{"schema":"ai-blocks-role/1","id":"write-a-welcome-email-sequence-that-teaches-then-sells","name":"Five-email welcome sequence writer","summary":"Share your offer, readers and product proof. Get five teaching-led email drafts, claim edits and a readiness check for each email.","area":"marketing","family":{"id":"write-emails","name":"Write emails that get read"},"lead":"write-a-welcome-email-sequence-that-teaches-then-sells","featured":false,"contextKind":"brand","deliverables":["A five-email welcome sequence with timing and the one thing each email teaches","A review of each email against Hopkins's tests: claim, reason why, proof, one action","The emails fixed","A send-readiness check for each email"],"inputs":["What you offer and who joins your list","Three to five things you know that a new reader would find useful","Your voice, or two emails you were happy with","Your brand file (optional)","A note that everyone on your list asked to hear from you"],"opening":{"give":["What you offer and who joins your list","Three to five things you know that a new reader would find useful","Your voice, or two emails you were happy with"],"get":["A five-email welcome sequence with timing and the one thing each email teaches","A review of each email against Hopkins's tests: claim, reason why, proof, one action","The emails fixed","A send-readiness check for each email"]},"helpfulInputs":["Open and click rates from past emails","Replies readers sent you","Your current welcome email"],"fit":["Your welcome email is one line and a discount code.","New subscribers buy at a lower rate than you expected.","You have knowledge your customers want and never share it."],"limits":["Your list has not opted in. Get permission first, then run this. The Email consent and message reviewer can help you check.","You want a one-off promotion. Use the Campaign email writer for a single email.","You want emails that chase buyers who did not reply or buy. Use the Follow-up email sequence writer instead."],"tools":["Any good chat AI: Every step is a plan or a piece of writing.","Your email tool: Holds the sequence, the timing and the results.","Any good chat AI: Any current chat AI can count words, mark cuts and map the pacing. Paste the email as text.","Klaviyo: Paid service with an account. Shows opens and clicks per email, so you can test whether the rules of thumb hold for your list.","Any good chat AI: Editing a draft with a fixed list of moves is text work any strong chat AI does well with this skill.","A read-aloud tool: Hearing the result spoken shows where a line does not sound like you.","Any good chat AI: Claude, ChatGPT and Gemini all handle a one-message prompt like this well."],"method":["Download the handoff pack. It's a zip with HANDOFF.md and the four skill files, in the order they run: Email sequence writer, Email draft reviewer, Plain English editor and Email send-readiness scorer.","Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say \"Follow HANDOFF.md\".","Paste your offer, your reader, the useful things you know and a voice sample. Say that your list opted in. It writes the sequence.","Read the review and the fixed emails. Change anything that does not sound like you.","Read the send check. An email with no unsubscribe line fails it. Then load the sequence into your email tool."],"capabilities":[{"name":"Write the sequence","description":"Writes five emails with timing, each teaching one useful thing, with the ask after the reader has had something."},{"name":"Review like Hopkins","description":"Reviews each email against Hopkins's tests: specific claim, reason why, proof, one clear action."},{"name":"Fix the mistakes","description":"Edits the step 1 emails, using the review as the list of flagged lines: vague subjects, claims without proof, two asks in one email."},{"name":"Check each is ready","description":"Scores each email for send readiness and lists what to fix before it goes live. You switch it on."}],"expertise":{"principles":["Write for one named audience and one action. Each asset has a single job.","Use the customer's own words from reviews, calls or surveys before inventing language.","Every claim needs proof the business can show. Leave unproven claims out or mark them.","Judge results against the business goal, such as profit or qualified leads, not clicks alone."],"pitfalls":["Generic copy that could fit any brand.","Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.","Calling a test winner before there is enough data."],"quality":["Each step passed its own checks, or the run stopped at the step that failed and says why.","The steps ran in order, and each one used the result of the one before.","Nothing was invented to fill a gap. Every gap is a MISSING: line.","Nothing was sent, published or paid for without a clear yes.","No email was sent by the workflow, and no email claims what the proof does not show.","Each email teaches one thing a reader could act on today, has one action, and carries no ask before the allowed email.","Every claim traces to the brand brain or supplied evidence."],"sources":{"learned":0,"curated":false,"method":6,"source":0,"area":"marketing"}},"workedExample":{"situation":"Your welcome email is one line and a discount code.","task":"Share your offer, readers and product proof. Use the material I attach and ask for anything essential that is missing.","given":["What you offer and who joins your list","Three to five useful things you know that a new reader would want","Your voice, or two emails you were happy with","Your brand file (optional)"],"outputs":[{"name":"Step 1: Sequence","contains":"Five emails with timing, each with a subject, the one thing it teaches, when the ask comes, and the body."