{"schema":"ai-blocks-role/1","id":"write-a-post-that-beats-the-pages-ranking-today","name":"Search blog and page-review planner","summary":"Share a keyword, ranking pages and source facts. Get a gap-based brief, a blog draft and on-page SEO fixes after a draft page exists.","area":"marketing","family":{"id":"get-found-in-search","name":"Get found in search and AI answers"},"lead":"write-a-post-that-beats-the-pages-ranking-today","featured":false,"contextKind":"brand","deliverables":["A brief with the search intent, a coverage table, gaps to fill and an outline","A full post with the answer first, an FAQ and internal link slots","A title and meta description draft","A ranked list of fixes for the published page, covering title, description, headings, links, images, address and markup"],"inputs":["The keyword or question the post should rank for","Three to five links to the pages that rank for it, copied from a search","What your site is and who the post is for","Your facts, examples and any numbers you can share (optional)","The link to your published draft, for the last step (you get it after you edit and publish)"],"opening":{"give":["The keyword or question the post should rank for","Three to five links to the pages that rank for it, copied from a search","What your site is and who the post is for"],"get":["A brief with the search intent, a coverage table, gaps to fill and an outline","A full post with the answer first, an FAQ and internal link slots","A title and meta description draft"]},"helpfulInputs":[],"fit":["You want one post to rank for a search and need to know what it must include.","Your last post went nowhere and you suspect it missed what searchers wanted.","You write for a site or a client and need a repeatable way to start from the search results, not a blank page."],"limits":["You have no pages to compare because nobody ranks for the topic yet: write a short post yourself, then check it later.","You cannot publish a draft page first: the last step needs a live link, so run only the brief and the post.","You only want to fix a page that already exists: use the On-page SEO tuner on its own."],"tools":[],"method":["Download the handoff pack. It's a zip with HANDOFF.md and the three skill files, in the order they run: Search page brief writer, Search blog post writer and On-page SEO tuner.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Give the keyword and the links to the top pages. If it cannot open them, paste each page's title and headings.","Edit the post before you publish. Add your own facts and cut anything you cannot stand behind.","Publish it as a draft page. Give the link and the keyword to step 3, or paste the draft text if your AI cannot open the link. Then apply the fixes."],"capabilities":[{"name":"Read what ranks and write the brief","description":"Records each top page's title, headings, length and format, names the search intent with evidence, and lists the topics every page covers and the gaps none of them fill."},{"name":"Write the post","description":"Takes the keyword, outline and questions from the brief, opens with the answer, then writes the sections, FAQ and link slots."},{"name":"Edit and publish a draft","description":"This step is yours. Make the post true and in your voice, add your own facts, and publish it as a draft page."},{"name":"Check the live page","description":"Confirms the keyword, reads the page as served, scores title, description, headings, body, links, images, address and markup, and ranks the fixes."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","The steps ran in order, and each one used the result of the one before.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","The brief names the search intent and gives evidence, and every gap points to something the ranking pages lack.","The post opens with the answer, and every claim in it comes from the person's facts or a named source.","Every claim traces to the brand brain or supplied evidence."],"sources":{"learned":0,"curated":false,"method":6,"source":0,"area":"marketing"}},"workedExample":{"situation":"You want one post to rank for a search and need to know what it must include.","task":"Share a keyword, ranking pages and source facts. Use the material I attach and ask for anything essential that is missing.","given":["The keyword or question the post should rank for","Three to five links to the pages that rank for it","What your site is and who the post is for","Your own facts, examples and numbers (optional)","The link to your published draft, for the last step"],"outputs":[{"name":"Step 1: Brief","contains":"The search intent with evidence, a coverage table, gaps to fill, an outline, questions and a meta description."},{"name":"Step 2: Post","contains":"An answer-first introduction, the sections, an FAQ, internal link slots and a call to action."},{"name":"Step 3: Page fixes","contains":"Scores for eight areas of your published draft, with fixes ranked critical, important or nice to have."},{"name":"Hand-back summary","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share a keyword, ranking pages and source facts. