{"schema":"ai-blocks-role/1","id":"size-up-an-industry-before-you-enter-it","name":"Industry market-entry competition reviewer","summary":"Share facts about buyers, suppliers and rivals. Get a five-forces review, ways to stand out and a first market to explore.","area":"product","family":{"id":"plan-strategy","name":"Plan your strategy"},"lead":"size-up-an-industry-before-you-enter-it","featured":false,"contextKind":"product","deliverables":["A five forces read of the industry, with where the profit sits","A test of which powers you could build and which you could not","A counter-position incumbents cannot copy, or the finding that there is none","A first small market to win, and a go or no-go call with what would change it"],"inputs":["The industry you would enter and what you would offer","What you know about the rivals, the buyers (who decides, whose word they take) and the suppliers","Your strengths, your money and your time","A list of competitors, if you have one (optional)","Your launch plan, if you have one (optional)"],"opening":{"give":["The industry you would enter and what you would offer","What you know about the rivals, the buyers (who decides, whose word they take) and the suppliers","Your strengths, your money and your time"],"get":["A five forces read of the industry, with where the profit sits","A test of which powers you could build and which you could not","A first small market to win, and a go or no-go call with what would change it"]},"helpfulInputs":["Public filings of the largest rivals","Interviews with buyers in the industry","Your own cost and margin numbers"],"fit":["You are weighing a move into a new industry or category.","The market is big and you suspect that is why everyone is in it.","You want a plan that names the first customers and the power you would hold."],"limits":["You only want a quick test of a product idea: use the Seven-question startup scorer first.","You already sell in this market and want to know which edge you hold: use the Competitive advantage tester.","You need a rollout plan for markets you have picked: use the Market expansion roadmap planner."],"tools":["Any good chat AI: Every step is a plan or a piece of writing.","Trade and industry reports: The forces read is sharper with real numbers on margins and share.","Any good chat AI: Applying a fixed five-part frame to facts you paste is text work any strong chat AI can do.","Any good chat AI: Weighing evidence against a fixed list of tests is reasoning work any strong chat AI does well.","Your accounts or margin report: Real margins make the materiality test a number, not an opinion.","Any good chat AI: Building a loss-and-gain sum for a rival from a few facts is reasoning work any strong chat AI does well.","The leader's public price lists and annual reports: They give the revenue split the sum needs.","Any good chat AI: Listing and scoring groups against fixed tests is text work that any strong chat AI does with this skill.","Any good chat AI: Checking a plan against a fixed list of faults is text work any strong chat AI does well with this skill."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and five skill files, in the order they run: Five forces industry checker, Business power tester, Counter-positioning finder, First market picker and Go or no-go launch checker.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Paste the industry, your offer and what you know. The rivals, buyers and money figures must come from you. It will not estimate a margin or a market share without a source. It reads the forces and tests the powers.","Read the counter-position. If there is none, take the finding seriously.","Read the call. If it is go, start with the first market it names."],"capabilities":[{"name":"Read the five forces","description":"Scores buyer power, supplier power, ease of entry, substitutes and rivalry, and says where the profit sits."},{"name":"Test the powers","description":"Tests which of Helmer's seven powers you could build here and which to aim for first."},{"name":"Find the counter-position","description":"Finds a way to operate that incumbents cannot copy without hurting themselves, or says there is none."},{"name":"Pick the first market","description":"Picks a first market small enough to dominate, with buyers who feel the problem most, in Thiel's manner."},{"name":"Make the call","description":"Makes a go or no-go call with the facts it rests on, the weak joints and what would change it."}],"expertise":{"principles":["Start from the user problem and the evidence for it, then the solution.","Write decisions down with the reason and the options you rejected.","Keep scope small enough to ship and learn. Name what is out of scope.","Define how success will be measured before building."],"pitfalls":["Treating opinions or one loud request as proven demand.","Specs that skip edge cases, error states or dependencies.","Roadmaps with dates but no owners or confidence levels."