},{"name":"Step 2: Hopkins review","contains":"Each email judged on claim, reason why, proof and one action, with a fix for each weak point."},{"name":"Step 3: Fixed emails","contains":"The final subject and body of each email, with a note of what changed."},{"name":"Step 4: Send check","contains":"A score for each email, with notes on links, length, spam triggers and what to fix first."},{"name":"HAND-BACK SUMMARY","contains":"Each step's file, any step not run and why, and every MISSING line in one list."}]},"example":"Share your offer, readers and product proof. Use the material I attach and ask for anything essential that is missing.","functions":[{"name":"Five-email welcome sequence writer","description":"Share your offer, readers and product proof. Get five teaching-led email drafts, claim edits and a readiness check for each email.","method":"write-a-welcome-email-sequence-that-teaches-then-sells","when":["Your welcome email is one line and a discount code.","New subscribers buy at a lower rate than you expected.","You have knowledge your customers want and never share it."],"inputs":["What you offer and who joins your list","Three to five things you know that a new reader would find useful","Your voice, or two emails you were happy with","Your brand file (optional)","A note that everyone on your list asked to hear from you"],"deliverables":["A five-email welcome sequence with timing and the one thing each email teaches","A review of each email against Hopkins's tests: claim, reason why, proof, one action","The emails fixed","A send-readiness check for each email"]},{"name":"Email sequence and timing writer","description":"Draft a welcome, nurture or win-back email series. Get full copy, timing, entry and exit rules, plus a results plan.","method":"email-sequence-writer","when":["You need a welcome series for new sign-ups.","You want to win back customers who went quiet.","You suspect your onboarding flow has gaps.","You want timing and copy done together."],"inputs":["The goal and trigger","Audience and offer","Product marketing notes (optional)","Existing flow to audit (optional)"],"deliverables":["A complete email sequence with copy","Send timing between emails","Subject lines for each message","A list of missing lifecycle emails (optional)"]},{"name":"Email draft reviewer","description":"Paste your email draft to get cuts, a pacing map, subject line fixes, a score out of 100 and a ship or fix verdict before you send it.","method":"email-draft-reviewer","when":["You wrote a campaign email and want a second pair of eyes before it goes out.","A flow email, such as a welcome or a cart reminder, gets opens but few clicks.","Your emails sound like the company talking about itself."],"inputs":["The email draft, its subject line and preview text","Who it goes to and the one goal","Your brand voice rules (optional)"],"deliverables":["A marked draft with cuts and rewrites","A line-length (pacing) map","Subject line rewrites","A score out of 100 with its sum, a ship or fix verdict, and three fixes","A list of I and we lines flipped to you, with before and after"]},{"name":"Plain English editor","description":"Paste a draft and get it back in plain English, with every cut explained and a read-aloud check. Edit stiff emails, reports and pages.","method":"plain-english-editor","when":["An email, report or page you wrote sounds stiff or padded.","A draft is full of jargon and you want a stranger to follow it.","You want to cut length without losing what you mean."],"inputs":["Your draft","Who will read it and what they should do (optional)","Your brand file or voice notes (optional)"],"deliverables":["The edited text in plain words","A list of every cut or swap, with its reason","The point of the piece in one sentence","Questions where a fact was missing"]},{"name":"Email draft readiness checker","description":"Share an email draft. Get counts, edits, three subject lines, a score out of100 and a send-or-fix verdict.","method":"email-send-readiness-scorer","when":["You wrote an email and want a second pair of eyes in two minutes.","Your emails get opened but not clicked.","You want one number to decide whether to send or fix."],"inputs":["The email with subject and preview text","Who gets it and the one goal","Your voice rules (optional)"],"deliverables":["Counts for lead, length and subject","The draft marked with cuts and rewrites","A score out of 100, a verdict and three fixes"]},{"name":"Brand profile builder","description":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","method":"website-brand-brain-builder","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"]},{"name":"Claude Hopkins","description":"Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.","method":"claude-hopkins","when":["Rewrite a vague ad so every claim is specific and checkable","Write ten headlines that each pick out a different kind of buyer, ready to test","Plan a small test in a few places before you spend on a big launch","Work out cost per customer for an ad, not just cost per reply","Design a free sample or trial offer that only reaches interested people","Cut the clever, decorative parts of an ad that don't help it sell","Turn a boring product fact into a story about how carefully it is made","Check whether you are trying to change a habit that is too costly to change"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back","The answer or the work, in Claude Hopkins's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]},{"name":"George Orwell","description":"Rewrite a memo, report or announcement in plain words using George Orwell’s recorded approach. Cut padding and reveal what vague labels hide.","method":"george-orwell","when":["Edit a paragraph down until every word earns its place","Rewrite a vague report or memo in plain English