{
 "schema": "aiblocks-page/1",
 "id": "five-tactic-ad-hook-writer",
 "type": "skill",
 "name": "Five-tactic ad hook writer",
 "summary": "Write short ad hooks for your product with five tactics. Get 10 to 15 hooks, ranked, with the first ones to test and notes for filming.",
 "headline": "Five-tactic ad hook writer",
 "subhead": "Share product facts, angle, buyer and approved claims. Get ten to fifteen hooks grouped by tactic, with first test picks.",
 "job": {
  "id": "write-ad-copy",
  "name": "Write ad copy"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-10-28",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "product_data",
   "required": true,
   "label": "Product data",
   "what": "one product's facts: price, variants, ingredients or materials, how it is used, photos by job"
  },
  {
   "type": "persona",
   "required": false,
   "label": "Persona",
   "what": "a buyer grounded in real review language: problem, trigger, wants, doubts, words they use"
  },
  {
   "type": "brief",
   "required": false,
   "label": "Brief",
   "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats"
  }
 ],
 "outputs": [
  {
   "type": "hooks",
   "required": true,
   "label": "Hooks",
   "what": "opening lines, each with the angle and persona it targets"
  }
 ],
 "you_give": [
  "Your product name and what it does",
  "The main pain or promise for your buyer",
  "Your buyer, described in a specific way",
  "Tone, format and claims you can prove"
 ],
 "you_get": [
  "Ten to fifteen hooks grouped by tactic, with first test picks",
  "The sources used, missing inputs and assumptions"
 ],
 "use_when": [
  "You have a product and need many different opening lines to test.",
  "Your ads get little attention in the first 2 seconds.",
  "You want to find which kind of opening works best for your buyer, one tactic at a time."
 ],
 "skip_when": [
  "You have no approved claims or checked numbers yet: get them from your team or product owner first, then come back.",
  "You need full ad copy, not just the first line: write the body copy with your AI in a normal chat, using the best hook as the opener.",
  "You want a longer script or a long headline: this tool keeps each hook to 3 to 7 words.",
  "You want hooks for Reels or TikTok with a first picture: use the Short video hook writer."
 ],
 "output_sample": {
  "input": [
   "Your product name and what it does",
   "The main pain or promise for your buyer",
   "Your target buyer, described in a specific way",
   "Tone and format, such as video opener, static headline or UGC opener",
   "How aware the buyer is of the problem (optional)"
  ],
  "output": [
   {
    "name": "Hook list",
    "contains": "Ten to fifteen hooks with a tactic label, exact text, format fit, stop-power rating and a one-line reason."
   },
   {
    "name": "Ranking",
    "contains": "Hooks ordered best first, scored on how specific they sound, how natural they feel, how well they stop the scroll, how well they fit your buyer and whether the claim has a source."
   },
   {
    "name": "Production notes",
    "contains": "For each top hook, the visual to pair with it, how to say it and how fast to cut."
   },
   {
    "name": "Evidence and gaps",
    "contains": "The facts used, any missing inputs and the assumptions made."
   }
  ]
 },
 "how_to_use": [
  "Open the skill in Claude, ChatGPT or Gemini, or paste it into a new chat.",
  "Paste your product facts, buyer, tone, format and the claims you can prove.",
  "Check every number and claim against your own facts. Remove any hook you cannot back up.",
  "Test the top two hooks one tactic at a time."
 ],
 "checks": [],
 "next": [
  {
   "name": "Video hook scorer",
   "url": "https://useaiblocks.com/skills/video-hook-scorer",
   "why": "Check it before it goes live"
  },
  {
   "name": "Headline and cover test planner",
   "url": "https://useaiblocks.com/skills/headline-cover-test-ranker",
   "why": "Write the ad copy"
  },
  {
   "name": "Video ad transition reviewer",
   "url": "https://useaiblocks.com/skills/video-ad-bridge-checker",
   "why": "Check it before it goes live"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/5-hook-tactics-card.md",
  "references/hook-generator-prompt-pack.md",
  "references/hook-generator-sample-output.md",
  "references/hook-generator-when-to-use.md",
  "references/hook-swipe-file.md",
  "references/knowledge-library-hook-generator-prompt.md",
  "references/knowledge-library-hook-swipe-file.md",
  "references/knowledge-library-hook-system-master-reference.md",
  "references/knowledge-library-hook-testing-scorecard.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/five-tactic-ad-hook-writer",
  "markdown": "https://useaiblocks.com/skills/five-tactic-ad-hook-writer.md",
  "json": "https://useaiblocks.com/skills/five-tactic-ad-hook-writer.json",
  "instructions": "https://useaiblocks.com/skills/five-tactic-ad-hook-writer/SKILL.md",
  "download": "https://useaiblocks.com/skills/five-tactic-ad-hook-writer.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/five-tactic-ad-hook-writer",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/five-tactic-ad-hook-writer",
  "mcp": "https://useaiblocks.com/mcp"
 }
}