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","The steps ran in order, and each one used the result of the one before.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","Each force has a score and evidence, and the powers test says no to the powers they could not build.","The counter-position says why incumbents cannot copy it, or says plainly that there is none.","Every requirement can be tested."],"sources":{"learned":0,"curated":false,"method":6,"source":0,"area":"product"}},"workedExample":{"situation":"You are weighing a move into a new industry or category.","task":"Share facts about buyers, suppliers and rivals. Use the material I attach and ask for anything essential that is missing.","given":["The industry and what you would offer","What you know about the rivals, buyers and suppliers","Your strengths, money and time","A list of competitors (optional)"],"outputs":[{"name":"Step 1 five forces read","contains":"Buyer power, supplier power, ease of entry, substitutes and rivalry, each scored with evidence, and where the profit sits."},{"name":"Step 2 powers test","contains":"Which of Helmer's seven powers you could build, which you could not, and the one to aim for first."},{"name":"Step 3 counter-position","contains":"A way to operate that incumbents cannot copy without hurting themselves, or the finding that there is none."},{"name":"Step 4 first market","contains":"A small first market to win, why those buyers feel the problem most, and the markets after it."},{"name":"Step 5 call","contains":"Go or no go, the three facts it rests on, the weak joints and what would change it."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share facts about buyers, suppliers and rivals. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Industry market-entry competition reviewer","description":"Share facts about buyers, suppliers and rivals. Get a five-forces review, ways to stand out and a first market to explore.","method":"size-up-an-industry-before-you-enter-it","when":["You are weighing a move into a new industry or category.","The market is big and you suspect that is why everyone is in it.","You want a plan that names the first customers and the power you would hold."],"inputs":["The industry you would enter and what you would offer","What you know about the rivals, the buyers (who decides, whose word they take) and the suppliers","Your strengths, your money and your time","A list of competitors, if you have one (optional)","Your launch plan, if you have one (optional)"],"deliverables":["A five forces read of the industry, with where the profit sits","A test of which powers you could build and which you could not","A counter-position incumbents cannot copy, or the finding that there is none","A first small market to win, and a go or no-go call with what would change it"]},{"name":"Five forces industry checker","description":"Name your industry and buyers. Get a five-force read of where profit comes from and a score.","method":"five-forces-industry-checker","when":["You are choosing a market or deciding whether to enter one.","Margins are thin and you do not know whether it is you or the industry.","You want to know which force to work on first."],"inputs":["Your industry or category, and who you sell to","What you know about rivals, buyers, suppliers and substitutes","Your rivals list (optional)"],"deliverables":["A read of each of the five forces","A call on the industry's profit potential","The one or two forces that decide, and what could shift them","A score out of 100 for how complete the read is"]},{"name":"Competitive advantage tester","description":"Share your business, rivals and cost or price evidence. Get a test of the benefit, copying barrier and seven possible sources of advantage.","method":"business-power-tester","when":["You think you have a moat but cannot say what stops a rival copying it.","You are choosing which advantage to build next with limited time and money.","You are judging whether a rival's edge is real before you decide how to respond."],"inputs":["A description of the business and how it makes money (required)","Your price, cost and margin if you know them (optional, in the same message)","Your main rivals and what they do (optional)","The stage of the business, whether starting, growing or mature (optional)"],"deliverables":["The benefit named in numbers and the barrier in words","A materiality test with a number or a clear reason","A match to one of the seven powers, and the stage check","The edge to build next and the evidence still missing"]},{"name":"Competitive business model planner","description":"Find a business model your market leader would lose money by copying. Give it the leader and your idea. You get