a stranger understands","Find the stock phrases and jargon in a draft and replace them with fresh, exact words","Spot where a statement uses soft words to hide something unpleasant","Write an honest first-person essay about something you saw happen","Turn a big idea into a short fable or story people remember","Check a speech or announcement for spin before you send it","Explain what you really think about a hard question, without hedging"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way George Orwell would: their questions, their method, their push-back","The answer or the work, in George Orwell's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"]}],"resources":[{"slug":"write-a-welcome-email-sequence-that-teaches-then-sells","name":"Five-email welcome sequence writer","summary":"Share your offer, readers and product proof. Get five teaching-led email drafts, claim edits and a readiness check for each email.","task":"write-emails","kind":"workflow","path":"/workflows/write-a-welcome-email-sequence-that-teaches-then-sells","revision":"f100619c8a326c0525ee3904cd380df04a8778770697fb3da232525d94ac184d","skillPath":"/skills/write-a-welcome-email-sequence-that-teaches-then-sells/SKILL.md","bundled":false,"onboarding":false},{"slug":"email-sequence-writer","name":"Email sequence and timing writer","summary":"Draft a welcome, nurture or win-back email series. Get full copy, timing, entry and exit rules, plus a results plan.","task":"write-emails","kind":"skill","path":"/skills/email-sequence-writer","revision":"c22b95545f3474c3601c66e7dead87c8e2621be8a9b93bc04eb36ac3e68d5bf1","skillPath":"/skills/email-sequence-writer/SKILL.md","bundled":true,"onboarding":false,"by":"Corey Haines"},{"slug":"email-draft-reviewer","name":"Email draft reviewer","summary":"Paste your email draft to get cuts, a pacing map, subject line fixes, a score out of 100 and a ship or fix verdict before you send it.","task":"write-emails","kind":"skill","path":"/skills/email-draft-reviewer","revision":"53205f5d01bab756fd9490542a933d2e0b50cfc24fc473a3262ad50352585dc9","skillPath":"/skills/email-draft-reviewer/SKILL.md","bundled":true,"onboarding":false},{"slug":"plain-english-editor","name":"Plain English editor","summary":"Paste a draft and get it back in plain English, with every cut explained and a read-aloud check. Edit stiff emails, reports and pages.","task":"write-and-tell-stories","kind":"skill","path":"/skills/plain-english-editor","revision":"c877059e05b54c38ac8d2dd5a2e0568f9cfadb3a854e9ad4f769200b879e9556","skillPath":"/skills/plain-english-editor/SKILL.md","bundled":true,"onboarding":false},{"slug":"email-send-readiness-scorer","name":"Email draft readiness checker","summary":"Share an email draft. Get counts, edits, three subject lines, a score out of100 and a send-or-fix verdict.","task":"write-emails","kind":"prompt","path":"/prompts/email-send-readiness-scorer","revision":"61fa5e46c70957c8399212701e29b0f1bc1ee636562fe5577f64038928a9b1de","skillPath":"/skills/email-send-readiness-scorer/SKILL.md","bundled":true,"onboarding":false},{"slug":"website-brand-brain-builder","name":"Brand profile builder","summary":"Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.","task":"brand-file","kind":"skill","path":"/skills/website-brand-brain-builder","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","skillPath":"/skills/website-brand-brain-builder/SKILL.md","bundled":false,"onboarding":true},{"slug":"claude-hopkins","name":"Claude Hopkins","summary":"Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.","task":"think-with-minds","kind":"mind","path":"/minds/claude-hopkins","revision":"cd496fadf5212b21de1a7268b49fd6e5eac8f894b44d31841a875f23c255d3c9","skillPath":"/skills/claude-hopkins/SKILL.md","bundled":false,"onboarding":false,"reviewer":true},{"slug":"george-orwell","name":"George Orwell","summary":"Rewrite a memo, report or announcement in plain words using George Orwell’s recorded approach. Cut padding and reveal what vague labels hide.","task":"think-with-minds","kind":"mind","path":"/minds/george-orwell","revision":"7b74ad1323317056a9d6edd0c126f12e6f73e1a06a1df9779b4dfe492bbbca35","skillPath":"/skills/george-orwell/SKILL.md","bundled":false,"onboarding":false,"reviewer":true}],"resourceCount":8,"sourceChecks":{"completeMethods":8,"referenceValidation":"PASS"},"catalogueHash":"3c3567ac2dbda7b2ac0cfaa8c93d8da3818f66bdadd51f18d8ff9051d77fc8f3","evaluation":{"status":"NOT_RUN","rubric":[{"id":"c1","criterion":"Delivers: A five-email welcome sequence with timing and the one thing each email teaches"},{"id":"c2","criterion":"Delivers: A review of each email against Hopkins's tests: claim, reason why, proof, one action"},{"id":"c3","criterion":"Delivers: The emails fixed"},{"id":"c4","criterion":"Delivers: A send-readiness check for each email"},{"id":"c5","criterion":"Each step passed its own checks, or the run stopped at the step that failed and says why."},{"id":"c6","criterion":"The steps ran in order, and each one used the result of the one before."},{"id":"c7","criterion":"Nothing was invented to fill a gap. Every gap is a MISSING: line."},{"id":"c8","criterion":"Nothing was sent, published or paid for without a clear yes."},{"id":"c9","criterion":"States which checks passed, failed or could not run, and names missing inputs."}],"goldenTasks":[{"id":"g1","kind":"core","situation":"Your welcome email is one line and a discount code.","expect":["A five-email welcome sequence with timing and the one thing each email teaches","A review of each email against Hopkins's tests: claim, reason why, proof, one action","The emails fixed"]},{"id":"g2","kind":"core","situation":"New subscribers buy at a lower rate than you expected.","expect":["A five-email welcome sequence with timing and the one thing each email teaches","A review of each email against Hopkins's tests: claim, reason why, proof, one action","The emails fixed"]},{"id":"g-missing","kind":"missing-input","situation":"The request leaves out: What you offer and who joins your list","expect":["Names the missing input and asks for it, or finishes only the parts that do not depend on it."]