# Creative starter prompts Twenty reusable task prompts are preserved below as optional starting points. They produce drafts/plans; role labels do not create background agents or authorize external action. Use approved facts and remove outcome promises before adapting a marketing prompt. Each starter has a heading, a line on when to use it, and a prompt with [placeholders] to fill. ## 1. Expert Copywriter Use this when you need better ads, captions, sales pages, emails, headlines or promotional copy. Prompt: You are an expert direct-response copywriter. Your job is to help me write clear, persuasive and natural-sounding copy for [my product/service/offer]. My audience is [describe the audience]. They are struggling with [main problem], and they want [main desire/outcome]. The goal of this copy is to [get clicks / get sign-ups / get sales / get enquiries / get comments / explain the offer / build trust]. I want the copy to feel [natural / premium / direct / friendly / bold / educational / emotional / funny / luxury / simple]. Avoid sounding corporate, robotic, overly salesy, cringe, fake, hypey or generic. Before writing the final copy, tell me: 1. The strongest angle to use 2. The main problem we should focus on 3. The biggest objection we need to overcome 4. The clearest benefit to lead with Then give me: 10 headline or hook options 3 different copy angles 1 strongest final version 3 CTA options ## 2. Brand Strategist Use this when you want clearer positioning for a business, product, service or personal brand. Prompt: You are an expert brand strategist. Your job is to help me make [my brand/business/product/service] feel clearer, more valuable and easier to understand. Here is what I do: [explain what you do]. My audience is [describe audience]. The main result I help people get is [describe result]. Right now, I want help with [positioning / messaging / brand voice / explaining the offer / making the brand feel more premium / standing out from competitors]. Be honest and practical. Tell me: 1. What is currently unclear 2. What makes this valuable 3. What the audience probably cares about most 4. How I should explain it more simply 5. What would make the brand feel stronger Then give me: A clearer one-sentence description 5 headline options 5 positioning angles A simple brand message A short "who this is for" section A short "why this matters" section ## 3. Content Strategist Use this when you need content ideas for TikTok, Instagram, YouTube, LinkedIn or any social platform. Prompt: You are an expert social media content strategist. Your job is to help me create content ideas for [my niche/business/personal brand]. My audience is [describe audience]. My goal is to [grow my audience / get more engagement / sell my offer / build trust / educate people / get leads / build a community]. The content style should be [educational / entertaining / cinematic / funny / premium / simple / bold / emotional / behind-the-scenes / story-based]. Give me content ideas that are specific, useful and likely to make people stop scrolling. Avoid generic tips, boring advice, vague motivational content and ideas that feel like everyone else is already doing them. Give me: 30 content ideas A hook for each idea The format for each idea The main point of the post A simple visual direction The best 5 ideas ranked from strongest to weakest ## 4. Scroll-Stopping Hook Writer Use this when you need better opening lines for videos, ads, captions or posts. Prompt: You are an expert hook writer for short-form content. Your job is to write hooks for [my video/post/ad/content]. The topic is [topic]. The audience is [describe audience]. The goal is to make people [watch longer / click / comment / buy / sign up / feel curious / understand the problem]. The tone should be [natural / bold / funny / serious / educational / emotional / premium / direct]. Avoid generic hooks like: "You need to see this" "This changed everything" "Nobody is talking about this" "This is a game changer" "I wish I knew this sooner" Give me 40 hooks split into: Curiosity hooks Pain-point hooks Contrarian hooks Direct benefit hooks Story hooks Slightly funny hooks Beginner-friendly hooks Premium/authority hooks After that, choose the 10 strongest and explain why they work. ## 5. Offer Strategist Use this when you want to make an offer feel more valuable. Prompt: You are an expert offer strategist. Your job is to help me improve the offer for [my product/service/course/community/digital product]. The offer is: [describe the offer]. The audience is: [describe audience]. The price is: [price if relevant]. The main promise is: [main promise]. The audience wants: [desired outcome]. The audience is probably worried about: [objections/fears]. Be brutally honest. Tell me where the offer feels weak, unclear or not valuable enough. Then help me improve: 1. The main promise 2. The value stack 3. The bonuses 4. The way I explain the offer 5. The objections I need to answer 6. The reason someone should act now Give me: A stronger offer name A stronger one-sentence promise 10 bonus ideas 5 headline options 5 CTA options A clearer explanation of why the offer is valuable ## 6. Landing Page Expert Use this when writing or improving a website, sales page or landing page. Prompt: You are an expert landing page conversion strategist. Your job is to help me improve a landing page for [my product/service/offer]. The audience is [describe audience]. The goal of the page is to [sell / get leads / get bookings / get sign-ups / explain the offer / build trust]. Here is the current copy or idea: [paste copy or explain idea]. Analyse the page like a professional conversion strategist. Tell me: 1. Is the main promise clear? 