the sum and a call.","method":"counter-positioning-finder","when":["A larger rival dominates your market and you cannot beat it by being a little better.","You are choosing a price model, sales route or product design and want one the leader would find costly to match.","You have a new model and want to know if the leader will copy it the moment it works."],"inputs":["Who the market leader is and how it earns its money","Your idea for doing the job differently","Any numbers on the leader's revenue mix, prices and channels (optional)"],"deliverables":["How the leader earns, in a short table","Your model, and which buyers it is better for","A sum of what the leader would lose and gain by copying","The leader's other moves, each with a likely result","A call of strong, weak or not counter-positioning, with the first-year path"]},{"name":"First market picker","description":"Find the small group of buyers you can win first. Give it your product. You get a ranked short list and the one group to own.","method":"first-market-picker","when":["Your product could serve many kinds of buyers and you can't pick.","Your plan says \"small businesses\" or \"everyone\".","You need a group you can reach in the next few weeks."],"inputs":["What your product does","Groups of buyers you think could use it (optional)","Places and people you can reach now (optional)"],"deliverables":["A scored list of groups","A ranked short list with reasons","The one group to own first","What to count to confirm it"]},{"name":"Go or no-go launch checker","description":"Check a launch plan against six faults and three readiness checks. Get a go, wait or no verdict and a fix list before you spend.","method":"go-or-no-go-launch-checker","when":["You have a launch date and want a hard check before you commit money.","Your team has approved a plan and you want an outside test of it.","You have just run a rival comparison and need to turn it into a decision.","One person is pushing a big move out of pride or a wish to get even, and you want it tested."],"inputs":["Your plan: what you will do, when, with what team and money","A comparison with your rival, such as a Rival matchup scorer result (optional)","Who is in charge and how decisions and orders are passed on (optional)","Any doubts people on the team have voiced (optional)"],"deliverables":["Each of six faults marked present, absent or missing, with a reason from your plan","Three halfway checks answered yes, no or missing","One verdict, go, wait or no, with the single reason that decided it","A fix list for each fault found, and what would turn a wait into a go"]},{"name":"Product context file writer","description":"Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.","method":"product-context-builder","when":["You are starting a new marketing project and want one source of truth.","You keep pasting the same product background into every chat.","Your positioning changed and old notes are out of date.","A new teammate needs to learn the audience and tone fast."],"inputs":["Answers about your product and customers","Your website or existing brand notes (optional)","Competitor names (optional)","Any recent learnings to record (optional)"],"deliverables":["A product marketing context file","A summary of what the file already holds","A change log of updates","Gaps you still need to fill"]},{"name":"Hamilton Helmer","description":"Test a business advantage using Hamilton Helmer’s 7 Powers approach. Find the benefit, what stops rivals copying it and the next move to test.","method":"hamilton-helmer","when":["Check whether your business has a lasting advantage or just a good product","Name which of the seven powers you could build, and which you can't","Find a new way of doing business that a bigger rival can't copy without hurting itself","Decide what to build first, given whether your market is new, growing fast or settled","Test a claimed network effect or brand to see if it really changes price or cost","Plan a second business that builds on what your first one already does well","Separate good operations, which every rival needs, from a real strategic edge","Question a team's belief that it already has a moat"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Hamilton Helmer would: their questions, their method, their push-back","The answer or the work, in Hamilton Helmer's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]},{"name":"Peter Thiel","description":"Test a startup idea with Peter Thiel's public approach. Find your market, your real edge and the weakest of seven questions. Not for investment calls.","method":"peter-thiel","when":["Find the one important truth your plan rests on that most people would doubt","Check whether you are building something new or copying what already exists","Pick a small market you could own outright before you try to