{
 "schema": "aiblocks-page/1",
 "id": "meta-creative-similarity-risk-reviewer",
 "type": "skill",
 "name": "Meta creative similarity risk reviewer",
 "summary": "Find Meta ads that look too alike. Get a creative diversity score out of 100, the repeat pairs, and what new format, hook or look to make next.",
 "headline": "Meta creative similarity risk reviewer",
 "subhead": "Paste your active Meta ads with their spend and attach a preview of each. It scores your mix of formats, hooks, looks and spend, finds the pairs of ads that repeat each other, and writes what to make next.",
 "job": {
  "id": "check-ads",
  "name": "Check ads before they go live"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-11-03",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "performance_sheet",
   "required": true,
   "label": "Performance sheet",
   "what": "ad or store performance export for a closed date window, with definitions"
  }
 ],
 "outputs": [
  {
   "type": "audit_report",
   "required": true,
   "label": "Audit report",
   "what": "findings with evidence, severity, missing inputs and next actions"
  }
 ],
 "you_give": [
  "Your active ads in a table: ad name, ad ID, format and spend for the review period (CSV or pasted)",
  "A preview image or screenshot of each ad, or a still from each video",
  "The review dates and when each ad went live (optional)",
  "Your own hook or concept tags, if you use them (optional)"
 ],
 "you_get": [
  "A creative diversity score out of 100, in four parts of 25, with the counts behind each part",
  "A table of every ad with its format, hook, look and spend",
  "The groups of ads that repeat each other, with the matching features and your confidence",
  "A short brief for each group saying what format, hook or look the next ad should change",
  "A list of what could not be judged"
 ],
 "use_when": [
  "You run many Meta ads and suspect they are all variations of one idea.",
  "Costs are rising and you want to check ad variety before you blame the audience.",
  "You are about to brief a creator or editor and want to know which format, hook or look is missing.",
  "A teammate says \"make one like the winner\" and you want to see how many near copies you already have."
 ],
 "skip_when": [
  "You want a plan of what to test next across 13 concept types and a test budget: use the Meta ad concept test planner.",
  "One ad has gone stale and you want ways to bring it back: use the Fading ad refresh planner.",
  "You want to know if ads will be rejected: use the Meta ad policy checker.",
  "You only have ad names and no previews. The score will rest on weak labels. Attach the images first.",
  "You run fewer than four active ads. There is too little to compare. Make more first."
 ],
 "output_sample": {
  "input": [
   "Your active Meta ads with ad ID, format and spend for the period",
   "A preview image or screenshot of each ad",
   "Your own hook or concept tags (optional)"
  ],
  "prerequisites": [
   "At least four active ads to compare",
   "An AI that can read images, such as Claude, ChatGPT or Gemini"
  ],
  "output": [
   {
    "name": "Diversity score",
    "contains": "Four scores out of 25 for formats, hooks, looks and spend balance, with the counts behind each."
   },
   {
    "name": "Ads table",
    "contains": "Every ad with its format, hook, look, aspect ratio, spend and whether the label was seen or guessed."
   },
   {
    "name": "Similar pairs and groups",
    "contains": "Ads that repeat each other, with matching features, differences and how sure it is."
   },
   {
    "name": "What this does and does not show",
    "contains": "A plain note that similar ads show limited variety and do not prove higher costs."
   },
   {
    "name": "Next briefs",
    "contains": "For each repeat group, which format, hook or look to change in the next ad."
   },
   {
    "name": "Missing and not run",
    "contains": "Any ad, preview or number it could not use, so you know what to add."
   }
  ]
 },
 "output_shape": "BASICS  account <name> | window <from to> | media seen <all, some or names only>\nDIVERSITY SCORE\n  formats <n of 25> (<count> of 3 target) | hooks <n of 25> (<count> of 4) | looks <n of 25> (<count> of 3) | spend balance <n of 25> (top share <x%>) | total <n of 100 or points available>\nADS TABLE\n<ad ID> | <format> | <hook type> | <look> | <aspect ratio> | <spend> | label source <seen or provisional from name>\nSIMILAR PAIRS AND GROUPS\n<ad A> + <ad B> | near repeat or partial overlap | matches <features> | differences <features> | confidence <high or low> | candidate test <x>\nWHAT THIS DOES AND DOES NOT SHOW  <plain limits>\nNEXT BRIEFS  group <n> | change the <format, hook or look> to <new> | keep <what works>\nMISSING AND NOT RUN  <list>",
 "how_to_use": [
  "Open the skill in Claude, ChatGPT or Gemini. If you have not added it, copy it and paste it into a new chat.",
  "In Meta Ads Manager, export your active ads with their spend. Paste the table in.",
  "Attach a screenshot or preview image of each ad. Start with the ads that get the most spend. Your AI can see images.",
  "Say if you tag your ads by hook or concept and paste those tags.",
  "Read the \"similar pairs\" first. Open two ads from a pair side by side and decide if you agree they repeat each other.",
  "Brief the next round from the \"next briefs\", then run the check again in a few weeks."
 ],
 "checks": [],
 "next": [
  {
   "name": "Meta campaign purpose checker",
   "url": "https://useaiblocks.com/skills/meta-campaign-purpose-checker",
   "why": "Read your ad results"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/andromeda-check-prompt-pack.md",
  "references/andromeda-check-sample-output.md",
  "references/andromeda-check-when-to-use.md",
  "references/andromeda-rule-card.md",
  "references/diversification-engine-starter.ts",
  "references/knowledge-library-andromeda-check-prompt.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/meta-creative-similarity-risk-reviewer",
  "markdown": "https://useaiblocks.com/skills/meta-creative-similarity-risk-reviewer.md",
  "json": "https://useaiblocks.com/skills/meta-creative-similarity-risk-reviewer.json",
  "instructions": "https://useaiblocks.com/skills/meta-creative-similarity-risk-reviewer/SKILL.md",
  "download": "https://useaiblocks.com/skills/meta-creative-similarity-risk-reviewer.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/meta-creative-similarity-risk-reviewer",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/meta-creative-similarity-risk-reviewer",
  "mcp": "https://useaiblocks.com/mcp"
 }
}
