{
 "schema": "aiblocks-page/1",
 "id": "awareness-stage-ad-framework-chooser",
 "type": "skill",
 "name": "Buyer awareness ad planner",
 "summary": "Pick the right ad copy structure for what your buyer already knows. Get a headline, body and CTA, plus a warning if the stage is wrong.",
 "headline": "Buyer awareness ad planner",
 "subhead": "Share product, buyer awareness stage, offer and proof. Get a stage-matched framework and ad copy.",
 "job": {
  "id": "write-ad-copy",
  "name": "Write ad copy"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-10-28",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "brief",
   "required": true,
   "label": "Brief",
   "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats"
  },
  {
   "type": "product_data",
   "required": false,
   "label": "Product data",
   "what": "one product's facts: price, variants, ingredients or materials, how it is used, photos by job"
  }
 ],
 "outputs": [
  {
   "type": "ad_copy",
   "required": true,
   "label": "Ad copy",
   "what": "headline, primary text, description and CTA within platform limits"
  }
 ],
 "you_give": [
  "Your product and what it does",
  "Your buyer's awareness stage (optional)",
  "Your offer and price terms",
  "Your real proof, such as reviews or results (optional)"
 ],
 "you_get": [
  "A stage and a matching copy framework",
  "A headline, subheadline, body and CTA",
  "A warning on which other stages the copy would fail",
  "A list of missing facts and assumptions"
 ],
 "use_when": [
  "You are about to write an ad and are not sure what your buyer already knows.",
  "An ad is not working and you think it speaks to the wrong stage.",
  "You need one ad per stage for a new campaign.",
  "You want to see which stages your current copy would fail."
 ],
 "skip_when": [
  "Your buyer's stage is still unknown after you check: ask a few customers, or read your reviews first, then come back.",
  "Your audience mixes several stages: write one ad per stage, or split the audience first.",
  "You need market research on who your buyers are: do that first with a person or a survey, not this."
 ],
 "output_sample": {
  "input": [
   "Your product and what it does",
   "Your buyer's awareness stage (optional if you are unsure)",
   "Your offer and price terms",
   "Your real proof, such as reviews or results"
  ],
  "output": [
   {
    "name": "Stage",
    "contains": "The awareness stage chosen for your buyer, with a note if it was a default guess."
   },
   {
    "name": "Framework",
    "contains": "The copy structure that fits that stage, with its structure and tone."
   },
   {
    "name": "Headline",
    "contains": "A short headline of four to six words."
   },
   {
    "name": "Subheadline",
    "contains": "A line of six to twelve words that supports the headline."
   },
   {
    "name": "Body",
    "contains": "Ad text sized for the stage, built only on the facts you gave."
   },
   {
    "name": "CTA",
    "contains": "A two to four word call to action that matches the stage."
   },
   {
    "name": "Cross-stage warning",
    "contains": "Which nearby stages the copy would suit, and which two-stage-away buyers it would fail."
   }
  ]
 },
 "how_to_use": [
  "Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in. No code or paid tools are needed.",
  "Paste your product facts, price and offer, and any real proof such as reviews. Say which stage your buyer is in, if you know.",
  "If any item is missing, ask your AI to mark it as missing and not make it up.",
  "Read the stage and framework first. Change the stage if it is wrong.",
  "Check every claim in the ad copy against your facts before you publish.",
  "If the cross-stage warning says the ad fails for some buyers, run it again for that stage."
 ],
 "checks": [],
 "next": [
  {
   "name": "Ad awareness stage reviewer",
   "url": "https://useaiblocks.com/skills/ad-awareness-stage-checker",
   "why": "Check it before it goes live"
  },
  {
   "name": "Meta ad policy checker",
   "url": "https://useaiblocks.com/skills/meta-ads-compliance-checker",
   "why": "Check it before it goes live"
  },
  {
   "name": "Headline promise checker",
   "url": "https://useaiblocks.com/skills/headline-promise-checker",
   "why": "Check it before it goes live"
  },
  {
   "name": "Ad response copy editor",
   "url": "https://useaiblocks.com/skills/reply-getting-fix-writer",
   "why": "Write the ad copy"
  },
  {
   "name": "Fresh line rewriter",
   "url": "https://useaiblocks.com/skills/fresh-line-rewriter",
   "why": "Write the ad copy"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/awareness-stage-copy-matrix.md",
  "references/copy-frameworks-prompt-pack.md",
  "references/copy-frameworks-sample-output.md",
  "references/copy-frameworks-when-to-use.md",
  "references/knowledge-library-awareness-stage-copy-matrix.md",
  "references/knowledge-library-awareness-stage-quiz.md",
  "references/knowledge-library-ugc-script-prompt.md",
  "references/knowledge-library-ugc-script-templates.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/awareness-stage-ad-framework-chooser",
  "markdown": "https://useaiblocks.com/skills/awareness-stage-ad-framework-chooser.md",
  "json": "https://useaiblocks.com/skills/awareness-stage-ad-framework-chooser.json",
  "instructions": "https://useaiblocks.com/skills/awareness-stage-ad-framework-chooser/SKILL.md",
  "download": "https://useaiblocks.com/skills/awareness-stage-ad-framework-chooser.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/awareness-stage-ad-framework-chooser",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/awareness-stage-ad-framework-chooser",
  "mcp": "https://useaiblocks.com/mcp"
 }
}