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Search blog and page-review planner","description":"Share a keyword, ranking pages and source facts. Get a gap-based brief, a blog draft and on-page SEO fixes after a draft page exists.","method":"write-a-post-that-beats-the-pages-ranking-today","when":["You want one post to rank for a search and need to know what it must include.","Your last post went nowhere and you suspect it missed what searchers wanted.","You write for a site or a client and need a repeatable way to start from the search results, not a blank page."],"inputs":["The keyword or question the post should rank for","Three to five links to the pages that rank for it, copied from a search","What your site is and who the post is for","Your facts, examples and any numbers you can share (optional)","The link to your published draft, for the last step (you get it after you edit and publish)"],"deliverables":["A brief with the search intent, a coverage table, gaps to fill and an outline","A full post with the answer first, an FAQ and internal link slots","A title and meta description draft","A ranked list of fixes for the published page, covering title, description, headings, links, images, address and markup"]},{"name":"Search page brief writer","description":"Write a search page brief from your keyword and the pages that rank. See the search intent, content gaps, and an outline your writer can use.","method":"search-page-brief-writer","when":["You are about to commission an article and want the writer to start with a clear brief.","You want to see what top pages cover that yours is missing.","A keyword has mixed results and you need to know which intent to serve.","You want a title and meta description draft that fits the real results."],"inputs":["A target keyword or question","Three to five URLs that rank for it","A line on your site and audience","Page type (optional)"],"deliverables":["Search intent with evidence","A coverage table of topics","Gaps to fill","An outline with titles","Questions and meta description draft"]},{"name":"Search blog post writer","description":"Write a search blog post from your topic and keyword. You get an answer-first article with FAQs and links to your own pages.","method":"search-blog-post-writer","when":["You have a target keyword and need a full article, not an outline.","You want a post with a short answer block at the top that AI tools can pull.","You have other pages on your site and want links to them placed naturally.","You need a consistent blog format across many posts."],"inputs":["Topic and exact target keyword","Secondary keywords (optional)","Target audience and tone","Word count and page titles to link to"],"deliverables":["A full blog post in a set structure","A short answer box at the top","FAQ section","Internal links in the text"]},{"name":"On-page SEO tuner","description":"Share a page and target search phrase. Review titles, headings, content, links, images, URLs and schema, then draft ranked fixes.","method":"on-page-seo-tuner","when":["A product page gets views but few clicks from search results.","You wrote a new article and want it tuned before you publish.","Your headings are out of order and you are not sure how to fix them.","Images have no descriptions and the page has no structured data."],"inputs":["The page address or its content","The main keyword or topic","Your goal for the page (optional)","Related pages on your site (optional)"],"deliverables":["Rewritten title and meta description","Heading structure fixes","Internal link suggestions","Image, URL and structured data fixes"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]}],"resources":[{"slug":"write-a-post-that-beats-the-pages-ranking-today","name":"Search blog and page-review planner","summary":"Share a keyword, ranking pages and source facts. Get a gap-based brief, a blog draft and on-page SEO fixes after a draft page exists.","task":"get-found-in-search","kind":"workflow","path":"/workflows/write-a-post-that-beats-the-pages-ranking-today","revision":"ddc64816068ac0214547c903338b6a8dab55188cc9209d10cb0e3d18066117ab","skillPath":"/skills/write-a-post-that-beats-the-pages-ranking-today/SKILL.md","bundled":false,"onboarding":false},{"slug":"search-page-brief-writer","name":"Search page brief writer","summary":"Write a search page brief from your keyword and the pages that rank. See the search intent, content gaps, and an outline your writer can use.","task":"get-found-in-search","kind":"skill","path":"/skills/search-page-brief-writer","revision":"6c7b20807db6db00720b56f6b8202c01e0ca2f707e11a249ba4df43be0fff5bd","skillPath":"/skills/search-page-brief-writer/SKILL.md","bundled":true,"onboarding":false,"by":"Pro Skill Packs"},{"slug":"search-blog-post-writer","name":"Search blog post writer","summary":"Write a search blog post from your topic and keyword. You get an answer-first article with FAQs and links to your own pages.","task":"get-found-in-search","kind":"skill","path":"/skills/search-blog-post-writer","revision":"c724547ecd8dee1a629b93a003ecfc02f9314f69273eddc0d98a2accb382849f","skillPath":"/skills/search-blog-post-writer/SKILL.md","bundled":true,"onboarding":false,"by":"sickn33"},{"slug":"on-page-seo-tuner","name":"On-page SEO tuner","summary":"Share a page and target search phrase. Review titles, headings, content, links, images, URLs and schema, then draft ranked fixes.","task":"get-found-in-search","kind":"skill","path":"/skills/on-page-seo-tuner","revision":"bc89e41d9e3ad8d3a3a37de530b1c185ffbaa230a859dcb4f5d683c086d429c2","skillPath":"/skills/on-page-seo-tuner/SKILL.md","bundled":true,"onboarding":false,"by":"RampStack"},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true}],"resourceCount":5,"sourceChecks":{"completeMethods":5,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A brief with the search intent, a coverage table, gaps to fill and an outline"},{"id":"c2","criterion":"Delivers: A full post with the answer first, an FAQ and internal link slots"},{"id":"c3","criterion":"Delivers: A title and meta description draft"},{"id":"c4","criterion":"Delivers: A ranked list of fixes for the published page, covering title, description, headings, links, images, address and markup"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Nothing was invented to fill a gap. Every gap is a MISSING: line."