{
 "schema": "aiblocks-page/1",
 "id": "marketing-evidence-expiry-reviewer",
 "type": "skill",
 "name": "Marketing evidence expiry reviewer",
 "summary": "Check which marketing claim evidence is out of date or out of scope. Get affected ads and pages, plus a review queue with owners and next steps.",
 "headline": "Marketing evidence expiry reviewer",
 "subhead": "Review dated claim evidence and where it is used. Get stale or out-of-scope items, affected assets and an owned review queue. Supply the records and asset versions to review.",
 "job": {
  "id": "check-ads",
  "name": "Check ads before they go live"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-10-27",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "document",
   "required": true,
   "label": "Document",
   "what": "a finished document, such as a Word file, a PDF or a page of notes"
  },
  {
   "type": "copy_draft",
   "required": false,
   "label": "Copy draft",
   "what": "a draft of any copy (ad, page, email or script) that a check or edit pass works on"
  },
  {
   "type": "plan",
   "required": false,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  },
  {
   "type": "audit_report",
   "required": false,
   "label": "Audit report",
   "what": "findings with evidence, severity, missing inputs and next actions"
  }
 ],
 "outputs": [
  {
   "type": "audit_report",
   "required": true,
   "label": "Audit report",
   "what": "findings with evidence, severity, missing inputs and next actions"
  },
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  }
 ],
 "you_give": [
  "Your evidence register, with dates, owners and permission notes",
  "The ads, pages or other assets to check, with their versions",
  "The as-of date and timezone to review against",
  "Your own review rules, such as how often evidence must be checked (optional)"
 ],
 "you_get": [
  "A status for each piece of evidence, with dates, scope and permission kept apart",
  "One review job for each evidence issue, linked to the assets that use it",
  "Owners, the decision needed and the evidence still missing for each job",
  "A clear list of what was not checked or done"
 ],
 "use_when": [
  "A claim in an ad or on a page rests on a study, test or quote that may be old.",
  "You changed a product and want to know which claims no longer fit it.",
  "Someone withdrew permission to use a review, photo or result.",
  "You are getting ready for a quarterly check of the claims you make."
 ],
 "skip_when": [
  "You need a new fact check of a claim: ask a fact-checker or a researcher, because this only reviews records you already have.",
  "You need legal clearance for a claim: ask your lawyer or compliance lead, because this does not give legal advice.",
  "You have no evidence register or asset list yet: start by listing each claim, its source, its date and its owner in a sheet."
 ],
 "output_sample": {
  "input": [
   "Your evidence register, with dates, owners and permission notes",
   "The ads, pages or other assets to check, with their versions",
   "The as-of date and timezone to review against",
   "Your own review rules, such as how often evidence must be checked (optional)"
  ],
  "output": [
   {
    "name": "As-of and rules",
    "contains": "The review date, timezone and the owner rules used to judge each record."
   },
   {
    "name": "Evidence status table",
    "contains": "Each record's date, scope and permission findings, with the assets that use it."
   },
   {
    "name": "Review queue",
    "contains": "One job per evidence issue, with priority, owner, missing evidence, decision needed and what counts as done."
   },
   {
    "name": "Not run",
    "contains": "What was not done, such as checking sources today or putting live ads on hold."
   }
  ]
 },
 "how_to_use": [
  "Open Claude, ChatGPT or Gemini and paste in the skill.",
  "Paste your evidence register and the list of assets with their versions. Add the as-of date and timezone.",
  "Ask for the review queue. Say if you have your own rules for how old evidence can be.",
  "Read the status table. Check each status against its source record.",
  "Decide who acts on each job. Any holds or edits to live ads are yours to do. The skill does not make them.",
  "If your AI can read files, name the files and let it save a review ledger. Your original files stay unchanged."
 ],
 "checks": [],
 "next": [
  {
   "name": "Claim evidence checker",
   "url": "https://useaiblocks.com/skills/claim-and-proof-matcher",
   "why": "Check it before it goes live"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/fictional-cases.md",
  "references/worked-example.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/marketing-evidence-expiry-reviewer",
  "markdown": "https://useaiblocks.com/skills/marketing-evidence-expiry-reviewer.md",
  "json": "https://useaiblocks.com/skills/marketing-evidence-expiry-reviewer.json",
  "instructions": "https://useaiblocks.com/skills/marketing-evidence-expiry-reviewer/SKILL.md",
  "download": "https://useaiblocks.com/skills/marketing-evidence-expiry-reviewer.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/marketing-evidence-expiry-reviewer",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/marketing-evidence-expiry-reviewer",
  "mcp": "https://useaiblocks.com/mcp"
 }
}