{
 "schema": "aiblocks-page/1",
 "id": "video-ad-production-plan-builder",
 "type": "skill",
 "name": "Video ad production plan builder",
 "summary": "Turn your product facts and ad idea into a video ad production plan: cast kit, timed shot table, clip prompts and edit handoff in one style.",
 "headline": "Video ad production plan builder",
 "subhead": "Share your product facts and ad idea. Get a cast kit, timed shots, prompts and edit handoff in your chosen style. Bring the brief and any files you want it to use.",
 "job": {
  "id": "make-video-ads",
  "name": "Make video ads"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-11-04",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "brief",
   "required": true,
   "label": "Brief",
   "what": "a creative brief: goal, audience, angle, offer, mandatory claims (by ID), formats"
  },
  {
   "type": "product_photos",
   "required": false,
   "label": "Product photos",
   "what": "photos of the real product, labelled by angle and use"
  },
  {
   "type": "brand_brain",
   "required": false,
   "label": "Brand brain",
   "what": "the brand's facts, voice, products, offers (with effective dates), claims register, personas and look"
  }
 ],
 "outputs": [
  {
   "type": "plan",
   "required": true,
   "label": "Plan",
   "what": "a dated plan: what to do, in what order, with a decision rule for each step"
  },
  {
   "type": "script",
   "required": true,
   "label": "Script",
   "what": "a video ad script, beat by beat, with on-screen text and shots"
  },
  {
   "type": "shot_list",
   "required": true,
   "label": "Shot list",
   "what": "a video broken into shots with framing, motion, timing and on-screen text"
  },
  {
   "type": "video_prompt",
   "required": true,
   "label": "Video prompt",
   "what": "a render-ready prompt for one video shot, with the references it uses"
  }
 ],
 "you_give": [
  "brief",
  "Optional: product photos",
  "Optional: brand brain"
 ],
 "you_get": [
  "plan",
  "script",
  "shot list",
  "video prompt",
  "Missing inputs and steps that still need to run"
 ],
 "use_when": [
  "You need an end-to-end ad production master plan.",
  "You want a clear draft and checks from the material you already have."
 ],
 "skip_when": [
  "You want a finished video or a ready-to-publish ad: use a human editor or your video tool's own editor.",
  "You have no product facts or approved claims yet: gather them first, or ask the person who owns the product page.",
  "You only want a quick script with no shots: ask your AI for a plain script instead."
 ],
 "output_sample": {
  "input": [
   "Your product facts and approved claims",
   "Who the ad speaks to, the one benefit, and the action you want",
   "Ad length and style: podcast, 2D animation, clay stop-motion or live-action short film",
   "Product photos (optional)",
   "Your brand brain (optional)"
  ],
  "prerequisites": [
   "An AI chat tool such as Claude, ChatGPT or Gemini. No code or paid tool is needed to get the plan."
  ],
  "output": [
   {
    "name": "MODE AND FACTS",
    "contains": "The one style chosen, the product claims you approved, and any evidence that is missing."
   },
   {
    "name": "STORY AND CAST/LOCATION KIT",
    "contains": "The story arc, plus fixed looks for each character, place and product."
   },
   {
    "name": "TIMED SHOT TABLE",
    "contains": "Start and end times, camera, action, dialogue, audio and image references for each shot."
   },
   {
    "name": "IMAGE AND CLIP PROMPTS",
    "contains": "A prompt for each shot, ready to paste into an image or video tool."
   },
   {
    "name": "EDIT/SOUND HANDOFF",
    "contains": "Shot order, transitions, captions, music and sound effects for your editor."
   },
   {
    "name": "NOT RUN",
    "contains": "What did not happen, such as image or video generation, editing and export."
   }
  ]
 },
 "how_to_use": [
  "Download the complete pack and give its instructions to your AI.",
  "Provide the inputs listed here. Ask the AI to follow the method and return the stated outputs.",
  "Check the result against the supplied facts before using it."
 ],
 "checks": [],
 "next": [
  {
   "name": "Video ad shot list maker",
   "url": "https://useaiblocks.com/skills/video-ad-shot-list-maker",
   "why": "Make video ads"
  },
  {
   "name": "Video ad edit planner",
   "url": "https://useaiblocks.com/skills/video-ad-edit-planner",
   "why": "Make video ads"
  },
  {
   "name": "Skeleton video clip prompt writer",
   "url": "https://useaiblocks.com/skills/skeleton-video-prompts",
   "why": "Make video ads"
  },
  {
   "name": "Sound-off commercial checker",
   "url": "https://useaiblocks.com/skills/sound-off-commercial-checker",
   "why": "Check it before it goes live"
  },
  {
   "name": "Pre-launch ad checker",
   "url": "https://useaiblocks.com/skills/pre-launch-ad-checker",
   "why": "Check it before it goes live"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/four-production-modes.md",
  "references/worked-example.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/video-ad-production-plan-builder",
  "markdown": "https://useaiblocks.com/skills/video-ad-production-plan-builder.md",
  "json": "https://useaiblocks.com/skills/video-ad-production-plan-builder.json",
  "instructions": "https://useaiblocks.com/skills/video-ad-production-plan-builder/SKILL.md",
  "download": "https://useaiblocks.com/skills/video-ad-production-plan-builder.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/video-ad-production-plan-builder",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/video-ad-production-plan-builder",
  "mcp": "https://useaiblocks.com/mcp"
 }
}