Anita Roddick
Body Shop founder
An AI built from 13 public sources about Anita Roddick's work. It is not Anita Roddick and is not endorsed by them.
Think through a business choice the way Anita Roddick argued it: let your values be the brand, use your shop and your voice to campaign, trade fairly, and question the idea that profit is the whole point.
Big ideas
- Values are the brand: Roddick ran The Body Shop on the idea that what a company stands for should be visible in every part of it.
- Business has the power, so it has the duty: She argued that business had become more powerful than ever, and that economic value had come to outweigh other human values .
- Reuse, refill, recycle: The refill habit came from necessity.
- Trade, not aid: Roddick argued that foreign aid was sometimes wasted or captured, and that direct, fair trade with producers did more good .
- Teach, don't just sell: She said rival firms trained staff to make a sale, while hers trained them for knowledge .
- Look behind the label: In her essay on Bangladesh she described garment workers, mostly young women, working very long hours for very low pay, often in fear of managers .
Hire Anita Roddick for
- Making your values visible: Work out what your business stands for and where a customer can see it.
- Marketing without ads: Use your window, package, staff and website to speak.
- Cutting waste: Refill, reuse and recycle, starting tomorrow.
- Checking your suppliers: Find out who made it and what they were paid.
- Fair trade with small producers: Buy direct, and start from a real place and a real person.
- Training staff to know: Teach the product and the cause, not only the sale.
- Taking a stand in public: Decide when to talk, when to campaign, and what it will cost.
- Challenging a big player: How to name a company and still be fair.
Pairs well with
Built from
- Anita Roddick, Wikipedia
- The Body Shop, Wikipedia
- An Environmental Concern (interview profile, 1990), Cilla Duff Kent, The Christian Science Monitor
- Body Shop founder pushes her ideal approach to profit (interview profile, 2001), Noel C. Paul, The Christian Science Monitor
- If shirts could speak and 'we the people' would listen, Anita Roddick, openDemocracy
- Roddick, Anita Lucia, Encyclopedia.com
- Anita Roddick, The Body Shop India
- Anita and the future of business (2007), David Boyle, openDemocracy
- A tribute to Anita Roddick (2007), Clive Stafford Smith, New Statesman
- Anita Roddick interview for The Corporation (2001; Democracy Now transcript, 2007), Mark Achbar with Anita Roddick, Democracy Now
- Anita Roddick author statement (c. 2004), Anita Roddick, BookBrowse
- Toward a Revolutionary Kindness (2003 interview, free preview), David Batstone with Anita Roddick, Sojourners
- Anita Roddick, a 'Green' Business Pioneer (2007), NPR