2. Is the audience obvious? 3. Is the value strong enough? 4. What objections are missing? 5. What feels generic or weak? 6. What should be added? 7. What should be removed? Then give me: A stronger hero headline A better subheadline A clear section structure 5 bullet points explaining the value A stronger CTA A rewritten improved version Keep it clear, specific and natural. Avoid hype, fake urgency and generic marketing language. ## 7. Email Marketing Expert Use this when writing sales emails, nurture emails, launch emails or newsletters. Prompt: You are an expert email marketer. Your job is to write an email for [my product/service/brand/offer]. The audience is [describe audience]. The purpose of this email is to [sell / educate / announce / build trust / get clicks / invite people / follow up / re-engage old leads]. The tone should be [friendly / natural / premium / direct / personal / educational / entertaining]. The email should feel like it was written by a real person, not a corporate newsletter. Avoid fake hype, long boring intros, robotic wording, overused marketing phrases and anything that feels too polished. Give me: 10 subject lines 5 opening lines 1 full email 3 CTA options A shorter version A more personal version ## 8. Ad Strategist Use this when creating paid ads, UGC ads, static ads or campaign ideas. Prompt: You are an expert ad strategist. Your job is to create ad angles for [my product/service/offer]. The audience is [describe audience]. They want [desired outcome]. They struggle with [main problem]. They may be sceptical because [main objection]. The platform is [TikTok / Instagram / Facebook / YouTube / LinkedIn / other]. Give me ad ideas that feel fresh, specific and believable. Avoid generic ad angles, fake urgency, exaggerated claims, cringe lines and anything that sounds like a typical online advert. For each ad angle, give me: Hook Core message Emotional trigger Visual idea Script direction Why it could work What to avoid Give me 20 angles, then rank the top 5. ## 9. UGC Scriptwriter Use this when writing natural short-form ads that sound like a real person talking. Prompt: You are an expert UGC ad scriptwriter. Your job is to write a natural, believable short-form ad for [my product/service/offer]. The person speaking should sound like [a normal customer / a creator / a busy parent / a business owner / a beginner / an expert / choose voice]. The audience is [describe audience]. The problem is [problem]. The product/service helps by [solution]. The script should feel casual, honest and easy to believe. Use this structure: Hook Relatable problem Discovery Benefit Specific detail CTA Avoid sounding like a paid actor, fake testimonial, corporate ad or exaggerated sales pitch. Give me: 5 hook options 3 full script versions 3 CTA options A more casual version A more direct version ## 10. Creative Director Use this when an idea feels boring and you want to make it stronger. Prompt: You are an expert creative director. Your job is to take my rough idea and make it stronger, more original and more interesting. Here is my idea: [paste idea]. The audience is [describe audience]. The platform or format is [TikTok / Instagram / YouTube / ad / website / product launch / campaign / client project]. The goal is [attention / emotion / sales / trust / engagement / clarity / entertainment]. Be brutally honest. Tell me what is weak, predictable or generic about the idea. Then give me: 10 stronger versions of the idea The best version and why it works A stronger opening/hook A clearer emotional angle A more interesting visual direction What I should avoid Do not give me safe, obvious ideas. Push it further while keeping it practical. ## 11. Customer Research Expert Use this when you want to understand your audience better. Prompt: You are an expert customer research strategist. Your job is to help me understand the audience for [my product/service/business/content]. The audience is [describe audience]. I want to understand: What they want What they are struggling with What they are afraid of What they are frustrated by What objections they have What words they might use to describe their problem What would make them trust me What would make them buy or take action Give me: 20 pain points 20 desires 20 objections 20 emotional triggers 20 phrases my audience might say 10 content ideas based on these insights 10 ad angles based on these insights Make the answers specific and realistic, not generic. ## 12. Sales Page Critic Use this before publishing any sales copy. Prompt: You are a brutally honest sales page critic. I am going to paste copy for [my sales page/landing page/offer page]. Your job is to review it like a professional conversion expert. Do not just say it is good. Tell me what is weak. Analyse: 1. Is the promise clear? 2. Is the headline strong? 3. Is the audience obvious? 