{
 "schema": "aiblocks-page/1",
 "id": "campaign-budget-scenario-planner",
 "type": "skill",
 "name": "Campaign budget scenario planner",
 "summary": "Plan your campaign budget in three scenarios. Check totals, learning risk and spend concentration before you move any ad budget.",
 "headline": "Campaign budget scenario planner",
 "subhead": "Share campaign spend, budget, results, targets and allowed total spend. Get three budget plans with balanced totals and change limits.",
 "job": {
  "id": "launch-and-scale-ads",
  "name": "Launch and scale Meta and TikTok ads"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-10-28",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "performance_sheet",
   "required": true,
   "label": "Performance sheet",
   "what": "ad or store performance export for a closed date window, with definitions"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  }
 ],
 "you_give": [
  "Campaign spend",
  "Budget",
  "Results",
  "Targets and allowed total spend"
 ],
 "you_get": [
  "Three budget plans with balanced totals and change limits",
  "The sources used, missing inputs and assumptions"
 ],
 "use_when": [
  "You have several campaigns and need to decide where the next dollar goes.",
  "One campaign is far ahead on return and you want to scale it without breaking it.",
  "You want the budget moves written down in safe steps before you touch the ad account."
 ],
 "skip_when": [
  "You have no campaign-level spend and results data: pull a report from your ad platform first, then come back.",
  "You run ads outside Meta or Google and have not checked that platform's learning rules: use that platform's own budget tool.",
  "Your campaigns all miss the target and none qualify to scale: get a creative review before you change budgets."
 ],
 "output_sample": {
  "input": [
   "Each campaign's name, current daily budget and 30-day spend",
   "Each campaign's revenue and number of purchases",
   "Your target return on ad spend and your target cost per purchase (optional)",
   "Your total daily budget and how much risk you accept",
   "Lost impression share from budget and rank (optional)"
  ],
  "output": [
   {
    "name": "Classification table",
    "contains": "Every campaign with its group (scale, maintain, reduce or pause), the action to take and the new daily budget."
   },
   {
    "name": "Scaling plan",
    "contains": "For each campaign to scale, three budget increases (conservative, moderate, aggressive) with phases and a risk level."
   },
   {
    "name": "Reduction plan",
    "contains": "For each campaign to cut, the new budget and the step-by-step phases, with no single move over 50% on Google Ads or 20% on Meta."
   },
   {
    "name": "Net impact summary",
    "contains": "Current daily spend and return next to the proposed spend and return, plus the monthly change."
   },
   {
    "name": "Implementation timeline",
    "contains": "What to change on day 1, days 2 to 3, days 4 to 7, day 8 and day 15."
   },
   {
    "name": "Monitoring checklist",
    "contains": "What to watch after each change, including when to revert and the no-edit window."
   }
  ]
 },
 "how_to_use": [
  "Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in. No code or paid tool is needed.",
  "Paste your campaign numbers from the last 30 days. A table or a spreadsheet export works.",
  "Add your target return, total daily budget and how much risk you accept.",
  "Read the classification table first. Check that each campaign sits in the right group.",
  "Check that the new budgets add up to your total, then pick one of the three plans.",
  "Make the changes in your ad platform in the phases the plan gives. Leave each change alone for 72 hours."
 ],
 "checks": [],
 "next": [
  {
   "name": "Marketing budget allocation planner",
   "url": "https://useaiblocks.com/skills/next-dollar-budget-allocator",
   "why": "Marketing budget allocation planner"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/budget-prompt-pack.md",
  "references/budget-sample-output.md",
  "references/budget-tier-decision-tree.md",
  "references/budget-when-to-use.md",
  "references/knowledge-library-budget-allocation-scorecard.md",
  "references/knowledge-library-budget-prompt.md",
  "references/knowledge-library-cross-platform-attribution-guide.md",
  "references/knowledge-library-cross-platform-prompt.md",
  "references/knowledge-library-scaling-plan-prompt.md",
  "references/knowledge-library-scaling-readiness-5-point-checklist.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/campaign-budget-scenario-planner",
  "markdown": "https://useaiblocks.com/skills/campaign-budget-scenario-planner.md",
  "json": "https://useaiblocks.com/skills/campaign-budget-scenario-planner.json",
  "instructions": "https://useaiblocks.com/skills/campaign-budget-scenario-planner/SKILL.md",
  "download": "https://useaiblocks.com/skills/campaign-budget-scenario-planner.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/campaign-budget-scenario-planner",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/campaign-budget-scenario-planner",
  "mcp": "https://useaiblocks.com/mcp"
 }
}