grow","Spot when you are fighting rivals so hard that you forget the customer","Ask what would make your business the last one standing in its category","Decide whether to go all in on a project or not start it","Look at a team's history together before you back them or join them","Think through a bet where a few wins matter far more than many small ones"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Peter Thiel would: their questions, their method, their push-back","The answer or the work, in Peter Thiel's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"size-up-an-industry-before-you-enter-it","name":"Industry market-entry competition reviewer","summary":"Share facts about buyers, suppliers and rivals. Get a five-forces review, ways to stand out and a first market to explore.","task":"plan-strategy","kind":"workflow","path":"/workflows/size-up-an-industry-before-you-enter-it","revision":"76e80590bbb15f81ef7e0ffa5b2f00815107c97cffa565a12a24a38d1a55db59","skillPath":"/skills/size-up-an-industry-before-you-enter-it/SKILL.md","bundled":false,"onboarding":false},{"slug":"five-forces-industry-checker","name":"Five forces industry checker","summary":"Name your industry and buyers. Get a five-force read of where profit comes from and a score.","task":"plan-strategy","kind":"skill","path":"/skills/five-forces-industry-checker","revision":"b70b786c337d25e0215fc2c030151b189ea10dc443df1aa366979cbb94e3fd11","skillPath":"/skills/five-forces-industry-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"business-power-tester","name":"Competitive advantage tester","summary":"Share your business, rivals and cost or price evidence. Get a test of the benefit, copying barrier and seven possible sources of advantage.","task":"plan-strategy","kind":"skill","path":"/skills/business-power-tester","revision":"7057584bed66104c7b9a20d08e701836ffe97db44c63693f40757b1f00817429","skillPath":"/skills/business-power-tester/SKILL.md","bundled":true,"onboarding":false},{"slug":"counter-positioning-finder","name":"Competitive business model planner","summary":"Find a business model your market leader would lose money by copying. Give it the leader and your idea. You get the sum and a call.","task":"plan-strategy","kind":"skill","path":"/skills/counter-positioning-finder","revision":"70f20237499fd729eea07e23c2f1cc0d34125e3aafec75579acf6864ba7f441f","skillPath":"/skills/counter-positioning-finder/SKILL.md","bundled":true,"onboarding":false},{"slug":"first-market-picker","name":"First market picker","summary":"Find the small group of buyers you can win first. Give it your product. You get a ranked short list and the one group to own.","task":"plan-strategy","kind":"skill","path":"/skills/first-market-picker","revision":"ebc99953956af155403953047d6b071882c3a1c26a1aa4c4c3f4ab43c6a413c2","skillPath":"/skills/first-market-picker/SKILL.md","bundled":true,"onboarding":false},{"slug":"go-or-no-go-launch-checker","name":"Go or no-go launch checker","summary":"Check a launch plan against six faults and three readiness checks. Get a go, wait or no verdict and a fix list before you spend.","task":"plan-strategy","kind":"skill","path":"/skills/go-or-no-go-launch-checker","revision":"1b8058840859fbd24686a82267df1189ad582b181689b15a1aecee0e5c26720e","skillPath":"/skills/go-or-no-go-launch-checker/SKILL.md","bundled":true,"onboarding":false},{"slug":"product-context-builder","name":"Product context file writer","summary":"Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.","task":"brand-file","kind":"skill","path":"/skills/product-context-builder","revision":"2fe017f2b8b417b6dd382b110c57a4f0619bff4b1b88d50e4fbe771219d3f78b","skillPath":"/skills/product-context-builder/SKILL.md","bundled":false,"onboarding":true,"by":"Corey Haines"},{"slug":"hamilton-helmer","name":"Hamilton Helmer","summary":"Test a business advantage using Hamilton Helmer’s 7 Powers approach. Find the benefit, what stops rivals copying it and the next move to test.","task":"think-with-minds","kind":"mind","path":"/minds/hamilton-helmer","revision":"a6d0a96f5efd2b3c7a4d57b687207ace0fe6d19b5ddf35a2a6c6486892044dcf","skillPath":"/skills/hamilton-helmer/SKILL.md","bundled":false,"onboarding":false,"reviewer":true},{"slug":"peter-thiel","name":"Peter Thiel","summary":"Test a startup idea with Peter Thiel's public approach. Find your market, your real edge and the weakest of seven questions. Not for investment calls.","task":"think-with-minds","kind":"mind","path":"/minds/peter-thiel","revision":"1ea3c819f6dba33de2436bea4d9e2d0fd6aa845382c0295afd63841678a230c0","skillPath":"/skills/peter-thiel/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":9,"sourceChecks":{"completeMethods":9,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A five forces read of the industry, with where the profit sits"},{"id":"c2","criterion":"Delivers: A test of which powers you could build and which you could not"},{"id":"c3","criterion":"Delivers: A counter-position incumbents cannot copy, or the finding that there is none"},{"id":"c4","criterion":"Delivers: A first small market to win, and a go or no-go call with what would change it"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Nothing was invented to fill a gap. Every gap is a MISSING: line."