},{"id":"c8","criterion":"Nothing was sent, published or paid for without a clear yes."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"You want one post to rank for a search and need to know what it must include.","expect":["A brief with the search intent, a coverage table, gaps to fill and an outline","A full post with the answer first, an FAQ and internal link slots","A title and meta description draft"]},{"id":"g2","kind":"core","situation":"Your last post went nowhere and you suspect it missed what searchers wanted.","expect":["A brief with the search intent, a coverage table, gaps to fill and an outline","A full post with the answer first, an FAQ and internal link slots","A title and meta description draft"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: The keyword or question the post should rank for","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"write-a-post-that-beats-the-pages-ranking-today","name":"Search blog and page-review planner","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share a keyword, ranking pages and source facts. Get a gap-based brief, a blog draft and on-page SEO fixes after a draft page exists.","capabilities":[{"name":"Read what ranks and write the brief","description":"Records each top page's title, headings, length and format, names the search intent with evidence, and lists the topics every page covers and the gaps none of them fill."},{"name":"Write the post","description":"Takes the keyword, outline and questions from the brief, opens with the answer, then writes the sections, FAQ and link slots."},{"name":"Edit and publish a draft","description":"This step is yours. Make the post true and in your voice, add your own facts, and publish it as a draft page."},{"name":"Check the live page","description":"Confirms the keyword, reads the page as served, scores title, description, headings, body, links, images, address and markup, and ranks the fixes."}],"limits":["You have no pages to compare because nobody ranks for the topic yet: write a short post yourself, then check it later.","You cannot publish a draft page first: the last step needs a live link, so run only the brief and the post.","You only want to fix a page that already exists: use the On-page SEO tuner on its own."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"write-a-post-that-beats-the-pages-ranking-today","name":"Search blog and page-review planner","kind":"workflow","primary":true,"purpose":"primary","when":["You want one post to rank for a search and need to know what it must include.","Your last post went nowhere and you suspect it missed what searchers wanted.","You write for a site or a client and need a repeatable way to start from the search results, not a blank page."],"inputs":["The keyword or question the post should rank for","Three to five links to the pages that rank for it, copied from a search","What your site is and who the post is for","Your facts, examples and any numbers you can share (optional)","The link to your published draft, for the last step (you get it after you edit and publish)"],"deliverables":["A brief with the search intent, a coverage table, gaps to fill and an outline","A full post with the answer first, an FAQ and internal link slots","A title and meta description draft","A ranked list of fixes for the published page, covering title, description, headings, links, images, address and markup"],"instruction":"skills/write-a-post-that-beats-the-pages-ranking-today/SKILL.md","revision":"ddc64816068ac0214547c903338b6a8dab55188cc9209d10cb0e3d18066117ab","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"search-page-brief-writer","name":"Search page brief writer","kind":"skill","primary":false,"purpose":"bundled","when":["You are about to commission an article and want the writer to start with a clear brief.","You want to see what top pages cover that yours is missing.","A keyword has mixed results and you need to know which intent to serve.","You want a title and meta description draft that fits the real results."],"inputs":["A target keyword or question","Three to five URLs that rank for it","A line on your site and audience","Page type (optional)"],"deliverables":["Search intent with evidence","A coverage table of topics","Gaps to fill","An outline with titles","Questions and meta description draft"],"instruction":"skills/search-page-brief-writer/SKILL.md","revision":"6c7b20807db6db00720b56f6b8202c01e0ca2f707e11a249ba4df43be0fff5bd","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"search-blog-post-writer","name":"Search blog post writer","kind":"skill","primary":false,"purpose":"bundled","when":["You have a target keyword and need a full