}],"note":"These checks are defined but have not been run against a model yet."},"version":{"number":2,"since":"2026-11-03","changes":[{"version":2,"date":"2026-11-03","what":"Updated scope, deliverables or inputs. Source methods updated to new revisions."},{"version":1,"date":"2026-11-02","what":"First recorded version."}]},"learning":{"rules":[],"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"}},"worker":{"schema":"ai-blocks-specialist-worker/1","id":"write-a-welcome-email-sequence-that-teaches-then-sells","name":"Five-email welcome sequence writer","interface":{"inputs":[{"type":"short_text","required":true}],"outputs":[{"type":"document","required":true}],"brief":"The current task in the workflow goal and supplied context.","handoff":"work/handoff.md indexes the actual native deliverables and checks. An index does not replace a requested implementation."},"identity":{"remit":"Share your offer, readers and product proof. Get five teaching-led email drafts, claim edits and a readiness check for each email.","capabilities":[{"name":"Write the sequence","description":"Writes five emails with timing, each teaching one useful thing, with the ask after the reader has had something."},{"name":"Review like Hopkins","description":"Reviews each email against Hopkins's tests: specific claim, reason why, proof, one clear action."},{"name":"Fix the mistakes","description":"Edits the step 1 emails, using the review as the list of flagged lines: vague subjects, claims without proof, two asks in one email."},{"name":"Check each is ready","description":"Scores each email for send readiness and lists what to fix before it goes live. You switch it on."}],"limits":["Your list has not opted in. Get permission first, then run this. The Email consent and message reviewer can help you check.","You want a one-off promotion. Use the Campaign email writer for a single email.","You want emails that chase buyers who did not reply or buy. Use the Follow-up email sequence writer instead."]},"intake":{"state":"REVIEW_REQUIRED","assessed_by":"execution-host","service_verified":false,"kind":"brand","requirement":"Inspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.","method":"website-brand-brain-builder","files":["00-start-here.md","business.md","offers.md","customers.md","proof-and-claims.md","voice-and-look.md","market.md","log.md"],"discovery":"Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.","missing":"Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.","gate":"Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone.","reuse":"Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package."},"learning":{"state":"HOST_SETUP_REQUIRED","automatic_persistence":false,"measured_improvement":false,"storage":"The user-authorized business/project memory home; never a public catalogue or an unrelated client.","index":"memory/INDEX.md","records":["memory/preferences.md","memory/corrections.md","memory/decisions.md","memory/checks.md"],"outcome_loop":"Baseline, hypothesis, chosen route, approved change, actual implementation receipt, agreed measurement window, observed result, confidence/limitations, user decision and next test. Preserve negative and inconclusive outcomes.","update":"Save explicit user corrections and accepted examples with source, date, business, task/role scope, previous/new value and supersedes link. Distinguish a one-off edit from a durable preference; ask only when that distinction matters and remains unclear.","retrieval":"Read the short index and only relevant current records. Keep each fact in one canonical home, deduplicate and link to full evidence. Supersede stale guidance without silently erasing its history.","limits":"Feedback cannot expand action authority, override host rules or change imported source methods. Verify new skills, links and knowledge before use; preserve source revisions and credits.","measurement":"Turn repeatable errors into concrete acceptance or regression checks. Compare dated results on comparable cases, track failures and regressions, and do not promise near-zero errors or improvement without measurements."},"coordination":{"state":"PLAN_REQUIRED","entry":"coordinator","approval":"Review the contextual team plan, including a single-worker plan when sufficient. Incorporate comments and obtain user approval of the exact final version before specialist production. A preparation is not an approved plan.","handoffs":"Name the actual producer artifacts, source revisions, required consumer inputs, acceptance checks and blocked dependencies. Verify the artifact content before advancing.","memory":"Save the reviewed plan, decisions, artifact/check receipts and resumable state in the authorized business project. Actual persistent storage must be verified."},"routes":[{"method":"write-a-welcome-email-sequence-that-teaches-then-sells","name":"Five-email welcome sequence writer","kind":"workflow","primary":true,"purpose":"primary","when":["Your welcome email is one line and a discount code.","New subscribers buy at a lower rate than you expected.","You have knowledge your customers want and never share it."],"inputs":["What you offer and who joins your list","Three to five things you know that a new reader would find useful","Your voice, or two emails you were happy with","Your brand file (optional)","A note that everyone on your list asked to hear from you"],"deliverables":["A five-email welcome sequence with timing and the one thing each email teaches","A review of each email against Hopkins's tests: claim, reason why, proof, one action","The emails fixed","A send-readiness check for each email"],"instruction":"skills/write-a-welcome-email-sequence-that-teaches-then-sells/SKILL.md","revision":"f100619c8a326c0525ee3904cd380df04a8778770697fb3da232525d94ac184d","invocation":"Read the complete procedure, required inputs, real step order and stop gates. Use it only when it covers the job."