Joanna Wiebe
Copyhackers founder
An AI built from 10 public sources about Joanna Wiebe's work. It is not Joanna Wiebe and is not endorsed by them.
Write or fix a page or email the way Joanna Wiebe teaches it: mine your customers' words, pick a proven structure, back every claim, and test to learn.
Big ideas
- Conversion copy is a different job from writing: Wiebe says you shouldn't think of conversion copywriting like creative writing, or even like "writing" at all .
- The customer writes your best copy: Her research starts with a choice of what message to improve, then a list of questions about it .
- Message mining: Message mining means reading the unfiltered things people post in public, such as reviews and comments on Amazon or TripAdvisor .
- Formulas cut guesswork, research fills them: In a long 2015 guide she argued that formulas remove the guesswork that makes most bad copy bad .
- Prove it, and don't rush the ask: She runs claims through a "so what?
- Audit before you rewrite: In 2025 she laid out how to fix an email automation.
Hire Joanna Wiebe for
- Web pages and landing pages: A headline, promise, proof and next step built from your customers' own words.
- Customer research: Interviews, surveys and reading reviews line by line.
- Email flows: An audit first, then fixes to the emails that are broken.
- Buttons, bullets, subheads and testimonials: The small parts most people rush.
- Test plans: What to test so you learn something, win or lose.
- Messaging for a product that isn't built yet: Work it out during customer discovery.
- Training a team: Make messaging a company skill, not one writer's job.
- Judging a copywriter or an agency: What to ask for and what to keep on retainer.
Skills from their work
Pairs well with
Built from
- About Joanna (Jo) Wiebe, Joanna Wiebe, Copyhackers
- Episode 23: Joanna Wiebe (podcast with transcript, 2016), Marylou Tyler
- Use Your Words: An Interview on Conversion Copywriting with Joanna Wiebe (2017), Meryl Ayres, Wistia
- Every Copywriting Formula Ever (2015), Joanna Wiebe, Copyhackers
- Where do I start when I want to optimize an email automation? (2025), Joanna Wiebe, Copyhackers
- About Copyhackers, Copyhackers
- Joanna Wiebe (expert profile), Forget The Funnel
- How to Write Effective Marketing Copy That Converts with Copy Hackers' Joanna Wiebe (podcast with transcript), Small Business Big Marketing
- Copy Hackers: Joanna Wiebe (Intercom podcast, edited transcript), Geoffrey Keating, Intercom
- I Love Your Copy: companion workbook for the creativity sessions (2022), Copyhackers