{"schema":"ai-blocks-role/1","id":"review-video-ad","name":"Customer review video ad planner","summary":"Share your website, reviews, buyer brief and product photos. Get a sourced script, policy findings, storyboard materials and clip prompts through approval gates.","area":"marketing","family":{"id":"make-video-ads","name":"Make video ads"},"lead":"review-video-ad","featured":false,"contextKind":"brand","deliverables":["A script beat by beat, with on-screen words, what is seen and the source for each line","An ad rules check with fixes, before anything is made","The avatar card, character and product sheets, and a storyboard, each approved by you","Timed shot tables, clip prompts and an edit list, plus your brand file and buying reasons to reuse"],"inputs":["Your website, as a link or saved pages","Your customer reviews, copied as written","Who the ad is for, what they want and what makes them doubt","Your product facts and the claims you may and may not make","Your ad results and real product photos (optional)"],"opening":{"give":["Your website, as a link or saved pages","Who the ad is for, what they want and what makes them doubt","Your product facts and the claims you may and may not make"],"get":["A script beat by beat, with on-screen words, what is seen and the source for each line","An ad rules check with fixes, before anything is made","Timed shot tables, clip prompts and an edit list, plus your brand file and buying reasons to reuse"]},"helpfulInputs":["Support emails, survey answers or call notes as well as reviews, so a reason can count as a pattern across more than one source","Which reviews come from verified buyers, so their words can be quoted in a paid ad","The opening lines of video ads you already run, so the new script opens differently","Photos of the product from every side and of the places it lives, so the product and set sheets are real","The speaker's age range, so the shot timings use the right speaking pace"],"fit":["You need a new video ad and don't know where to start.","Your current video ads sound like the rest of your category.","You have plenty of reviews but have never turned them into a script."],"limits":["You have no reviews yet or no chosen buyer: write the buyer down first, or get a few reviews, then come back.","Your site facts are not confirmed yet: run the Brand profile builder on its own first, then start this.","You already have a script and only want the storyboard: use the Video avatar and storyboard planner."],"tools":["Claude: Holds the brand file, every review number and seven steps of work in one run.","Nano Banana: Makes the reference images, sheets and storyboard frames from your product photos.","Veo: Starts a clip from an approved frame and follows timed shot lines inside one 8-second prompt.","Meta Ads Manager: Sets the 18+ age and countries the rules check asks for, and previews the ad in Reels and Stories.","Claude: Long-context chat models can take hundreds of reviews in one chat with their source IDs. Check your plan's limit.","Gemini: Also takes long inputs, and works inside Google Sheets if your reviews live there.","Google Sheets: One row per quote with its source ID lets you count separate people with COUNTUNIQUE, so counts can be checked.","Any good chat AI: Claude, ChatGPT and Gemini all follow this skill well, so use the one you already have.","Meta Ads Manager: Its A/B test splits one audience between your openings and changes one thing, so the result is fair.","Any good chat AI: Finding lines that trip and fixing only the sound works well in any strong chat AI.","Your phone's voice recorder: One recorded read shows where the presenter stumbles, which is the best evidence for what to fix.","Any good chat AI: Claude, ChatGPT and Gemini all read the rule table well; what matters is pasting the ad exactly as it will run.","Meta Ads Manager: Its rejection notice and Business Support Home give the reason for each rejected ad, so you can test the skill against real decisions.","Nano Banana: Takes several character references at once, so sheets and frames keep the same face.","Kling: Its image model takes up to 10 pictures of the same person, so they stay steady across frames. Paid plans or credits may apply.","Veo: Can start from a chosen frame and set the last frame, which helps cuts between shots match. Paid plans or credits may apply.","Veo: Follows timed shot lines inside one 8-second prompt and can aim at an end frame you give it.","Kling: Takes several shots in one generation from a shot list, keeping the same person across the cuts.","Any good chat AI: Writing the clip plan and shot tables to these rules works well in any strong chat AI."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Have your inputs ready. Your website link, your reviews, one or two sentences on who the ad is for, your product facts and real product photos.","Fix anything wrong in the brand file's fact sheet, check the buying reasons, and fix anything the ad rules check marks \"Fix first\".","Approve the avatar card, then the sheets, then the storyboard. Nothing is made until you say yes."],"capabilities":[{"name":"Builds your brand file","description":"Uses the brand file skill to read your website, check the basics with you once, and write eight files where every fact says where it came from."},{"name":"Finds why people buy","description":"Uses the buying reasons skill to copy out phrases word for word, tag what pushed and pulled each buyer, and rank reasons by how many separate people say them."},{"name":"Writes and locks the script","description":"Uses the video script skill to name the belief to change and write the beats with a source for each line, then the read-aloud skill fixes stiff lines without changing any fact."