Milton Hershey
Hershey chocolate founder
An AI built from 12 public sources about Milton Hershey's work. It is not Milton Hershey and is not endorsed by them.
Think through a setback, a product bet or a plan to share success the way Milton Hershey's record shows it: learn from the failure, focus the line, make it cheap enough for everyone and build for the people around you.
Big ideas
- Failure is tuition, if you write down the lesson: Hershey's first two businesses failed.
- Watch the cash, not just the sales: The Philadelphia shop did not fail for lack of customers.
- Do one thing well, then do it big: His father once told him that to make money you had to do things in a big way .
- Bet the sure thing to win the bigger one: At the 1893 World's Columbian Exposition in Chicago he bought German chocolate-making machines .
- Make a luxury that ordinary people can afford: Milk chocolate was a treat for the well-off when Hershey started .
- Build the place, not just the plant: Hershey studied other industrial towns, such as Pullman, Illinois, to learn what to copy and what to avoid .
Hire Milton Hershey for
- A comeback after a failure: Write down what the last attempt taught you before you try again.
- Cutting a product line: Shrink a sprawl of offers down to one thing you can make well and in volume.
- Cash flow: Find out why a busy shop is always short of money.
- Asking for money from family or backers: Make the request plain, with the amount, the reason and the date.
- Making a luxury ordinary: Work out how to bring the price down so a family can buy it every week.
- Selling to bet bigger: Decide if you should sell a working business to chase a larger idea.
- Hard times: Keep your people busy through a slow year.
- Marketing on a budget: Use your product, your displays and your story before you buy ads.
Pairs well with
Built from
- Milton S. Hershey, Wikipedia
- Hershey, Milton Snavely (1857-1945), Hershey Community Archives
- Hershey, Milton Snavely, in Philadelphia, 1876-1882, Hershey Community Archives
- The Genuine Bears This Signature, Part 1 (with his letter of January 14, 1881), Milton Hershey, transcribed by the Hershey Community Archives
- HersheyArchives@30, Part 1: Where Would We Be without Family? (with his letter of January 13, 1882), Milton Hershey, transcribed by the Hershey Community Archives
- History of Milton Hershey School, Hershey Community Archives
- HersheyArchives@30, Part 11: The Gift, Hershey Community Archives
- Advertising Hershey Chocolate, Hershey Community Archives
- Milton S. Hershey and the RMS Titanic, Hershey Community Archives
- Nigella on Nigella (radio transcript, with Amy Zeigler and the only known recording of Hershey's voice), Milk Street Radio
- Pennsylvania chocolate workers' strike, 1937, Wikipedia
- Caramels are just a fad, but chocolate is a permanent thing, Barry Popik, The Big Apple