{
 "schema": "aiblocks-page/1",
 "id": "five-gate-campaign-scaling-planner",
 "type": "skill",
 "name": "Meta campaign scaling planner",
 "summary": "Check which Meta campaigns are ready to scale. Give it your results and targets. You get a five-gate review, a scaling plan and stop rules.",
 "headline": "Meta campaign scaling planner",
 "subhead": "Share campaign results, targets, budget, pacing dates and saturation signals. Get a five-gate scaling review with method, timing and stop rules.",
 "job": {
  "id": "launch-and-scale-ads",
  "name": "Launch and scale Meta and TikTok ads"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "performance_sheet",
   "required": true,
   "label": "Performance sheet",
   "what": "ad or store performance export for a closed date window, with definitions"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  }
 ],
 "you_give": [
  "Results for each campaign over the last 14 to 30 days",
  "Your target cost per sale and target return on ad spend",
  "Your monthly budget cap and growth goal",
  "Days at current budget and number of live ads (optional)"
 ],
 "you_get": [
  "A pass or fail for each campaign on the five gates, with what blocks it",
  "A scaling method, new daily budget and week-by-week plan for each ready campaign",
  "A saturation watchlist, stop rules and a 30-day projection",
  "The missing inputs and assumptions"
 ],
 "use_when": [
  "You run Meta campaigns and want to know which ones are safe to scale.",
  "Your spend is behind or ahead of plan for the month and you need to know why.",
  "You want a step-by-step budget plan and stop rules written down before you raise any budget."
 ],
 "skip_when": [
  "Your campaign has under 14 days of data, or your ad account is new. Wait and collect more results first.",
  "No campaign passes all five checks. Run a creative test first, then come back, because the plan will say fix creative before scaling.",
  "You want to write new ads or check them before launch. Use a copywriter or your ad platform's review tools instead.",
  "You want a break-even ROAS, a spend ladder and a scaling campaign design: use the Meta campaign growth planner."
 ],
 "output_sample": {
  "input": [
   "Your results for each campaign over the last 14 to 30 days",
   "Your target cost per sale and target return on ad spend",
   "Your monthly budget cap and growth goal",
   "Days at current budget and number of live ads (optional)"
  ],
  "output": [
   {
    "name": "Scale-Readiness Summary",
    "contains": "A table showing each campaign's result on the five checks, whether it is ready to scale, and what blocks it."
   },
   {
    "name": "Budget Pacing Status",
    "contains": "Whether spend is on pace, under or over for the month, with the action to take."
   },
   {
    "name": "Scaling Recommendations",
    "contains": "For each ready campaign, the scaling method, new daily budget, timeline, week-by-week plan and risk level."
   },
   {
    "name": "Budget Reallocation",
    "contains": "Where to move budget from and where to move it to."
   },
   {
    "name": "Saturation Watchlist",
    "contains": "Signals such as frequency, cost per thousand views and click rate to watch, with the stop rules."
   },
   {
    "name": "30-Day Projection",
    "contains": "Spend and revenue for the next 30 days if results hold, worked out from your numbers. An illustration, not a forecast."
   }
  ]
 },
 "how_to_use": [
  "Open Claude, ChatGPT or Gemini and paste the skill text from this page.",
  "Paste your results for each campaign from the last 14 to 30 days, plus your targets, budget cap and growth goal.",
  "Answer any question about missing numbers. The AI marks gaps and does not guess.",
  "Check the five-check table first. A campaign must pass all five to scale.",
  "Check the maths and dates against your ad account before you change any budget.",
  "Scale in steps of 15 to 20 percent, and wait at least 7 days between steps."
 ],
 "checks": [],
 "next": [
  {
   "name": "Meta test campaign planner",
   "url": "https://useaiblocks.com/skills/meta-test-campaign-planner",
   "why": "Plan what to test"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/knowledge-library-budget-allocation-scorecard.md",
  "references/knowledge-library-budget-prompt.md",
  "references/knowledge-library-cross-platform-attribution-guide.md",
  "references/knowledge-library-cross-platform-prompt.md",
  "references/knowledge-library-scaling-plan-prompt.md",
  "references/knowledge-library-scaling-readiness-5-point-checklist.md",
  "references/scaling-plan-5-point-checklist.md",
  "references/scaling-plan-prompt-pack.md",
  "references/scaling-plan-sample-output.md",
  "references/scaling-plan-when-to-use.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/five-gate-campaign-scaling-planner",
  "markdown": "https://useaiblocks.com/skills/five-gate-campaign-scaling-planner.md",
  "json": "https://useaiblocks.com/skills/five-gate-campaign-scaling-planner.json",
  "instructions": "https://useaiblocks.com/skills/five-gate-campaign-scaling-planner/SKILL.md",
  "download": "https://useaiblocks.com/skills/five-gate-campaign-scaling-planner.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/five-gate-campaign-scaling-planner",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/five-gate-campaign-scaling-planner",
  "mcp": "https://useaiblocks.com/mcp"
 }
}