},{"name":"Checks the ad rules","description":"Uses the Facebook and Instagram ad rules skill on the locked script and picture notes, before any image or clip is made."},{"name":"Picks the avatar and builds the sheets","description":"Uses the storyboard skill to write the avatar card, make reference images and build a sheet with every angle, your product and each place. You approve each."},{"name":"Storyboards every shot","description":"One frame and one shot card per shot, each with one job, with continuity checked. You approve the board."},{"name":"Makes the clips","description":"Uses the shot list skill to split the script into clips of about 6 seconds, write timed shots, clip prompts that describe only the motion, and the edit list."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Skipping a check step to save time.","Filming, making, publishing or spending money without the person's clear yes.","Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","No stage of step 6 or 7 started before the approval before it.","Every claim in the script is in the brand file, and every quote is word for word with its source.","Every total (words, seconds, clips, shots) matches what the tables hold.","Nothing is stated about countries, shipping or targeting that the brand file doesn't say.","The output ends with the hand-back summary. Without it, the run isn't finished.","Every claim traces to the brand brain or supplied evidence."],"sources":{"learned":0,"curated":false,"method":8,"source":0,"area":"marketing"}},"workedExample":{"situation":"You need a new video ad and don't know where to start.","task":"Share your website, reviews, buyer brief and product photos. Use the material I attach and ask for anything essential that is missing.","given":["Your website, as a link or saved pages","Your customer reviews, copied as written","Who the ad is for, what they want and what makes them doubt","Your product facts and the claims you may and may not make","Your real product photos (optional)"],"outputs":[{"name":"Brand file","contains":"Eight files of your facts, offers, buyers, proof, claims and voice, each fact tagged by where it came from."},{"name":"Buying reasons","contains":"A ranked map of why people buy and what nearly stopped them, counted by separate people."},{"name":"Script","contains":"Beats from opening to call to action, each with spoken line, on-screen text, picture note and evidence."},{"name":"Read-aloud fixes","contains":"Changes to stiff lines and the locked script with those changes made, with no claim altered."},{"name":"Ad rules check","contains":"A verdict and the exact lines that break Facebook and Instagram ad rules, with a fix for each."},{"name":"Avatar, sheets and storyboard","contains":"The avatar card, character and product sheets, lock lines, and one frame and shot card per shot, each approved by you."}]},"example":"Share your website, reviews, buyer brief and product photos. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Customer review video ad planner","description":"Share your website, reviews, buyer brief and product photos. Get a sourced script, policy findings, storyboard materials and clip prompts through approval gates.","method":"review-video-ad","when":["You need a new video ad and don't know where to start.","Your current video ads sound like the rest of your category.","You have plenty of reviews but have never turned them into a script."],"inputs":["Your website, as a link or saved pages","Your customer reviews, copied as written","Who the ad is for, what they want and what makes them doubt","Your product facts and the claims you may and may not make","Your ad results and real product photos (optional)"],"deliverables":["A script beat by beat, with on-screen words, what is seen and the source for each line","An ad rules check with fixes, before anything is made","The avatar card, character and product sheets, and a storyboard, each approved by you","Timed shot tables, clip prompts and an edit list, plus your brand file and buying reasons to reuse"]},{"name":"Customer buying reasons finder","description":"Paste reviews or support emails to find customer buying reasons in their exact words, ranked by how many people said them, with a score out of 100.","method":"customer-buying-reasons-finder","when":["You're about to write ads or a product page and want the words to come from customers, not from your team.","You have hundreds of reviews and no idea which points come up most.","Your ads all say the same three things and you suspect customers care about something else."],"inputs":["Customer words such as reviews, tickets, call notes, survey answers or forum posts, each with an ID and date","Flags like verified buyer, rating, product, or \"got it free\" (optional)","Your own product page, to see what you already say (optional)","Your brand file with product facts and customer profiles (optional)"],"deliverables":["A ranked map of reasons by force, each with its best exact quote, backups and how many people said it","The reasons customers give that your brand never says","A ranked list of what nearly stopped them, in customers' words","A \"check before use\" list of risky quotes, with the reason each is flagged","A score out of 100 for how many of its own checks the map passes, with each miss named"]},{"name":"Customer quote video ad writer","description":"Write a video ad script from real customer quotes: nine beats with a source for every line, checked openings and a first test plan.","method":"quote-video-ad-script","when":["You have reviews, survey answers or support tickets and want an ad built from them.","Your current scripts could be about any brand in your category.","A script has stopped working and you want to know which beat is broken.","You need a 15-second or 60-second version