},{"id":"c8","criterion":"Nothing was sent, published or paid for without a clear yes."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"You are weighing a move into a new industry or category.","expect":["A five forces read of the industry, with where the profit sits","A test of which powers you could build and which you could not","A counter-position incumbents cannot copy, or the finding that there is none"]},{"id":"g2","kind":"core","situation":"The market is big and you suspect that is why everyone is in it.","expect":["A five forces read of the industry, with where the profit sits","A test of which powers you could build and which you could not","A counter-position incumbents cannot copy, or the finding that there is none"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: The industry you would enter and what you would offer","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"size-up-an-industry-before-you-enter-it","name":"Industry market-entry competition reviewer","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share facts about buyers, suppliers and rivals. Get a five-forces review, ways to stand out and a first market to explore.","capabilities":[{"name":"Read the five forces","description":"Scores buyer power, supplier power, ease of entry, substitutes and rivalry, and says where the profit sits."},{"name":"Test the powers","description":"Tests which of Helmer's seven powers you could build here and which to aim for first."},{"name":"Find the counter-position","description":"Finds a way to operate that incumbents cannot copy without hurting themselves, or says there is none."},{"name":"Pick the first market","description":"Picks a first market small enough to dominate, with buyers who feel the problem most, in Thiel's manner."},{"name":"Make the call","description":"Makes a go or no-go call with the facts it rests on, the weak joints and what would change it."}],"limits":["You only want a quick test of a product idea: use the Seven-question startup scorer first.","You already sell in this market and want to know which edge you hold: use the Competitive advantage tester.","You need a rollout plan for markets you have picked: use the Market expansion roadmap planner."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"product","requirement":"Inspect relevant context before strategy or production. This role's work depends on its product context, not on brand research.","method":"product-context-builder","files":["product-context.md","work/evidence.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: what the product does, who it is for, current goals and constraints, and the user evidence available (research, tickets, analytics). Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"size-up-an-industry-before-you-enter-it","name":"Industry market-entry competition reviewer","kind":"workflow","primary":true,"purpose":"primary","when":["You are weighing a move into a new industry or category.","The market is big and you suspect that is why everyone is in it.","You want a plan that names the first customers and the power you would hold."],"inputs":["The industry you would enter and what you would offer","What you know about the rivals, the buyers (who decides, whose word they take) and the suppliers","Your strengths, your money and your time","A list of competitors, if you have one (optional)","Your launch plan, if you have one (optional)"],"deliverables":["A five forces read of the industry, with where the profit sits","A test of which powers you could build and which you could not","A counter-position incumbents cannot copy, or the finding that there is none","A first small market to win, and a go or no-go call with what would change it"],"instruction":"skills/size-up-an-industry-before-you-enter-it/SKILL.md","revision":"76e80590bbb15f81ef7e0ffa5b2f00815107c97cffa565a12a24a38d1a55db59","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"five-forces-industry-checker","name":"Five forces industry checker","kind":"skill","primary":false,"purpose":"bundled","when":["You are choosing a market or deciding whether to enter one.","Margins are thin and you do not know whether it is you or the industry.","You want to know which force to work on first."],"inputs":["Your industry or category, and who you sell to","What you know about rivals, buyers, suppliers and substitutes","Your rivals list (optional)"],"deliverables":["A read of each of the five forces","A call on the industry's