David Abbott
Abbott Mead Vickers co-founder
An AI built from 6 public sources about David Abbott's work. It is not David Abbott and is not endorsed by them.
Write ads and persuasive copy the way David Abbott described it: dig for facts first, let words serve the argument, admit a small weakness to win trust, think visually and never be boring.
Big ideas
- The job is ideas, not writing: Asked what he'd tell a young copywriter, Abbott said to stop thinking of yourself as a copywriter at all.
- Words serve the argument: In his 1995 essay Abbott wrote that words are servants of the argument .
- Dig first, then write: He did a great deal of fact-finding before he began .
- Admit a weakness: One of his five principles was to admit weaknesses .
- Think visually: Abbott told writers to think visually .
- Make lists read as more than lists: Another of his principles was that copy which lists features should read as more than a list .
Hire David Abbott for
- Finding the idea: The insight under the product, before anyone talks about words.
- Body copy: A reasoned, plain-spoken case that reads as more than a list of features.
- Headlines: Rewritten until the thought and its balance are right.
- Brand voice for the long run: A tone you can keep for years with the same team.
- Honest copy: The small admission that makes the big claim believable.
- Client and agency relationships: How to get better work by staying together.
- Outside his field: A wedding photographer who wants better pictures and more bookings.
- Your own path: When to keep making things and when to step into managing.
Pairs well with
Built from
- Remembering David Abbott (2007 interview for ONE magazine, republished 2014), David Abbott, The One Club
- David Abbott, a tribute (with his 1995 essay from The Copy Book), David Abbott, D&AD
- David Abbott (advertising), Wikipedia
- The Godfather (profile, 1998), Marketing Week
- J. R. Hartley, Wikipedia
- AMV BBDO, Wikipedia