of a script that works at 30."],"inputs":["10 or more real customer quotes with where each came from, such as reviews, survey answers, support tickets or call notes","Your product facts: how it works, proof with sources, price, offer, guarantee and allowed claims, from your product page","The buyer, the reason they buy and how much they already know (optional, it proposes them)","Length, speaker and script type (optional, 30 seconds and a creator by default)","Scripts you already have, an ad you'd like to borrow from, or a script and its results to fix (optional)"],"deliverables":["The belief shift and a list of what was assumed","The script, beat by beat, with spoken line, on-screen text, picture and source","The spoken word count against the budget for the length and pace","4 to 6 openings from different sources, each marked pass or fail on four checks","A suggested format, a test plan and a list of gaps","Any of its own checks the script still misses, one line each"]},{"name":"Ad script read-aloud editor","description":"Fix the lines in your ad script that trip when read aloud. Paste it in and get each fix, the rule it broke, and any line still failing.","method":"ad-script-read-aloud-editor","when":["Your script reads fine on paper but sounds stiff when someone says it.","An AI wrote the draft and it has the giveaway rhythms (fragments, \"No X. No Y.\").","You're about to record a voice-over or a founder video and want a clean take."],"inputs":["The finished script or ad text","Who it's for (the general public, people who know the category, or professionals) (optional)","A few of your brand's own published lines (optional)","Spoken or read, if it's ad text rather than a script (optional)"],"deliverables":["Each failing phrase, where it is and the rule it breaks","The full fixed text for each one","Flags for any claim or number that looks wrong, left as written","Any line a presenter still couldn't say cleanly after the fixes"]},{"name":"Meta ad policy checker","description":"Share ad copy, images or a script. Get possible policy issues, a custom score and changes to review.","method":"meta-ads-compliance-checker","when":["You're about to launch an ad, above all in a field with extra rules, like health, beauty, food, money, alcohol, gambling, dating, housing, jobs or politics.","An ad was rejected and you want to know which line caused it.","You've written a strong claim and want to know if it crosses a line before you spend money on images.","Your ad shows a big discount and you're not sure the landing page backs it up.","Someone on the team says \"just run it\" and you want a written list of risks first."],"inputs":["The ad's words (main text, headline, description and button), or a video script, or both","The image itself, or screenshots of the video's key moments (attach them; your AI can see pictures)","The landing page text and offer (optional, but some checks need it)","What you sell, the countries and the age range you target (optional)"],"deliverables":["A verdict (ready to run, fix first, or likely rejected) and the main reason","A compliance score out of 100, now and after the fixes, with the sum shown","A table of findings with the rule group, the exact spot, the problem and the fix","Settings to change outside the ad, such as age targeting","Your ad rewritten with every fix in, changed lines marked","What passed, and what it couldn't check without more information"]},{"name":"Video avatar and storyboard planner","description":"Share an approved script and product photos. Get avatar options, image prompts and a shot-by-shot board, with approval steps.","method":"avatar-storyboard-planner","when":["You have an approved script and want to make it as AI video without the character drifting.","Your AI clips keep changing the face, the outfit or the product between shots.","You want to check the ad has a clear opening, a reason to believe and one call to action before you spend on clips."],"inputs":["The approved script, with the buyer, their doubt and the call to action","Real product photos (front, side, top, in a hand)","The look you want, such as phone video, live action or clay","An avatar you already approved, to reuse (optional)","Your brand voice, fonts and places (optional)"],"deliverables":["An avatar card to approve (or a casting note if a real person films it)","Reference image prompts and the sheet prompts for every angle, product and place","Lock lines to paste into every later prompt","A storyboard with one frame prompt and one shot card per shot"]},{"name":"Video ad shot list maker","description":"Share an approved script and visual references. Get timed shot tables, frame prompts, clip prompts and an edit list for production.","method":"video-ad-shot-list-maker","when":["Your storyboard is approved and you need clips that don't look like one long static shot.","Your AI clips keep inventing objects mid-shot or showing the product the wrong way.","You want to brief a real film crew with exact shot sizes, angles and timings."],"inputs":["The approved script or voice-over lines","What you sell, how it's used and a real photo (product, app screen or packaging; attach it, your AI can see pictures)","The approved avatar card, sheets, lock lines and storyboard, for AI video","Your brand's places, light and what never to show (optional)","The pace, the look and your tool's clip length (optional, normal and 8 seconds by default)"],"deliverables":["A clip plan and a film plan for each clip","A shot table per clip with timings, size, camera position, move and one action, for your approval","Start and end frame prompts and clip prompts that describe only the motion","A voice plan and an edit list with captions, music and the end card","Any of its own checks the shot list couldn't