{
 "schema": "aiblocks-page/1",
 "id": "video-hook-and-hold-matrix-reviewer",
 "type": "skill",
 "name": "Video hook and retention reviewer",
 "summary": "Find which video ads lose people early or late. Give it your view counts. You get a hook and hold matrix with a fix for each ad.",
 "headline": "Video hook and retention reviewer",
 "subhead": "Share video impressions, three-second views, later views and conversion results. Get metric math, four-quadrant labels and fixes for each ad.",
 "job": {
  "id": "read-ad-results",
  "name": "Read your ad results"
 },
 "level": "intermediate",
 "thinking": "medium",
 "tested": true,
 "updated": "2026-10-28",
 "first_published": "2026-10-25",
 "inputs": [
  {
   "type": "performance_sheet",
   "required": true,
   "label": "Performance sheet",
   "what": "ad or store performance export for a closed date window, with definitions"
  }
 ],
 "outputs": [
  {
   "type": "audit_report",
   "required": true,
   "label": "Audit report",
   "what": "findings with evidence, severity, missing inputs and next actions"
  }
 ],
 "you_give": [
  "Video impressions",
  "Three-second views",
  "Later views and conversion results"
 ],
 "you_get": [
  "Metric math, four-quadrant labels and fixes for each ad",
  "The sources used, missing inputs and assumptions"
 ],
 "use_when": [
  "Your video ads get views but you cannot tell if the opening or the rest is the weak part.",
  "You want a fix for each video ad before you make new versions.",
  "You want the sums and cutoffs written down before you act."
 ],
 "skip_when": [
  "You only have static or carousel ads: the hook and hold math needs video views, so compare clicks and sales by hand or in your ads report.",
  "Your ads have very little spend or few views: the labels will be unsure, so wait for more data before you act.",
  "You want to know whether to raise budget or pause an ad: use your sales and profit numbers, because this only reads attention."
 ],
 "output_sample": {
  "input": [
   "Impressions for each video ad",
   "Three-second views for each ad",
   "Later views for each ad, such as ThruPlay",
   "Video length, spend and conversion results for the same dates",
   "Link clicks (optional)"
  ],
  "output": [
   {
    "name": "Metric table",
    "contains": "Hook rate, hold rate and click rates for each ad, with the counts used and notes on what each number means."
   },
   {
    "name": "Matrix placement",
    "contains": "Each ad placed as high or low on opening and on retention, or marked unsure when close to the line."
   },
   {
    "name": "Creative hypotheses",
    "contains": "What each quadrant may mean for the ad, written as ideas to test and not as verdicts."
   },
   {
    "name": "Ranked tests",
    "contains": "Specific changes to try, such as a new first frame or a clearer link from promise to body."
   },
   {
    "name": "Evidence gaps",
    "contains": "Missing fields, checks not run, assumptions made and the review plan."
   }
  ]
 },
 "how_to_use": [
  "Open Claude, ChatGPT or Gemini and paste in the skill text. No code, files or paid tools are needed.",
  "Paste your numbers for each video ad: impressions, three-second views, later views, video length, spend and conversions.",
  "Say which later-view count you used, and set your own high and low cutoffs if you have them.",
  "Read the metric table first. Check the counts against your ads report.",
  "Pick one or two ranked tests and run them. Treat any budget change as your own decision."
 ],
 "checks": [],
 "next": [
  {
   "name": "User retention reviewer",
   "url": "https://useaiblocks.com/skills/retention-problem-fixer",
   "why": "Understand your buyers"
  },
  {
   "name": "Video hook review checklist writer",
   "url": "https://useaiblocks.com/skills/winning-hook-rubric-builder",
   "why": "Write the ad copy"
  }
 ],
 "source": null,
 "credits": [],
 "files": [
  "references/hook-hold-matrix.md",
  "references/hook-hold-prompt-pack.md",
  "references/hook-hold-sample-output.md",
  "references/hook-hold-when-to-use.md",
  "references/knowledge-library-design-lever-swipe-file.md"
 ],
 "links": {
  "page": "https://useaiblocks.com/skills/video-hook-and-hold-matrix-reviewer",
  "markdown": "https://useaiblocks.com/skills/video-hook-and-hold-matrix-reviewer.md",
  "json": "https://useaiblocks.com/skills/video-hook-and-hold-matrix-reviewer.json",
  "instructions": "https://useaiblocks.com/skills/video-hook-and-hold-matrix-reviewer/SKILL.md",
  "download": "https://useaiblocks.com/skills/video-hook-and-hold-matrix-reviewer.zip",
  "api_item": "https://useaiblocks.com/api/v1/items/video-hook-and-hold-matrix-reviewer",
  "api_document": "https://useaiblocks.com/api/v1/documents/skill/video-hook-and-hold-matrix-reviewer",
  "mcp": "https://useaiblocks.com/mcp"
 }
}