profit potential","The one or two forces that decide, and what could shift them","A score out of 100 for how complete the read is"],"instruction":"skills/five-forces-industry-checker/SKILL.md","revision":"b70b786c337d25e0215fc2c030151b189ea10dc443df1aa366979cbb94e3fd11","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"business-power-tester","name":"Competitive advantage tester","kind":"skill","primary":false,"purpose":"bundled","when":["You think you have a moat but cannot say what stops a rival copying it.","You are choosing which advantage to build next with limited time and money.","You are judging whether a rival's edge is real before you decide how to respond."],"inputs":["A description of the business and how it makes money (required)","Your price, cost and margin if you know them (optional, in the same message)","Your main rivals and what they do (optional)","The stage of the business, whether starting, growing or mature (optional)"],"deliverables":["The benefit named in numbers and the barrier in words","A materiality test with a number or a clear reason","A match to one of the seven powers, and the stage check","The edge to build next and the evidence still missing"],"instruction":"skills/business-power-tester/SKILL.md","revision":"7057584bed66104c7b9a20d08e701836ffe97db44c63693f40757b1f00817429","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"counter-positioning-finder","name":"Competitive business model planner","kind":"skill","primary":false,"purpose":"bundled","when":["A larger rival dominates your market and you cannot beat it by being a little better.","You are choosing a price model, sales route or product design and want one the leader would find costly to match.","You have a new model and want to know if the leader will copy it the moment it works."],"inputs":["Who the market leader is and how it earns its money","Your idea for doing the job differently","Any numbers on the leader's revenue mix, prices and channels (optional)"],"deliverables":["How the leader earns, in a short table","Your model, and which buyers it is better for","A sum of what the leader would lose and gain by copying","The leader's other moves, each with a likely result","A call of strong, weak or not counter-positioning, with the first-year path"],"instruction":"skills/counter-positioning-finder/SKILL.md","revision":"70f20237499fd729eea07e23c2f1cc0d34125e3aafec75579acf6864ba7f441f","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"first-market-picker","name":"First market picker","kind":"skill","primary":false,"purpose":"bundled","when":["Your product could serve many kinds of buyers and you can't pick.","Your plan says \"small businesses\" or \"everyone\".","You need a group you can reach in the next few weeks."],"inputs":["What your product does","Groups of buyers you think could use it (optional)","Places and people you can reach now (optional)"],"deliverables":["A scored list of groups","A ranked short list with reasons","The one group to own first","What to count to confirm it"],"instruction":"skills/first-market-picker/SKILL.md","revision":"ebc99953956af155403953047d6b071882c3a1c26a1aa4c4c3f4ab43c6a413c2","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"go-or-no-go-launch-checker","name":"Go or no-go launch checker","kind":"skill","primary":false,"purpose":"bundled","when":["You have a launch date and want a hard check before you commit money.","Your team has approved a plan and you want an outside test of it.","You have just run a rival comparison and need to turn it into a decision.","One person is pushing a big move out of pride or a wish to get even, and you want it tested."],"inputs":["Your plan: what you will do, when, with what team and money","A comparison with your rival, such as a Rival matchup scorer result (optional)","Who is in charge and how decisions and orders are passed on (optional)","Any doubts people on the team have voiced (optional)"],"deliverables":["Each of six faults marked present, absent or missing, with a reason from your plan","Three halfway checks answered yes, no or missing","One verdict, go, wait or no, with the single reason that decided it","A fix list for each fault found, and what would turn a wait into a go"],"instruction":"skills/go-or-no-go-launch-checker/SKILL.md","revision":"1b8058840859fbd24686a82267df1189ad582b181689b15a1aecee0e5c26720e","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"product-context-builder","name":"Product context file writer","kind":"skill","primary":false,"purpose":"context","when":["You are starting a new marketing project and want one source of truth.","You keep pasting the same product background into every chat.","Your positioning changed and old notes are out of date.","A new teammate needs to learn the audience and tone fast."],"inputs":["Answers about your product and customers","Your