pass, named one per line"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]},{"name":"Claude Hopkins","description":"Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.","method":"claude-hopkins","when":["Rewrite a vague ad so every claim is specific and checkable","Write ten headlines that each pick out a different kind of buyer, ready to test","Plan a small test in a few places before you spend on a big launch","Work out cost per customer for an ad, not just cost per reply","Design a free sample or trial offer that only reaches interested people","Cut the clever, decorative parts of an ad that don't help it sell","Turn a boring product fact into a story about how carefully it is made","Check whether you are trying to change a habit that is too costly to change"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back","The answer or the work, in Claude Hopkins's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]},{"name":"Eugene Schwartz","description":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","method":"eugene-schwartz","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"review-video-ad","name":"Customer review video ad planner","summary":"Share your website, reviews, buyer brief and product photos. Get a sourced script, policy findings, storyboard materials and clip prompts through approval gates.","task":"make-video-ads","kind":"workflow","path":"/workflows/review-video-ad","revision":"a2928e4fd85e0526486e6c443134d4f30f97caf877343272950ac2ecd62d1377","skillPath":"/skills/review-video-ad/SKILL.md","bundled":false,"onboarding":false},{"slug":"customer-buying-reasons-finder","name":"Customer buying reasons finder","summary":"Paste reviews or support emails to find customer buying reasons in their exact words, ranked by how many people said them, with a score out of 100.","task":"understand-customers","kind":"skill","path":"/skills/customer-buying-reasons-finder","revision":"99e9937fe784805b7b60354639f946d2a1448e40eeaab4a9cde05a0486da6825","skillPath":"/skills/customer-buying-reasons-finder/SKILL.md","bundled":true,"onboarding":false},{"slug":"quote-video-ad-script","name":"Customer quote video ad writer","summary":"Write a video ad script from real customer quotes: nine beats with a source for every line, checked openings and a first test plan.","task":"make-video-ads","kind":"skill","path":"/skills/quote-video-ad-script","revision":"0113f3c65b2e425920d614aeee42e0b59afaec2572b800f3587870e9a9fd4cbd","skillPath":"/skills/quote-video-ad-script/SKILL.md","bundled":true,"onboarding":false},{"slug":"ad-script-read-aloud-editor","name":"Ad script read-aloud editor","summary":"Fix the lines in your ad script that trip when read aloud. Paste it in and get each fix, the rule it broke, and any line still failing.","task":"make-video-ads","kind":"skill","path":"/skills/ad-script-read-aloud-editor","revision":"cd649c5356a32fad859f9996091aa7fe6a624eb0220e7fb36b51fd551e7d3461","skillPath":"/skills/ad-script-read-aloud-editor/SKILL.md","bundled":true,"onboarding":false},{"slug":"meta-ads-compliance-checker","name":"Meta ad policy checker","summary":"Share ad copy, images or a script. Get possible policy issues, a custom score and changes to review.","task":"check-ads","kind":"skill","path":"/skills/meta-ads-compliance-checker","revision":"706cde197c9a7ce371ddb54d96aee22b030be7d74b61a9b06fb25e26b08d83ec","skillPath":"/skills/meta-ads-compliance-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"avatar-storyboard-planner","name":"Video avatar and storyboard planner","summary":"Share an approved script and product photos. Get avatar options, image prompts and a shot-by-shot board, with approval steps.","task":"make-video-ads","kind":"skill","path":"/skills/avatar-storyboard-planner","revision":"babceffdb0d3fb18f931a2b862230245a6d7e270fabe391e201ffb238d5caa46","skillPath":"/skills/avatar-storyboard-planner/SKILL.md","bundled":true,"onboarding":false},{"slug":"video-ad-shot-list-maker","name":"Video ad shot list maker","summary":"Share an approved script and visual references. Get timed shot tables, frame prompts, clip prompts and an edit list for production.","task":"make-video-ads","kind":"skill","path":"/skills/video-ad-shot-list-maker","revision":"a27fcf5460e400a4368b944c70f2ba14f6746233ee875ae5218d7b973ae99c59","skillPath":"/skills/video-ad-shot-list-maker/SKILL.md","bundled":true,"onboarding":false},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":true,"onboarding":true},{"slug":"claude-hopkins","name":"Claude Hopkins","summary":"Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.","task":"think-with-minds","kind":"mind","path":"/minds/claude-hopkins","revision":"cd496fadf5212b21de1a7268b49fd6e5eac8f894b44d31841a875f23c255d3c9","skillPath":"/skills/claude-hopkins/SKILL.md","bundled":false,"onboarding":false,"reviewer":true},{"slug":"eugene-schwartz","name":"Eugene Schwartz","summary":"Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.","task":"think-with-minds","kind":"mind","path":"/minds/eugene-schwartz","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","skillPath":"/skills/eugene-schwartz/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":10,"sourceChecks":{"completeMethods":10,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A script beat by beat, with on-screen words, what is seen and the source for each line"},{"id":"c2","criterion":"Delivers: An ad rules check with fixes, before anything is made"},{"id":"c3","criterion":"Delivers: The avatar card, character and product sheets, and a storyboard, each approved by you"},{"id":"c4","criterion":"Delivers: Timed shot tables, clip prompts and an edit list, plus your brand file and buying reasons to reuse"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"No stage of step 6 or 7 started before the approval before it."