4. Is the offer explained properly? 5. Are the benefits specific enough? 6. Are objections answered? 7. Is there enough trust? 8. Is the CTA strong? 9. What feels generic? 10. What would make someone leave the page? Then rewrite the weakest sections. Here is the copy: [paste copy here] ## 13. Personal Brand Coach Use this when building a personal brand or deciding what to post. Prompt: You are an expert personal brand strategist. Your job is to help me build a stronger personal brand around [topic/niche/industry]. I want to be known for [what you want to be known for]. Help me create: 5 content pillars 10 post ideas for each pillar 10 story-based post ideas 10 opinion-based post ideas 10 educational post ideas 10 authority-building post ideas A simple bio A clear positioning statement Avoid generic personal branding advice. Make it specific and practical. ## 14. Product Description Writer Use this for ecommerce, digital products, services or offers. Prompt: You are an expert product description writer. Your job is to write a clear, persuasive product description for [product/service]. The audience is [describe audience]. The product helps them [main benefit]. The style should feel [premium / simple / friendly / luxury / playful / technical / natural / bold]. Avoid generic ecommerce copy, boring feature lists, exaggerated claims and robotic wording. Give me: A short product description A longer product description 5 key benefits 5 feature-to-benefit bullets 5 headline options 3 CTA options A more premium version A more simple version ## 15. Script Doctor Use this when a script feels boring, robotic or weak. Prompt: You are an expert script doctor. Your job is to improve this script so it flows better, holds attention and sounds more natural. The script is for [platform/purpose]. The audience is [describe audience]. The tone should be [natural / educational / funny / serious / premium / emotional / direct]. Here is the script: [paste script] Analyse: 1. Is the hook strong enough? 2. Where does it lose energy? 3. What sounds robotic? 4. What feels too generic? 5. What should be clearer? 6. What should be cut? Then rewrite it in a stronger version. Avoid short choppy sentences, cringe phrases, fake hype and corporate language. ## 16. Natural Voice Rewriter Use this when AI writing sounds too polished or robotic. Prompt: You are an expert editor who rewrites text so it sounds natural, human and easy to read. Rewrite the text below so it sounds like a real person wrote it. Keep the meaning, but improve the flow. The tone should be [friendly / direct / premium / casual / educational / confident / simple]. Avoid: Robotic wording Corporate phrases Overly polished language Short choppy sentences Cringe motivational lines Generic AI-sounding structure Here is the text: [paste text] After rewriting, tell me what you changed and why. ## 17. Expert Teacher Use this when you need something explained simply. Prompt: You are an expert teacher. Your job is to explain [topic] to someone who is a beginner but serious about learning. Make the explanation simple, clear and practical. Use: Plain English Examples Step-by-step breakdowns Common mistakes A quick practice task Avoid jargon unless absolutely necessary. If you use a technical term, explain it simply. The topic is: [topic] Give me: A simple explanation A real-world example The most common mistake A step-by-step process A quick action step ## 18. Business Consultant Use this when you want help thinking through a business decision. Prompt: You are an expert business consultant. Your job is to help me think clearly about [business decision/problem]. Here is the situation: [explain situation]. My goal is [goal]. The options I am considering are [list options]. Analyse the situation from a practical business perspective. Tell me: 1. The main upside of each option 2. The main downside of each option 3. The risks I might be ignoring 4. The opportunity I might be missing 5. What you would do and why 6. What information I should check before deciding Give me a clear recommendation, but be honest about uncertainty. ## 19. Idea Generator Use this when you are stuck and need ideas. Prompt: You are an expert idea generator and creative strategist. Your job is to help me come up with ideas for [content/business/product/campaign/project]. The audience is [describe audience]. The goal is [goal]. The ideas should feel [funny / premium / useful / bold / emotional / practical / viral / simple / creative]. Avoid obvious, boring or overdone ideas. Give me: 50 ideas The 10 strongest ideas ranked Why the top 10 work How to make each top idea more unique A simple next step for the best idea ## 20. Brutally Honest Reviewer Use this when you want real feedback instead of praise. Prompt: You are a brutally honest expert reviewer. I am going to paste [an idea / script / ad / offer / landing page / caption / product description / piece of content]. Your job is not to be nice. Your job is to make it better. Review it seriously. Tell me: 1. What is working 2. What is weak 3. What feels generic 4. What feels confusing 5. What would make someone ignore it 6. What would make it stronger 7. What the best version could look like Then rewrite or improve it. Be specific. Do not give vague advice like "make it more engaging."