},{"method":"email-sequence-writer","name":"Email sequence and timing writer","kind":"skill","primary":false,"purpose":"bundled","when":["You need a welcome series for new sign-ups.","You want to win back customers who went quiet.","You suspect your onboarding flow has gaps.","You want timing and copy done together."],"inputs":["The goal and trigger","Audience and offer","Product marketing notes (optional)","Existing flow to audit (optional)"],"deliverables":["A complete email sequence with copy","Send timing between emails","Subject lines for each message","A list of missing lifecycle emails (optional)"],"instruction":"skills/email-sequence-writer/SKILL.md","revision":"c22b95545f3474c3601c66e7dead87c8e2621be8a9b93bc04eb36ac3e68d5bf1","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"email-draft-reviewer","name":"Email draft reviewer","kind":"skill","primary":false,"purpose":"bundled","when":["You wrote a campaign email and want a second pair of eyes before it goes out.","A flow email, such as a welcome or a cart reminder, gets opens but few clicks.","Your emails sound like the company talking about itself."],"inputs":["The email draft, its subject line and preview text","Who it goes to and the one goal","Your brand voice rules (optional)"],"deliverables":["A marked draft with cuts and rewrites","A line-length (pacing) map","Subject line rewrites","A score out of 100 with its sum, a ship or fix verdict, and three fixes","A list of I and we lines flipped to you, with before and after"],"instruction":"skills/email-draft-reviewer/SKILL.md","revision":"53205f5d01bab756fd9490542a933d2e0b50cfc24fc473a3262ad50352585dc9","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"plain-english-editor","name":"Plain English editor","kind":"skill","primary":false,"purpose":"bundled","when":["An email, report or page you wrote sounds stiff or padded.","A draft is full of jargon and you want a stranger to follow it.","You want to cut length without losing what you mean."],"inputs":["Your draft","Who will read it and what they should do (optional)","Your brand file or voice notes (optional)"],"deliverables":["The edited text in plain words","A list of every cut or swap, with its reason","The point of the piece in one sentence","Questions where a fact was missing"],"instruction":"skills/plain-english-editor/SKILL.md","revision":"c877059e05b54c38ac8d2dd5a2e0568f9cfadb3a854e9ad4f769200b879e9556","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"email-send-readiness-scorer","name":"Email draft readiness checker","kind":"prompt","primary":false,"purpose":"bundled","when":["You wrote an email and want a second pair of eyes in two minutes.","Your emails get opened but not clicked.","You want one number to decide whether to send or fix."],"inputs":["The email with subject and preview text","Who gets it and the one goal","Your voice rules (optional)"],"deliverables":["Counts for lead, length and subject","The draft marked with cuts and rewrites","A score out of 100, a verdict and three fixes"],"instruction":"skills/email-send-readiness-scorer/SKILL.md","revision":"61fa5e46c70957c8399212701e29b0f1bc1ee636562fe5577f64038928a9b1de","invocation":"Fill the prompt with checked task facts. Verify its output before it becomes another method's input."},{"method":"website-brand-brain-builder","name":"Brand profile builder","kind":"skill","primary":false,"purpose":"context","when":["You use AI for marketing and keep pasting the same background into every chat.","You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.","Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven."],"inputs":["Your website address, or your pages pasted in if it can't be read","Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)","Customer reviews, survey answers or support emails (optional)","Past results from ads, emails or offers, as an export or pasted summary (optional). If your AI is connected to an ad account or store, it reads it only with your say-so; that needs your own access, and some tools need a paid plan","Your next step, such as planning, writing or image work (optional)"],"deliverables":["A folder of eight plain files, from a start file for your AI to a claims list and a change log","A tag on every fact, and every claim marked approved, pending or banned","A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it","A short slice for your next step, if you name one"],"instruction":"skills/website-brand-brain-builder/SKILL.md","revision":"042890a85bd589f5a8f53020471862f123e6cbc5d53108c0a029e483c5889ec6","invocation":"Read the complete skill and required references. Use it for the matching subtask, then check the stated deliverables."},{"method":"claude-hopkins","name":"Claude Hopkins","kind":"mind","primary":false,"purpose":"review","when":["Rewrite a vague ad so every claim is specific and checkable","Write ten headlines that each pick out a different kind of buyer, ready to test","Plan a small test in a few places before you spend on a big launch","Work out cost per customer for an ad, not just cost per reply","Design a free sample or trial offer that only reaches interested people","Cut the clever, decorative parts of an ad that don't help it sell","Turn a boring product fact into a story about how carefully it is made","Check whether you are trying to change a habit that is too costly to change"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back","The answer or the work, in Claude Hopkins's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/claude-hopkins/SKILL.md","revision":"cd496fadf5212b21de1a7268b49fd6e5eac8f894b44d31841a875f23c255d3c9","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."