},{"id":"c7","criterion":"Every claim in the script is in the brand file, and every quote is word for word with its source."},{"id":"c8","criterion":"Every total (words, seconds, clips, shots) matches what the tables hold."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"You need a new video ad and don't know where to start.","expect":["A script beat by beat, with on-screen words, what is seen and the source for each line","An ad rules check with fixes, before anything is made","The avatar card, character and product sheets, and a storyboard, each approved by you"]},{"id":"g2","kind":"core","situation":"Your current video ads sound like the rest of your category.","expect":["A script beat by beat, with on-screen words, what is seen and the source for each line","An ad rules check with fixes, before anything is made","The avatar card, character and product sheets, and a storyboard, each approved by you"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: Your website, as a link or saved pages","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"review-video-ad","name":"Customer review video ad planner","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share your website, reviews, buyer brief and product photos. Get a sourced script, policy findings, storyboard materials and clip prompts through approval gates.","capabilities":[{"name":"Builds your brand file","description":"Uses the brand file skill to read your website, check the basics with you once, and write eight files where every fact says where it came from."},{"name":"Finds why people buy","description":"Uses the buying reasons skill to copy out phrases word for word, tag what pushed and pulled each buyer, and rank reasons by how many separate people say them."},{"name":"Writes and locks the script","description":"Uses the video script skill to name the belief to change and write the beats with a source for each line, then the read-aloud skill fixes stiff lines without changing any fact."},{"name":"Checks the ad rules","description":"Uses the Facebook and Instagram ad rules skill on the locked script and picture notes, before any image or clip is made."},{"name":"Picks the avatar and builds the sheets","description":"Uses the storyboard skill to write the avatar card, make reference images and build a sheet with every angle, your product and each place. You approve each."},{"name":"Storyboards every shot","description":"One frame and one shot card per shot, each with one job, with continuity checked. You approve the board."},{"name":"Makes the clips","description":"Uses the shot list skill to split the script into clips of about 6 seconds, write timed shots, clip prompts that describe only the motion, and the edit list."}],"limits":["You have no reviews yet or no chosen buyer: write the buyer down first, or get a few reviews, then come back.","Your site facts are not confirmed yet: run the Brand profile builder on its own first, then start this.","You already have a script and only want the storyboard: use the Video avatar and storyboard planner."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"review-video-ad","name":"Customer review video ad planner","kind":"workflow","primary":true,"purpose":"primary","when":["You need a new video ad and don't know where to start.","Your current video ads sound like the rest of your category.","You have plenty of reviews but have never turned them into a script."],"inputs":["Your website, as a link or saved pages","Your customer reviews, copied as written","Who the ad is for, what they want and what makes them doubt","Your product facts and the claims you may and may not make","Your ad results and real product photos (optional)"],"deliverables":["A script beat by beat, with on-screen words, what is seen and the source for each line","An ad rules check with fixes, before anything is made","The avatar card, character and product sheets, and a storyboard, each approved by you","Timed shot tables, clip prompts and an edit list, plus your brand file and buying reasons to reuse"],"instruction":"skills/review-video-ad/SKILL.md","revision":"a2928e4fd85e0526486e6c443134d4f30f97caf877343272950ac2ecd62d1377","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"customer-buying-reasons-finder","name":"Customer buying reasons finder","kind":"skill","primary":false,"purpose":"bundled","when":["You're about to write ads or a product page and want the words to come from customers, not from your team.","You have hundreds of reviews and no idea which points come up most.","Your ads all say the same three things and you suspect customers care about something else."],"inputs":["Customer words such as reviews, tickets, call notes, survey answers or forum posts, each with an ID and date","Flags like verified buyer, rating, product, or \"got it free\" (optional)","Your own product page, to see what you already say (optional)","Your brand file with product facts and customer profiles (optional)"],"deliverables":["A ranked map of reasons by force, each with its best exact quote, backups and how many people said it","The reasons customers give that your brand never says","A ranked list of what nearly stopped them, in customers' words","A \"check before use\" list of risky quotes, with the reason each is flagged","A score out of 100 for how many of its own checks the map passes, with each miss named"],"instruction":"skills/customer-buying-reasons-finder/SKILL.md","revision":"99e9937fe784805b7b60354639f946d2a1448e40eeaab4a9cde05a0486da6825","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"quote-video-ad-script","name":"Customer quote video ad writer","kind":"skill","primary":false,"purpose":"bundled","when":["You have reviews, survey answers or support tickets and want an ad built