website or existing brand notes (optional)","Competitor names (optional)","Any recent learnings to record (optional)"],"deliverables":["A product marketing context file","A summary of what the file already holds","A change log of updates","Gaps you still need to fill"],"instruction":"skills/product-context-builder/SKILL.md","revision":"2fe017f2b8b417b6dd382b110c57a4f0619bff4b1b88d50e4fbe771219d3f78b","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"hamilton-helmer","name":"Hamilton Helmer","kind":"mind","primary":false,"purpose":"review","when":["Check whether your business has a lasting advantage or just a good product","Name which of the seven powers you could build, and which you can't","Find a new way of doing business that a bigger rival can't copy without hurting itself","Decide what to build first, given whether your market is new, growing fast or settled","Test a claimed network effect or brand to see if it really changes price or cost","Plan a second business that builds on what your first one already does well","Separate good operations, which every rival needs, from a real strategic edge","Question a team's belief that it already has a moat"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Hamilton Helmer would: their questions, their method, their push-back","The answer or the work, in Hamilton Helmer's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/hamilton-helmer/SKILL.md","revision":"a6d0a96f5efd2b3c7a4d57b687207ace0fe6d19b5ddf35a2a6c6486892044dcf","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."},{"method":"peter-thiel","name":"Peter Thiel","kind":"mind","primary":false,"purpose":"review","when":["Find the one important truth your plan rests on that most people would doubt","Check whether you are building something new or copying what already exists","Pick a small market you could own outright before you try to grow","Spot when you are fighting rivals so hard that you forget the customer","Ask what would make your business the last one standing in its category","Decide whether to go all in on a project or not start it","Look at a team's history together before you back them or join them","Think through a bet where a few wins matter far more than many small ones"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Peter Thiel would: their questions, their method, their push-back","The answer or the work, in Peter Thiel's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/peter-thiel/SKILL.md","revision":"1ea3c819f6dba33de2436bea4d9e2d0fd6aa845382c0295afd63841678a230c0","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Any good chat AI: Every step is a plan or a piece of writing.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Trade and industry reports: The forces read is sharper with real numbers on margins and share.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Applying a fixed five-part frame to facts you paste is text work any strong chat AI can do.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Weighing evidence against a fixed list of tests is reasoning work any strong chat AI does well.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Your accounts or margin report: Real margins make the materiality test a number, not an opinion.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Building a loss-and-gain sum for a rival from a few facts is reasoning work any strong chat AI does well.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"The leader's public price lists and annual reports: They give the revenue split the sum needs.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Listing and scoring groups against fixed tests is text work that any strong chat AI does with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Checking a plan against a fixed list of faults is text work any strong chat AI does well with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-size-up-an-industry-before-you-enter-it\ndescription: \"Carry out a scoped industry market-entry competition reviewer task with the selected library methods and checked deliverables.\"\n---\n\n# Industry market-entry competition reviewer\n\nAI Blocks role setup: https://useaiblocks.com/roles/size-up-an-industry-before-you-enter-it · version 2\n\n## Remit\nShare facts about buyers, suppliers and rivals. Get a five-forces review, ways to stand out and a first market to explore.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A five forces read of the industry, with where the profit sits\n- A test of which powers you could build and which you could not\n- A counter-position incumbents cannot copy, or the finding that there is none\n- A first small market to win, and a go or no-go call with what would change it\n\n## How an expert works\n1. Read the five forces: Scores buyer power, supplier power, ease of entry, substitutes and rivalry, and says where the profit sits.