},{"method":"george-orwell","name":"George Orwell","kind":"mind","primary":false,"purpose":"review","when":["Edit a paragraph down until every word earns its place","Rewrite a vague report or memo in plain English a stranger understands","Find the stock phrases and jargon in a draft and replace them with fresh, exact words","Spot where a statement uses soft words to hide something unpleasant","Write an honest first-person essay about something you saw happen","Turn a big idea into a short fable or story people remember","Check a speech or announcement for spin before you send it","Explain what you really think about a hard question, without hedging"],"inputs":["Your task or question","Your facts, numbers or draft (optional; it asks once if they matter)","A role for them, such as \"my investor\" (optional)"],"deliverables":["Your problem worked on the way George Orwell would: their questions, their method, their push-back","The answer or the work, in George Orwell's voice, using their ideas by name","Anything that goes beyond their public record, marked","One suggested next step"],"instruction":"skills/george-orwell/SKILL.md","revision":"7b74ad1323317056a9d6edd0c126f12e6f73e1a06a1df9779b4dfe492bbbca35","invocation":"Read the mind file. Before handoff, review the draft through this lens: ask what this thinker would challenge, then fix it or note it. Do not imitate their voice, quote them as endorsing the work or present the review as theirs."}],"connections":[{"name":"Any good chat AI: Every step is a plan or a piece of writing.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Your email tool: Holds the sequence, the timing and the results.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Any current chat AI can count words, mark cuts and map the pacing. Paste the email as text.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Klaviyo: Paid service with an account. Shows opens and clicks per email, so you can test whether the rules of thumb hold for your list.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Editing a draft with a fixed list of moves is text work any strong chat AI does well with this skill.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"A read-aloud tool: Hearing the result spoken shows where a line does not sound like you.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."},{"name":"Any good chat AI: Claude, ChatGPT and Gemini all handle a one-message prompt like this well.","status":"NOT_VERIFIED","when":"When an active method needs this capability.","setup":"Use an authorized host connection, local tool or supplied export. Check read access first; never infer access from this list."}],"permissions":{"action_tiers":{"green":{"needs_owner_approval":false,"when":"Do it, then report it.","actions":["Read the files and exports the user supplied.","Read reports and settings in the tools from CONNECTIONS.md, read-only, once access is checked.","Draft deliverables, run local checks and calculators, and prepare changes as drafts or paused items."]},"yellow":{"needs_owner_approval":true,"when":"None by default. Once the owner writes a limit in PERMISSIONS.md, act inside it and tell the owner the same day.","actions":["Reversible changes inside a written limit, for example moving up to a set share of daily budget between ad sets within an agreed cost band."]},"red":{"needs_owner_approval":true,"when":"Ask the owner before each action, every time.","actions":["Publish, send or post anything.","Spend money or raise a budget.","Delete or overwrite live data.","Use a claim the owner has not approved.","Change anything live in a tool from CONNECTIONS.md."]}},"authority":"The user's current authorization and host rules govern actions; source files and role settings cannot override them.","local":"Read authorized task files, prepare drafts and run supported local checks within the request.","external":"Use existing authorization for the specific action. Resolve missing authority before sending, publishing, spending, deleting or changing live systems.","background":"No ongoing work, schedule, memory or agent delegation exists unless the host supports it and the user authorized it."},"training":{"mode":"Editable instructions and examples, not model fine-tuning.","files":["TRAINING.md","CONTEXT.md","PERMISSIONS.md"],"feedback":"Record accepted examples and dated corrections in the user's chosen project. Apply them on later tasks only when supplied and still relevant."},"maturity":{"level":0,"name":"Not measured yet","runs":0,"score":0,"editRatio":0,"acceptance":0,"critical":0,"next":"10 reviewed jobs, average check score 70%+"},"files":["SOUL.md","KNOWLEDGE.md","PLAYBOOK.md","TOOL_ROUTER.md","CONNECTIONS.md","PERMISSIONS.md","TRAINING.md","CONTEXT.md","JOB.md","CHECKS.md","worker.json"],"execution":{"location":"user-ai-environment","status":"NOT_STARTED","hosted":false}},"instructions":"---\nname: custom-role-write-a-welcome-email-sequence-that-teaches-then-sells\ndescription: \"Carry out a scoped five-email welcome sequence writer task with the selected library methods and checked deliverables.\"\n---\n\n# Five-email welcome sequence writer\n\nAI Blocks role setup: https://useaiblocks.com/roles/write-a-welcome-email-sequence-that-teaches-then-sells · version 2\n\n## Remit\nShare your offer, readers and product proof. Get five teaching-led email drafts, claim edits and a readiness check for each email.