from them.","Your current scripts could be about any brand in your category.","A script has stopped working and you want to know which beat is broken.","You need a 15-second or 60-second version of a script that works at 30."],"inputs":["10 or more real customer quotes with where each came from, such as reviews, survey answers, support tickets or call notes","Your product facts: how it works, proof with sources, price, offer, guarantee and allowed claims, from your product page","The buyer, the reason they buy and how much they already know (optional, it proposes them)","Length, speaker and script type (optional, 30 seconds and a creator by default)","Scripts you already have, an ad you'd like to borrow from, or a script and its results to fix (optional)"],"deliverables":["The belief shift and a list of what was assumed","The script, beat by beat, with spoken line, on-screen text, picture and source","The spoken word count against the budget for the length and pace","4 to 6 openings from different sources, each marked pass or fail on four checks","A suggested format, a test plan and a list of gaps","Any of its own checks the script still misses, one line each"],"instruction":"skills/quote-video-ad-script/SKILL.md","revision":"0113f3c65b2e425920d614aeee42e0b59afaec2572b800f3587870e9a9fd4cbd","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"ad-script-read-aloud-editor","name":"Ad script read-aloud editor","kind":"skill","primary":false,"purpose":"bundled","when":["Your script reads fine on paper but sounds stiff when someone says it.","An AI wrote the draft and it has the giveaway rhythms (fragments, \"No X. No Y.\").","You're about to record a voice-over or a founder video and want a clean take."],"inputs":["The finished script or ad text","Who it's for (the general public, people who know the category, or professionals) (optional)","A few of your brand's own published lines (optional)","Spoken or read, if it's ad text rather than a script (optional)"],"deliverables":["Each failing phrase, where it is and the rule it breaks","The full fixed text for each one","Flags for any claim or number that looks wrong, left as written","Any line a presenter still couldn't say cleanly after the fixes"],"instruction":"skills/ad-script-read-aloud-editor/SKILL.md","revision":"cd649c5356a32fad859f9996091aa7fe6a624eb0220e7fb36b51fd551e7d3461","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"meta-ads-compliance-checker","name":"Meta ad policy checker","kind":"skill","primary":false,"purpose":"bundled","when":["You're about to launch an ad, above all in a field with extra rules, like health, beauty, food, money, alcohol, gambling, dating, housing, jobs or politics.","An ad was rejected and you want to know which line caused it.","You've written a strong claim and want to know if it crosses a line before you spend money on images.","Your ad shows a big discount and you're not sure the landing page backs it up.","Someone on the team says \"just run it\" and you want a written list of risks first."],"inputs":["The ad's words (main text, headline, description and button), or a video script, or both","The image itself, or screenshots of the video's key moments (attach them; your AI can see pictures)","The landing page text and offer (optional, but some checks need it)","What you sell, the countries and the age range you target (optional)"],"deliverables":["A verdict (ready to run, fix first, or likely rejected) and the main reason","A compliance score out of 100, now and after the fixes, with the sum shown","A table of findings with the rule group, the exact spot, the problem and the fix","Settings to change outside the ad, such as age targeting","Your ad rewritten with every fix in, changed lines marked","What passed, and what it couldn't check without more information"],"instruction":"skills/meta-ads-compliance-checker/SKILL.md","revision":"706cde197c9a7ce371ddb54d96aee22b030be7d74b61a9b06fb25e26b08d83ec","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"avatar-storyboard-planner","name":"Video avatar and storyboard planner","kind":"skill","primary":false,"purpose":"bundled","when":["You have an approved script and want to make it as AI video without the character drifting.","Your AI clips keep changing the face, the outfit or the product between shots.","You want to check the ad has a clear opening, a reason to believe and one call to action before you spend on clips."],"inputs":["The approved script, with the buyer, their doubt and the call to action","Real product photos (front, side, top, in a hand)","The look you want, such as phone video, live action or clay","An avatar you already approved, to reuse (optional)","Your brand voice, fonts and places (optional)"],"deliverables":["An avatar card to approve (or a casting note if a real person films it)","Reference image prompts and the sheet prompts for every angle, product and place","Lock lines to paste into every later prompt","A storyboard with one frame prompt and one shot card per shot"],"instruction":"skills/avatar-storyboard-planner/SKILL.md","revision":"babceffdb0d3fb18f931a2b862230245a6d7e270fabe391e201ffb238d5caa46","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"video-ad-shot-list-maker","name":"Video ad shot list maker","kind":"skill","primary":false,"purpose":"bundled","when":["Your storyboard is approved and you need clips that don't look like one long static shot.","Your AI clips keep inventing objects mid-shot or showing the product the wrong way.","You want to brief a real film crew with exact shot sizes, angles and timings."],"inputs":["The approved script or voice-over lines","What you sell, how it's used and a real photo (product, app screen or packaging; attach it, your AI can see pictures)","The approved avatar card, sheets, lock