{ "schema": "aiblocks-page/1", "id": "ad-opening-line-batch-writer", "type": "prompt", "name": "Ad hook writer", "summary": "Describe your buyer and share product facts. Get ten different ad openings, follow-up lines and three to test first.", "headline": "Ad hook writer", "subhead": "Describe your customer and share the product facts you can support. Get ten different ways to open the ad, the line that follows each one and short versions for on-screen text. It recommends three openings to test first.", "job": { "id": "write-ad-copy", "name": "Write ad copy" }, "level": "beginner", "thinking": "medium", "tested": true, "updated": "2026-11-03", "first_published": "2026-10-21", "inputs": [ { "type": "brief", "required": true, "label": "Brief", "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats" }, { "type": "ad_copy", "required": false, "label": "Ad copy", "what": "headline, primary text, description and CTA within platform limits" } ], "outputs": [ { "type": "hooks", "required": true, "label": "Hooks", "what": "opening lines, each with the angle and persona it targets" } ], "you_give": [ "Who the ad is for: one moment or object, what they know, a few of their words", "The proof you may use: numbers, review lines, offer terms", "Where it runs (optional)" ], "you_get": [ "Ten opening lines, each with its move and the fact behind it", "The line that follows each one, and a short on-screen version", "The three to test first, and what a win would tell you" ], "use_when": [ "You are about to brief a video or image ad and need openings to choose from.", "A good ad has stopped working and you want fresh openings on the same offer.", "You have proof but no idea how to lead with it." ], "skip_when": [ "You want to score ad lines you already wrote: use the Ad opening writer and reviewer.", "You have no proof, numbers or offer to lean on: gather your facts first, or ask a customer for a review line.", "You want a full ad with body text and a call to action: use the Fact-based ad copy writer.", "You want openings for a Reel, TikTok or Short: use the Video opening hook writer." ], "output_sample": { "input": [ "Who the ad is for: one moment or object they own, what they already know, a few of their own words", "The proof you may use: numbers, review lines and offer terms", "Where it runs: feed, video or both (optional)", "Your buyer brief (optional)" ], "prerequisites": [ "A chat AI such as Claude, ChatGPT or Gemini. No code, files or paid tools needed." ], "output": [ { "name": "FLAG", "contains": "The moment or object that makes the right buyer think the ad is about them." }, { "name": "Numbered opening lines", "contains": "Ten lines, each 12 words or fewer, with the move used and your fact word for word." }, { "name": "Next", "contains": "The line that follows each opening and answers any tease." }, { "name": "On screen", "contains": "A short version of each line, 7 words or fewer, for text on video or image." }, { "name": "TEST FIRST", "contains": "The three lines to test first and what a win would tell you." }, { "name": "MISSING", "contains": "Facts the AI needed and did not get." } ] }, "output_shape": "FLAG: \n. \"\"\n Move: Backed by: \n Next: \n On screen: <7 words or fewer>\nTEST FIRST: because \nMISSING: \nCHECKS MISSED: ", "how_to_use": [ "Copy the prompt and paste it into a chat with Claude, ChatGPT or Gemini, with your details under it.", "Under the prompt, write a few lines about the buyer, then paste your proof.", "Read the FLAG line first. If it is not how your buyer would say it, fix it and run it again.", "Pick the top three, put each in a separate ad, and keep the rest for the next round." ], "checks": [ "Each line makes sense to a stranger in one read.", "Every number is one you gave it.", "The ten lines are different ideas, not one idea reworded.", "Every teaser has an answer in the next line.", "Nothing tells the viewer what is wrong with their body." ], "next": [ { "name": "Ad opening writer and reviewer", "url": "https://useaiblocks.com/skills/ad-first-line-writer-and-scorer", "why": "Write the ad copy" }, { "name": "Video hook scorer", "url": "https://useaiblocks.com/skills/video-hook-scorer", "why": "Check it before it goes live" }, { "name": "Headline and cover test planner", "url": "https://useaiblocks.com/skills/headline-cover-test-ranker", "why": "Write the ad copy" }, { "name": "Fact-based ad copy writer", "url": "https://useaiblocks.com/prompts/fact-based-ad-copy-writer", "why": "Write the ad copy" }, { "name": "Founder ad shoot planner", "url": "https://useaiblocks.com/skills/founder-ad-shoot-planner", "why": "Make video ads" } ], "source": null, "credits": [ { "title": "Tested Advertising Methods", "by": "John Caples", "url": "https://en.wikipedia.org/wiki/John_Caples", "used": "Headlines that select the reader; self-interest, news and curiosity, with curiosity weakest alone" }, { "title": "Breakthrough Advertising", "by": "Eugene M. Schwartz", "url": "https://breakthroughadvertisingbook.com/", "used": "The five stages of buyer awareness: what the opening must name and which moves fit each" }, { "title": "Confessions of an Advertising Man", "by": "David Ogilvy", "url": "https://en.wikipedia.org/wiki/Confessions_of_an_Advertising_Man", "used": "Far more people read the headline than the body, so it must carry the promise" } ], "files": [], "links": { "page": "https://useaiblocks.com/prompts/ad-opening-line-batch-writer", "markdown": "https://useaiblocks.com/prompts/ad-opening-line-batch-writer.md", "json": "https://useaiblocks.com/prompts/ad-opening-line-batch-writer.json", "instructions": "https://useaiblocks.com/skills/ad-opening-line-batch-writer/SKILL.md", "api_item": "https://useaiblocks.com/api/v1/items/ad-opening-line-batch-writer", "api_document": "https://useaiblocks.com/api/v1/documents/prompt/ad-opening-line-batch-writer", "mcp": "https://useaiblocks.com/mcp" } }