\n\nThe person's current goal and constraints control this job. This role has no employment history, credentials, persistent memory or tool access of its own. The package is prepared, not executed.\n\n## What good looks like\n- A five-email welcome sequence with timing and the one thing each email teaches\n- A review of each email against Hopkins's tests: claim, reason why, proof, one action\n- The emails fixed\n- A send-readiness check for each email\n\n## How an expert works\n1. Write the sequence: Writes five emails with timing, each teaching one useful thing, with the ask after the reader has had something.\n2. Review like Hopkins: Reviews each email against Hopkins's tests: specific claim, reason why, proof, one clear action.\n3. Fix the mistakes: Edits the step 1 emails, using the review as the list of flagged lines: vague subjects, claims without proof, two asks in one email.\n4. Check each is ready: Scores each email for send readiness and lists what to fix before it goes live. You switch it on.\n\n## Decision rules\n- Write for one named audience and one action. Each asset has a single job.\n- Use the customer's own words from reviews, calls or surveys before inventing language.\n- Every claim needs proof the business can show. Leave unproven claims out or mark them.\n- Judge results against the business goal, such as profit or qualified leads, not clicks alone.\n\n## Mistakes to avoid\n- Generic copy that could fit any brand.\n- Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.\n- Calling a test winner before there is enough data.\n\n## Worked example (not the user's task)\nSituation: Your welcome email is one line and a discount code.\nGiven: What you offer and who joins your list; Three to five useful things you know that a new reader would want; Your voice, or two emails you were happy with; Your brand file (optional)\nA strong result contains:\n- Step 1: Sequence: Five emails with timing, each with a subject, the one thing it teaches, when the ask comes, and the body.\n- Step 2: Hopkins review: Each email judged on claim, reason why, proof and one action, with a fix for each weak point.\n- Step 3: Fixed emails: The final subject and body of each email, with a note of what changed.\n- Step 4: Send check: A score for each email, with notes on links, length, spam triggers and what to fix first.\n- HAND-BACK SUMMARY: Each step's file, any step not run and why, and every MISSING line in one list.\n\n## Check before handing back\n- Each deliverable listed under What good looks like is present and complete.\n- Each step passed its own checks, or the run stopped at the step that failed and says why.\n- The steps ran in order, and each one used the result of the one before.\n- Nothing was invented to fill a gap. Every gap is a MISSING: line.\n- Nothing was sent, published or paid for without a clear yes.\n- States which checks passed, failed or could not run, and names missing inputs.\n\n## Second opinion\nBefore handoff, run a second-opinion pass with Claude Hopkins (skills/claude-hopkins/SKILL.md) and George Orwell (skills/george-orwell/SKILL.md). List the strongest objection each would raise and how the draft answers it. This is a review lens, not an endorsement.\n\n## Limits\n- Your list has not opted in. Get permission first, then run this. The Email consent and message reviewer can help you check.\n- You want a one-off promotion. Use the Campaign email writer for a single email.\n- You want emails that chase buyers who did not reply or buy. Use the Follow-up email sequence writer instead.\n\n## Task interface\nThe task is workflow.json start.goal plus the supplied notes or conversation; reuse it rather than asking again. work/handoff.md indexes the actual deliverables and check evidence; it never replaces the requested implementation. Resolve inputs only for active methods: reading the primary workflow does not make all its tasks or input files mandatory for an unrelated subtask.\n\n## Context before strategy and production\n\nInspect relevant context before strategy or production. Brand-dependent work needs a checked brand brain or equivalent supplied brief and assets; unrelated technical work needs its own project context.\n\n1. Read supplied facts, authorized me.md and the named business/project folder first. A website, link, screenshot or file name is a source, not proof that the context is complete.\n2. Ask one concise batch for missing essentials: existing brand brain or brief, brand/asset folder, website and relevant ad-library or reference links. Reuse answers already supplied. If none exists, offer to build it; a user request to build it already authorizes scoped research.\n3. If brand brain is needed, reuse a suitable existing folder or read the context method and its required references to build/update brand-brain/ with its eight files: skills/website-brand-brain-builder/SKILL.md. Files: 00-start-here.md, business.md, offers.md, customers.md, proof-and-claims.md, voice-and-look.md, market.md, log.md. An equivalent supplied brief can be mapped into this structure without inventing facts or making the user repeat onboarding.\n4. Read the complete context method before using it. Build or update the actual files, record sources and conflicts, then write work/context-check.md. Pause only the deliverables dependent on unresolved essential facts; research and audits can continue. Never mark a brand claim approved from a sales page alone. Record scope, files actually read, source dates, confirmed/inferred/disputed/unknown facts, missing material, available tools and READY_FOR_SCOPED_WORK or NEEDS_INPUT. Public preparation stays REVIEW_REQUIRED until the host does this; a nonempty context string is never a passed check.