article, not an outline.","You want a post with a short answer block at the top that AI tools can pull.","You have other pages on your site and want links to them placed naturally.","You need a consistent blog format across many posts."],"inputs":["Topic and exact target keyword","Secondary keywords (optional)","Target audience and tone","Word count and page titles to link to"],"deliverables":["A full blog post in a set structure","A short answer box at the top","FAQ section","Internal links in the text"],"instruction":"skills/search-blog-post-writer/SKILL.md","revision":"c724547ecd8dee1a629b93a003ecfc02f9314f69273eddc0d98a2accb382849f","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"on-page-seo-tuner","name":"On-page SEO tuner","kind":"skill","primary":false,"purpose":"bundled","when":["A product page gets views but few clicks from search results.","You wrote a new article and want it tuned before you publish.","Your headings are out of order and you are not sure how to fix them.","Images have no descriptions and the page has no structured data."],"inputs":["The page address or its content","The main keyword or topic","Your goal for the page (optional)","Related pages on your site (optional)"],"deliverables":["Rewritten title and meta description","Heading structure fixes","Internal link suggestions","Image, URL and structured data fixes"],"instruction":"skills/on-page-seo-tuner/SKILL.md","revision":"bc89e41d9e3ad8d3a3a37de530b1c185ffbaa230a859dcb4f5d683c086d429c2","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."}],"connections":[],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-write-a-post-that-beats-the-pages-ranking-today\ndescription: \"Carry out a scoped search blog and page-review planner task with the selected library methods and checked deliverables.\"\n---\n\n# Search blog and page-review planner\n\nAI Blocks role setup: https://useaiblocks.com/roles/write-a-post-that-beats-the-pages-ranking-today · version 2\n\n## Remit\nShare a keyword, ranking pages and source facts. Get a gap-based brief, a blog draft and on-page SEO fixes after a draft page exists.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A brief with the search intent, a coverage table, gaps to fill and an outline\n- A full post with the answer first, an FAQ and internal link slots\n- A title and meta description draft\n- A ranked list of fixes for the published page, covering title, description, headings, links, images, address and markup\n\n## How an expert works\n1. Read what ranks and write the brief: Records each top page's title, headings, length and format, names the search intent with evidence, and lists the topics every page covers and the gaps none of them fill.\n2. Write the post: Takes the keyword, outline and questions from the brief, opens with the answer, then writes the sections, FAQ and link slots.\n3. Edit and publish a draft: This step is yours. Make the post true and in your voice, add your own facts, and publish it as a draft page.\n4. Check the live page: Confirms the keyword, reads the page as served, scores title, description, headings, body, links, images, address and markup, and ranks the fixes.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: You want one post to rank for a search and need to know what it must include.\nGiven: The keyword or question the post should rank for; Three to five links to the pages that rank for it; What your site is and who the post is for; Your own facts, examples and numbers (optional); The link to your published draft, for the last step\nA strong result contains:\n- Step 1: Brief: The search intent with evidence, a coverage table, gaps to fill, an outline, questions and a meta description.\n- Step 2: Post: An answer-first introduction, the sections, an FAQ, internal link slots and a call to action.\n- Step 3: Page fixes: Scores for eight areas of your published draft, with fixes ranked critical, important or nice to have.\n- Hand-back summary: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Limits\n- You have no pages to compare because nobody ranks for the topic yet: write a short post yourself, then check it later.\n- You cannot publish a draft page first: the last step needs a live link, so run only the brief and the post.\n- You only want to fix a page that already exists: use the On-page SEO tuner on its own.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/write-a-post-that-beats-the-pages-ranking-today/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Search blog and page-review planner (primary): [complete method](../write-a-post-that-beats-the-pages-ranking-today/SKILL.md), revision ddc64816068a\n- Search page brief writer: [complete method](../search-page-brief-writer/SKILL.md), revision 6c7b20807db6\n- Search blog post writer: [complete method](../search-blog-post-writer/SKILL.md), revision c724547ecd8d\n- On-page SEO tuner: [complete method](../on-page-seo-tuner/SKILL.md), revision bc89e41d9e3a\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"seo-specialist","name":"SEO specialist"},{"id":"marketing-aeo-foundations","name":"AI answer visibility architect"},{"id":"marketing-baidu-seo-specialist","name":"Baidu SEO specialist"},{"id":"publish-comparison-and-best-of-pages-that-shoppers-and-ai-quote","name":"Product comparison page writer"}],"sourceHash":"b8aaf3acf5e301928ca1d7be56b31b7666ebb4863e88ee6e6441d1dcebedc984"}