{
 "schema": "aiblocks-page/1",
 "id": "ad-photography-style-chooser",
 "type": "skill",
 "name": "Ad photography style chooser",
 "summary": "Choose the photo style for your ad. Get a main style, a style to test against it and one to avoid, plus shot notes for the shoot.",
 "headline": "Ad photography style chooser",
 "subhead": "Tell it your product, buyer, where the ad will run and what the ad must do. It compares twelve photo styles and picks one main style, one to test and one to avoid. You also get shot notes for light, lens feel, colour, people and props.",
 "job": {
  "id": "make-image-ads",
  "name": "Make image ads"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "brief",
   "required": true,
   "label": "Brief",
   "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats"
  },
  {
   "type": "product_photos",
   "required": false,
   "label": "Product photos",
   "what": "photos of the real product, labelled by angle and use"
  }
 ],
 "outputs": [
  {
   "type": "design_direction",
   "required": true,
   "label": "Design direction",
   "what": "a page's visual direction: type, colour, layout rules and what to avoid"
  }
 ],
 "you_give": [
  "Your product and its category",
  "Your buyer, such as age range and how much they trust ads like yours",
  "Where the ad will run, such as Meta feed, Reels, TikTok or YouTube",
  "What the ad must do, such as win new buyers or win back past visitors",
  "Your brand position, premium, value or niche (optional)",
  "Product photos and past ads that worked or failed (optional)"
 ],
 "you_get": [
  "One main style with the reason it fits your buyer and platform",
  "One different style to test against it, and what the test shows",
  "One style to avoid, with the reason",
  "Shot notes for lighting, lens feel, colour, people and props"
 ],
 "use_when": [
  "You are about to brief a photographer, a creator or an AI image tool and need to pick the look first.",
  "Your ad photos feel off, and you cannot say why.",
  "You move an ad from the feed to Reels or TikTok and wonder if the look should change.",
  "You want one clear style to test against the one you run now."
 ],
 "skip_when": [
  "Your brand already has a locked photo style and you only need the full set of visual choices: use the Eight-lever ad visual planner.",
  "You want the style your own best ads share: use the Winning image ad style finder, which reads your ads and results.",
  "You need ready-to-paste picture prompts: use the Product photo ad prompt set writer once the style is chosen.",
  "The content is not an ad, such as product pages or email images."
 ],
 "output_sample": {
  "input": [
   "Your product and its category",
   "Your buyer and where the ad will run",
   "What the ad must do",
   "Product photos and brand position (optional)"
  ],
  "prerequisites": [
   "Nothing needed first. A brand brain from the Website brand brain builder helps if you have one."
  ],
  "output": [
   {
    "name": "Main style",
    "contains": "The photo style that fits your buyer and platform best, with the reason."
   },
   {
    "name": "Second style to test",
    "contains": "A different style to run against the main one, and what you learn from it."
   },
   {
    "name": "Avoid",
    "contains": "The style most likely to clash with your brand or buyer, with the reason."
   },
   {
    "name": "Shot notes",
    "contains": "Lighting, lens feel, colour, who appears in the photo and which props to use."
   },
   {
    "name": "Locked style and gaps",
    "contains": "Whether a brand style was kept, plus anything missing or not checked."
   }
  ]
 },
 "output_shape": "## Photography Style Spec\nProduct: <name and category>\nBuyer: <who>\nPlatform and goal: <where, and what it must do>\nBrand position: <premium | value | niche | MISSING>\n\n### Main style: <style name>\nWhy: <fit with buyer, platform and goal>\nWhat to look for in reference photos: <2 or 3 traits>\n\n### Second style to test: <style name>\nWhy: <the different idea it tests>\n\n### Avoid: <style name>\nWhy: <how it would clash>\n\n### Shot notes\nLighting | Lens feel | Colour | People | Props\n\nLOCKED STYLE: <none | style>\nMISSING: <input, or none>\nCHECKS MISSED: <check, or none>",
 "how_to_use": [
  "Write one line each for your product, buyer, platform and ad goal.",
  "Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.",
  "Paste your four lines. Attach a product photo or two if you can.",
  "Read the main style, the test style and the avoid style. Say which part feels wrong for your brand and why.",
  "Hand the shot notes to your photographer, creator or image tool.",
  "Run the test style as its own ad set so the two looks do not mix."
 ],
 "checks": [],
 "next": [
  {
   "name": "Brand image prompt writer",
   "url": "https://useaiblocks.com/skills/brand-to-image-prompt-compiler",
   "why": "Make image ads"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/photography-styles-matrix.md",
  "references/photography-styles-prompt-pack.md",
  "references/photography-styles-sample-output.md",
  "references/photography-styles-when-to-use.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/ad-photography-style-chooser",
  "markdown": "https://useaiblocks.com/skills/ad-photography-style-chooser.md",
  "json": "https://useaiblocks.com/skills/ad-photography-style-chooser.json",
  "instructions": "https://useaiblocks.com/skills/ad-photography-style-chooser/SKILL.md",
  "download": "https://useaiblocks.com/skills/ad-photography-style-chooser.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/ad-photography-style-chooser",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/ad-photography-style-chooser",
  "mcp": "https://useaiblocks.com/mcp"
 }
}