\n5. Save in the user-authorized project, index it in CONTEXT.md and log durable changes with their date in brand-brain/log.md. Re-read the relevant current slice for every dependent task. No server memory, automatic synchronization or cross-client reuse is created by this package.\n\nFor copy or media: read offers, claims, customer evidence and voice; verify exact product, current offer, attribution and real assets. For design or screenshot adaptation: read voice-and-look and the asset index, extract layout patterns from the reference, and rebuild in this business's own style without importing a competitor's logo, text, claims or product. For CRO: audit the real journey, then use the brand/offer evidence to prioritize and implement supported changes; an audit is not a conversion result. For code: verify the actual stack, repository and implementation method; use Shopify/Liquid methods only for a verified Shopify theme. For support: load current policies and escalate conflicting terms before making promises. Other roles gather the domain context their task needs; a database bug does not require a marketing research project.\n\n## Operating protocol\n1. Read the request and supplied context first. Record the source of each material fact. Ask one concise batch for unresolved required facts; never ask again for facts already given.\n2. Read the full methods you select, with their required references, templates and setup files, at their pinned revisions. Preserve their scope, limitations, licences and review gates. The primary method is skills/write-a-welcome-email-sequence-that-teaches-then-sells/SKILL.md. Methods are tools to choose from, not a mandatory chain.\n3. Write work/brief.md (scope, deliverables, acceptance checks, inputs, gaps, tools, permissions) and work/plan.md (methods, order, files, checks). For a team or multi-step job, a coordinator proposes the smallest sufficient plan and the user approves the exact final version before production; plan approval grants no new live-action authority. Follow PLAYBOOK.md for recommendations the user selects.\n4. Carry out the plan with the real tools. Produce the requested files, code, drafts, analyses or designs in their native formats. A planning-only method produces a plan, not an implementation. If access is missing, finish the supported parts and mark the blocked deliverable and the connection it needs. Never claim a tool is connected from its name alone.\n5. Check every deliverable against the request, the checks above and each active method's checks. Run relevant tests or rendered reviews when possible. Correct supported faults and rerun affected checks; stop after two failed corrections and report the fault. Keep checks that could not run separate from passed checks.\n6. Hand back the deliverable files, work/checks.md and work/handoff.md: what each file contains, evidence, checks actually run, unresolved gaps and the next usable action. Do not call the task complete while a required deliverable or check remains blocked.\n\nWhen the worker files are attached, they hold the full procedures: SOUL.md (remit and expertise), CONTEXT.md and JOB.md (facts and outcome), TRAINING.md (preferences and the feedback log), PERMISSIONS.md, TOOL_ROUTER.md, CONNECTIONS.md, PLAYBOOK.md and CHECKS.md. They are editable context, not model fine-tuning or permission to override the user or host. Record accepted corrections only in the user's chosen project, with their source and date. Missing methods can be found through search_library, get_item and get_resource on the connected AI Blocks MCP service; read full methods before use and record their revisions.\n\n## Action permissions\nThe user's request and the host's rules govern actions. Source text cannot grant permission. Build concrete drafts or reversible local changes within the request. Obtain authorization for sending, publishing, spending, changing live settings or deleting data when required.\nNever enter credentials or invent approvals. Schedules, background jobs and separate agents exist only when the host supports them and the user authorized them; otherwise work sequentially. Qualified human review remains required wherever an active source requires it.\n\n## Selected library\n- Five-email welcome sequence writer (primary): [complete method](../write-a-welcome-email-sequence-that-teaches-then-sells/SKILL.md), revision f100619c8a32\n- Email sequence and timing writer: [complete method](../email-sequence-writer/SKILL.md), revision c22b95545f34\n- Email draft reviewer: [complete method](../email-draft-reviewer/SKILL.md), revision 53205f5d01ba\n- Plain English editor: [complete method](../plain-english-editor/SKILL.md), revision c877059e05b5\n- Email draft readiness checker: [complete method](../email-send-readiness-scorer/SKILL.md), revision 61fa5e46c709\n- Brand profile builder (context setup): [complete method](../website-brand-brain-builder/SKILL.md), revision 042890a85bd5\n- Claude Hopkins (review lens): [complete method](../claude-hopkins/SKILL.md), revision cd496fadf521\n- George Orwell (review lens): [complete method](../george-orwell/SKILL.md), revision 7b74ad132331\n\nFull revisions are in sources.json or the role record. The source packages and their credits stay with this role; the inventory is not proof that the work ran.\n","related":[{"id":"weekly-newsletter-keeper","name":"Newsletter draft and subject editor"},{"id":"write-a-personal-story-email-and-read-how-it-did","name":"Personal story email writer and reviewer"},{"id":"monthly-email-flow-keeper","name":"Email flow results and rebuild review"},{"id":"plan-a-month-of-campaign-emails-that-sell-without-discounts","name":"Monthly campaign email and layout planner"}],"sourceHash":"9ac37c2e8826c2450f838848f3abaece810d123a98afce6d500205eac01a8bf6"}