{
 "schema": "aiblocks-page/1",
 "id": "seven-bucket-ad-concept-brainstormer",
 "type": "skill",
 "name": "Ad concept writer",
 "summary": "Brainstorm 20 or more ad concepts in seven groups, then rank them and pick the top eight to produce. Built for planning your next ad tests.",
 "headline": "Ad concept writer",
 "subhead": "Share product facts, target buyer, offer, past ads and production limits. Get a ranked concept list with top-eight production picks.",
 "job": {
  "id": "plan-ad-tests",
  "name": "Plan what ads to test"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-10-28",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "product_data",
   "required": true,
   "label": "Product data",
   "what": "one product's facts: price, variants, ingredients or materials, how it is used, photos by job"
  },
  {
   "type": "persona",
   "required": false,
   "label": "Persona",
   "what": "a buyer grounded in real review language: problem, trigger, wants, doubts, words they use"
  },
  {
   "type": "offer",
   "required": false,
   "label": "Offer",
   "what": "a live offer with price, terms, effective_from/to and a current flag"
  },
  {
   "type": "brief",
   "required": false,
   "label": "Brief",
   "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats"
  },
  {
   "type": "brand_brain",
   "required": false,
   "label": "Brand brain",
   "what": "the brand's facts, voice, products, offers (with effective dates), claims register, personas and look"
  }
 ],
 "outputs": [
  {
   "type": "angle_library",
   "required": true,
   "label": "Angle library",
   "what": "ranked selling angles, each with the customer words and proof behind it"
  }
 ],
 "you_give": [
  "Product facts",
  "Target buyer",
  "Offer",
  "Past ads and production limits"
 ],
 "you_get": [
  "A ranked concept list with top-eight production picks",
  "The sources used, missing inputs and assumptions"
 ],
 "use_when": [
  "Your ad ideas have run dry and you need 20 or more fresh angles in one go.",
  "You want to choose which eight to shoot first, with the reason for each.",
  "You are briefing an agency or freelancer and want ranked ideas, not a vague request."
 ],
 "skip_when": [
  "You need one finished ad, not a list of ideas: ask your AI to write a single ad from your product facts.",
  "You have no product facts or proof yet: gather those first, because ideas without proof get killed.",
  "You need to build, launch or track the ads: use your ad platform, or ask a person who runs your ads."
 ],
 "output_sample": {
  "input": [
   "Your product in one sentence",
   "Your main buyer, or 2 or 3 buyer types",
   "Which awareness stages you need to cover",
   "Your brand voice and your do-not-do list"
  ],
  "output": [
   {
    "name": "Concepts by bucket",
    "contains": "At least 20 concepts in seven groups, each with hook, angle, buyer, stage, theme, format, proof needed and risk."
   },
   {
    "name": "Top 8 to produce",
    "contains": "The highest ranked concepts, each with its scores for novelty, proof, production ease and buyer match."
   },
   {
    "name": "Defer",
    "contains": "Good concepts of middle rank that can wait for a later round."
   },
   {
    "name": "Kill",
    "contains": "Weak concepts with no proof or a brand risk, each with the reason."
   }
  ]
 },
 "how_to_use": [
  "Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.",
  "Give your product in one sentence, your main buyer, the stages to cover and your do-not-do list.",
  "Read the top eight. Check the proof each one needs against what you really have.",
  "Brief the top two or three first, then test them against each other."
 ],
 "checks": [],
 "next": [
  {
   "name": "Creative brief writer",
   "url": "https://useaiblocks.com/skills/creative-brief-writer",
   "why": "Plan what to test"
  },
  {
   "name": "Small-budget ad test planner",
   "url": "https://useaiblocks.com/skills/small-budget-ad-test-planner",
   "why": "Plan what to test"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/brainstorm-bucket-prompts.md",
  "references/brainstorm-prompt-pack.md",
  "references/brainstorm-sample-output.md",
  "references/brainstorm-when-to-use.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/seven-bucket-ad-concept-brainstormer",
  "markdown": "https://useaiblocks.com/skills/seven-bucket-ad-concept-brainstormer.md",
  "json": "https://useaiblocks.com/skills/seven-bucket-ad-concept-brainstormer.json",
  "instructions": "https://useaiblocks.com/skills/seven-bucket-ad-concept-brainstormer/SKILL.md",
  "download": "https://useaiblocks.com/skills/seven-bucket-ad-concept-brainstormer.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/seven-bucket-ad-concept-brainstormer",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/seven-bucket-ad-concept-brainstormer",
  "mcp": "https://useaiblocks.com/mcp"
 }
}