\n2. Test the powers: Tests which of Helmer's seven powers you could build here and which to aim for first.\n3. Find the counter-position: Finds a way to operate that incumbents cannot copy without hurting themselves, or says there is none.\n4. Pick the first market: Picks a first market small enough to dominate, with buyers who feel the problem most, in Thiel's manner.\n5. Make the call: Makes a go or no-go call with the facts it rests on, the weak joints and what would change it.\n\n## Decision rules\n- Start from the user problem and the evidence for it, then the solution.\n- Write decisions down with the reason and the options you rejected.\n- Keep scope small enough to ship and learn. Name what is out of scope.\n- Define how success will be measured before building.\n\n## Mistakes to avoid\n- Treating opinions or one loud request as proven demand.\n- Specs that skip edge cases, error states or dependencies.\n- Roadmaps with dates but no owners or confidence levels.\n\n## Worked example (not the user's task)\nSituation: You are weighing a move into a new industry or category.\nGiven: The industry and what you would offer; What you know about the rivals, buyers and suppliers; Your strengths, money and time; A list of competitors (optional)\nA strong result contains:\n- Step 1 five forces read: Buyer power, supplier power, ease of entry, substitutes and rivalry, each scored with evidence, and where the profit sits.\n- Step 2 powers test: Which of Helmer's seven powers you could build, which you could not, and the one to aim for first.\n- Step 3 counter-position: A way to operate that incumbents cannot copy without hurting themselves, or the finding that there is none.\n- Step 4 first market: A small first market to win, why those buyers feel the problem most, and the markets after it.\n- Step 5 call: Go or no go, the three facts it rests on, the weak joints and what would change it.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Hamilton Helmer (skills/hamilton-helmer/SKILL.md) and Peter Thiel (skills/peter-thiel/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- You only want a quick test of a product idea: use the Seven-question startup scorer first.\n- You already sell in this market and want to know which edge you hold: use the Competitive advantage tester.\n- You need a rollout plan for markets you have picked: use the Market expansion roadmap planner.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. This role's work depends on its product context, not on brand research.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: what the product does, who it is for, current goals and constraints, and the user evidence available (research, tickets, analytics). Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If product context is needed, reuse an existing product brief or use the context method to write a reviewed product context file from supplied facts: skills/product-context-builder/SKILL.md. Files: product-context.md, work/evidence.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nSeparate user evidence from opinions and requests. Record goals, constraints, owners and decisions already made so they are not reopened by accident. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/size-up-an-industry-before-you-enter-it/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Industry market-entry competition reviewer (primary): [complete method](../size-up-an-industry-before-you-enter-it/SKILL.md), revision 76e80590bbb1\n- Five forces industry checker: [complete method](../five-forces-industry-checker/SKILL.md), revision b70b786c337d\n- Competitive advantage tester: [complete method](../business-power-tester/SKILL.md), revision 7057584bed66\n- Competitive business model planner: [complete method](../counter-positioning-finder/SKILL.md), revision 70f20237499f\n- First market picker: [complete method](../first-market-picker/SKILL.md), revision ebc99953956a\n- Go or no-go launch checker: [complete method](../go-or-no-go-launch-checker/SKILL.md), revision 1b8058840859\n- Product context file writer (context setup): [complete method](../product-context-builder/SKILL.md), revision 2fe017f2b8b4\n- Hamilton Helmer (review lens): [complete method](../hamilton-helmer/SKILL.md), revision a6d0a96f5efd\n- Peter Thiel (review lens): [complete method](../peter-thiel/SKILL.md), revision 1ea3c819f6db\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"beat-bigger-rival","name":"Competitive business strategy planner"},{"id":"first-small-market","name":"Market entry and expansion planner"},{"id":"shop-system-playbook","name":"Shop operations and expansion planner"},{"id":"marketing-china-market-localization-strategist","name":"China market localization planner"}],"sourceHash":"5abe55f21662254840edc0fe7e0ba2100daaf1d8b3d7772fcd06d1145f2ed54c"}