lines and storyboard, for AI video","Your brand's places, light and what never to show (optional)","The pace, the look and your tool's clip length (optional, normal and 8 seconds by default)"],"deliverables":["A clip plan and a film plan for each clip","A shot table per clip with timings, size, camera position, move and one action, for your approval","Start and end frame prompts and clip prompts that describe only the motion","A voice plan and an edit list with captions, music and the end card","Any of its own checks the shot list couldn't pass, named one per line"],"instruction":"skills/video-ad-shot-list-maker/SKILL.md","revision":"a27fcf5460e400a4368b944c70f2ba14f6746233ee875ae5218d7b973ae99c59","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"claude-hopkins","name":"Claude Hopkins","kind":"mind","primary":false,"purpose":"review","when":["Rewrite a vague ad so every claim is specific and checkable","Write ten headlines that each pick out a different kind of buyer, ready to test","Plan a small test in a few places before you spend on a big launch","Work out cost per customer for an ad, not just cost per reply","Design a free sample or trial offer that only reaches interested people","Cut the clever, decorative parts of an ad that don't help it sell","Turn a boring product fact into a story about how carefully it is made","Check whether you are trying to change a habit that is too costly to change"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back","The answer or the work, in Claude Hopkins's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/claude-hopkins/SKILL.md","revision":"cd496fadf5212b21de1a7268b49fd6e5eac8f894b44d31841a875f23c255d3c9","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."},{"method":"eugene-schwartz","name":"Eugene Schwartz","kind":"mind","primary":false,"purpose":"review","when":["Find the strongest desire your buyers already have before you write a word","Rewrite a headline so it channels a want people already feel","Sort your buyers by how much they already know about the problem and your product","Decide what to say when buyers have heard every claim in your market before","Show how your product's results lead to the change the buyer wants","Trade a skill for an asset you need, such as access to an audience","Plan a focused writing session and stick to it","Turn a long list of features into the one promise that matters"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back","The answer or the work, in Eugene Schwartz's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/eugene-schwartz/SKILL.md","revision":"475274519a6eda66cb065166477f29235108157c5dbe7fe36f2809f2b8569119","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Claude: Holds the brand file, every review number and seven steps of work in one run.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Nano Banana: Makes the reference images, sheets and storyboard frames from your product photos.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Veo: Starts a clip from an approved frame and follows timed shot lines inside one 8-second prompt.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Sets the 18+ age and countries the rules check asks for, and previews the ad in Reels and Stories.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Claude: Long-context chat models can take hundreds of reviews in one chat with their source IDs. Check your plan's limit.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Gemini: Also takes long inputs, and works inside Google Sheets if your reviews live there.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Google Sheets: One row per quote with its source ID lets you count separate people with COUNTUNIQUE, so counts can be checked.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Claude, ChatGPT and Gemini all follow this skill well, so use the one you already have.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Its A/B test splits one audience between your openings and changes one thing, so the result is fair.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Finding lines that trip and fixing only the sound works well in any strong chat AI.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Your phone's voice recorder: One recorded read shows where the presenter stumbles, which is the best evidence for what to fix.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Claude, ChatGPT and Gemini all read the rule table well; what matters is pasting the ad exactly as it will run.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Meta Ads Manager: Its rejection notice and Business Support Home give the reason for each rejected ad, so you can test the skill against real decisions.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Nano Banana: Takes several character references at once, so sheets and frames keep the same face.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Kling: Its image model takes up to 10 pictures of the same person, so they stay steady across frames. Paid plans or credits may apply.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Veo: Can start from a chosen frame and set the last frame, which helps cuts between shots match. Paid plans or credits may apply.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Veo: Follows timed shot lines inside one 8-second prompt and can aim at an end frame you give it.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Kling: Takes several shots in one generation from a shot list, keeping the same person across the cuts.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Writing the clip plan and shot tables to these rules works well in any strong chat AI.