{
 "schema": "aiblocks-page/1",
 "id": "five-angle-ad-headline-writer",
 "type": "skill",
 "name": "Five-angle ad headline writer",
 "summary": "Write five ad headlines for one product, each with a different angle. You get character counts and a plan for which two to test first.",
 "headline": "Five-angle ad headline writer",
 "subhead": "Give your AI your product, your buyer and one ad idea. It writes five short headlines, each with a different angle. You also get a plan for which two to test first.",
 "job": {
  "id": "write-ad-copy",
  "name": "Write ad copy"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-10-28",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "product_data",
   "required": true,
   "label": "Product data",
   "what": "one product's facts: price, variants, ingredients or materials, how it is used, photos by job"
  },
  {
   "type": "brief",
   "required": false,
   "label": "Brief",
   "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats"
  },
  {
   "type": "persona",
   "required": false,
   "label": "Persona",
   "what": "a buyer grounded in real review language: problem, trigger, wants, doubts, words they use"
  }
 ],
 "outputs": [
  {
   "type": "ad_copy",
   "required": true,
   "label": "Ad copy",
   "what": "headline, primary text, description and CTA within platform limits"
  }
 ],
 "you_give": [
  "Your product and a one-sentence description",
  "Your main benefit, the one thing that sets it apart",
  "Your buyer, described in specific terms",
  "How aware your buyer is of the problem",
  "Headlines that already win for you (optional)"
 ],
 "you_get": [
  "Five headlines of 4 to 6 words each, one per angle",
  "A character count for every headline",
  "The awareness stage each headline fits best",
  "A one-line reason each headline should work",
  "The two angles to test first, and what a win means"
 ],
 "use_when": [
  "You have one ad idea and want five ways to open it.",
  "Your current headline stopped working and you need fresh angles.",
  "You want to test headlines fairly, changing only one thing.",
  "You need to know which angle fits a cold or a warm buyer."
 ],
 "skip_when": [
  "You sell many products in one campaign: write a full creative brief first, then run this once per ad.",
  "You need organic social posts or long captions: write those by hand or ask your AI for a caption draft.",
  "You have no product facts or proof yet: gather them first, or the headlines will make claims you can't back up."
 ],
 "output_sample": {
  "input": [
   "Your product and a one-sentence description",
   "Your main benefit, the one thing that sets it apart",
   "Your buyer, described in specific terms",
   "How aware your buyer is of the problem",
   "Headlines that already win for you (optional)"
  ],
  "output": [
   {
    "name": "Angle 1: Benefit-First",
    "contains": "A headline that states the outcome with no setup, plus its character count, best awareness stage and a one-line reason."
   },
   {
    "name": "Angle 2: Curiosity",
    "contains": "A headline that opens a loop so the reader wants the next line, with the same checks."
   },
   {
    "name": "Angle 3: Question",
    "contains": "A headline that names the viewer's situation as a question, with the same checks."
   },
   {
    "name": "Angle 4: Direct Callout",
    "contains": "A headline that speaks to the buyer by identity or habit, with the same checks."
   },
   {
    "name": "Angle 5: Contrarian",
    "contains": "A headline that challenges an idea people hold about your category, with the same checks."
   },
   {
    "name": "Test Recommendation",
    "contains": "The two angles to test first, the one thing being compared, and what a win tells you for future ads."
   }
  ]
 },
 "how_to_use": [
  "Open Claude, ChatGPT or Gemini and paste the skill. No code, files or paid tools are needed.",
  "Paste your product facts, main benefit, buyer and awareness stage. Add your winning headlines if you have any.",
  "Read the five headlines. Check that each claim matches the facts you gave and the ad platform's rules.",
  "Cut or reword any number or claim you can't prove.",
  "Run the two angles from the test plan as separate ads. Change only the headline."
 ],
 "checks": [],
 "next": [
  {
   "name": "Five-part ad checker",
   "url": "https://useaiblocks.com/skills/five-part-ad-checker",
   "why": "Check it before it goes live"
  },
  {
   "name": "Headline promise checker",
   "url": "https://useaiblocks.com/skills/headline-promise-checker",
   "why": "Check it before it goes live"
  },
  {
   "name": "Headline relevance checker",
   "url": "https://useaiblocks.com/prompts/headline-reader-and-reward-checker",
   "why": "Check it before it goes live"
  },
  {
   "name": "Ad headline writer",
   "url": "https://useaiblocks.com/skills/ad-headline-writer",
   "why": "Write the ad copy"
  },
  {
   "name": "Ad hook writer",
   "url": "https://useaiblocks.com/prompts/ad-opening-line-batch-writer",
   "why": "Write the ad copy"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/5-headline-angles-card.md",
  "references/5-headline-angles-prompt-pack.md",
  "references/5-headline-angles-sample-output.md",
  "references/5-headline-angles-when-to-use.md",
  "references/knowledge-library-copywriter-agent-soul.md",
  "references/knowledge-library-headline-generator-prompt.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/five-angle-ad-headline-writer",
  "markdown": "https://useaiblocks.com/skills/five-angle-ad-headline-writer.md",
  "json": "https://useaiblocks.com/skills/five-angle-ad-headline-writer.json",
  "instructions": "https://useaiblocks.com/skills/five-angle-ad-headline-writer/SKILL.md",
  "download": "https://useaiblocks.com/skills/five-angle-ad-headline-writer.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/five-angle-ad-headline-writer",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/five-angle-ad-headline-writer",
  "mcp": "https://useaiblocks.com/mcp"
 }
}