), revision b2a194c763e3\n- Ad angle planner: [complete method](../ad-angle-planner/SKILL.md), revision c38bffff6bf0\n- Fact-based ad copy writer: [complete method](../fact-based-ad-copy-writer/SKILL.md), revision cc40f53c7adb\n- Brand voice editor: [complete method](../brand-voice-editor/SKILL.md), revision 93e86513fd29\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Eugene Schwartz (review lens): [complete method](../eugene-schwartz/SKILL.md), revision 475274519a6e\n- Clayton Christensen (review lens): [complete method](../clayton-christensen/SKILL.md), revision 868a4e02bc2b\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"find-a-buyer-group-your-rivals-miss-and-brief-ads-for-it","name":"Overlooked buyer ad brief writer"},{"id":"build-a-buyer-profile-from-interviews-and-reviews","name":"Buyer research brief builder"},{"id":"customer-interview-program-keeper","name":"Customer interview pattern tracker"},{"id":"interview-customers-and-map-what-they-hire-you-to-do","name":"Customer buying-journey interview planner"}],"sourceHash":"2b88b876acc9be9d9fbe7562b27fae9e13880cf9d8f87ef5107087bbacf00a26"}