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-review-video-ad\ndescription: \"Carry out a scoped customer review video ad planner task with the selected library methods and checked deliverables.\"\n---\n\n# Customer review video ad planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/review-video-ad · version 2\n\n## Remit\nShare your website, reviews, buyer brief and product photos. Get a sourced script, policy findings, storyboard materials and clip prompts through approval gates.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A script beat by beat, with on-screen words, what is seen and the source for each line\n- An ad rules check with fixes, before anything is made\n- The avatar card, character and product sheets, and a storyboard, each approved by you\n- Timed shot tables, clip prompts and an edit list, plus your brand file and buying reasons to reuse\n\n## How an expert works\n1. Builds your brand file: Uses the brand file skill to read your website, check the basics with you once, and write eight files where every fact says where it came from.\n2. Finds why people buy: Uses the buying reasons skill to copy out phrases word for word, tag what pushed and pulled each buyer, and rank reasons by how many separate people say them.\n3. Writes and locks the script: Uses the video script skill to name the belief to change and write the beats with a source for each line, then the read-aloud skill fixes stiff lines without changing any fact.\n4. Checks the ad rules: Uses the Facebook and Instagram ad rules skill on the locked script and picture notes, before any image or clip is made.\n5. Picks the avatar and builds the sheets: Uses the storyboard skill to write the avatar card, make reference images and build a sheet with every angle, your product and each place. You approve each.\n6. Storyboards every shot: One frame and one shot card per shot, each with one job, with continuity checked. You approve the board.\n7. Makes the clips: Uses the shot list skill to split the script into clips of about 6 seconds, write timed shots, clip prompts that describe only the motion, and the edit list.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Skipping a check step to save time.\n- Filming, making, publishing or spending money without the person's clear yes.\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: You need a new video ad and don't know where to start.\nGiven: Your website, as a link or saved pages; Your customer reviews, copied as written; Who the ad is for, what they want and what makes them doubt; Your product facts and the claims you may and may not make; Your real product photos (optional)\nA strong result contains:\n- Brand file: Eight files of your facts, offers, buyers, proof, claims and voice, each fact tagged by where it came from.\n- Buying reasons: A ranked map of why people buy and what nearly stopped them, counted by separate people.\n- Script: Beats from opening to call to action, each with spoken line, on-screen text, picture note and evidence.\n- Read-aloud fixes: Changes to stiff lines and the locked script with those changes made, with no claim altered.\n- Ad rules check: A verdict and the exact lines that break Facebook and Instagram ad rules, with a fix for each.\n- Avatar, sheets and storyboard: The avatar card, character and product sheets, lock lines, and one frame and shot card per shot, each approved by you.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- No stage of step 6 or 7 started before the approval before it.\n- Every claim in the script is in the brand file, and every quote is word for word with its source.\n- Every total (words, seconds, clips, shots) matches what the tables hold.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Claude Hopkins (skills/claude-hopkins/SKILL.md) and Eugene Schwartz (skills/eugene-schwartz/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You have no reviews yet or no chosen buyer: write the buyer down first, or get a few reviews, then come back.\n- Your site facts are not confirmed yet: run the Brand profile builder on its own first, then start this.\n- You already have a script and only want the storyboard: use the Video avatar and storyboard planner.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/review-video-ad/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Customer review video ad planner (primary): [complete method](../review-video-ad/SKILL.md), revision a2928e4fd85e\n- Customer buying reasons finder: [complete method](../customer-buying-reasons-finder/SKILL.md), revision 99e9937fe784\n- Customer quote video ad writer: [complete method](../quote-video-ad-script/SKILL.md), revision 0113f3c65b2e\n- Ad script read-aloud editor: [complete method](../ad-script-read-aloud-editor/SKILL.md), revision cd649c5356a3\n- Meta ad policy checker: [complete method](../meta-ads-compliance-checker/SKILL.md), revision 706cde197c9a\n- Video avatar and storyboard planner: [complete method](../avatar-storyboard-planner/SKILL.md), revision babceffdb0d3\n- Video ad shot list maker: [complete method](../video-ad-shot-list-maker/SKILL.md), revision a27fcf5460e4\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Claude Hopkins (review lens): [complete method](../claude-hopkins/SKILL.md), revision cd496fadf521\n- Eugene Schwartz (review lens): [complete method](../eugene-schwartz/SKILL.md), revision 475274519a6e\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"motion-graphics-remake","name":"Video ad motion-graphics remake planner"},{"id":"weekly-video-ad-batch-maker","name":"Video ad script and prompt writer"},{"id":"write-a-narrated-video-ad-the-pictures-can-carry","name":"Narrated video ad shot planner"},{"id":"turn-reviews-into-a-checked-sales-video-and-cut-list","name":"Review-led sales video edit planner"}],"sourceHash":"e175bea25019b36fbeadf674f8aea5ef795e120f50a68e1b561761fb6ef12c63"}